Latest news with #TodayatApple
Techday NZ
4 days ago
- Business
- Techday NZ
Visa appoints Meble Tin to lead Oceania marketing from Sydney
Visa has appointed Meble Tin as Head of Marketing for Oceania, overseeing Australia, New Zealand and the Pacific Islands. Tin, who will be based in Sydney, officially joins Visa on 2 September 2025, following roles at Apple and Airbnb where she built experience in brand development and customer engagement across both global and regional markets. Appointment details In her new position, Tin will lead the marketing agenda across Oceania, covering brand, client and consumer engagement. She is expected to play a significant part in aligning Visa's expanding capabilities with its regional marketing strategies and helping to scale marketing services for partners in banking, fintech, and merchant sectors. Tin most recently served at Airbnb, where she led marketing for Asia Pacific. Prior to that, she held senior global marketing roles at Apple, including leading global marketing for the 'Today at Apple' programme, a retail experience initiative delivered across over 500 stores worldwide, recognised with Grand Prix and Titanium awards at Cannes Lions. Industry background Her background includes experience in adapting strategies for local markets while keeping a focus on broader, global brand goals. At Airbnb, Tin helped tailor marketing approaches to meet the diverse needs of audiences across Asia Pacific, combining local relevance with the wider ambitions of the brand. Alan Machet, Visa Group Country Manager for Oceania, commented on the appointment: "This is a pivotal appointment for us. Meble brings a unique blend of global brand-building expertise and regional market insight - and will help sharpen the way we show up as a business, a brand and a marketing partner to our clients." At Visa, Tin is expected to guide marketing efforts at a time of ongoing change for the payments industry, particularly as digital commerce continues to shift how brands reach and connect with people. Marketing services focus Tin's role will support Visa's investment in marketing services for clients. These services are designed to help organisations drive growth by tapping into Visa's data resources, creative capabilities and marketing platforms. The company is focusing on strengthening partnerships with banks, fintech companies, and merchants throughout the region. Danielle Jin, Regional Head of Marketing for Asia Pacific, spoke about the skills Tin brings to the organisation: "Meble has an instinct for turning complex technology into compelling customer narratives. That's a powerful asset not just for Visa's brand, but for the value we deliver to our clients across the region." Meble Tin, discussing her new role and what drew her to Visa, said: "Visa is a brand that touches every part of daily life - and that's what excites me. As digital commerce continues to evolve, we have an opportunity to help businesses grow by combining innovation with insight, and creativity with local connection." Tin's appointment comes at a time when Visa is focusing on building its regional presence in Oceania and developing capabilities to support local and international partners amid a changing payments landscape. She will begin her new role leading Visa's marketing direction from September, guiding strategy across Australia, New Zealand, and the Pacific Islands.
Hindustan Times
04-07-2025
- Business
- Hindustan Times
iPhone users get new wallpaper from Apple to mark new launch
Apple has announced that its next retail store, Apple Umeda, will open on Saturday, 20 July 2025 in Osaka, Japan. To mark the occasion, the company has released a new set of custom-designed wallpapers for iPhone, iPad and Mac, continuing a tradition of celebrating store launches with digital artwork. The artwork is based on a creative take of the Apple logo, rendered in a colourful and contemporary design. (Apple) As with many previous Apple Store openings, the Umeda launch is accompanied by exclusive visuals inspired by the local culture and the store's identity. These wallpapers are available for download via the official Apple Umeda store page, and the correct version will automatically be shown based on the device being used. Mobile finder: iPhone 17 Air expected to debut later this year The artwork is based on a creative take of the Apple logo, rendered in a colourful and contemporary design. It serves both as a marketing visual for the launch and a free design gift to Apple users globally, regardless of their location. Apple has long used retail store openings as a moment of connection with its local customer base, often combining unique artwork with in-store events. While physical attendance is limited to those in or around Osaka, the availability of downloadable wallpapers allows Apple fans worldwide to join in the celebration. Apple Umeda is expected to offer the full retail experience, including hands-on access to Apple's product lineup, Today at Apple sessions, Genius Bar support, and personal setup services. Japan remains a strategic market for Apple, with a strong user base and high demand for premium technology. Although the company no longer launches as many stores per year as in previous decades, each new opening is designed with architectural and experiential intent. The Umeda store is expected to continue this approach, aligning with Apple's broader global retail philosophy that blends form, function and local inspiration. The wallpapers are formatted for multiple devices and follow Apple's minimalist design ethos while still being vibrant and distinctive. They are free to download and require no Apple ID to access. For fans of Apple design, new store launches like Umeda offer not just a retail milestone but a creative moment that reflects the brand's continued investment in artistry, locality and user experience.
West Australian
25-06-2025
- Business
- West Australian
Apple Perth City: New Forrest Place store to offer guided tech tours and pick-up counter in Australia firsts
Guided tech tours and a dedicated pick-up counter mark Australia-firsts for Apple as the global brand prepares for the grand opening of its new Perth City store on Friday morning. After a 15-year residence on Hay Street, the city's flagship store has relocated to the ground level of the former Commonwealth Bank Building, intersecting Forrest Place and Murray Street Mall. Deirdre O'Brien, Senior Vice President of Retail & People, told The West the move was driven by the company's mission to deliver local customers the best available products and services. 'When we decided to reopen this store, it's really about being able to bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience,' she said. The development represents somewhat of an anniversary celebration, with the iconic brand's first official bricks and mortar residence in Perth opening on June 26, 2010. Its second Perth store opened at Westfield Booragoon — then Garden City — in September 2012. With a focus on convenience, community, and delivering collaborative experiences through passionate personnel, Ms O'Brien said Apple Perth City would offer local customers services that are yet to be rolled out anywhere else in the country. 'In a first for Australia, Apple Perth City features a new space where customers can interact with Apple Watch guided by one of Apple's knowledgeable Specialists,' she said. 'In another first for Australia, we're also introducing Apple Pickup at a dedicated counter, which makes it even easier for customers to place an order online and pick up products when it's most convenient for them. 'And for customers wanting to unlock new tips and tricks on their favourite device, they can sign up for a free Today at Apple session hosted at the dedicated tables for a more personal experience.' Commuters might have noticed recent updates to the building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch as it points to its official unveiling date. Ms O'Brien said the brand's move to the heritage building is no coincidence, with every inch of the new space designed to celebrate the company's varied clientele, and stay true to its commitment to sustainability. The city store will run on 100 per cent renewable energy, with the shop's interior transformed to reflect modern design features while nodding to the building's history. 'Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop,' Ms O'Brien said.
Perth Now
25-06-2025
- Business
- Perth Now
What the new Apple Perth City store has that others don't
Guided tech tours and a dedicated pick-up counter mark Australia-firsts for Apple as the global brand prepares for the grand opening of its new Perth City store on Friday morning. After a 15-year residence on Hay Street, the city's flagship store has relocated to the ground level of the former Commonwealth Bank Building, intersecting Forrest Place and Murray Street Mall. Deirdre O'Brien, Senior Vice President of Retail & People, told The West the move was driven by the company's mission to deliver local customers the best available products and services. 'When we decided to reopen this store, it's really about being able to bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience,' she said. The Apple store in Perth's CBD is moving into the city's main mall. Credit: Justin Benson-Cooper / The West Australian The development represents somewhat of an anniversary celebration, with the iconic brand's first official bricks and mortar residence in Perth opening on June 26, 2010. Its second Perth store opened at Westfield Booragoon — then Garden City — in September 2012. With a focus on convenience, community, and delivering collaborative experiences through passionate personnel, Ms O'Brien said Apple Perth City would offer local customers services that are yet to be rolled out anywhere else in the country. 'In a first for Australia, Apple Perth City features a new space where customers can interact with Apple Watch guided by one of Apple's knowledgeable Specialists,' she said. 'In another first for Australia, we're also introducing Apple Pickup at a dedicated counter, which makes it even easier for customers to place an order online and pick up products when it's most convenient for them. 'And for customers wanting to unlock new tips and tricks on their favourite device, they can sign up for a free Today at Apple session hosted at the dedicated tables for a more personal experience.' Commuters might have noticed recent updates to the building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch as it points to its official unveiling date. Ms O'Brien said the brand's move to the heritage building is no coincidence, with every inch of the new space designed to celebrate the company's varied clientele, and stay true to its commitment to sustainability. The city store will run on 100 per cent renewable energy, with the shop's interior transformed to reflect modern design features while nodding to the building's history. 'Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop,' Ms O'Brien said.
