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New 'Welcome to Harrogate' mural appears on Cheltenham Road

A new street art mural is brightening up the town centre in Harrogate. Fully funded by the Harrogate Business Improvement District (BID), the artwork appears on a previously bare wall along Cheltenham Road, near the entrance to the Jubilee multi-storey car park. Designed to greet visitors, the mural features the phrase 'Welcome to Harrogate,' with each letter highlighting a different aspect of the town's heritage, from spa waters and afternoon tea to its football club and floral displays. The mural (Image: Supplied) Bethany Allen, operations and projects executive at Harrogate BID, said: "We know just how important creating the best possible first impression is, and artwork installations such as this are essential in doing so, so enhancing areas that require improvement is a priority for us." The mural was created in collaboration with local artist Tom Tommings. A spokesperson for Harrogate BID said it is planning further installations and public realm improvements for this year. For more information, email info@