Latest news with #TonyWazen
Campaign ME
07-05-2025
- Business
- Campaign ME
Publicis Media and Living Room partner to connect data and experience
Publicis Media Middle East has announced a strategic partnership with Living Room MENA, a creative tech and experiential agency, to integrate data-led media with experiential marketing. The collaboration will focus on aligning performance-driven strategy with creative activations, offering brands new ways to engage audiences through measurable and meaningful touchpoints. The joint approach combines Publicis Media's capabilities in media, data and audience insight with Living Room's expertise in immersive brand experiences. 'In today's fast-changing landscape, it's no longer just about reaching audiences – it's about engaging them in meaningful ways,' said Tony Wazen, CEO of Publicis Media ME. 'Publicis Media and Living Room MENA bring together two distinct but complementary strengths: data-driven media intelligence and immersive brand experiences. This partnership enhances how we connect with consumers and elevates experiential marketing at large, setting new industry benchmarks for innovation and impact.' Dani Oneisse, Founder and CEO of Living Room MENA, added: 'We are excited to join forces with Publicis Media ME, bringing together our expertise in experiential marketing and creative technology with their strengths in data, media and strategy. This partnership is not just about collaboration – it's about expanding our offerings beyond Dubai to the wider Middle East, with a strong focus on Riyadh and Abu Dhabi, where we see immense opportunities to strengthen our presence and deliver impactful brand experiences.' The partnership will also focus on strengthening the agencies' market positioning and offering, and include launch of a joint go-to-market strategy, with a focus on business development, cross-agency integration and scalable solutions for clients looking to align data-led media planning with experiential creativity. Living Room's past work includes immersive experiences for Expo City Dubai and public-sector activations with interactive AR technology. The agency also led stunt-based campaigns for entertainment and mobility brands. The new model is positioned to give marketers more cohesive tools for storytelling – linking media strategy with real-world audience connection.
Campaign ME
20-03-2025
- Business
- Campaign ME
Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA
Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created role, Nolan will lead the Groupe's commercial investment and sports marketing initiatives in the region, driving innovative content partnerships, sponsorships, and revenue growth opportunities for clients. Nolan's remit includes developing strategic partnerships with sports federations, broadcasters, and content owners, as well as leading sports sponsorship and activation strategies. He will also focus on enhancing client investments in sports marketing, maximising commercial opportunities, and leveraging digital tools to drive measurable impact. He will also oversee the investment in content for APEX globally and chairing the Global Content Investment Council. In both capacities, he will report to Tony Wazen, CEO of Publicis Media ME. Commenting on the appointment, Tony Wazen, CEO of Publicis Media Middle East, said, 'The sports industry and the content partnership at large presents a tremendous growth opportunity, and John's expertise will be instrumental in accelerating our momentum in this space.' Bringing more than two decades of experience in content and sports marketing, Nolan has played a pivotal role in shaping major sporting events and commercial ventures worldwide. Nolan said, 'I am thrilled to be part of the team at Publicis Groupe in MENA, it's such an exciting time for the Sports industry in the region. The intersection of sports, media, and technology is evolving rapidly, and Publicis Groupe is uniquely positioned to drive innovative, data-driven solutions for brands, rights holders, and fans.' He has worked in various capacities in sports television, rights and event management for major events including Formula 1, World Rally Championship, the Olympics, NBA, NFL, MLB, and the Premier League. Nolan is also a member of BAFTA and the Royal Television Society.
