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Business Upturn
05-08-2025
- Business
- Business Upturn
American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Triple-Digit Reorders and Accelerated Sell-Through for American Rebel Light Beer at Authorized and Active Total Wine & More Locations
Patriotic Consumer Demand Drives Aggressive Restocking, Validating Brand's Market Fit and Growth as 'America's Fastest Growing Beer' Nashville, TN, Aug. 05, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is pleased to report continued retail success for American Rebel Light Beer ('Rebel Light'), with strong consumer demand driving aggressive restocking across the authorized and activated Total Wine & More locations spanning seven states including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Indiana, and Kansas. Rebel Light's patriotic identity and crisp, refreshing profile are translating into rapid sell-through and sustained reorder momentum, reinforcing its market fit and growth as America's fastest growing beer. The performance of American Rebel Light Beer at Total Wine & More reflects strong consumer demand and retail execution, with standout results in Indiana, North Carolina, and Tennessee. Notably, stores in Avon, IN and Brentwood, TN led the chain in volume. Of the active authorized accounts, 94.12% placed a restocking order, underscoring the brand's growing resonance with customers. One account, which showed minimal engagement and was likely a one-off or test placement, has since been eliminated from the active rollout group, restoring the reorder rate to 100% across participating stores. American Rebel Light Beer, America's Patriotic Beer, is initially scheduled to be placed into 62 Total Wine & More ( locations and the rollout is still underway. 'The numbers and rebuys at Total Wine & More are fantastic and some of the best we've seen. Great signs for the future.' Said Todd Porter President of American Rebel Beverages 'We're seeing real consumer pull-through and retail enthusiasm, especially in key markets like Indiana, North Carolina, and Tennessee. This kind of velocity not only validates our brand positioning—it sets the stage for broader expansion and long-term growth. Rebel Light is not just focused on taking shelf space—we are focused on taking market share. We earn our place with real velocity, eye-level visibility, and a brand that refuses to blend in. We are exceeding distribution expectations and that confirms what we've believed since day one: American Rebel Light Beer doesn't just resonate—it sells. And trust me, we're just getting started.' Total Wine & More ( is recognized as a premier national retailer, boasting over 250 locations across the United States. The company plays a pivotal role in the alcohol industry, generating billions in annual sales and serving as a top destination for beer, wine, and spirits enthusiasts. With beer accounting for approximately 42% of supplier gross revenues in the U.S. alcohol market, Total Wine remains a critical player in domestic light beer sales. May 2025 Total Wine & More Rollout: Early Success, Accelerated Reorders for American Rebel Light Beer Authorized Total Wine & More stores that received their initial stocking orders in May 2025 demonstrated immediate and sustained traction: Average restocking orders in June were 105% of the initial May 2025 order. of the initial May 2025 order. Top 5 accounts reordered at 245% of their initial May 2025 volume in June 2025. of their initial May 2025 volume in June 2025. By July 2025: All May 2025 accounts averaged a 146% increase over their initial order. Top 5 accounts surged to 299% , nearly tripling their original inventory. Cumulative reorders reached 251% across all May 2025 accounts. across all May 2025 accounts. Top 5 accounts posted a 509% cumulative reorder rate, underscoring the exceptional consumer pull-through. June 2025 Total Wine & More Rollout: Sustained Momentum for American Rebel Light Beer The June 2025 rollout continued the trend, with another wave of Total Wine & More stores delivering strong performance: Average restocking orders in July 2025 were 153% of the initial June order. of the initial June order. Top 3 accounts reordered at 224% of their initial June 2025 volume. of their initial June 2025 volume. Cumulative reorders reached 330% across all June 2025 accounts. across all June 2025 accounts. Top 3 accounts posted a 324% cumulative reorder rate, nearly tripling their original inventory. This is more than retail success—it's a loud signal of accelerating consumer demand. Shoppers are discovering American Rebel Light Beer through in-store samplings, trying it once—and coming back for it again and again. Repeat purchase behavior is fueling multiple reorders across the key Total Wine & More markets, validating product-market fit and patriotic brand loyalty in real time. American Rebel Light Beer isn't playing by the usual rules—it's rewriting them. We are not a legacy brand that needs to retrofit it's product offering for the modern consumer, American Rebel Light Beer is already there. Our beer delivers what others can't: bold patriotic branding fused with an authentic 'better-for-you' premium light lager experience. Made with all-natural ingredients, no corn, no rice, no artificial sweeteners, it hits the clean-label standard the moment it hits the shelf. As other CPG giants rush to release new SKUs chasing health-conscious drinkers, we're already answering that call—loud, proud, and ready to scale. 'We didn't hope American Rebel Light Beer would win—we launched it to dominate,' said Andy Ross, CEO of American Rebel Holdings. 'We're not riding trends. We're leading a red-blooded revolution in American Beer Industry. Our mission is clear: become the #1 Domestic Light Beer in America—period. And patriotic consumers aren't just behind us—they're demanding us. This is America's Patriotic Beer: God-fearing, Constitution-loving, National Anthem-singing, Stand-Your-Ground boldness in every single can. We didn't launch a product—we ignited a cultural firestorm. Our momentum is being fueled by real Americans who believe in real values—and that's exactly why we're surging straight out of the gate.' We believe American Rebel's value proposition extends well beyond shelf space: Patriotic Branding with National Resonance: Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can. Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can. Clean Ingredients: Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative. Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative. Accelerating Distribution Network: Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets. Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets. Cultural Relevance in High-Impact Channels: From motorsports and music festivals to televised ad campaigns and grassroots events, we meet our target demographic where they gather—and invite them to 'Rebel Up.' American Rebel Light Beer won't be all things to all people, and that's by design. But in an industry saturated with sameness, we're offering something bold, clear, and timely—and we believe that's the kind of differentiated message that will win in today's market. Rebel Up America! American Rebel Light Beer – Making Beer Healthy Again – and Better for You With approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light Beer – America's Patriotic, God Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer – delivers a clean, all-natural domestic lager brewed without corn, rice, or added sweeteners. It's a better-for-you option that doesn't compromise on taste or identity. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Holdings, Inc. is a patriotic lifestyle brand rooted in American values. Through its beverage division, the Company delivers bold, refreshing products that resonate with freedom-loving consumers nationwide. American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on social media platforms (@AmericanRebelBeer). American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media Inquiries Matt Sheldon [email protected] 917-280-7329 Distribution Opportunities Todd PorterPresident, American Rebel Beverage [email protected]
Yahoo
10-07-2025
- Business
- Yahoo
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc.
American Rebel Holdings Inc 'Rebel Light' rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America's Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer, proudly announces its expansion into Mississippi as part of its ongoing national rollout of American Rebel Light Beer ( This marks the latest milestone in the company's rapid growth, bringing the nation's fastest-growing beer to yet another proud patriotic state. American Rebel Beverage has partnered with a division of Clark Beverage Group, Inc. ( to bring Rebel Light to retailers, bars, and consumers across Mississippi. Clark Beverage Group, with over 120 years of family-operated excellence, is one of the largest and most respected independent beverage distributors in the Southeast. Founded in 1903 by Carsie C. Clark in Martin, Tennessee, the company has become a regional powerhouse, serving over 85 counties across five states. Their legacy of strong community values, operational excellence, and regional influence makes them a natural and strategic partner for American Rebel. 'We are thrilled to partner with Clark Beverage Group to bring American Rebel Light to Mississippi,' said Todd Porter, President of American Rebel Beverage. 'Clark's history, reputation, and footprint across the Southeast make them an ideal partner as we continue executing our strategic national expansion. Mississippi embodies the spirit of our brand: proud tradition, deep-rooted values, and patriotic pride.' 'Mississippi reflects everything our beer stands for – pride in tradition, strength of character, and love of country,' added Porter. 'We're honored to raise a toast with Mississippians and continue building a nationwide community of Rebels who know that real beer reflects real values.' 'I'm excited to bring American Rebel to the land of the Ole Miss Rebels – where pride runs deep, tradition lives loud, and freedom always finds a home,' said Andy Ross, CEO of American Rebel Holdings. 'There's nothing more American than raising a cold one that stands for what matters. It's a cold can of conviction – America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer – brewed for those who don't back down and won't blend in.' The Mississippi launch is strategically important to American Rebel. With its rich culture, loyal consumers, and strong beverage retail landscape, Mississippi offers the ideal platform to scale both brand recognition and sales. American Rebel Light will be available in 12 oz 12-packs and 16oz Tall Boys, supported by in-store displays, on-premise promotions, and sponsorships that align with both the brand's patriotic identity and Mississippi's unique character. American Rebel Light is a Premium Domestic Light Lager: crisp, clean, and bold with a lighter feel. With approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, it is brewed with all-natural ingredients and no added corn, rice, or sweeteners often found in mass-market beers. This Mississippi launch adds to the fast-growing footprint of American Rebel Light, which has expanded rapidly since its debut in September 2024. The brand is already available in Tennessee, Kentucky, North Carolina, Florida, Indiana, Ohio, Missouri, Iowa, Connecticut, Virginia, and Kansas. With new states onboarding monthly, American Rebel is quickly becoming America's next great company in the beer and beverage industry. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story About American Rebel Light BeerAmerican Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. Media Inquiries:Matt SheldonMatt@ Distribution Opportunities:Todd PorterPresident, American Rebel Beveragetporter@ Investor Relations:ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10-06-2025
- Business
- Yahoo
Honoring American Hero's: American Rebel Light Beer Proudly Hosting the 101st Airborne Division's Week of the Eagles Concert in Conjunction with the Celebration Honoring the U.S. Army 250th Birthday at Fort Campbell, Kentucky
American Rebel Holdings, Inc. American Rebel (NASDAQ: AREB) CEO Andy Ross to Headline Patriotic Concert at Fort Campbell | American Rebel Light "Tall Boys" to be Served at the Army 250th Birthday Celebration Nashville, TN, June 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), through its American Rebel Beverages subsidiary and America's Patriotic Beer, American Rebel Light Beer ( proudly announces that it is hosting the Week of the Eagles Concert as part of the 101st Airborne Division's Week of the Eagles Celebration, marking the 250th birthday of the United States Army on June 14, 2025. As America's Patriotic Beer, American Rebel Light Beer will be served at all concession stands, and the Company's CEO and Patriotic-rock artist Andy Ross will headline a special patriotic concert at the event. COMBAT TACTICAL DEMOSTRATION, LIVE MUSIC, AND AMERICAN PRIDE The day kicks off with an intense live air assault demonstration led by the Screaming Eagles at the Sabalauski Air Assault School, showcasing their elite tactical expertise. Following this powerful display, American Rebel presents a high-energy concert featuring Andy Ross, bringing an electrifying mix of patriotism and music to honor our troops. This exclusive event is free and open only to Active Duty service members, their families, and Veterans with base access, celebrating the dedication, service, and sacrifice of America's military. "The 101st Airborne Division is the tip of the spear—our frontline defenders of liberty," said Andy Ross, CEO of American Rebel Holdings, Inc." There's no greater honor than standing on that stage, guitar in hand, to say 'thank you' to these heroes on the 250th birthday of the Army." Todd Porter, President of American Rebel Beverage and a U.S. Army Veteran who served with the 101st during Operation Desert Shield and Desert Storm, added: "This isn't just sponsorship—it's a homecoming. Celebrating the Screaming Eagles and the 250th birthday of the U.S. Army is a true privilege. It's about family, sacrifice, and standing strong together as Americans." CELEBRATING 250 YEARS OF ARMY EXCELLENCE Founded in 1775, the U.S. Army has served as the backbone of our nation's defense. The 101st Airborne Division—known worldwide as the 'Screaming Eagles'—played pivotal roles in WWII (D-Day, Market Garden, Battle of the Bulge), and every major conflict since, including Vietnam, Desert Storm, Afghanistan, and Iraq. At the heart of the action is The Sabalauski Air Assault School, Fort Campbell's elite training ground where Soldiers earn the prestigious Air Assault Badge—a symbol of tactical excellence and warrior toughness. A LEGACY OF VALOR: 101ST AIRBORNE DIVISION The 101st Airborne Division, known as the Screaming Eagles, has a legendary history of valor and excellence. From D-Day to Desert Storm, Vietnam to Afghanistan, they've remained the U.S. Army's premier air assault force. Today, the Sabalauski Air Assault School at Fort Campbell trains elite warriors who embody tactical precision and readiness. Event Information – Annual Week of the Eagles, Special Celebration United States Army's 250th Birthday. The 101st Airborne Division (Air Assault) and Fort Campbell proudly announce our annual Week of the Eagles, June 9th-15th, 2025, with a special celebration marking the United States Army's 250th Birthday. For two and a half centuries, the U.S. Army has stood as a beacon of strength, service, and sacrifice— 'This We'll Defend'. The Screaming Eagles, who have played a vital role in the nation's defense since World War II, will honor the Army's legacy with a week of commemorative ceremonies, competitions, and tactical demonstrations. Date: Saturday, June 14, 2025 Location: Sabalauski Air Assault School - 6883 Assault St, Fort Campbell, KY 42223 Air Assault Demonstration: 10:00AM (prior to the concert) Concert Time: Immediately Following the Air Assault Demonstration Beverage Service: American Rebel Light Beer 'Tall Boys' available at all beer-selling concession locations 'This milestone serves as a reminder of the Army's unwavering dedication to protecting and defending our great nation,' said Col. Martin Meiners, spokesperson for the 101st Airborne Division (Air Assault) and Fort Campbell. 'There is no better way to celebrate the Army's 250th Birthday than through our annual celebration known as the Week of the Eagles.' RAISING A TALL BOY FOR THE TROOPS American Rebel Light Beer, America's Patriotic Beer, will be available throughout the event—allowing attendees to enjoy a crisp, all-natural light lager while celebrating our nation's military might. With no corn, no rice, and no additives, American Rebel Light Beer delivers bold flavor and all-American values in every sip. MWR: Supporting Our Troops & Their Families The Morale, Welfare, and Recreation (MWR) program plays a vital role in enhancing the quality of life for service members and their families. At Fort Campbell, MWR provides: Fitness & Sports Programs: Access to gyms, swimming pools, organized sports leagues, and outdoor recreation. Entertainment & Leisure: Bowling alleys, movie theaters, gaming centers, and arts & crafts workshops. Travel & Tickets: Discounted tickets for amusement parks, concerts, and travel packages through Information, Tickets & Travel (ITT). Outdoor Recreation: Hunting, fishing, camping, and boating opportunities, often with rental equipment available. Libraries & Education: Military libraries offer books, digital resources, and study programs for service members and families. Child & Youth Services: Programs for children, including daycare, summer camps, and youth sports leagues. Single Service Member Programs: Special events and activities tailored for young, single service members to foster camaraderie. MWR ensures that Soldiers and their families have access to essential services, recreation, and community-building activities, strengthening their resilience and well-being while they serve our nation. About American Rebel Light Beer American Rebel Light Beer is America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer.. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, such as the 2025 Week of the Eagles Concert is proudly hosted by American Rebel Beer and Fort Campbell MWR (Sponsorship does not imply DOD endorsement), success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
05-06-2025
- Business
- Yahoo
American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
American Rebel Holdings, IncNASHVILLE, TN, June 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( proudly reports that American Rebel Premium Light Lager Beer ('Rebel Light') American Rebel Light Beer, America's Patriotic Beer, continues to see surging consumer and customer demand driven by its strategic presence at major events and iconic establishments in Nashville, motorsports partnerships, and music sponsorships. This rising demand has led to the completion of another production run, with additional runs planned throughout the year to support expanding retail placements, distributor partnerships, and new market entries. 'American Rebel Holdings and American Rebel Light Beer remain committed to supporting military events, motorsports, and music festivals—bringing Americans together under one shared belief: Good beer, great moments, and unwavering patriotism.' Andy Ross, CEO – American Rebel Holdings. 'We are experiencing unstoppable momentum. Motorsports, music, and Nashville's patriotic culture are fueling our expansion. With more production runs planned, retail growth accelerating, and new distributors coming on board, American Rebel Light Beer is quickly becoming a dominant force in the market. Our continued partnership with AlcSource and City Brewing ensures we can scale at speed and meet the growing demand nationwide." Strategic Positioned for Continued Growth & Market Expansion Production Scaling Success – American Rebel Light Beer recently completed another production run to meet increasing consumer and retail demand. The company is well-positioned to scale rapidly thanks to its key partnerships with AlcSource and City Brewing, with the ability for production capacity of up to 2M+ annual cases. American Rebel Light Beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients for a refreshing, better-for-you domestic light lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving. Recent Retail Expansion Announcement - American Rebel Light Beer to expand into 62 Total Wine & More locations across seven states, further cementing its presence in the U.S. market. This strategic retail placement reinforces the brand's rapid growth, fueled by increasing consumer demand, patriotic branding, and key distributor partnerships. As America's Patriotic Beer, American Rebel Light Beer continues its mission to bring high-quality domestic light lager to new audiences through music, motorsports, and retail expansion. For the full press release, visit: American Rebel Light Beer Expands into Total Wine & More. Todd Porter, President of American Rebel Beverages, emphasized the beer's meteoric rise. "I believe that American Rebel Beer will be the fastest-growing beer in U.S. history. I've been in the beverage industry for much of my professional life, and I've never seen consumers so aligned with a beverage brand. American Rebel Light Beer delivers a refreshing, all-natural taste that stands out in the domestic light beer market. With no corn, rice, or added sweeteners, it's a clean, crisp lager that resonates with consumers looking for a high-quality, better-for-you beer option." Nashville Momentum – American Rebel Light Beer continues to thrive in high-profile venues, offering millions of visitors and locals a true American beer Andy Ross often refers to Nashville as the heartbeat of America, embodying the nation's spirit of resilience and tradition. The American Rebel Light Beer's epic launch at Kid Rock's Big Ass Honky Tonk ( on Broadway packed the American Rebel Light Beer Suite, as fans enjoyed music by legendary Broadway icon John Stone ( with a special appearance by Ross its launch, American Rebel Light Beer has secured premier Nashville accounts and is now an official sponsor of the summer-long Loser's (Midtown) Parking Lot Concert Series, further solidifying its presence in Music City's vibrant scene and ensuring that visitors experience the beer as part of their Nashville experience. For information on Loser's Parking Lot Concert Series visit Loser's Original Motorsports Impact – Key partnerships with TSR Nitro Racing and the NHRA have connected the brand with influential distributors and retail accounts at the track, proving that beer and motorsports are a proven winning Andy Ross, presented by American Rebel Beer will be performing this weekend on Saturday June 6th at the Super Grip NHRA Thunder Valley Nationals in Bristol, Ross is scheduled to perform at the American Rebel Light Virginia NHRA Nationals at North Dinwiddle, VA on June 20 – 22. In addition to being the title sponsor American Rebel Light Beer will also be the primary sponsor for the Tony Stewart Top Fuel Dragster and the Matt Hagan Funny Car. Event & Music Partnerships – Sponsorship of Loser's Midtown Parking Lot Concert Series, CMA Fest, and other major events further solidifies American Rebel's presence in entertainment-driven consumer Announcement: American Rebel Light Beer Joins Week of the Eagles Celebration Honoring the 250th Birthday of the U.S. Army at Fort Campbell, KYAmerican Rebel Light Beer, America's Patriotic Beer, is proud to be a key sponsor of the Week of the Eagles celebration at Fort Campbell, honoring the 250th Birthday of the U.S. Army. This special event brings together the soldiers of the 101st Airborne Division, veterans, and patriotic Americans to pay tribute to the legacy, sacrifice, and strength of our nation's Saturday June 14th, 2025, American Rebel CEO Andy Ross, a passionate advocate for American values and patriotism, will headline the Week of the Eagles Concert, delivering a performance that embodies the spirit of freedom and patriotic rock and roll. His presence reinforces American Rebel's deep commitment to honoring the men and women who serve and celebrating the traditions that make our country event is free and open to the public, welcoming soldiers, veterans, and civilians to honor the legacy of the 101st Airborne Division and the 250th Birthday of the U.S. Army. About American Rebel Light Beer American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer.. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, continued scheduled placements in Total Wine & More locations, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
06-05-2025
- Business
- Associated Press
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Light Beer ( ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( ), is proud to announce its newest distribution agreement with North Florida Sales ( ), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel's mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State. 'We believe in the American dream – hard work, perseverance, and celebrating the freedoms that make this country great,' said Todd Porter, President of American Rebel Beverage. 'Partnering with North Florida Sales allows us to share that spirit with more people in Florida. Their commitment to excellence, combined with their deep-rooted relationships in the market, makes them the perfect ally in our mission to expand American Rebel's presence nationwide.' Gentry Pelham, President and Owner of North Florida Sales, echoed that enthusiasm, stating: 'North Florida Sales is extremely excited for the opportunity to partner up with American Rebel. We can't wait to introduce this amazing product to the Jacksonville, St. Augustine, and Lake City markets.' North Florida Sales has long been recognized for its dedication to delivering quality beverages while building lasting partnerships with retailers and consumers. With an extensive network and a passion for serving their communities, they will help bring American Rebel Light Beer to even more bars, restaurants, and stores across Florida. 'We're very excited to be expanding into Florda,' said American Rebel CEO Andy Ross. 'American Rebel Beer sponsored the Scag Pro Superstar Shootout this past February at the Bradenton Motorsports Park and I've done television interviews in Tampa, West Palm Beach and Miami and performed in Florida several times. Look out Florida, America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer is coming. Florida is going to be a strong state for us and I couldn't be more proud to get to work with the great team at North Florida Sales.' As American Rebel Beverage continues its rapid growth, the brand remains steadfast in its commitment to supporting patriotic values and celebrating the American spirit. Since its launch in September 2024, American Rebel Light Beer has earned loyal consumers across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, Mississippi and now Florida – proving that there's nothing more American than great beer and a good time. American Rebel Light is a proudly American-made premium domestic light lager, delivering a crisp, clean, and bold taste with a lighter feel. Crafted with all-natural ingredients and NO added sweeteners like corn or rice, it offers a refreshing balance of flavor with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. Whether it's a backyard barbecue, a tailgate, or a weekend at the racetrack, American Rebel Light is brewed for the bold, the free, and the proud. For more information about American Rebel Light and its new distribution agremeent with North Florida Sales, follow us on social media @AmericanRebelBeer or on the web at . About American Rebel Light American Rebel Light isn't just a beer – it's a statement. A toast to freedom, a salute to hard-working Americans, and a bold declaration of our patriotic values. As America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, Produced in partnership with AlcSource, American Rebel Light Beer ( ) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information follow American Rebel Beer on all social media platforms (@americanrebelbeer). About North Florida Sales North Florida Sales (NFS) is a locally owned and operated company and covers all or part of 11 counties in Florida. These counties include Duval, Nassau, St. John's, Putnam, Clay, Bradford, Union, Baker, Columbia, Hamilton and Suwannee. Started in 1995, NFS strives to be a leader in sales and service in the beverage industry in Jacksonville and Lake City, FL. NFS's mission is to provide the highest quality customer service on a consistent basis, while ensuring the availability of the freshest and cleanest product possible. For more information on North Florida Sales, go to . About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit American Rebel Holdings, Inc. [email protected] Media Contact: Matt Sheldon [email protected] Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our strategic planning, marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings Inc
