Latest news with #TirupatiLaddu


New Indian Express
a day ago
- Business
- New Indian Express
TTD issues legal notice to vendors for Tirupati Laddu GI tag misuse
VIJAYAWADA: In a decisive move to safeguard the sanctity and intellectual property of the sacred Tirupati Laddu, the Tirumala Tirupati Devasthanams (TTD) has initiated legal action against multiple unauthorised entities found selling or promoting products under the 'Tirupati Laddu' name in violation of its registered Geographical Indication (GI). Legal notices were issued through Sahadeva Law Chambers to several online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited, for unauthorised commercial exploitation of the Tirupati Laddu name, and falsely associating their offerings with the temple. Tirupati Laddu is a protected GI under the Geographical Indications of Goods (Registration and Protection) Act, 1999. The laddu is exclusively prepared within the Tirumala temple under the supervision of TTD, following a time-honoured and sanctified process. Unauthorised use and sale of the name not only infringe legal rights but also undermine the spiritual sanctity of the offering. In response, PushMyCart acknowledged receipt of the legal notice, and showing goodwill, suspended the infringing product listings pending legal review. Several other vendors have also taken down their listings following the TTD's proactive outreach. TTD Executive Officer J Syamala Rao said, 'The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse, and protect the trust of crores of devotees worldwide.' The TTD continues to monitor and act against any such violations to preserve the authenticity and sanctity of Tirupati Laddu.


Hans India
a day ago
- Business
- Hans India
TTD takes legal action to protect Tirupati laddu's GI status
Tirupati: To protect the sanctity and intellectual property of the sacred Tirupati Laddu, Tirumala Tirupati Devasthanams (TTD) has initiated legal proceedings against several unauthorised sellers and promoters found misusing the 'Tirupati Laddu' name. These actions come in response to violations of the laddu's registered Geographical Indication (GI) status. Legal notices, issued through Sahadeva Law Chambers, were sent to multiple online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited. These entities were accused of commercially exploiting the Tirupati Laddu name and falsely associating their products with the temple. The notices underscored that the Tirupati Laddu is a GI-protected item under the Geographical Indications of Goods (Registration and Protection) Act, 1999. Its preparation is carried out solely within the premises of the Tirumala temple, strictly under the supervision of the TTD and in adherence to a long-standing, sacred tradition. TTD argued that unauthorised use of the name not only infringes on its legal rights but also diminishes the spiritual sanctity of the offering. Following the issuance of the notices, PushMyCart acknowledged receipt and, in a gesture of goodwill, removed the infringing product listings while awaiting legal review. Several other vendors have similarly taken down their listings after TTD's firm intervention. Commenting on the development, the Executive Officer of TTD J Syamala Rao stated that the Tirupati Laddu is not merely a product but a holy prasadam carrying deep spiritual and cultural importance. He affirmed TTD's commitment to pursuing all necessary legal measures to prevent misuse and to uphold the trust of millions of devotees around the world. This legal action represents one of the first instances in India where a GI-protected temple offering has been defended through formal legal channels on international platforms. TTD continues to actively monitor for such violations and is resolute in preserving the authenticity and sanctity of its temple traditions.


India Gazette
2 days ago
- India Gazette
TTD cracks down on unauthorised use of Tirupati Laddu GI Tag: Legal notices issued, offenders suspend listings
Amaravathi (Andhra Pradesh) [India], June 6 (ANI): In a decisive move to safeguard the sanctity and intellectual property of the sacred Tirupati Laddu, Tirumala Tirupati Devasthanams (TTD) has initiated legal action against multiple unauthorized entities found selling or promoting products under the 'Tirupati Laddu' name in violation of its registered Geographical Indication (GI), TDP said in a press release. Legal notices were served through Sahadeva Law Chambers to several online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited, for unauthorised commercial exploitation of the Tirupati Laddu name and falsely associating their offerings with the temple. The legal notices highlighted that Tirupati Laddu is a protected GI under the Geographical Indications of Goods (Registration and Protection) Act, 1999. The preparation of the laddu is done exclusively within the Tirumala temple under the supervision of TTD, following a time-honoured and sanctified process. Unauthorised use and sale of the name not only infringes legal rights but also undermines the spiritual sanctity of the offering. In response, PushMyCart acknowledged receipt of the legal notice and, showing goodwill, suspended the infringing product listings pending legal review. Several other vendors have also taken down their listings following TTD's proactive outreach. TTD EO stated, 'The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide.' This is among the first instances in India where a temple offering protected under the GI law has been defended through formal legal channels on international platforms. TTD continues to monitor and act against any such violations to preserve the authenticity and sanctity of temple traditions. Earlier in February 2025, the Special Investigation Team (SIT) led by the Central Bureau of Investigation (CBI) arrested four individuals and sent them to judicial remand in connection with the adulteration of ghee used in the Tirumala Srivari Laddu, the agency reported finding 'severe lapses' in the e-tendering process of the Tirumala Tirupati Devasthanams (TTD). The CBI, acting on orders from the Supreme Court, had formed an SIT to investigate the matter. The remand report confirmed adulteration in the ghee supplied, and according to the investigating agency, AR Dairy, Vaishnavi Dairy, and Bhole Baba Dairy were involved in the case. (ANI)


India Today
2 days ago
- Business
- India Today
Tirupati temple body issues legal notice to vendors for misuse of GI tag for laddu
Tirumala Tirupati Devasthanams (TTD) launched legal action against several entities unlawfully using the "Tirupati Laddu" name. The move comes after unauthorised vendors and online platforms were found selling or promoting products under the protected Geographical Indication (GI) tag without through Sahadeva Law Chambers, served legal notices to multiple offenders, including major online retailers PushMyCart (Mahita LLC) and Transact Foods notices pointed out the violation of the GI registration under the Geographical Indications of Goods (Registration and Protection) Act, 1999, which protects the exclusive rights to the Tirupati Laddu name and its preparation process. The legal communication emphasised that the Tirupati Laddu is prepared solely within the Tirumala temple premises under TTD's strict supervision, following a traditional and sanctified method. Unauthorised use not only breaches legal protections but also diminishes the spiritual value of this revered prasadam, response, PushMyCart acknowledged the notice and suspended the infringing listings while conducting a legal review. Several other vendors have also voluntarily removed their listings after receiving TTD's Officer of the Tirumala Tirupati Devasthanams, J Shymala Rao, said, The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide.'advertisementThis action marks one of the first times in India that a temple prasadam protected under GI law has been defended through formal legal channels, including on international tag is a mark of regional specialty that signifies that a product originates from a specific geographic location and possesses qualities, characteristics, or reputation due to its origin. IN THIS STORY#Andhra Pradesh


News18
2 days ago
- Business
- News18
Online Platforms Selling Tirupati Laddu Illegally Get Legal Notice
Last Updated: TTD has claimed that these practice infringes upon the Geographical Indication (GI) rights exclusively granted to the temple's original laddu offering The Tirumala Tirupati Devasthanams (TTD) has reportedly issued legal notices to several unauthorised companies allegedly selling Tirupati Laddus. Numerous online platforms, some US-based, including the owner of PushMyCart, have received notices. The Tirumala Tirupati Devasthanams (TTD), the governing body of the Tirumala temple, has initiated legal action against various unauthorised parties allegedly involved in selling or marketing products using the name 'Tirupati Laddu'.