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Judge eviscerates singer suing Grammy winners for copying song 'played 670 times
Judge eviscerates singer suing Grammy winners for copying song 'played 670 times

Metro

time10-07-2025

  • Entertainment
  • Metro

Judge eviscerates singer suing Grammy winners for copying song 'played 670 times

A singer attempting to sue Tiësto and Karol G for $50,000,000 for copying their song has been slammed by the judge who dismissed the case. Don't Be Shy was a breakout dance hit from the Columbian singer in 2021, marking the first time she sang in English on a track. The collaboration with Dutch DJ Tiësto charted globally, peaking at number four in the US electronic charts and number one in Mexico. However, songwriter Rene Lorente claimed it infringed upon his song Algo Diferente, released in 2000. A federal judge in Florida has now thrown out the case after ruling he failed to meet basic requirements to proceed with the claim, according to Rolling Stone. For copyright claims, there must be evidence that the defendant directly copied the work, or had access to the material, and there is 'substantial similarity' between the two. Part of the scathing 17-page ruling said Lorente made 'no attempt to offer proof of direct copying', challenging his claims that being on streaming meant they had access. 'Plaintiff points only to [his song's] presence on digital platforms and inclusion in niche albums as proof that Tiësto and Karol G heard his song. No reasonable jury could find access on such a record,' Chief U.S. District Judge Cecilia M. Altonaga wrote. According to the ruling, the song had been played 670 times on YouTube and streamed 2,718 times on Spotify, as of June 2022. The inability to meet this proof qualifier meant much of the case fell on the testimony of his designated musicologist, former Capitol Records A&R executive Richie Viera. The judge claimed Viera 'declined' to define music terms in the deposition and couldn't say if the song changed from major to minor key. Viera also allegedly declined to explain principles like the 'circle of fifths', which was used in both songs. She added that the report 'misidentifies the chords and keys of each song' and failed to take into account songs released before Lorente's that had similar elements. 'These lapses only reinforce the conclusion that Viera lacks the expertise to perform the kind of comparative analysis his report purports to offer,' she stated. Viera's opinion was said to lack the 'intellectual rigor' to be considered reliable in a court of law. Lorente's lawyer, Patrick Frank, told Rolling Stone he 'respected' the ruling but an appeal is planned for a later date. He added it is 'illustrative of the significantly high barriers to entry' faced by musicians when 'in the unenviable position of having to face off against an industry that has unlimited resources and has no reservation as to dispatching those self-same resources to prevent composers of modest means from asserting their rights.' More Trending Karol G and Tiësto's lead lawyer said the lawsuit had 'no merit' and there was 'no evidence of access'. 'One of the frustrating things that we heard throughout this case from the plaintiff was that [our clients] stole his life legacy, his defining work, but there was no evidence of access,' he shared. 'This was an obscure song that didn't have any traction. There was no commercial success. It was on self-distributed albums. And more importantly, there was existing prior art. 'The alleged similarities were based on a very common music building block, which is the circle of fifths, which has been around literally since Mozart.' Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: Singer Ethel Cain admits she is 'not proud' of disturbing posts after backlash MORE: Grammy-winning star battling cancer fears 'cruel' deportation under new Trump law MORE: Rock frontman addresses 'deafening booing' at Black Sabbath's and Ozzy Osbourne's final concert

FVDED in the Park celebrates a decade of dance beats in Surrey
FVDED in the Park celebrates a decade of dance beats in Surrey

The Province

time02-07-2025

  • Sport
  • The Province

FVDED in the Park celebrates a decade of dance beats in Surrey

Tiësto, Kaytranada, Zedd and Disclosure headline anniversary event in Surrey FVDED in the Park Blueprint Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors FVDED in the Park is celebrating a decade of dance beats this summer. The electronic music festival returns to Surrey's Holland Park July 4 and 5. This year's anniversary lineup includes EDM megastars Discolsure, Kaytranada, Zedd and Tiësto as its headliners. EDM legend Tiësto is one of the headliners at the 10th anniversary of FVDED in the Park Started in 2015 with 10,000 attendees, FVDED in the Park has almost tripled in size over the past ten years. The 2024 event drew 27,500 fans each day coming to get their grooves on at one of the venue stages. Promoter Blueprint estimates that the 2024 edition generated approximately $8.2 million in economic impacts. The 2025 edition sees an additional stage added and features 60 artists, up from 48 last year. Of those, more than 30 per cent are Canadian, including regional artists. Essential reading for hockey fans who eat, sleep, Canucks, repeat. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Creator Alvaro Prol talked about the motivations behind the festival, its legacy, and how Surrey is a 'fun city' these days. Alvaro Prol, co-founder of Blueprint Entertainment, produces FVDED in the Park. Mark van Manen Photo by Mark van Manen / PNG Postmedia: What was the motivation behind the creation of FVDED in the Park? Alvaro Prol: FVDED the brand and FVDED in the Park have different histories. FVDED began as a mid-week EDM night that started when the genre was taking off and lasted quite a few years. The festival began at Malkin Bowl 13 or so years ago as an accessible party in the city that didn't involve having to go far away and camp. Q: What made you decide to move to Surrey? A: We knew that kids who were coming to our downtown clubs like Celebrities were from Surrey, and we wanted something that you could go to on the SkyTrain. Surrey was the spot. Everything we needed to create a value-driven event was there, and the city was really supportive of creating a destination for entertaining its young people. When you have cities and politicians that want events, and to push the envelope forward, it happens. Q: When did it become obvious that you were on to something big with FVDED in the Park? A: The year we had Jack Ü, which was the super group with Diplo and Skrillex, and Travis Scott in 2016 we knew we were booking the right things and on to something that people were digging and adopting around their summer plans. This year, I have requests from agents and fans from places like L.A. and beyond who all want to come to Surrey to check out what is a really cool event that fits right into the urban lifestyle. From the great restaurants nearby to the after-parties, Surrey is a fun city. This advertisement has not loaded yet, but your article continues below. Q: The lineups have been pretty epic over the years. Is it challenging to bring in top-tier talent? A: We live in a very competitive world for dance music today, because it's massive everywhere. Competing with major global cities with the challenging exchange rate is very tricky. But I've been a promoter since my teens and there has never been a more exciting time for the genre, as it has come a long way and developed different streams at the same time that other genres like rap and rock have kind of fallen off a cliff. Q: So the future looks bright for FVDED in the Park to keep offering a wide variety of sounds? A: Growing up in Buenos Aires, dance music was the meat and potatoes sound you heard everywhere, from shopping centres to restaurants. And now North America is finally embracing it in the same way. Coming out of COVID, it has become the music that people want. There is no rock revival — dance music is where the creativity is coming from. As a promoter of all genres, I can say that it also draws some of the best audiences. FVDED in the Park When: July 4 and 5 Where: Holland Park, Surrey Tickets and info: sderdeyn@ Love concerts, but can't make it to the venue? Stream live shows and events from your couch with VEEPS, a music-first streaming service now operating in Canada. Click here for an introductory offer of 30% off. Explore upcoming concerts and the extensive archive of past performances. Vancouver Canucks Vancouver Canucks Vancouver Canucks News News

The best Vancouver concerts in July: The Weeknd, Katy Perry, Paul Simon and more
The best Vancouver concerts in July: The Weeknd, Katy Perry, Paul Simon and more

Vancouver Sun

time01-07-2025

  • Entertainment
  • Vancouver Sun

The best Vancouver concerts in July: The Weeknd, Katy Perry, Paul Simon and more

The summer festival and concert tour circuit is busy as ever this July. From international superstars to classic rock legends and some of B.C.'s top new talents, the range of genres and venues should make it easy to find something going on to get you out of the sun and into a show. Here are some recommended choices for music fans of all styles: When: July 4-5 Where: Holland Park, Surrey Tickets and info: The EDM event that you can easily access from public transit is only one of the outstanding features of this two-day-long festival. The multistage configuration boasting top Canadian talent such as Kaytranada and international stars such as Tiësto and Disclosure and many others just makes it a dance-a-thon of current beats. When: July 4 Where: Abbotsford Centre Tickets and info: With his new album, In My Blood, due out July 25, fans can expect to hear plenty of new material from grizzled country music veteran Cody Jinks of Fort Worth, Tex., when he rides into town. The new tunes should sound just great alongside his signature Lefty Frizzell covers and more. When: July 5, 7 p.m. Where: Rickshaw Theatre, 254 East Hastings St., Vancouver Tickets and info: With four albums to his credit, 23-year-old Vancouver artist Ekkstacy is rocketing up the ranks building on his breakout 2024 self-titled debut with the new album Forever. Blending classic emo sounds and pop hooks inspired by local heroes such as Japandroids, the live show is a highlight. Passion Mango opens. When: July 14 Where: Doug Mitchell Thunderbird Sports Centre, University of B.C. Tickets and info: Japanese metal crew Babymetal may seem like a new act over in North America, but the band has been making its distinct style of Kawaii metal, also called cute metal, for 15 years. Su-Metal (clean vocals) and MoaMetal and MomoMetal (screaming) have developed a pyrotechnic dance-along headbanging presentation that appeals across borders. Ukraine's Jinjer, India's Bloodywood and U.S. crew Black Veil Brides round out this international bill. When: July 15-16, 7 p.m. Where: B.C. Place Tickets and info: Toronto artist The Weeknd has taken his alternative contemporary R&B from critically acclaimed mixtapes that club kids embraced to Super Bowl halftime appearances and global hits such as Blinding Lights to his sixth album Hurry Up Tomorrow that rolled out with a companion film of the same name featuring Wednesday-star Jenny Ortega and Irish star Barry Keoghan. Expect a lavish set and single-laden show from this concept-oriented artist on this tour with opener Playboi Carti. When: July 18 Where: Commodore Ballroom, 868 Granville St., Vancouver Tickets and info: Sold out Outsider hip-hop trio Deltron 3030 includes producer Dan the Automator, rapper Del tha Funky Homosapien and DJ Kid Koala. The trio have collaborated on a number of different projects but gained international attention with the release of its 2000 concept album Deltron 3030. This incredibly rare anniversary performance is one for the books, which is why folks are hoping some more tickets get released the week of the show. When: July 18, 6 p.m. Where: Pacific Coliseum Tickets and info: Indian composer, producer, songwriter, singer and multi-instrumentalist A.R. Rahman is a double Academy Award and Grammy-winner known for his many hit soundtracks for films ranging from Slumdog Millionaire and Danny Boyle's 127 Hours to 2022's Le Musk. He has collaborated with everyone from the London Symphony Orchestra to Mick Jagger, and performed at a White House state dinner for U.S. President Barack Obama in 2009. His performances are known for their high concept lighting, staging and dancing. When: July 22 Where: Rogers Arena Tickets and info: After a four-year break between 2020's Smile and last year's 143, Katy Perry fans were more than ready to see the American chart-topper on a live concert stage once again. While the reception of her seventh album has been somewhat lukewarm, with the lead single Woman's World only reaching No. 65 on the Billboard Global 200, the album still charted in the top 10 in the U.S. and U.K., as well as eight other countries. Opening night of her latest concert tour was described by The Houston Chronicle as being 'two hours of pop, camp and celebration — Cirque du Soleil as sci-fi spectacle. When: July 25-27, 7 p.m. Where: Orpheum Theatre Tickets and info: Touring on his Grammy-nominated album Seven Psalms, legendary singer Paul Simon was looking at ending his performing career when he began to lose hearing in his left ear. Working with the Stanford Initiative to Cure Hearing Loss and his production team, the artist arrived at a solution to make live performing possible again. Expect to hear the new record and a selection of classics from across his career in these shows. When: July 29 Where: Rickshaw Theatre, 254 East Hastings St., Vancouver Tickets and info: A supergroup comprising bassist Tony Levin , known for his work with everyone from Peter Gabriel and King Crimson to David Bowie and Pink Floyd, fellow King Crimson alumnus Pat Mastellato and German guitarist Markus Reuter. Since forming in 2010, the band has released nine studio and nine live albums featuring guests such as English violinist David Cross and jazz pianist Gary Husband. This is a must-see for progressive rock fans. When: July 31, 8 p.m. Where: Queen Elizabeth Theatre, 630 Hamilton St., Vancouver Tickets and info: Touring in support of his latest album, Mahashmashana, Father John Misty has honed in on some of the most soulful and orchestral music of his career. Songs such as the Dead Mouse are touching, folky ballads that sound like they strummed right out of Laurel Canyon in the early 1970s. He is joined by Lucinda Williams and Hamilton Leithauser on the tour. sderdeyn@ Love concerts, but can't make it to the venue? Stream live shows and events from your couch with VEEPS, a music-first streaming service now operating in Canada. Click here for an introductory offer of 30% off. Explore upcoming concerts and the extensive archive of past performances.

Brutal heatwave hits players and fans at FIFA Club World Cup across America
Brutal heatwave hits players and fans at FIFA Club World Cup across America

USA Today

time28-06-2025

  • Sport
  • USA Today

Brutal heatwave hits players and fans at FIFA Club World Cup across America

MIAMI GARDENS, FL — You can hear the music thumping inside the stadium, blaring outside of it. It's only natural to feel the anticipation build. 'Let's get down, let's get down to business' is the catchy Tiësto hook that plays before every FIFA Club World Cup match. This was my sixth time hearing it at Hard Rock Stadium since the tournament began, but my first as a paying patron for a match between Brazil's Fluminense and South Africa's Mamelodi Sundowns on Wednesday, June 25. My excitement, however, was quickly hit with a snag before I got past the security gates to get my ticket scanned. FIFA says 'fans are welcome to bring empty, transparent, reusable plastic bottles, up to one liter (33.8 oz) into the stadiums.' A security attendant told me to finish mine before I could enter. Okay, understandable — I thought — since the policy is 'empty.' I was three-quarters of the way done with mine. I had bariatric surgery nine months ago, so it was a test to finish my superfood-infused water with a smaller stomach. But I was able to. Then, another attendant reached for my bottle and tossed it in a garbage can. 'I thought FIFA allows a water bottle,' I said. 'Not here,' she replied as the bottle fell on top of others in the can. A mistake on the attendant's part, and since the tournament began FIFA has been in communication with stadium staffs to address these misunderstandings and confusion on entry policies. FIFA also released a statement last week regarding the extreme heat across the United States, which adds to mounting concerns about player safety and fan welfare during the Club World Cup and next year's FIFA World Cup co-hosted by the U.S., Canada and Mexico. 'FIFA's top priority is the health of everyone involved in football,' a spokesman said. 'FIFA will continue to monitor the weather conditions to ensure a safe and enjoyable experience for everyone involved.' The noon and 3 p.m. start times to matches have also been an issue at the height of the heat, providing primetime viewing in other parts of the world. 'I think it's part and parcel of football," English captain Harry Kane said after Bayern Munich's win over Boca Juniors. You have to be able to adapt. ... There's something special about these World Cup games, and next year will be the same. "When you come off that pitch and you're sweating and you're dripping and you're cramping and you've given everything on the pitch – there's a special feeling inside, especially when you win.' Meanwhile, German giant Borussia Dortmund refused to have players sit on the bench directly in the sun in Cincinnati for their June 21 noon match. It was 87°F (30.5°C). 'Our subs watched the first half from inside the locker room to avoid the blazing sun at TQL Stadium – never seen that before, but in this heat, it absolutely makes sense,' the team said, sharing a photo of players in the locker room on social media. Watch FIFA Club World Cup free on DAZN. Sign up now. Here are a few things FIFA could consider before the World Cup next year to address the heat concerns: – Install mist systems and climate-controlled benches, like NFL teams use during late-summer and winter games, at hosting venues. It might not directly help the players on the field, outside of their cooling breaks in the 30th and 75th minutes, when they hydrate, eat an electrolyte chewable and/or apply a wet towel on themselves. But it's a good starting point. – Only four of the 11 American venues hosting World Cup games are indoors and should be prioritized for day games: Atlanta's Mercedes-Benz Stadium, AT&T Stadium outside Dallas, TX, Houston's NRG Stadium and SoFi Stadium in Los Angeles. Teams should also get a proceeding night match if they play an early game in the sun. – FIFA should coordinate with stadium vendors to sell water at cheaper price points. MetLife Stadium sells water for $5, while Hard Rock Stadium for $6. Maybe, FIFA and Ticketmaster could consider a nominal water fee on ticket sales, and just give fans water for free at the concession stands. Hey, just thinking out loud. – Ticketmaster and other ticket-selling platforms should be transparent and communicate to consumers when and where seats are shaded at stadiums, so they can make informed purchases. Club World Cup attendance amid heat wave I've attended events at Hard Rock Stadium, as a patron and journalist, for nearly 20 years. I bought a resell ticket on Ticketmaster in section 106, row 2 for $37, figuring I could help a seller offload their purchase. My seat was also covered by the stadium's canopy for the entire match. But not everyone was so comfortable. Fluminense fan Matt Benac sat with his back braced up against a concrete wall inside the stadium concourse, waving his black hat in front of his face flushed red, trying to relieve himself from the blazing sun at halftime. Benac was among five sections of Fluminense fans baking in the lower level where there's no escape from the sunlight unless intercepted by a cloud. There weren't any on this day. 'It's too hot for me to handle,' said Benac, who is from Rio de Janiero, where Fluminense plays. 'I'm just out here sitting in the shade trying to have a good time. But it's hard with the sun out there. It's getting me exhausted.' Despite the conditions, football loving fans will still show up for their favorite teams – and pay the price of bottled water multiple times. Fluminense fan Rafael Daceo held four empty cups under his arm while shirtless, standing next to his girlfriend Carolina Casaes inside the stadium corridor. They moved from Rio de Janiero seven months ago to be students at Madison College in Wisconsin, and were sunburnt from a trip to the beach a day earlier. More than welcoming the sun, they attended the Fluminense match because being a fan is in their blood. Daceo said his father is a Fluminense fan, and his grandfather before them. Casaes said her entire family was watching the match back home in Rio. 'I'm feeling like I'm here with my dad, my brother and my step-father because they love Fluminense. I'm feeling like I'm with them. They are watching, too,' Casaes said. 'I'm so grateful to be here. I feel like I'm in Brazil. It's not the same, but the energy is the same. We really miss Brazil right now. Here, we feel a little bit of it.' Just participating in Club World Cup has brought pride to the players and their fans. The Fluminense fans cheered until the very end, even raising their intensity in the final 10 minutes of the match as they finished a scoreless draw against the Sundowns but advanced to the Round of 16. Sundowns players even danced on the pitch in front of their supporters in the stands, after the final whistle concluded their participation in the tournament. Vuyani Makabe, a South African from Vancouver who flew across the continent for the Miami match, was filled with pride watching his team. 'I never thought as a kid my Mamelodi Sundowns, who I grew up supporting, would actually be competing in a World Cup, and me watching them in Miami,' Makabe said. 'This is a dream come true.'

Tailoring music and sound for massive events with a global appeal
Tailoring music and sound for massive events with a global appeal

Campaign ME

time25-06-2025

  • Entertainment
  • Campaign ME

Tailoring music and sound for massive events with a global appeal

There's a special kind of magic that happens when the right song plays at the right moment in a stadium. Think of Queen's We Will Rock You echoing through the stands, or the way Seven Nation Army has become an unofficial chant in football arenas around the world. That's the power of music. It doesn't just accompany the moment, it defines it. The MENA region has rapidly become a serious player on the global sports stage, from the spectacle of the FIFA World Cup in Qatar – and the upcoming World Cup in Saudi Arabia – to the drama of the Saudi Arabian Grand Prix and star-studded boxing matches in Riyadh. But with big events come even bigger expectations, and that includes the soundtrack. Music: The emotion engine of sport Sport is a story. Every event is a live drama: triumph, heartbreak, national pride, comeback, glory. Music is what turns these moments into real memories. It's not just about hype tracks and DJ sets. It's about crafting a sonic identity that travels, from TV broadcasts to TikTok, from stadiums to streaming playlists. Take Qatar 2022. It was a visual and organisational masterpiece, but musically, something was arguably missing. Despite efforts like the Hayya Hayya anthem featuring Davido, Aisha and Trinidad Cardona, the soundtrack didn't quite stick globally. Compare that to Waka Waka (World Cup South Africa 2010) or Live It Up (2018) – anthems that still are still getting airplay years after the final whistle. Why? They were catchy, culturally rooted, and gave the feeling of being emotionally connected to the tournament. It's a reminder that big names alone don't make a great anthem. It's about relatability, memorability, and a sense of place. What's working in the region? Some events in MENA are getting it right. Others are heading in the right direction. The Saudi Arabian Grand Prix, for example, has leaned into cinematic scores with orchestral intros that create a sense of prestige. Boxing events in Riyadh are experimenting with fusions of traditional Saudi percussion with modern trap or drill beats, a bold move that grabs attention and sparks conversation. Artist bookings are improving, too. In 2023, the Abu Dhabi F1 after-race concerts featured Foo Fighters, Tiësto, and Ava Max, a mix of legacy, energy, and global appeal. These concerts aren't just bonuses; they're part of the fan experience. But still, we often see music treated like an accessory, not a pillar. No unifying sonic identity. No repeatable theme. No build-up or follow-through. That's where the big opportunities lie and are there for the taking. Best practices the region can adopt and level up within music and sound Sonic branding for events Just like logos, events need audio logos. Short, recognisable motifs that pop up in trailers, ticketing ads, stadium intros, even app notifications. Think of the Olympic theme or the Champions League anthem. These sounds travel across borders and platforms. Just like logos, events need audio logos. Short, recognisable motifs that pop up in trailers, ticketing ads, stadium intros, even app notifications. Think of the Olympic theme or the Champions League anthem. These sounds travel across borders and platforms. Work with regional artists Instead of importing talent last-minute, why not collaborate from day one? A Saudi or Emirati artist co-producing a global anthem with someone like Calvin Harris or Peggy Gou? That's not only musically rich, it tells a cultural story. Imagine an Oud layered over a future bass drop. Unexpected. Bold. And, unforgettable. Instead of importing talent last-minute, why not collaborate from day one? A Saudi or Emirati artist co-producing a global anthem with someone like Calvin Harris or Peggy Gou? That's not only musically rich, it tells a cultural story. Imagine an Oud layered over a future bass drop. Unexpected. Bold. And, unforgettable. Create music moments beyond the main event Music shouldn't stop when the game ends. What about: Official Spotify playlists that evolve as the tournament progresses? Post-match concerts or street activations led by local DJs? TikTok challenges based on the official track or fan chants? Music shouldn't stop when the game ends. What about: Formula 1 nailed this with its 2022 'Drive to Dance' campaign, releasing music inspired by race locations. The same can be done for MENA circuits. Tap into immersive sound With venues like Lusail Stadium or Jeddah Corniche Circuit equipped with top-tier AV systems, we should be leading the way in immersive audio. Spatial sound zones, 3D walk-through audio exhibits, or even AI-driven music personalisation based on where fans sit, the tech is there. Let's use it. With venues like Lusail Stadium or Jeddah Corniche Circuit equipped with top-tier AV systems, we should be leading the way in immersive audio. Spatial sound zones, 3D walk-through audio exhibits, or even AI-driven music personalisation based on where fans sit, the tech is there. Let's use it. Let fans be part of the soundtrack Want to get Gen Z on board? Let them in. Run remix contests. Feature their beats in stadium warm-ups. Use their chants in promotional videos. Make it collaborative, and you will make it stick. Final whistle: It's time for MENA to sound like itself The Middle East is hosting the world. Whether it's the 2034 World Cup or the next UFC night in Abu Dhabi, we have a global audience listening, and music is our most universal language. Let's not just fill the silence between plays. Let's craft soundtracks that live on way past the final score, that resonate with pride, and that people Shazam with a smile. The challenge ahead isn't just to sound global, it's to sound uniquely us, with all the ambition, soul, and flavour that the region has to offer. Because if sport sets the stage, music sets the pace. By Peter Fadi El Khoury – Music Producer, MassiveMusic Dubai

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