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Daily Mail
01-08-2025
- Lifestyle
- Daily Mail
I quit my £43,000-a-year corporate job in London for unpaid grape picking in rural Italy - I don't regret it
A young woman has revealed how she quit her £43,000-a-year corporate job to pick grapes in rural Italy after a 'devastating' break-up - and is urging others to adopt a simpler life. Ayla Lannen decided to quit her 9 to 5 marketing job in London earlier this year in a bid to break out of her 'monotonous' routine and avoid 'burn-out'. The 27-year-old had felt inspired to leave the corporate grind behind following the 'devastating' end of her three-year relationship, which led her to reconsider the trajectory of her life. As a result, Ayla decided to leave her high-earning job as an engagement manager in marketing for a slower pace of life in the neighbourhood of Tortona in Italy, which has a population of just 379 people. Last month, Ayla flew from London to the Italian countryside to take an unpaid job picking grapes at a winery every day. Despite receiving no income, Ayla has all her meals and accommodation included, insisting that she's getting paid more than enough in experience and core memories. Ayla, who is originally from Sydney, Australia, said: 'I learned a lot in my old job but I felt like something was lacking and missing from my life. 'I was spending four hours a day commuting into work. It was getting monotonous and repetitive. 'It could've led to burn out. I just felt a disconnect and fatigue. I just thought, do I really want to keep grinding every day for my paycheck and not really have anything to show for it.' She works two shifts a day which averages out to about 30 hours a week. Her first shift starts at 7am and ends at 11am before a two-hour lunch break from 2.30pm till 4.30pm, joking that 'Italians LOVE a long lunch'. The second shift of the day is from 5.30pm to 7.30pm, explaining that the shifts are spread out this way 'to skip the hottest part of the day'. Ayla will eat with the other grape-pickers at 9.30pm, with a strict ban on TV, phones or eating separately. 'Dinner time is all about connecting, laughing and sharing stories,' she said. Ayla added that she's learned more in her weeks working at the winery than in the years she spent climbing the corporate ladder. She said: 'I really wanted to have that authentic experience of working in a winery. 'I'm just in the fields picking grapes - it's awesome. The family is teaching us about what the whole process entails. 'And my love for wine is part of the reason why I chose this too. It's very quiet here and you have that time to reflect. 'I feel like I learned more in two weeks at the winery than I did in two years at my old job. 'Although I'm not getting paid any actual income, I'm getting paid in experience and building these core memories I'll always hold onto. Money comes and goes. I think it'll actually make me a better worker if I ever go back into corporate.' The idea came when Ayla stumbled upon a website advertising grape-picking near the neighbourhood of Tortona, Italy. A week later, Ayla moved her life to the rural Italian town that boasts a population of 379 people, where she spends her mornings and evenings working among the vineyards. Now a certified fruit-picker, Ayla is urging others to consider swapping out their own 9 to 5s for a simpler life outdoors. 'There is no timeline and it's your life at the end of the day. Never live your life for someone else,' she explained. 'I definitely recommend it - it's an amazing experience. It's everything I've ever needed at this time in my life. 'Even though it's 'unconventional', you can always go back to that corporate lifestyle. It'll always be there.' Eventually, Ayla plans to return to live and work in London but vows not to return to a corporate job to maintain her freedom. She said: 'I know I'm going to come back to London eventually, I know I want to be based here. 'I want to be able to relax, travel and have that flexibility so am planning on getting a job in hospitality after. I want the flexibility to travel again.' And speaking about how the 'devastating' end of her relationship inspired her to make a new start, she said: 'I had time to reevaluate the trajectory of where I wanted to be. All of my friends are in long-term relationships. I'm just doing the complete opposite. 'People say "aren't you worried about not finding someone?" but that's not even on my cards right now.'
Sustainability Times
06-06-2025
- Sustainability Times
Chinese Product Designer Yihan Luo Showcased 'Pikapoo' at Milan Design Week 2025
By Hina Dinoo Her award-winning autonomous pet waste system, Pikapoo, was featured at Tortona Design Week as part of Milan Design Week 2025 under the theme 'Design rEvolution: Creative Connections.' Chinese product designer Yihan Luo recently presented her groundbreaking robotic system Pikapoo at the 2025 edition of Milan Design Week, the world's most influential design event. Her project was exhibited within the Tortona Design Week district—one of the festival's key venues—under the curatorial theme 'Design rEvolution: Creative Connections.' The showcase highlighted innovative design responses to contemporary social and environmental challenges, and Luo's project stood out for its integration of sustainable technology, user-centered design, and urban health awareness. Held from April 7 to 13, 2025, Tortona Design Week transformed Milan's Tortona district into a dynamic laboratory of creativity, innovation, and research. Under the theme 'Design rEvolution: Creative Connections,' the event celebrated the power of connections in the design world, bringing together disciplines, ideas, and visions to create a week of discoveries and inspiration. The district hosted a diverse array of exhibitions and installations, focusing on smart materials, sustainable infrastructures, and designs that engage the senses. International brands and designers converged to explore new perspectives on contemporary design, fostering a dialogue that merges aesthetics, technology, and functionality. Conceived during China's COVID-19 lockdown, Pikapoo emerged from Luo's observations of widespread pet waste on neighborhood lawns and her user research into pet owner behaviors. Many respondents mistakenly believed that dog feces acted as natural fertilizer. In truth, dog waste contains bacteria harmful to vegetation and public health. Existing cleanup tools offered little innovation—often requiring direct contact and lacking eco-friendly disposal methods. In response, Luo developed Pikapoo , an autonomous robotic pet waste management system that combines product design, interaction design, and service design. The system includes a mobile app-controlled robot ( Poobot ) that identifies and collects waste, and a companion unit ( Poobase ) that composts it into fertilizer using biological catalysts. The system also offers health diagnostics by analyzing samples, providing pet owners with medical insights via the app. Following its debut as her graduation project, Pikapoo quickly garnered widespread attention. Luo collaborated with an engineer to further refine the design before submitting it to international competitions. The project won multiple honors, including the 2025 iF Design Award (Robotics), the IDA Design Award, and the 2025 French Design Award, recognizing both its functionality and environmental relevance. These accolades helped secure its selection for exhibition at Milan Design Week 2025—a key milestone in Luo's early career. At the Tortona venue, Pikapoo was exhibited alongside other future-facing solutions focused on urban sustainability and smart interaction. Visitors experienced a live demonstration of the robot's capabilities, the composting cycle, and health reporting features, illustrating the full lifecycle of how waste can be transformed into insight and utility. The installation embodied Tortona's mission to highlight 'connected design' that merges aesthetics, responsibility, and technology. About the Designer Yihan Luo is an interaction and product designer known for her ability to merge sustainability, social impact, and emerging technologies. Educated at ArtCenter College of Design and the University of Southern California, Luo's design philosophy is rooted in bridging physical systems with digital user experiences. Her work addresses overlooked problems—like uncollected dog waste—and reimagines them as opportunities for environmental and social innovation. Her participation in Milan Design Week 2025 signals a growing international recognition of Chinese designers engaging with global issues through deeply considered, human-centered approaches. As she continues to develop solutions at the intersection of robotics, ecology, and user behavior, Luo is poised to become a leading voice in next-generation design thinking. Did you like it? 4.5/5 (22)
New York Times
21-05-2025
- Business
- New York Times
Embracing the Soft Power of Art
On a recent sunny Tuesday, 17 people sat in a circle in a gray-and-white loft space, listening intently as the Swiss Cameroonian curator Simon Njami waxed poetic about the benefits of culture. Hailing from around the world, these cultural leaders were here in Milan thanks to the Creativity Pioneers Fund, an initiative launched by the Moleskine Foundation — a nonprofit organization funded by the Moleskine Company, but which operates independently. This morning's conversation was part of a leadership seminar they were attending at the foundation's office space at BASE Milano, in the city's Tortona district. The clutch of mustard-yellow buildings, which now house not only the foundation's space but also fashion studios, exhibition spaces, co-working offices and even a bar, was once an industrial metalworking plant. After the plant was closed in the 1980s, the city decided to transform the buildings into this creative hub. It is, said the Moleskine Foundation's chief executive and co-founder Adama Sanneh, a perfect example of public-private partnership, with the city of Milan leveraging its cultural and creative sector to create economic growth. 'This is not just a theoretical approach,' Sanneh said in a video interview from Milan a week before the conference. 'And you are able to create this only as a city if you create the condition so that the economic indicator is not the only one that counts for public interest.' Worldwide, this idea of investing in the creative industries has seen an uptick over the last decade as governments realize filmmaking, visual arts, music, fashion, design, dance, theater and craftsmanship can not only galvanize economies but also help countries present themselves in a positive light. This concept was the focus of 'Culture as Capital: Can the Arts Galvanize Economies?', a panel discussion at the Art for Tomorrow conference in Milan last week, an annual event convened by the Democracy and Culture Foundation with panels moderated by New York Times journalists and others. During the conversation, participants discussed how their cities and countries — Milan, Korea and Uzbekistan — are using their creative industries to attract investment and foster social progress. According to Jelena Trkulja, the senior adviser for academic and cultural affairs at Qatar Museums who moderated the panel, the creative economy is currently valued at over $2.2 trillion. During an interview beforehand, she said, 'in many cases, some countries are realizing that the cultural industries should be deeply embedded in government strategy of social, economic and human development, and this is why they're investing, because the returns are there.' Milan, for example, has long been known as one of the world's great fashion and design capitals. According to Tommaso Sacchi, the city's deputy mayor for culture, who was a panelist, 10 percent of the city's GDP comes from the creative sector, with 10 percent of the city's population working in that space. But, he said, the city understood that it also needed to expand within the cultural sector. It not only has invested in BASE, but in other projects, such as converting Fabbrica Del Vapore, a former tram factory, into an art complex. Sacchi said that the city would also be spending €300 million in state and city public funds on new libraries, new museums and multifunctional spaces with both social and cultural missions. 'Milan is in a more mature, more upgraded process of metamorphosis,' he said during an interview the day before the panel, at his office next to the Duomo. Across the Atlantic, Detroit has rebranded itself largely through cultural endeavors. For decades, its downtown was a poster child for urban blight that many locals avoided. But in recent years, public sector investment has helped to revitalize downtown — and draw locals and visitors back. The abandoned Beaux-Arts Michigan Central Station downtown was for years a haven for drug addicts and the homeless, a physical symbol of the downward spiral of a city that made — and lost — its fortunes in the automotive industry. But through a public-private partnership funded by the city of Detroit, the state of Michigan and the Ford Motor Company — which, on its own, invested almost $1 billion —,the station reopened last June as both an innovation hub for Ford and as a multiuse space for exhibitions and concerts. Several miles away, what was once blocks of vacant, boarded-up buildings has become a creative campus, called Little Village. It includes the Shepherd, a church over a century old, that has been turned into an art space. Nearby, a former bakery now houses two arts nonprofits; the neighborhood even has a skate park designed by the skateboarder Tony Hawk. Time magazine recently named the neighborhood as one of the World's Greatest Places 2025. Afa S. Dworkin, the president and artistic director of the Sphinx Organization, a Detroit-based classical music development program for young Black and Latino people, said the creative sector in the city was not just about aesthetic enrichment. 'It is,' she wrote in an email, 'a driver of opportunity, education, and community empowerment.' This sort of community empowerment can take many forms. In South Korea, there is an emphasis on ensuring that the country puts homegrown cultural producers on the global stage. 'We really have recognized the importance of this production of originality as a key factor for the creative industry,' said Jiyoon Lee, the chief executive of SUUM Project, an independent curatorial office, said in an interview after the panel. Governments are also starting to understand that creative production helps shape global perception of a place. 'We've entered an era where influence isn't only measured by military or industrial strength,' Lyndsay Duthie, pro vice-chancellor for academic partnerships and industry engagement at the University for the Creative Arts in England, said in an email. She cited the 'cultural reach' of K-pop from South Korea and Nollywood from Nigeria, which create a kind of soft diplomacy. In Uzbekistan, where some 60 percent of the population is under 30, the government has made it an economic pillar to invest in the arts and make it easier for craftspeople to promote and sell their work. In 2017, the president, Shavkat Mirziyoyev, created the Uzbekistan Art and Culture Development Foundation (A.C.D.F.) by decree. The group is renovating four of the country's museums, and also oversaw the opening of the Center for Contemporary Art, housed in a former diesel power station. In April, the country hosted the Aral Culture Summit, focused on helping transform the region through culture, art, science and design. In September, the country will also host the inaugural Bukhara Biennial, aiming to promote craftsmanship from across the country, but also feature international artists such as Antony Gormley and Carsten Höller. Gayane Umerova, the chair of A.C.D.F. and a panelist, said during the discussion that she saw a 'clear vision in leadership' from her country in terms of investing in culture and supporting young artists in those industries. 'We'll have to build up the ecosystem in Uzbekistan because what was missing were things like a Center for Contemporary Art and art residencies,' she said in an interview after the panel. 'And these are important elements in creating infrastructure.' Trkulja could not have agreed more. 'Culture is becoming central to how nations grow, compete and tell their stories,' she said in her opening remarks. 'Governments are treating the arts as more than enrichment; they are viewing it as essential infrastructure.'
