Latest news with #Toluna
Korea Herald
18-04-2025
- Business
- Korea Herald
Over 800 pioneering leaders converge to drive marketing innovation
HO CHI MINH CITY, Vietnam, April 18, 2025 /PRNewswire/ -- On April 16, 2025, at Vinpearl Landmark 81 in Ho Chi Minh City, the MMA CEO & CMO Summit Vietnam 2025 concluded successfully, bringing together over 800 senior leaders from more than 200 leading brands, 35 international speakers, and 30 strategic partners. The event fostered a dynamic and action-oriented environment to address marketing challenges and promote effective business collaborations in the near future. A Confluence of Visionaries and Innovators The summit served as a nexus for CEOs, CMOs, and industry pioneers to exchange insights on navigating the evolving marketing landscape. The atmosphere was charged with enthusiasm as attendees engaged in thought-provoking discussions aimed at shaping the future of marketing in Vietnam and beyond. The event featured 10 compelling keynotes and 6 insightful panel discussions. Notable sessions included: Smarties Unplugged Vietnam: A Guidebook to Win Smarties Awards At the SMARTIES Unplugged Vietnam event, representatives from MMA Global and Mr. Phil Worthington, Senior Client Director at Toluna and Knowledge Partner of SMARTIES Vietnam, provided the latest updates on the awards. They highlighted emerging trends in media planning and advertising budgets, offering valuable insights for award applicants this season. This forum also attracted over 200 brands and agencies, more than 45 official Juries, and over 100 leading industry experts on the Pre-Screening Council, who gathered to share their experiences in winning this prestigious award. Ms. Phan Bich Tam, Country Director of MMA Vietnam, Myanmar, and Cambodia, expressed her gratitude to all participants and emphasized the impact of the conference: "The energy and collaboration at this year's summit have been truly inspiring. We're excited to continue this momentum at MMA Innovate 2025 in August, where we anticipate welcoming 2,500 delegates and showcasing 30 cutting-edge AI and technology solutions in marketing." MMA Global is a leading industry body focused on driving marketing innovation and business growth. Through events like the CEO & CMO Summit, MMA provides platforms for industry leaders to collaborate, share insights, and shape the future of marketing.
Biz Bahrain
17-04-2025
- Biz Bahrain
Kaspersky sheds light on children's cyber secrets
According to the findings from a recent Kaspersky survey*, among respondents from the UAE, more than half (53%) of children aged 11-17 years old hide their online activities from their parents and other grown-ups. To do this, 29% of youngsters set passwords on all their devices, while 19% clear the browsing history after each access to the Internet so that other family members couldn't check what they were doing online. And 18% prefer going online when their parents are not around. Among those who tend to keep their online activities a secret, a significant number (55%) of teenagers don't want their parents to know how much time they actually spend on the Internet, or which websites they frequent (35%). Even more worryingly, nearly half (40%) conceal information about visiting websites with aggressive or adult content, and 33% about watching content intended for adults. What children prefer their parents don't know about 'It is understandable that parents may not be able to monitor all the online activities of their children. However, it is not necessary to do so. Instead, it is more important to build and maintain close relationships with children. Regularly chatting with them about their experiences, including those related to their digital lives, is essential. Creating a communication strategy that allows them to reach out when they have concerns is also crucial,' comments Seifallah Jedidi, Head of Consumer Channel in the Middle East, Turkiye and Africa at Kaspersky. 'Applying parental control is not showing distrust to your child; it's a sensible precaution with which you can, among other things, protect the device and the data on it. It allows parents to control which sites their children visit and which games they play, as well as disallowing file downloads, blocking access to content on unwanted topics and preventing the disclosure of confidential information'. Kaspersky shares the following tips that can help to protect children's digital experience: • By staying informed about the latest threats and actively monitoring their children's online activities, parents can create a safer online environment for their children. • It's crucial for parents to have open communication with their children about the potential risks they may encounter online and to enforce strict guidelines to ensure their safety. • To secure your child from downloading any malicious files during their online experience, we advise to install a trusted security solution on their device. • With the right tools such as Kaspersky's digital parenting app Safe Kids, parents can effectively safeguard their children against cyber threats in the digital space. *The survey was conducted by Toluna research agency at the request of Kaspersky. The study sample included 10000 online interviews (5000 parent-child pairs, with children aged 3 to 17 years) in 5 countries: Türkiye, South Africa, Egypt, Saudi Arabia, and the UAE.
Zawya
26-03-2025
- Business
- Zawya
Toluna unifies its global brands to power the future of insights
KSA – In today's insight-driven world, where expertise, speed, and agility define success, Toluna is taking a bold step forward. The global insights leader is unifying its family of brands – Harris Interactive, GutCheck and MetrixLab- under a single, refreshed identity: Toluna. This strategic transformation is the culmination of years of sustained investment in technology, AI, world class research expertise, high quality first-party data and global scale - firmly establishing Toluna at the forefront of next-generation insights. By uniting under a single brand, Toluna is streamlining its value proposition: one partner delivering contemporary end-to-end solutions - from agile research to advanced analytics - powered by first-party data. At the heart of Toluna's transformation is the integration of AI across its platform, accelerating speed to insight, enhancing data quality, and unlocking deeper consumer understanding This transformation is strengthened by MetrixLab's expertise in brand, product, and communications research, Harris Interactive's best-in-class methodologies, and GutCheck's agile, human-centric solutions - now combined under one unified platform. 'Over the past 25 years, we have worked hard to build a global insights powerhouse - seamlessly integrating research expertise, technology, first-party data, and flexible service models,' said Frédéric-Charles Petit, Founder and CEO of Toluna. 'Bringing our brands and people together under Toluna is more than a brand refresh - it's a strategic milestone that reflects our shared vision that began in 2000: reshaping the insights industry and delivering even greater value to clients navigating constant change. Our relentless commitment to empowering a better world through trailblazing insights culminates today and while this milestone marks a new chapter for Toluna, our journey is far from over—we remain focused on continuous innovation, especially through the responsible and dynamic use of AI, to help our clients navigate complexity and anticipate what's next.' With this evolution, Toluna is also introducing TolunaID - the new name for its dedicated division serving research agencies and consultancies - reinforcing its legacy of industry-leading quality and expertise in this sector. Toluna Start, the company's advanced insights technology platform, has been refreshed to align with the new brand identity, as has Influencers by Toluna, its proprietary first-party global panel community which continues to power agile, high-quality data collection across 70+ markets. Georges Akkaoui, Enterprise Account Director at Toluna MEAT, remarked: 'Saudi Arabia is undergoing a profound transformation, with businesses increasingly relying on real-time data and consumer expertise to stay ahead. Toluna now offers a complete ecosystem of market research capabilities — from agile studies to sophisticated brand trackers and more — built on a high-quality panel, tested methodologies, decades of research expertise, global reach, and the responsible use of AI. This integrated approach empowers organizations across the Kingdom with trustworthy market and consumer intelligence, enabling them to make confident, informed decisions. As Saudi Arabia advances toward its Vision 2030 goals, Toluna is proud to support this digital evolution, helping businesses embrace change and unlock new opportunities with clarity and confidence." About Toluna Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions - faster. For 25 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at Media Contact: Rima Termos Communication Consultant for Toluna in the Middle East rima@
Khaleej Times
23-03-2025
- Business
- Khaleej Times
UAE consumer spending expected to rise as Eid approaches
Consumer enthusiasm for shopping and leisure activities during Eid has increased, with 46 per cent expecting to spend more than they did in 2024, a study showed on Thursday. A recent survey by Toluna and MetrixLab shows that consumers plan to allocate more of their budgets to socialising (51 per cent), dining out (44 per cent), and entertainment and staycations (43 per cent), reflecting a renewed focus on premium experiences during the holiday. As Eid 2025 approaches, social interactions remain a top priority, with 85 per cent of UAE residents planning to visit relatives and friends, a slight increase from 84 per cent in 2024. Shopping malls continue to be a major attraction, not just for retail therapy (78 per cent, slightly down from 81 per cent in 2024) but also for entertainment purposes (72 per cent), reflecting a growing consumer demand for immersive Eid experiences beyond shopping. Additionally, 66 per cent of UAE residents are planning to engage in cultural activities, underscoring a heightened appreciation for traditional and community-driven celebrations. However, there are areas where consumers intend to cut back compared to 2024: 31 per cent plan to spend less on food delivery, and 37 per cent aim to reduce their spending on fast food. Instead, residents are prioritising in-person dining experiences and home-cooked meals, reinforcing a shift toward more personalised and traditional Eid celebrations. Eid gifting Eid gifting remains a core element of celebrations, with 90 per cent of UAE residents planning to give gifts in 2025. The survey reveals a notable rise in self-gifting, increasing from 39 per cent in 2024 to 42 per cent this year, as consumers indulge in personalised treats and luxury purchases. Children continue to be the primary recipients of Eid gifts, with 66 per cent of consumers planning to buy gifts for them—slightly down from 68 per cent in 2024. Gifting for spouses (64 per cent) and parents (50 per cent) remains consistent, while gifting for friends increases slightly from 46 per cent to 47 per cent. Luxury gifting continues to rise, with 55 per cent opting for chocolate, dates, and sweets (up from 53 per cent in 2024), gold and diamond jewelry increasing to 29 per cent (from 27 per cent), and major electronic devices gaining popularity, rising from 13 per cent to 15 per cent. More than half (51 per cent) of UAE residents is willing to spend more on Eid gifts, driven by a mix of emotional and financial factors. 45 per cent stated they want to make Eid more special this year to compensate for the pandemic years, up from 41 per cent in 2024. Additionally, 41 per cent cited improved personal finances, marking an increase from 36 per cent last year, while 37 per cent plan to buy gifts for more people (compared to 31 per cent in 2024). Furthermore, 28 per cent want to do something special for their family and friends, reflecting a 5 per cent increase from last year. As Eid approaches, 'We see strong demand for premium electronics and home appliances, as families invest in products that enhance their lifestyle. Refrigerators, washing machines, and kitchen essentials are among the top choices, with customers taking advantage of festive promotions to upgrade their homes. This period is about convenience, quality, and making lasting investments. Additionally, Eid gifting sees a significant rise, with personal grooming products and small domestic appliances (SDA) becoming popular choices for thoughtful presents,' Vikas Chadha, CEO Jumbo Electronics, told Khaleej Times. From an omnichannel perspective, key growth drivers have been large appliances, digital imaging, and small domestic appliances (SDA), all of which have shown steady growth, Chadha said. 'However, when it comes to personal devices like smartphones, laptops, and tablets, we are seeing a strong shift towards online purchasing on our e-commerce platform, These categories have experienced double-digit year-on-year growth, reflecting evolving consumer preferences and the increasing convenience of online shopping,' he added. Retail spending trends: Key shopping categories for Eid 2025 Several shopping categories are set to experience higher consumer spending compared to 2024, including: • Groceries (+63 per cent) • Chocolate, dates, and sweets (+55 per cent) • Fashion clothing (+49 per cent) • Fragrance (+48 per cent) • E-Commerce and Digital Shopping Gain Further Traction With digital convenience shaping shopping behaviours, the proportion of heavy online shoppers (those who shop daily or multiple times a week) has risen from 37 per cent in 2024 to 41 per cent in 2025. This trend underscores the growing reliance on digital platforms for Eid shopping, particularly for luxury and limited-edition purchases. Retailers looking to attract Eid shoppers should focus on pricing strategies and value-driven promotions, as the survey found: • 54 per cent of consumers are motivated by price discounts, making it the most influential factor. • 38 per cent prefer offers that provide more quantity for the same price. • 33 per cent are drawn to bundle offers that provide added value. • 24 per cent appreciate brands that contribute to charity on their behalf, reinforcing the importance of corporate social responsibility in purchasing decisions. Travel plans Travel remains an integral part of Eid celebrations, with 52 per cent of UAE residents considering staycations and 48 per cent planning international trips. This reflects a balanced approach between local luxury experiences and overseas travel, indicating a strong demand for premium hospitality and leisure activities during the holiday season. Georges Akkaoui, enterprise account director MEAT at Toluna, remarked: 'The survey highlights a clear shift in consumer behavior for Eid 2025, with greater emphasis on social interactions, cultural engagement, and increased discretionary spending. Businesses and retailers that align their strategies with these evolving consumer preferences — offering exclusive promotions, limited-edition collections, and value-driven experiences — will be well-positioned to maximise engagement and sales during the festive season'.
Zawya
27-01-2025
- Business
- Zawya
Toluna and MetrixLab reveal 2025 UAE consumer trends: Financial prudence, sustainability, and travel dominate priorities
Key takeaways include: Prudent Spending Meets Value: Consumers are cutting back on discretionary expenditures while remaining willing to pay more for products and services that provide tangible benefits. Hybrid Vehicles Gain Popularity: With 41% of respondents favoring hybrids, sustainability is shaping automotive preferences. Travel Remains a Top Priority: Despite caution in other areas, 86% of UAE residents plan international vacations, prioritizing premium travel experiences. Sustainability Is Non-Negotiable: Eco-friendly packaging, clean-label products, and ethical practices are essential considerations for 60% of UAE consumers. UAE- The 2025 New Year Resolutions Insights Report, conducted by Toluna and MetrixLab, reveals key behavioral trends among UAE consumers. Based on responses from 550 UAE residents, the study identifies financial management, health, sustainability, and travel as top priorities. Notably, 93% of UAE residents have set resolutions for 2025, compared to 82% in 2024. Of those, one in four fully achieved their resolutions last year, while seven in ten partially succeeded. Additionally, 88% of respondents expressed confidence in achieving their 2025 goals. Concerns about the rising cost of living (57%), financial security (53%), and health (49%) are shaping decision-making in 2025 Financial Prudence Takes Priority With inflationary pressures continuing to shape consumer behaviors, financial management is the leading priority for UAE residents. 85% of respondents are focused on managing their expenses and saving money. Breaking this down: 44% are opting for a new job, 70% to manage their finances better and 77% to exercise more and eat healthy food. The shift toward prudence is evident in several key spending adjustments. For instance, 38% of respondents plan to reduce their spending on luxury goods and premium services, while 48% intend to cut back on dining out and food delivery and 39% on takeaway. Additionally, 37% of UAE residents are limiting their purchases of accessories, and 34% on electronic gadgets. While financial caution dominates, there is also a selective focus on maintain spending in areas that improve quality of life with 49% of respondents aim to continue investing in entertainment/ TV subscription, and 47% on skincare products. As well, Fitness remains a priority for 41% of UAE residents, who plan to maintain or increase their memberships to gyms and wellness centers, 49% on staycation, clothing and entertainment zone. Furthermore 64% expressed a desire to spend more time with family in 2025, reflecting a shift toward nurturing personal relationships and meaningful experiences alongside financial discipline. Big Ticket Expenses. While 30% of UAE residents plan to reduce spending on big ticket expenses, mainly on preowned cars (36%) and designer/ luxury brands (34%), it has been noticed the tendency to spend on high luxury items including buying a property/ house (77%), gold/diamond jewelry (75%) and high-end electronic items (71%). Health and Wellness Drive Consumer Choices The health-conscious movement is gaining momentum, with 49% of UAE residents prioritizing wellness as part of their New Year's resolutions with 77% to exercise more regularly and eat healthy food. This trend is influencing purchasing decisions across food and beverage categories, with consumers seeking products that align with their health goals, for instance 69% plan to consume more homemade cook, 67% a lot of fresh food while 68% to try out new healthy food products. Moreover, 60% are willing to pay premium for Fresh food with the quality and freshness (56%) scored the main elements impacting the purchase decision of groceries for UAE residents. The report highlights that 41% of respondents are willing to pay a premium for organic food, showcasing a preference for clean and sustainable options. Furthermore, 30% are investing in plant-based alternatives, while 34% are opting for "free-from" products such as gluten-free and allergen-free items. These figures underscore the demand for brands that offer transparency, nutritional benefits, and ethical sourcing in their products. Travel Remains a Cornerstone of Spending Despite financial caution in other areas, international travel continues to be a top spending category for UAE consumers. The report reveals that 97% of respondents plan to travel abroad in 2025 mainly to KSA (23%), USA (15%) and Turkey (13%) with an average of three trips per traveler anticipated during the year. Luxury travel, in particular, remains a strong preference, with 86% of UAE residents willing to spend more on premium experiences. This includes high-end airline services, five-star accommodations, and curated travel packages. Even for those cutting back on other expenditures, vacations are seen as an essential part of life, reinforcing the importance of the UAE's travel and hospitality sectors. Sustainability Shapes Consumer Behavior Sustainability continues to play a critical role in purchasing decisions for UAE residents, with many actively prioritizing environmentally responsible choices. The report indicates that 41% of respondents are willing to pay more for eco-friendly packaging, while 43% favor clean-label products that emphasize ethical sourcing and transparency. Beyond packaging, 60% of UAE consumers consider a brand's environmental and social responsibility as critical factors in their purchasing decisions despite the current economic situation. This emphasis on sustainability is further reflected in the automotive sector, where hybrid vehicles have emerged as the most likely car type to purchase for 41% of respondents in 2025. This trend highlights the growing importance of green mobility solutions in the UAE market. Social Media Dominates Consumer Engagement Digital platforms remain indispensable tools for engagement, with UAE consumers increasingly relying on social media for connection and discovery. The report reveals that 6 in 10 of UAE residents are actively planning to use YouTube and Instagram with 79% intend to engage more, leveraging diverse content offerings, versus 65% on Facebook and 62% on TikTok. These platforms present vital opportunities for brands to amplify their messaging, connect with tech-savvy audiences, and drive meaningful engagement. By tailoring their strategies to leverage the strengths of each platform, businesses can maximize their visibility and impact. Georges Akkaoui, Enterprise Account Director at Toluna MEAT, comments, 'The UAE's consumer landscape in 2025 reflects a clear shift toward purpose-driven decision-making. Financial prudence, sustainability, and personal well-being are shaping priorities. This report offers a roadmap for businesses seeking to navigate the UAE's evolving consumer landscape. By addressing these key trends, brands can foster trust, build loyalty, and drive meaningful growth in 2025.' About Toluna Toluna is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients' work and enable them to deliver greater business impact. From DIY to full-service consultancy, Toluna's unique approach can be tailored to fit any time, budget, and resourcing needs. With over 40 offices across the globe, we are delivering research in 100+ countries to the world's leading brands.
