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Yahoo
5 days ago
- Business
- Yahoo
American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
American Rebel Holdings, IncNASHVILLE, TN, June 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( proudly reports that American Rebel Premium Light Lager Beer ('Rebel Light') American Rebel Light Beer, America's Patriotic Beer, continues to see surging consumer and customer demand driven by its strategic presence at major events and iconic establishments in Nashville, motorsports partnerships, and music sponsorships. This rising demand has led to the completion of another production run, with additional runs planned throughout the year to support expanding retail placements, distributor partnerships, and new market entries. 'American Rebel Holdings and American Rebel Light Beer remain committed to supporting military events, motorsports, and music festivals—bringing Americans together under one shared belief: Good beer, great moments, and unwavering patriotism.' Andy Ross, CEO – American Rebel Holdings. 'We are experiencing unstoppable momentum. Motorsports, music, and Nashville's patriotic culture are fueling our expansion. With more production runs planned, retail growth accelerating, and new distributors coming on board, American Rebel Light Beer is quickly becoming a dominant force in the market. Our continued partnership with AlcSource and City Brewing ensures we can scale at speed and meet the growing demand nationwide." Strategic Positioned for Continued Growth & Market Expansion Production Scaling Success – American Rebel Light Beer recently completed another production run to meet increasing consumer and retail demand. The company is well-positioned to scale rapidly thanks to its key partnerships with AlcSource and City Brewing, with the ability for production capacity of up to 2M+ annual cases. American Rebel Light Beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients for a refreshing, better-for-you domestic light lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving. Recent Retail Expansion Announcement - American Rebel Light Beer to expand into 62 Total Wine & More locations across seven states, further cementing its presence in the U.S. market. This strategic retail placement reinforces the brand's rapid growth, fueled by increasing consumer demand, patriotic branding, and key distributor partnerships. As America's Patriotic Beer, American Rebel Light Beer continues its mission to bring high-quality domestic light lager to new audiences through music, motorsports, and retail expansion. For the full press release, visit: American Rebel Light Beer Expands into Total Wine & More. Todd Porter, President of American Rebel Beverages, emphasized the beer's meteoric rise. "I believe that American Rebel Beer will be the fastest-growing beer in U.S. history. I've been in the beverage industry for much of my professional life, and I've never seen consumers so aligned with a beverage brand. American Rebel Light Beer delivers a refreshing, all-natural taste that stands out in the domestic light beer market. With no corn, rice, or added sweeteners, it's a clean, crisp lager that resonates with consumers looking for a high-quality, better-for-you beer option." Nashville Momentum – American Rebel Light Beer continues to thrive in high-profile venues, offering millions of visitors and locals a true American beer Andy Ross often refers to Nashville as the heartbeat of America, embodying the nation's spirit of resilience and tradition. The American Rebel Light Beer's epic launch at Kid Rock's Big Ass Honky Tonk ( on Broadway packed the American Rebel Light Beer Suite, as fans enjoyed music by legendary Broadway icon John Stone ( with a special appearance by Ross its launch, American Rebel Light Beer has secured premier Nashville accounts and is now an official sponsor of the summer-long Loser's (Midtown) Parking Lot Concert Series, further solidifying its presence in Music City's vibrant scene and ensuring that visitors experience the beer as part of their Nashville experience. For information on Loser's Parking Lot Concert Series visit Loser's Original Motorsports Impact – Key partnerships with TSR Nitro Racing and the NHRA have connected the brand with influential distributors and retail accounts at the track, proving that beer and motorsports are a proven winning Andy Ross, presented by American Rebel Beer will be performing this weekend on Saturday June 6th at the Super Grip NHRA Thunder Valley Nationals in Bristol, Ross is scheduled to perform at the American Rebel Light Virginia NHRA Nationals at North Dinwiddle, VA on June 20 – 22. In addition to being the title sponsor American Rebel Light Beer will also be the primary sponsor for the Tony Stewart Top Fuel Dragster and the Matt Hagan Funny Car. Event & Music Partnerships – Sponsorship of Loser's Midtown Parking Lot Concert Series, CMA Fest, and other major events further solidifies American Rebel's presence in entertainment-driven consumer Announcement: American Rebel Light Beer Joins Week of the Eagles Celebration Honoring the 250th Birthday of the U.S. Army at Fort Campbell, KYAmerican Rebel Light Beer, America's Patriotic Beer, is proud to be a key sponsor of the Week of the Eagles celebration at Fort Campbell, honoring the 250th Birthday of the U.S. Army. This special event brings together the soldiers of the 101st Airborne Division, veterans, and patriotic Americans to pay tribute to the legacy, sacrifice, and strength of our nation's Saturday June 14th, 2025, American Rebel CEO Andy Ross, a passionate advocate for American values and patriotism, will headline the Week of the Eagles Concert, delivering a performance that embodies the spirit of freedom and patriotic rock and roll. His presence reinforces American Rebel's deep commitment to honoring the men and women who serve and celebrating the traditions that make our country event is free and open to the public, welcoming soldiers, veterans, and civilians to honor the legacy of the 101st Airborne Division and the 250th Birthday of the U.S. Army. About American Rebel Light Beer American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer.. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, continued scheduled placements in Total Wine & More locations, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
06-05-2025
- Business
- Associated Press
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Light Beer ( ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( ), is proud to announce its newest distribution agreement with North Florida Sales ( ), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel's mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State. 'We believe in the American dream – hard work, perseverance, and celebrating the freedoms that make this country great,' said Todd Porter, President of American Rebel Beverage. 'Partnering with North Florida Sales allows us to share that spirit with more people in Florida. Their commitment to excellence, combined with their deep-rooted relationships in the market, makes them the perfect ally in our mission to expand American Rebel's presence nationwide.' Gentry Pelham, President and Owner of North Florida Sales, echoed that enthusiasm, stating: 'North Florida Sales is extremely excited for the opportunity to partner up with American Rebel. We can't wait to introduce this amazing product to the Jacksonville, St. Augustine, and Lake City markets.' North Florida Sales has long been recognized for its dedication to delivering quality beverages while building lasting partnerships with retailers and consumers. With an extensive network and a passion for serving their communities, they will help bring American Rebel Light Beer to even more bars, restaurants, and stores across Florida. 'We're very excited to be expanding into Florda,' said American Rebel CEO Andy Ross. 'American Rebel Beer sponsored the Scag Pro Superstar Shootout this past February at the Bradenton Motorsports Park and I've done television interviews in Tampa, West Palm Beach and Miami and performed in Florida several times. Look out Florida, America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer is coming. Florida is going to be a strong state for us and I couldn't be more proud to get to work with the great team at North Florida Sales.' As American Rebel Beverage continues its rapid growth, the brand remains steadfast in its commitment to supporting patriotic values and celebrating the American spirit. Since its launch in September 2024, American Rebel Light Beer has earned loyal consumers across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, Mississippi and now Florida – proving that there's nothing more American than great beer and a good time. American Rebel Light is a proudly American-made premium domestic light lager, delivering a crisp, clean, and bold taste with a lighter feel. Crafted with all-natural ingredients and NO added sweeteners like corn or rice, it offers a refreshing balance of flavor with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. Whether it's a backyard barbecue, a tailgate, or a weekend at the racetrack, American Rebel Light is brewed for the bold, the free, and the proud. For more information about American Rebel Light and its new distribution agremeent with North Florida Sales, follow us on social media @AmericanRebelBeer or on the web at . About American Rebel Light American Rebel Light isn't just a beer – it's a statement. A toast to freedom, a salute to hard-working Americans, and a bold declaration of our patriotic values. As America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, Produced in partnership with AlcSource, American Rebel Light Beer ( ) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information follow American Rebel Beer on all social media platforms (@americanrebelbeer). About North Florida Sales North Florida Sales (NFS) is a locally owned and operated company and covers all or part of 11 counties in Florida. These counties include Duval, Nassau, St. John's, Putnam, Clay, Bradford, Union, Baker, Columbia, Hamilton and Suwannee. Started in 1995, NFS strives to be a leader in sales and service in the beverage industry in Jacksonville and Lake City, FL. NFS's mission is to provide the highest quality customer service on a consistent basis, while ensuring the availability of the freshest and cleanest product possible. For more information on North Florida Sales, go to . About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit American Rebel Holdings, Inc. [email protected] Media Contact: Matt Sheldon [email protected] Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our strategic planning, marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings Inc
Yahoo
21-04-2025
- Automotive
- Yahoo
American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals
American Rebel Holdings Inc Nashville, TN, April 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is thrilled to announce its title sponsorship of the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This exciting collaboration marks a milestone in the brand's journey to connect with motorsports enthusiasts across the nation. The American Rebel Light NHRA 4-Wide Nationals is one of the most anticipated events in drag racing, showcasing the thrill and intensity of the sport as racers go 4 wide at over 300 miles an hour. With American Rebel Light as the title sponsor, fans can expect a weekend packed with adrenaline-pumping action and patriotic punch. 'As a brand dedicated to celebrating the American spirit, we couldn't be more excited to sponsor such an iconic event,' said Todd Porter, President of American Rebel Beverage. 'The American Rebel Light NHRA 4-Wide Nationals represents the perfect platform for us to engage with our audience, support motorsports, and share our exceptional beer with racing fans everywhere.' 'American Rebel is honored to be named entitlement sponsor for the American Rebel Light NHRA 4-Wide Nationals at zMAX Dragway on the Charlotte Motor Speedway property,' said American Rebel CEO Andy Ross. 'It's also an honor to be the entitlement sponsor for the 1,000th Top Fuel event and celebrate that milestone with the NHRA. We've been sponsoring Tony Stewart Racing and the Matt Hagan Funny Car for three seasons now and the relationship with Tony, Leah, Matt and everyone in the wider NHRA family has been extraordinary. Our racing marketing program has opened many doors and helped establish numerous critical associations that have advanced American Rebel Beer. Being the title sponsor at Charlotte Motor Speedway will roll out American Rebel Beer in North Carolina in a big way. The only thing better than a weekend at the track and celebrating in victory lane with a cold Rebel Light is bringing the party. I'll be performing a concert on the midway at the track between Nitro Qualifying Sessions #3 & #4.' American Rebel Light will be featured prominently at the event with branded signage all throughout the track, a promotional party tent, and opportunities for fans to sample the beer. In addition, the company plans to host exclusive promotions and giveaways that highlight its commitment to quality and connection. The American Rebel Light NHRA 4-Wide Nationals will take place April 25 - 27 at the Charlotte Motor Speedway, promising three days of unforgettable racing action. Tickets are available now at American Rebel Light NHRA 4-Wide Nationals Tickets | Events | Charlotte Motor Speedway. About American Rebel Light: American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. For more information about American Rebel Light and its sponsorship of the American Rebel Light NHRA 4-Wide Nationals, visit American Rebel Light NHRA 4-Wide Nationals | Events | Charlotte Motor Speedway or follow us on social media @AmericanRebelBeer. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri and North Carolina and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch party, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Company Contact:tporter@ Media Contact:Matt SheldonMatt@ Attachment American Rebel Holdings IncSign in to access your portfolio
Yahoo
08-02-2025
- Business
- Yahoo
Bill proposes increase in North Dakota fishing, some hunting license fees
Feb. 8—BISMARCK — The price of fishing licenses, some hunting licenses and assorted other permits in North Dakota would increase next year, pending the outcome of a bill in the Legislature. House Bill 1470 is sponsored by Reps. Glenn Bosch, R-Bismarck, and Todd Porter, R-Mandan. Sen. Dale Patten, R-Watford City, is sponsoring the bill in the Senate. Among the increases outlined in HB 1470, the price of a resident small game license would increase from $10 to $20, and a nonresident small game license would increase from $100 to $120. The price of a resident fishing license, which currently costs $18, would increase to $25, except for resident senior citizens and disabled veterans, who would pay $10 instead of the current fee of $5 for a fishing license. The price of an individual nonresident fishing license would increase to $60 from the current price of $53. Resident big game hunting licenses would remain at $30, while nonresident big game and archery licenses would increase from $250, the current price, to $350. Furbearer licenses, turkey licenses, paddlefish tags and resident early Canada goose licenses also would see slight increases under the proposal. The increases would take effect April 1, 2026, the start of the new license year in North Dakota. According to Jeb Williams, director of the North Dakota Game and Fish Department, the fees proposed in the bill are simply "to get the conversation started." The numbers could change, in other words. "Our hope is that (a fee increase) can be done in a way that spreads out the increases to all user groups so no one is significantly impacted," Williams said. "The fees that are out there in the bill are some comparables from neighboring states, which are always a nice guide for us on this discussion but certainly not a final product, either." The fee increases, Williams says, are necessary to offset the higher cost of doing business. From a budget standpoint, Game and Fish also has put extra emphasis on wildlife habitat and hunting access, he said. The price of hunting and fishing licenses in North Dakota hasn't increased since 2013, when the Legislature approved a fee hike that took effect in 2014. In an interview with the Grand Forks Herald, Rep. Todd Porter, the House co-sponsor, said legislation to increase license fees hasn't been a tough sell, historically, because it doesn't come along more than once a decade or so to keep up with annual increases in inflation. By law, Porter said, the Game and Fish Department's reserve fund can't fall below $15 million without legislative approval. Game and Fish is funded entirely by special funds — in this case, license and permit fees and some supplemental federal dollars. "We want to keep a little money in the bank with them," Porter said. "Over the years, that reserve has kind of fluctuated between $15 million and $30 million, and now it's projected to fall below $15 million in the next biennium. "So, we wanted to preemptively get in front of that and get our fees back in line with surrounding states. We aren't looking to be out in front of the cost to (hunt and fish) in the region. We just want to be in the general vicinity of it." The bill had its first hearing Thursday, Feb. 6, before the House Energy and Natural Resources Committee. Porter, who has served in the House since 1999, chairs the committee. John Bradley, executive director of the North Dakota Wildlife Federation, said the organization supports the proposed license fee increase. The NDWF's goal, he said, is to see that fee increases address department needs without pricing anyone out of hunting or fishing in North Dakota. "I think it's past due," Bradley said in a recent interview. "We see the need on the landscape for more habitat, more access, and the license fee can go to address those (needs). "It's not going to get us where we need to go long term, but it is a step in the right direction. ... When you look around the country at other people's fees and license structures, we're one of the best deals in town — and I think we still will be the best deal in town. But it is time for a raise." Williams, the Game and Fish director, said the goal is to arrive at a number that puts the department in a position to maintain and build on the state's outdoors opportunities, while maintaining a reserve fund above the $15 million legislative mandate for years to come. "I anticipate, and welcome, input from many partners on the license fee increase bill," Williams said.
