Latest news with #TomGoodwin
The Australian
28-07-2025
- Business
- The Australian
ADMA recruits Tom Goodwin to shake up committee
Futurist and global marketing provocateur Tom Goodwin has been appointed to the Association for Data-Driven Marketing and Advertising (ADMA) as the body's first internationally based member of its advisory committee (AAC). ADMA said the move aimed to 'broaden the perspectives and specialisms' with the AAC to help its members with 'future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing'. His appointment will also bring international insights and perspective, in a move that reflects the increasingly global nature of the marketing ecosystem. However, the move also signals an appetite for change for the organisation, which has struggled in recent years to capture the relevancy of other industry bodies. Mr Goodwin's appointment to the advisory committee follows the appointment of marketing veteran David Morgan as the chair of the AAC in April. Mr Morgan, whose career includes senior marketing roles with Procter & Gamble, Samsung, Citibank, Nestle and Standard Chartered, is the first new chair in a decade for ADMA and a sign that the organisation is looking for a shake-up. Mr Goodwin's appointment is further confirmation that ADMA is evolving. Mr Goodwin has built a strong international reputation for disruptive opinions and practical viewpoints. He told The Australian that he aimed to help 'lost' marketers navigate an industry in the throes of immense change and upheaval. 'I do think that marketers around the world are a little bit lost,' Mr Goodwin said. 'I think they're sold a narrative that everything they've done before is wrong and AI is going to take their job and that everything is different now. They're told that the skills they have are no longer relevant and I think that the role that ADMA has in providing leadership and stewardship is important.' 'The magical thing about marketing is we're actually really important. It's quite an odd thing to say, but we forget that we're helpful to people. We forget that we give people confidence in the decisions they make. We make people feel better and more confident in the holiday that they choose to go on, or the baked beans they buy. 'The reality is that the majority of what we do hasn't changed that much. And I think [marketers] are terrified by the fact that it doesn't need to be as hard as we think it has to be and that common sense and empathy will get us quite far.' With the immense focus on the impact of AI dominating all conversations, Mr Goodwin said marketers should remember that it was not their job to be a tech expert and they should focus on ensuring that they understood enough. 'It's all of our jobs to know quite a lot about AI, to experiment with AI and be thoughtful and curious, but it's not our job to the expert,' he said. '[Marketers] don't need to know whether Google vo3 is better than Mid journey's latest update. It's our job to have the right altitude and then to pull in expertise and know when to say no, when things aren't ready yet, when we should learn more, and ultimately, when to take a step back and ask, is this good?' Mr Goodwin is a proponent on the value of stepping back to gain perspective and view the full picture. It's a view being embraced by ADMA as the marketing organisation prepares to double-down on marketing's importance in driving strategic business growth. Danielle Long Editor, The Growth Agenda Danielle Long is the editor of The Growth Agenda. She joined The Australian in 2024 after two decades covering the marketing, media and advertising industry for specialist publications in Australia, Asia and the UK. The Growth Agenda Rideshare brand DiDi has launched a provocative advertising campaign as it aims to take on Uber and grow its share of the market. The Growth Agenda The impact of AI on the advertising and marketing industry is an opportunity for the market to get back to what it does best: creativity, according to WPP global creative chief Rob Reilly.
Yahoo
04-05-2025
- Entertainment
- Yahoo
My Wildest Prediction: The podcast that dares to imagine the future with business visionaries
Stay at the forefront of the ever-changing business world alongside CEOs, tech disruptors, and entrepreneurs as they reveal their boldest predictions that have the potential to transform our world. On My Wildest Prediction, we not only have the courage to forecast the future but also engage in discussions about the pathways to reaching those predictions. Renate Nyborg was Tinder's first female CEO, but she left the popular dating app with a mission to use technology to combat loneliness. She is launching a new app, Meeno, that utilizes AI to help solve relationship problems. She also predicts that the future will involve fewer online dating experiences and more real-life encounters. In this first episode of My Wildest Prediction, Tom Goodwin discusses with Renate Nyborg her boldest predictions on love and chatbots. In a future dominated by driverless cars, will your grandchildren need a driver's license? Alex Roy, a former executive at Argo AI, a U.S. autonomous driving technology company, is also a rally race driver who asserts that autonomous vehicles are inevitable. However, he also argues that human driving will never disappear. How will these two predictions coexist? It's the most wonderful time of the year for retailers. With Christmas around the corner, shopping soars: groceries and drinks for dinners, toys, electronics for gifts, and clothes for events. It seems wild not to believe that capitalism is in perfect health... However, former Greek Minister of Economics Yanis Varoufakis not only believes it's in decline but thinks it's already dead. Who killed it? Well, according to him, Amazon and Alibaba, among others. In an age ruled by incessant screen time and with Pornhub, the colossal streaming pornography platform, valued at $97 billion, it appears audacious to propose that the era of viewing erotic content is drawing to a close. Yet, Caroline Spiegel has a different take. She has pioneered a female-first erotic app that encourages listening to, rather than watching, explicit content, stating, "Imagination is a truly powerful tool." Robots will build everything: our clothes, our food... but they will start by constructing our homes. This is Tesla veteran Russell Varone's wildest prediction. He's already providing a glimpse into this future. Varone is the co-founder and CTO of Diamond Age, a US-based company that has successfully constructed 25 houses using 3D printing and robotic technology. "It's not acceptable for a CEO to simply say, 'Well, I don't do marketing,'" says Ed Fidoe. That's why he is leading at a groundbreaking university aimed at cultivating well-rounded leaders. Fidoe is one of the minds behind the UK's first new university with degree-granting powers since the 1960s—the London Interdisciplinary School (LIS). He argues that specialising alone will fall short in a world grappling with intricate challenges like climate change and AI; instead, one must embrace interdisciplinary skills. In Silicon Valley, some say that the app Superhuman is the next frontier of work. However, its principle is not as futuristic as one might expect; there's no quantum, blockchain, metaverse, or whatever. Instead, it's addressing a very down-to-earth problem: email management. Something that eats away at our time and hampers our productivity. While flying taxis may still sound like science fiction, they are poised to become a reality before the end of the year. Volocopter's drone-shaped electric vehicles are ready to take flight in Paris, coinciding with the 2024 Olympic Games. Dirk Hoke, former CEO of Airbus Defense and Space, spearheads this groundbreaking initiative at Volocopter, a German start-up pioneering the introduction of electric air taxis to the market: the most disruptive revolution in urban mobility since the beginning of the century. Fed up with all the anger and noise on social media? Entrepreneur, futurist and author Dominique Jaurola believes that change is possible through the implementation of new structures for human engagement. Are you interested in trying a wireless headset that allows you to interact with digital devices simply by reading your mind? This isn't science fiction; it was invented over a decade ago by Australian entrepreneur, inventor, and businesswoman Tan Le. Her groundbreaking work in neuroscience has deepened our understanding of the brain's inner workings. Now, she predicts that we will all use neural interfaces in our daily lives, and they will resemble easy-to-wear headphones. Nikolas Badminton's work is the antithesis of mindfulness. He is a futurist and "hope engineer," renowned for delivering talks globally and mentoring high-level executives and government officials for over three decades. Given his expertise, we believe he is the ideal person to delve into discussions about the future and share his bold predictions with us. Audrey Tsang is the CEO of the app Clue. You might be wondering what Clue is, but over 10 million people in more than 190 countries use it religiously to track their periods. Clue is a trailblazer in menstrual health and femtech. In fact, the term was coined by its founder, Ida Tin. Tsang is here to tell us more about this revolution and her predictions for the future of health tech. Rhiannon Jones is a renowned creative and strategic futures specialist, known for her expertise in interpreting trends and formulating impactful strategies for startups and global brands across various sectors, with a specialisation in women's health. She co-founded Ultra Violet Futures with FemTech veteran Anna Butterworth, the first and only future forecasting agency specializing in FemTech and women's and marginalised health innovation. Scott Galloway is a professor of marketing at the NYU Stern School of Business, a best-selling author and an entrepreneur. With his wide expertise, he joins the podcast to share his thoughts on the connection between artificial intelligence (AI), youth and generational wealth. Bruce Daisley is a best-selling author on a mission to make work more enjoyable. Former Vice President of Twitter, Daisley is an expert on the future of work, helping companies improve workplace culture and productivity. In this episode, Daisley brings his fresh perspective to the podcast, offering insights that will resonate with many office employees. If you spend a lot of time in meetings but still feel disconnected from your company, this episode is for you. Nancy Xu is the founder and CEO of Moonhub, a US-based company specialising in AI-driven recruitment solutions. Xu offers a groundbreaking perspective on how AI is, and could, revolutionize the way we work by making the recruitment process less biased. Karoli Hindriks is the founder and CEO of Jobbatical, an Estonian company that helps employees relocate around the world. Hindriks was a key figure in the creation of the digital nomad visa, and she joins the podcast to share her wildest prediction on worker mobility, borders, and the future of passports. Rory Sutherland is the Vice-Chairman of Ogilvy in the United Kingdom, one of the world's most renowned advertising agencies. He is the author of several books among which Alchemy: The Power of Ideas That Do Not Make Sense, and of a fortnightly column in The Spectator. Known for his thought-provoking insights, Rory Sutherland joins My Wildest Prediction, to share his visionary takes on work, the housing crisis and the US economy. Susan Kahn is a business psychologist, a practitioner, and an academic, author of Bounce Back: How to Fail Fast and Be Resilient at Work. She joins My Wildest Prediction to share her boldest views on the future of work. Her conversation with Tom Goodwin revolves around the importance of actively listening in workplaces, being open about professional failures, and being a good leader. Bertrand Piccard can be regarded as the Antoine de Saint-Exupéry of the 21st century. An adventurous explorer, relentless innovator, and visionary, Piccard is a Swiss psychiatrist and aviator. In 1999, he piloted the first balloon to fly around the world non-stop. In 2016, he completed the first global circumnavigation in a solar-powered electric aeroplane. And now, he's leading the Climate Impulse project, working towards the first non-stop, hydrogen-powered flight around the world. Tara Chklovski is the founder and CEO of Technovation, a global non-profit empowering young women to tackle real-world problems through technology and entrepreneurship. Chklovski joins My Wildest Prediction to explain how technology and education can spark positive change in underrepresented communities. David Spiegelhalter is one of the world's most important figures in statistics. He's an emeritus professor of statistics in the Centre for Mathematical Studies at the University of Cambridge and he's the author of The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck. Spiegelhalter is committed to making mathematics more accessible, and he joins My Wildest Prediction to talk about probabilities, how to deal with uncertainty and artificial intelligence. Dom Price is a work futurist at Atlassian, an American software company based in Sydney, Australia. With experience spanning technology, finance, and gaming, Dom brings a unique perspective to the future of work. As a sought-after media commentator and keynote speaker, he shares his insights on life, and the evolving job landscape, helping individuals and companies rethink their approach to success. Since predicting the future of work is at the core of Dom's mission, we couldn't pass up the opportunity to invite him to My Wildest Prediction. Greg Clark is a highly renowned UK urbanist. He is, among others, chair of the Connected Places Catapult, a board member of Transport for London, and a Chair of Places for London and 3Ci, the City Commission for Climate Investment. Clark is also an author and global advisor who has worked with cities, national governments, and organisations such as the OECD, the Brookings Institution, and the World Bank. Sign in to access your portfolio
