Latest news with #TomCarvel
The Hindu
03-07-2025
- Business
- The Hindu
Carvel ice creams, the creator of the soft serve, launches in India
Carvel, America's iconic ice cream franchise, is opening its doors in India this August. Carvel was founded in 1934 by Tom Carvel and has a 91-year legacy behind it. The brand is the creator of soft serve ice creams. Starting with a store in South Delhi this August, they plan to expand to 100 stores across the country over the next few years. The Indian expansion is led by Unify Foodworks. How the soft serve was invented The story goes that Tom Carvel, a Greek-born American, was selling ice creams from a truck in the state of New York in 1934. When his truck had a flat tyre, he started quickly selling the ice cream before it melted. It turned out to be a huge hit. This gave him the idea that soft desserts, as opposed to frozen ice cream, could also be a business idea. Some other brands also claim to have invented the soft serve, but Carvel created a special recipe and also patented soft serve ice cream machines. It became one of the first fast food restaurants in the US, much before the likes of McDonald's and Burger King. Since then, the brand is known for pioneering ice creams. Their popular ice cream cakes feature special characters created around holidays, such as Cookie Puss, Fudgie the Whale and Hug-Me the Bear. India chapter 'India is a promising new market for Carvel. We see strong alignment between Carvel's legacy of quality and flavour, and the evolving tastes of Indian consumers,' says Steven Yang, Senior Vice President, APAC at GoTo Foods International (the parent company of Carvel). 'Our work with Unify Foodworks gives us the local insight and operational strength needed to grow with intention and impact.' Unify Foods is a company that began in 2024 with the aim of bringing international QSR chains to India. The first store will open in Delhi. 'We are not disclosing the location as of now,' says Sumer Sethi, founder of Unify Foods. 'But it will be located in south Delhi.' He shares that at Carvel will be using fresh milk and cream at the store in developing the ice cream, something other soft serve brands in India do not do. All the signature offerings from the US, such as the Flying Saucer ice cream sandwich, will be available in India. 'We are localising many of the flavours for India. We will have kunafa, tapioca toppings and Rooh Afza syrups.' The soft serves will be priced for ₹79. The plan is to start with North India in the first one-and-a-half years. They are eyeing Bengaluru and other south Indian cities in year three.
Time Out
11-06-2025
- Entertainment
- Time Out
You can get free ice cream dispensed from a West Village billboard next week
Nobody loves a freebie like New Yorkers—maybe it's the ridiculous rising rents or the perceived $20 fee every time we step outside, but one thing is for sure: good deals are our lifeblood. And next week, bargain hunters can score free dessert in the West Village. Thanks to Carvel, the ubiquitous New York billboard is getting a sweet overhaul by dispensing freshly churned swirls of vanilla ice cream straight from the advertisement. On Wednesday, June 18, head to 137 Perry Street to see the first-of-its-kind treat-dispensing placard in person. Free sundaes will be served from noon to 7pm, or while supplies last. With summertime scorchers already setting in, this could be a perfect cheap date idea —that is, if you're both OK with waiting in line. If you're an official ' Fudgie Fanatic ' (yes, that's the loyalty program), you can cash in on gratis extras like rainbow sprinkles for your glacé, and exclusive swag such as T-shirts, gift cards, and more. Get there early, though: Only the first 50 super fans are guaranteed to walk away with the extra-special goods. Going to miss this one? Don't cry over melted ice cream: You can still celebrate with BOGO (buy one, get one) free soft-serve sundaes every single Wednesday at Carvel locations nationwide—a running tradition since 1936. Carvel was created back in 1934, when founder Tom Carvel famously carted an ice-cream truck through blazing New York City streets to dole out his 'Original Soft Serve' for the first time. Since then, the brand has become synonymous with summertime treats like hand-dipped ice cream cones and fun frozen cakes. 'For the past 91 years, enjoying Carvel's ice cream treats with friends and family has been a special and memorable part of summer,' Chief Brand Officer Jim Salerno said in a statement. 'This year is no different: We look forward to officially kicking off Ice Cream Season in a playful way because it's not summer without Carvel.'
Yahoo
02-06-2025
- Business
- Yahoo
CARVEL® DEBUTS THE FIRST-EVER SOFT SERVE DISPENSING BILLBOARD IN NYC
Kick off summer and enjoy a free serving of The Original Soft Serve™ ATLANTA, June 2, 2025 /PRNewswire/ -- Carvel® is kicking off the summer season like never before – with the first-ever soft serve dispensing billboard, because when temps rise, only The Original Soft Serve® will do. On Wednesday, June 18 in New York City's West Village, Carvel is serving up sweet, creamy soft serve straight from a billboard because every New Yorker knows it's not Summer without Carvel™! Come by the coolest ad ever at 137 Perry Street from 12:00PM EST to 7:00PM EST to experience the billboard and enjoy a free serving of vanilla soft serve from Carvel while supplies last. Carvel has a history of innovation that began in 1934 when the brand's founder, Tom Carvel, had an ice cream truck famously break down in the middle of the blazing New York City summer heat. This is the moment when The Original Soft Serve™ was invented. Now, Carvel is bringing that same creative and original spirit to launch this one-of-a-kind advertisement to officially kick off the summer season. "For the past 91 years, enjoying Carvel's ice cream treats with friends and family has been a special and memorable part of Summer for our loyal fans and this year is no different," said Jim Salerno, Chief Brand Officer at Carvel. "We look forward to officially kicking off Summer, or what we like to call Ice Cream Season, in a playful way because after all, It's Not Summer Without Carvel." Members of Carvel's Fudgie Fanatics loyalty program can expect special perks in addition to their free serving of The Original Soft Serve at the "It's Not Summer Without Carvel" billboard on June 18, including the perfect topping – sprinkles* - and exclusive swag** like t-shirts, Carvel® gift cards, and more for the first 50 Fudgie Fanatic attendees. You can sign up to be a member of Fudgie Fanatics before June 18th for free at or on the spot at the billboard and receive a Buy One, Get One Free soft serve sundae reward, a free birthday reward, early access to new flavors and seasonal treats, and exclusive fan-only offers throughout the year (terms and conditions apply). All attendees will have the chance to participate in some sweet giveaways and exciting surprises throughout the day, so make sure to stop by! If you can't make it to NYC on Wednesday, June 18, you can still celebrate Ice Cream Season by visiting Carvel locations nationwide for the kickoff to summer BOGO Wednesday offer. At Carvel, every Wednesday when you purchase a classic soft serve ice cream sundae, you receive another FREE***! This tradition has been offered at Carvel shoppes since 1936 when Tom Carvel invented the concept of "buy one, get one." For more information on Carvel and "It's Not Summer Without Carvel" billboard, please visit or connect with us on Facebook, Instagram, TikTok and X. Carvel is one of the seven iconic brands within the GoTo Foods platform company alongside Auntie Anne's®, Cinnabon®, Jamba®, Moe's Southwest Grill®, McAlister's Deli® and Schlotzsky's® brands. *Free Rainbow Sprinkle Topping OfferOffer valid only on June 18, 2025, from 11:00 AM to 7:00 PM at 137 Perry St, New York, NY 10014, or while supplies last. Free rainbow sprinkle topping available for up to 1,000 verified Fudgie Fanatics members (new or existing) who present either an Activation or Welcome Email and receive a red wristband from staff. Limit one topping per eligible participant. Offer applies only to free soft serve served during the activation. No cash value. Subject to availability and may be modified or canceled at any time. **Swag Pack GiveawayOffer valid only on June 18, 2025, from 11:00 AM to 7:00 PM at 137 Perry St, New York, NY 10014, or while supplies last. Limited to the first 50 verified Fudgie Fanatics members in line at the activation. Membership must be confirmed via Activation or Welcome Email and verified by event staff. One swag pack per verified member. No substitutions, exchanges, or cash equivalents will be provided. Total retail value of swag pack is $36. Offer subject to change or cancellation without notice. *** BOGO WednesdayBuy One, Get One Classic Sundae free on Wednesdays in-shoppe only at participating locations, while supplies last. Discount applies to Classic Sundae of equal value (extra toppings excluded). Not valid with any other discounts, coupons, or offers. About Carvel®Carvel® Ice Cream, founded in 1934, is the United States' first ice cream franchise. It has become one of the most beloved and recognized names in the industry. The company is a leading provider of premium soft ice cream and hand-dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. As of March 30, 2025, the Atlanta-based Carvel had more than 370 locations in 14 countries. Join Fudgie Fanatics rewards program via SMS for exclusive offers. For more information, visit or connect with us on Facebook, Instagram, TikTok and X. Media Contact – press@ View original content to download multimedia: SOURCE Carvel
