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Business Upturn
3 days ago
- Business
- Business Upturn
Independent Study Shows Experian Ascend Platform Offered 183% ROI for Global Banks and Lenders
Costa Mesa, Calif., United States: The Experian Ascend Platform™ helps financial institutions improve credit and fraud decisions, offered a 183% return on investment (ROI) and paid for itself within 12 months, according to a recently commissioned Total Economic Impact™ study of Experian's global customers by Forrester . The firm's independent findings provide banks and lenders with a framework to evaluate the potential financial impact of the platform on their organizations. 'Experian Ascend Platform helps banks and lenders unlock the full potential of their data throughout the customer lifecycle, using advanced analytics and modeling for fraud and identity, and to explore new market opportunities,' said Keith Little, President of Experian Software Solutions. 'We believe Forrester's findings underscore the tremendous value that the platform delivers our customers in vital business drivers such as approval rate optimization, business growth acceleration and cost reductions. Hosted in a secure, globally accessible hybrid-cloud environment, the Experian Ascend Platform offers customers worldwide a state-of-the-art technology platform that equips them with AI-powered insights for decisioning across the credit lifecycle. As a result, they can stay ahead of rapidly changing market conditions and evolving consumer behaviors to remain competitive, maximize profitability and optimize operational efficiency. According to the study , Experian's global customers said that prior to using the platform, their organizations used a mix of fragmented on-premises credit decisioning solutions that required manual-heavy interventions at different stages of the review and approval processes. As a result, the credit-decisioning process was lengthy, required staff to look at different data sources, and ultimately impacted response times. Also, the absence of a consistent decisioning system introduced increased exposure to fraud and default. After the investment in Experian Ascend Platform, those global customers had a unified platform that provided up-to-date consumer and commercial data in one view along with robust analytics, automated decisioning and enhanced fraud prevention. Key results from deploying the platform included accelerated business growth, improved conversion rates, enhanced operational efficiencies for credit-decisioning and marketing teams, reduced default costs, faster response times, and improved data quality and verification processes. Other unquantified benefits from the study included: Improved customer and broker experience through faster decisioning Reduced risk at origination Improved compliance and audit processes Reduced risk of regulatory fines Sustainability benefits through reduced physical documentation that lowered the customer's carbon footprint. To access The Total Economic Impact™ of Experian Ascend Platform please visit . Methodology Forrester interviewed six decision-makers from organizations located in the United States, the United Kingdom, Brazil, and South Africa with experience using Experian Ascend Platform. For the purposes of the study, Forrester aggregated the customers' experiences and combined the results into a single composite organization that is a lending institution with regional operations and based on characteristics of the customers' organizations. About Experian Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.


Business Wire
4 days ago
- Business
- Business Wire
Independent Study Shows Experian Ascend Platform Offered 183% ROI for Global Banks and Lenders
COSTA MESA, Calif.--(BUSINESS WIRE)--The Experian Ascend Platform™ helps financial institutions improve credit and fraud decisions, offered a 183% return on investment (ROI) and paid for itself within 12 months, according to a recently commissioned Total Economic Impact™ study of Experian's global customers by Forrester. The firm's independent findings provide banks and lenders with a framework to evaluate the potential financial impact of the platform on their organizations. 'Experian Ascend Platform helps banks and lenders unlock the full potential of their data throughout the customer lifecycle, using advanced analytics and modeling for fraud and identity, and to explore new market opportunities,' said Keith Little, President of Experian Software Solutions. 'We believe Forrester's findings underscore the tremendous value that the platform delivers our customers in vital business drivers such as approval rate optimization, business growth acceleration and cost reductions. Hosted in a secure, globally accessible hybrid-cloud environment, the Experian Ascend Platform offers customers worldwide a state-of-the-art technology platform that equips them with AI-powered insights for decisioning across the credit lifecycle. As a result, they can stay ahead of rapidly changing market conditions and evolving consumer behaviors to remain competitive, maximize profitability and optimize operational efficiency. According to the study, Experian's global customers said that prior to using the platform, their organizations used a mix of fragmented on-premises credit decisioning solutions that required manual-heavy interventions at different stages of the review and approval processes. As a result, the credit-decisioning process was lengthy, required staff to look at different data sources, and ultimately impacted response times. Also, the absence of a consistent decisioning system introduced increased exposure to fraud and default. After the investment in Experian Ascend Platform, those global customers had a unified platform that provided up-to-date consumer and commercial data in one view along with robust analytics, automated decisioning and enhanced fraud prevention. Key results from deploying the platform included accelerated business growth, improved conversion rates, enhanced operational efficiencies for credit-decisioning and marketing teams, reduced default costs, faster response times, and improved data quality and verification processes. Other unquantified benefits from the study included: Improved customer and broker experience through faster decisioning Reduced risk at origination Improved compliance and audit processes Reduced risk of regulatory fines Sustainability benefits through reduced physical documentation that lowered the customer's carbon footprint. To access The Total Economic Impact ™ of Experian Ascend Platform please visit Methodology Forrester interviewed six decision-makers from organizations located in the United States, the United Kingdom, Brazil, and South Africa with experience using Experian Ascend Platform. For the purposes of the study, Forrester aggregated the customers' experiences and combined the results into a single composite organization that is a lending institution with regional operations and based on characteristics of the customers' organizations. About Experian Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.


Business Wire
28-05-2025
- Business
- Business Wire
Total Economic Impact™ Study Finds 201% ROI for Companies Using Temporal Cloud
SEATTLE--(BUSINESS WIRE)-- Temporal Technologies, the inventors of open-source durable execution platform and Temporal Cloud, today announced the results of a new Total Economic Impact™ (TEI) study conducted by Forrester Consulting. Commissioned by Temporal, the study found that organizations using Temporal Cloud, the company's enterprise-grade managed service, achieved a 201% return on investment over three years with a payback period of just 14 months. The study is based on interviews with multiple Temporal Cloud customers across financial services, transportation, entertainment, and food services. By analyzing these real-world deployments, Forrester found that Temporal Cloud significantly improved reliability, development velocity, and engineering productivity. Key quantified benefits include: Improved reliability: Avoided up to two major outages per year, preserving $14.3M in revenue and $1.5M in operating profit Faster time to market: Cut feature development time in half, driving $1.7M in additional operating profit Higher developer productivity: Freed up engineers to focus on innovation, delivering $1M in productivity gains over three years 'Temporal has added a level of clarity and reliability to some of our most complicated and critical processes and, (with Temporal Cloud), the cost is a fraction of what it would cost to pay a team to manage those resources internally,' said a Senior Engineering Manager in the transportation industry. Customers also cited advantages of adopting Temporal Cloud, including: Better employee experience and retention by reducing cognitive load on developers and increasing team satisfaction Cost savings from retiring legacy workflow infrastructure and homegrown orchestration tools Scalability and speed to support critical business workflows during high-volume events or AI-driven workloads Improved compliance and data security through encryption and architectural flexibility 'Engineering teams need to move faster without sacrificing reliability,' said Samar Abbas, co-founder and CEO of Temporal. 'Temporal Cloud gives them that foundation. Ready to scale, battle-tested, and easy to adopt – it's why we're seeing growth across AI, payments, and every system where failure isn't an option.' The release of the TEI study follows a banner year for Temporal. The company recently announced a $146 million Series C funding round at a $1.72 billion valuation, 4.4x growth in Temporal Cloud revenue, and adoption by more than 2,500 customers globally. The full Forrester TEI study is available for download here: To learn more about Temporal Cloud, visit: About Temporal Temporal is changing how modern software is built through its open-source Durable Execution platform. By guaranteeing the execution of complex workflows even in the face of system failures, Temporal allows developers to focus entirely on business logic rather than infrastructure complexities—increasing developer velocity. Its polyglot capabilities allow seamless orchestration across multiple programming languages, making it ideal for both traditional enterprise applications and next-generation AI workloads. Temporal Cloud, the company's managed service backed by the originators of the project, has been adopted by thousands of leading enterprises. Learn more at
Yahoo
15-04-2025
- Business
- Yahoo
Gupshup Conversation Cloud and WhatsApp drove 270% ROI for Customers, According to Total Economic Impact Findings
Interviewed customers saw a 50% increase in customer engagement, generating $1.4 million in profit, according to the TEI findings The Conversational AI platform launched an ROI calculator for businesses alongside the launch of the research study MUMBAI, India and SAN FRANCISCO, April 15, 2025 /CNW/ -- Gupshup, the world's leading Conversational AI platform, today announced the results of a commissioned Forrester Consulting Total Economic Impact™ (TEI) study conducted on behalf of Meta, showing the cost savings and business benefits of its Conversation Cloud platform and WhatsApp in driving customer engagement, lead generation, conversions, and overall business growth for retail and e-commerce businesses. To empower businesses with tangible insights, Gupshup, in collaboration with Meta, has also launched a quick ROI calculator alongside the release of the study. As per the findings, WhatsApp campaigns powered by Gupshup Conversation Cloud saw 50% more customer engagement compared to SMS and email. This boost in engagement helped deliver a 270% return on investment over three years for a composite organization using Gupshup-powered automation on the WhatsApp Business Platform. Composite organization refers to the model business entity created by aggregating data from interviewed customers. 90% of surveyed businesses reported higher open rates, and 92% saw increased click-through rates on WhatsApp. Beyond engagement, businesses using WhatsApp and Gupshup's platform significantly impacted the entire customer journey, from lead generation to the final sale. In the retail and e-commerce sectors, 90% of businesses saw a significant increase in new customers, which seamlessly converted into higher sales. In addition, the composite organization saw a 55% increase in conversion rates and a 2.08% rise in overall revenue. "AI-driven conversations are no longer just a customer support tool—they are transforming every function of the business, from marketing and sales to post-purchase engagement and customer care. Businesses leveraging AI-powered messaging are seeing improved customer acquisition, stronger revenue growth with higher efficiency. At the core, it's about delivering seamless, intelligent, and personalized interactions that enhance the overall customer experience. The future of business is conversational, and AI is the engine driving this transformation," said Beerud Sheth, Founder & CEO of Gupshup. With 20% higher average order value (AOV) for businesses leading to a 1.17% increase in total revenue, WhatsApp is proving to be a game-changer for businesses. The detailed findings can be accessed here Logo: View original content: SOURCE Gupshup Technologies View original content:

Associated Press
02-04-2025
- Business
- Associated Press
Study Reveals Pendo Customers Achieved 396% ROI By Improving Software Experiences for Employees
Total Economic Impact™ study finds $3.8 million in benefits and nearly 100,000 hours of increased employee productivity enabled by Pendo RALEIGH, N.C., April 2, 2025 /PRNewswire/ -- Pendo, the world's first software experience management platform, today announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting. A composite organization representative of interviewed enterprises using Pendo achieved $3.81 million in benefits over three years after an investment of $765,000, with a payback period of less than six months. Pendo and a guest speaker from Forrester will discuss the research findings during a webinar on April 2 at 9:00 a.m. PT/12 p.m. Join or watch the recording here. Download the study here. 'Pendo has given time back to branch users to focus on what matters most, including increasing net new assets, spending more time talking with clients, and building deeper relationships,' a Pendo customer in the financial services industry told Forrester. According to the study, Pendo customers have realized the following benefits over three years: $1.2 million in product team efficiencies. Using Pendo analytics, teams have a better understanding of the software platforms and features most used by employees. $1.1 million in savings from more efficient training and onboarding. Pendo in-app guides drove a 50% increase in the speed of software adoption and onboarding. $1.3 million in increased productivity. Companies saved 94,500 employee hours as they made continuous improvements based on user feedback, insights, and analytics. 'Today's companies run on software, but too much of it is difficult for employees to use,' said Todd Olson, Pendo CEO and co-founder. 'Our customers are transforming how they build, launch, and drive adoption of workplace software. With this study, we can finally quantify the cost savings, productivity gains, and overall business impact companies realize by using Pendo.' About Pendo: Pendo's mission is to improve the world's experience with software. From SaaS and mobile to AI and agentic workflows, Pendo makes software smarter, smoother, and easier to use. More than 14,000 companies use Pendo to provide better software experiences for over 800 million people every month. Pendo is headquartered in Raleigh, North Carolina and has offices around the world. For more information, visit: