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Sundowns announce new partnership
Sundowns announce new partnership

The South African

time17-05-2025

  • Automotive
  • The South African

Sundowns announce new partnership

Mamelodi Sundowns have announced a major partnership with Chery South Africa, making the automotive brand as their official vehicle partner. Chery will provide the club with a fleet of vehicles, ensuring efficient transportation for Sundowns players and officials to matches and training sessions. 'We are thrilled to partner with Mamelodi Sundowns,' said Tony Liu, CEO of Chery South Africa. 'The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa. Meanwhile, Kabo Yellow's Chairman, Tlhopie Motsepe, welcomed the partnership and said 'At Mamelodi Sundowns, we follow the philosophy of Ubuntu—our success belongs to our supporters, our communities, and the people who make us who we are. 'We are delighted to welcome Chery to the Mamelodi Sundowns family because we are united by ambition and people-first values. From day one, we will push boundaries, excite South Africans, and empower communities across the country,' Motsepe concluded. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.

Sundowns announce new partnership with Chinese car brand
Sundowns announce new partnership with Chinese car brand

The Citizen

time16-05-2025

  • Automotive
  • The Citizen

Sundowns announce new partnership with Chinese car brand

Sundowns chairman Tlhopie Motsepe has welcomed the partnership. Newly-crowned Betway Premiership champions Mamelodi Sundowns have announced new partnership with the Chinese car brand, Cherry. In a joint statement, Sundowns and Cherry stated that as part of the new partnership, Chery will provide the team with a fleet of SUVs, 'ensuring they travel comfortably and in style to matches, club engagements, and community events'. ALSO READ: Sundowns record signing explains early struggles 'Chery South Africa is proud to be the Official Vehicle Partner of Mamelodi Sundowns, one of South Africa's most decorated and popular football clubs. Known as 'The Brazilians' for their bold style of play and their iconic yellow kit, Sundowns have a rich history that spans over five decades. The club is a powerhouse locally and across the continent with a record number of league titles, numerous domestic cups, and Continental triumphs in the CAF Champions League and African Football League. 'As part of this exciting partnership, Chery will provide the team with a fleet of SUVs, ensuring they travel comfortably and in style to matches, club engagements, and community events. This collaboration is a natural fit, bringing together two high-performing brands known for their commitment to excellence,' read the statement Sundowns chairman, Tlhopie Motsepe , has welcomed the partnership. 'At Mamelodi Sundowns, we follow the philosophy of Ubuntu—our success belongs to our supporters, our communities, and the people who make us who we are,' said Motsepe. 'We are delighted to welcome Chery to the Mamelodi Sundowns family because we are united by ambition and people-first values,' added Motsepe. 'From day one, we will push boundaries, excite South Africans, and empower communities across the country.' Tony Liu, CEO of Chery South Africa said, 'We are thrilled to partner with Mamelodi Sundowns.' 'The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa.'

New Industry Report Reveals $80 Billion Investment Opportunity in African Football Development
New Industry Report Reveals $80 Billion Investment Opportunity in African Football Development

Zawya

time05-05-2025

  • Business
  • Zawya

New Industry Report Reveals $80 Billion Investment Opportunity in African Football Development

World Football Summit ( the premier global event for the football industry, today released a comprehensive report on the state and future of African football, revealing unprecedented commercial opportunities as the continent prepares to co-host the 2030 FIFA World Cup alongside Morocco, Spain, and Portugal. The report, developed in collaboration with #AfricaScores intelligence platform, identifies five critical areas where smart businesses can engage with Africa's rapidly evolving football ecosystem: Key Findings: Digital leapfrog: Africa's 650+ million smartphone users by 2025 represent the world's fastest-growing mobile-first football audience Infrastructure surge: The continent requires approximately $80 billion in football infrastructure development by 2030 Women's football untapped potential: Despite dominating AFCON (68 total titles), commercial development remains nascent Next-gen talent pipelines: Ghana, Senegal, and Ivory Coast academies offer ROI through guaranteed talent development and brand alignment Regional maturation: North and West Africa lead commercial development, with fast-rising markets in Mauritania, Mali, and Sudan "African football stands at a critical juncture," said Tlhopie Motsepe, Chairman of Mamelodi Sundowns FC, during WFS Rabat 2025. "The Sky's the Limit is our motto. It's a call to inspire Africans to dream big, rise above limitations, and never let their environment define their potential." Morocco's Leadership Position The report highlights Morocco's strategic approach as a continental model, featuring: Nine stadiums are currently upgraded with smart technologies Comprehensive talent development framework combining education and sport Investment positioning as Africa's technology and innovation hub World Cup 2030 preparation alongside AFCON 2025 hosting. Strategic Opportunities Management Professionalization: Consulting opportunities in financial planning, organizational development, and strategic management Technology Integration: Mobile-first platforms for fan engagement, affordable analytics, and cloud-based solutions Infrastructure Development: Public-private partnerships for stadium development and facility management Talent Development: Academy partnerships and educational integration programs Commercial Evolution: From transactional sponsorship to purpose-driven partnerships The report emphasizes that success requires understanding local contexts while applying global best practices. 'Through World Football Summit's unique position connecting global football stakeholders, we've captured what forward-thinking businesses have already discovered: African football is no longer a developing market story—it's an investment-grade opportunity. This report provides essential, actionable strategies for entering and succeeding in Africa's football ecosystem. The question for global stakeholders isn't 'if' to engage, but 'where' to start their strategic entry—and the answers are right here,' said Jaime Domínguez, Content Director at World Football Summit. Download the full report: LINK ( Distributed by APO Group on behalf of World Football Summit. Contact: Jaime Domínguez Communications Director World Football Summit Email: press@ Website: About World Football Summit: World Football Summit is a leading international organization for the football industry. Through its platform, we organize events across four continents that bring together key stakeholders from the ecosystem, fostering business opportunities, collaboration, and innovation in the sector.

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