Latest news with #TouchCard
Finextra
29-05-2025
- Business
- Finextra
Mastercard introduces TouchCard for the partially sighted in Canada
Eight in ten Canadians agree it's important to embed accessibility in financial products for the sight loss community. 0 As payment cards continue to evolve to drive accessibility while adopting modern, flat designs for increased security, Mastercard is introducing Touch Card by Mastercard in Canada. This accessible system of payment cards has unique notches that allow the sight loss community to identify their credit, debit and prepaid cards with just a touch. 'The Touch Card feature is inclusive by design and addresses a longstanding challenge faced by Canadians with sight loss when engaging in everyday financial activities by helping make their payments easier,' said Shawna Miller, Senior Vice President, Canada Marketing & Communications, Mastercard, Canada. 'At Mastercard, we're to proud foster innovation like Touch Card to help make participating in the digital economy more inclusive, secure and seamless for the sight loss community in Canada.' Touch Card features an innovative system of notches - rounded for debit, squared for credit and triangular for prepaid - so cardholders can easily identify their cards with just a touch. This helps them quickly identify and correctly orient their cards during a transaction, offering greater security and independence. 'Touch Card by Mastercard is a welcomed and important step forward in improving the accessibility of payment cards in Canada for people who are blind, Deafblind, or have low vision,' said Wayne Henshall, Director of Partnerships & Innovation, CNIB. 'We applaud Mastercard for integrating accessibility into the design of their new debit, credit and prepaid cards and look forward to continued advances as part of the design, validation and implementation of such solutions. Accessibility benefits everyone.' CIBC is the first Canadian issuing partner to make Touch Card available to Canadians as of May 1, 2025, through a credit card with a unique squared notch - the CIBC Adapta Mastercard. 'At CIBC, we're helping clients realize their unique ambitions,' said Diane Ferri, Senior Vice-President, Day-to-Day Banking, CIBC. 'The innovative Touch Card feature on the CIBC Adapta Mastercard supports our bank's continued efforts to ensure our products and services are accessible to all.' First introduced globally in 2021, Touch Card by Mastercard is the latest in Mastercard's commitment to accessibility and inclusivity in Canada. It follows the introduction of True Name™, supporting transgender and non-binary communities, and the Sonic at POS, which provides audio confirmation of successful payment transactions at checkout counters. *The Mastercard Pulse survey was fielded in the spring of 2025. Response data are derived from a representative sample of the Canadian population (N = 2,000) that includes an oversample of small business owners (N= 200). The margin of error for commensurate nationally representative survey responses is ± 2.2% at the 95% confidence interval.
Cision Canada
28-05-2025
- Business
- Cision Canada
Mastercard introduces Touch Card by Mastercard™ in Canada, a tactile notch feature designed to help empower the sight loss community Français
Touch Card is available on the new CIBC Adapta ™ Mastercard, helping bring security and independence during the payment process TORONTO, May 28, 2025 /CNW/ - Eight in ten Canadians agree it's important to embed accessibility in financial products for the sight loss community. As payment cards continue to evolve to drive accessibility while adopting modern, flat designs for increased security, Mastercard is introducing Touch Card by Mastercard in Canada. This accessible system of payment cards has unique notches that allow the sight loss community to identify their credit, debit and prepaid cards with just a touch. "The Touch Card feature is inclusive by design and addresses a longstanding challenge faced by Canadians with sight loss when engaging in everyday financial activities by helping make their payments easier," said Shawna Miller, Senior Vice President, Canada Marketing & Communications, Mastercard, Canada. "At Mastercard, we're to proud foster innovation like Touch Card to help make participating in the digital economy more inclusive, secure and seamless for the sight loss community in Canada." Touch Card features an innovative system of notches – rounded for debit, squared for credit and triangular for prepaid – so cardholders can easily identify their cards with just a touch. This helps them quickly identify and correctly orient their cards during a transaction, offering greater security and independence. "Touch Card by Mastercard is a welcomed and important step forward in improving the accessibility of payment cards in Canada for people who are blind, Deafblind, or have low vision," said Wayne Henshall, Director of Partnerships & Innovation, CNIB. "We applaud Mastercard for integrating accessibility into the design of their new debit, credit and prepaid cards and look forward to continued advances as part of the design, validation and implementation of such solutions. Accessibility benefits everyone." CIBC is the first Canadian issuing partner to make Touch Card available to Canadians as of May 1, 2025, through a credit card with a unique squared notch – the CIBC Adapta Mastercard. "At CIBC, we're helping clients realize their unique ambitions," said Diane Ferri, Senior Vice-President, Day-to-Day Banking, CIBC. "The innovative Touch Card feature on the CIBC Adapta Mastercard supports our bank's continued efforts to ensure our products and services are accessible to all." First introduced globally in 2021, Touch Card by Mastercard is the latest in Mastercard's commitment to accessibility and inclusivity in Canada. It follows the introduction of True Name™, supporting transgender and non-binary communities, and the Sonic at POS, which provides audio confirmation of successful payment transactions at checkout counters. Learn more about the Touch Card feature in Canada here. * The Mastercard Pulse survey was fielded in the spring of 2025. Response data are derived from a representative sample of the Canadian population (N = 2,000) that includes an oversample of small business owners (N= 200). The margin of error for commensurate nationally representative survey responses is ± 2.2% at the 95% confidence interval. About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
New Straits Times
07-05-2025
- Business
- New Straits Times
Bank Rakyat launches Mastercard Touch Card for visually impaired
KUALA LUMPUR: Bank Rakyat has partnered with Mastercard to roll out the Touch Card feature across select cards, marking a major step forward in financial accessibility for visually impaired individuals in Malaysia. This move also makes Bank Rakyat the first Islamic bank in the country to offer this inclusive card solution. The Mastercard Touch Card is uniquely designed with tactile notches on the side of the card to help blind and partially sighted individuals easily distinguish between debit, credit, and prepaid cards. A rounded notch represents debit cards, a square notch indicates credit cards, and a triangular notch signifies prepaid cards. This feature also helps ensure the card is correctly orientated when used at ATMs or payment terminals. Bank Rakyat's chief executive officer, Ahmad Shahril Mohd Shariff, said the introduction of the Touch Card reflects the bank's commitment to enhancing banking experiences for all Malaysians, including those with visual impairments. "Financial services should be inclusive and accessible to everyone. Through our collaboration with PERTIS and Mastercard, we have integrated the Touch Card feature into selected card offerings to meet the specific needs of the visually impaired community, going beyond compliance to deliver solutions that genuinely improve everyday banking," he said in a statement. As part of the initial rollout in April 2025, the Touch Card feature has been implemented in two card portfolios: the Bank Rakyat Muslimah Credit Card-i, featuring a square notch, and the Bank Rakyat Debit Card-i, with a rounded notch. This initiative follows consultations with the Persatuan Orang-Orang Cacat Penglihatan Islam Malaysia (PERTIS), which provided insights into the daily challenges faced by the visually impaired when using bank cards—especially with the shift towards flat card designs that lack embossed text. According to the Department of Statistics Malaysia, nearly 64,000 people in the country are visually impaired. Globally, the World Health Organisation estimates over 2.2 billion people live with visual impairments. Mastercard Malaysia and Brunei country manager Beena Pothen said the collaboration is part of Mastercard's broader goal of building a more inclusive digital economy. "The integration of Mastercard's Touch Card design with Bank Rakyat, the first Islamic bank in Malaysia to adopt this feature, reflects Mastercard's dedication to working with like-minded partners globally to enhance accessibility and inclusivity. "Today, Mastercard is excited to put this simple but very meaningful design solution at the fingertips of Malaysians," he said.
Yahoo
01-05-2025
- Business
- Yahoo
CIBC launches CIBC Adapta™ Mastercard®, the first credit card in Canada that automatically adapts to spending behaviour, rewarding cardholders more for everyday purchases
Also the first card in Canada to include Touch Card by MastercardTM – an accessible design that helps cardholders easily identify their credit card TORONTO, May 1, 2025 /CNW/ - CIBC announced today its innovative new, no annual fee CIBC Adapta Mastercard, the first credit card in Canada that automatically determines the cardholder's top three spend categories each month based on where they spend the most, and rewards them with 50% more points on those categories. Offering a flexible rewards system, CIBC Adapta Mastercard cardholders will earn 1.5 points for every $1 spent in their top three of 12 dynamic spend categories, and 1 point for every $1 spent on all other purchases each month. "Our new CIBC Adapta Mastercard is a differentiator in the market as it delivers true flexibility to cardholders, putting control in their hands to help them realize their ambitions," said Diane Ferri, Senior Vice-President, Day-to-Day Banking, CIBC. "Adapta is a unique no annual fee card, offering flexibility to earn points on all purchases. The first of its kind, it's the only credit card where cardholders earn bonus points on their personal top three spend categories each month, whether it be pet stores, clothing or important everyday essentials like groceries and gas." The key benefits of the CIBC Adapta Mastercard include: The first credit card in Canada that adapts to cardholders' spending behaviour putting them in control of the categories where they will be rewarded the most. A flexible rewards approach where the top three spend categories are automatically determined each month and can change based on a cardholder's spending choices. For example, if a cardholder is spending the most on entertainment, hotels and dining one month, and gas, groceries and home improvement next month, they'll always earn 50% more Adapta Points in their top three spend categories. Touch Card featuring a unique notch which enables people who are blind or have low vision to distinguish their payment cards from one another using touch. A cutting-edge design with vertical orientation, a vibrant red centre, and made using recycled plastic. Roadside assistance, offered by Dominion Automobile Association. Purchase Security and Extended Warranty Insurance. "We're proud to partner with CIBC on the new CIBC Adapta Mastercard credit card, featuring Mastercard's Touch Card design for enhanced accessibility to ensure all Canadians can navigate payments with ease and confidence," said Diane Miquelon, Senior Vice President, Financial Institutions, Mastercard, Canada. "Combining Adapta's personalized experience with accessibility, this innovative offering empowers Canadians in every transaction." For more information about the CIBC Adapta Mastercard, please visit About CIBC CIBC is a leading North American financial institution with 14 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets, CIBC offers a full range of advice, solutions and services through its leading digital banking network, and locations across Canada, in the United States and around the world. Ongoing news releases and more information about CIBC can be found at About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. SOURCE CIBC View original content to download multimedia: Sign in to access your portfolio
Cision Canada
01-05-2025
- Business
- Cision Canada
CIBC launches CIBC Adapta™ Mastercard®, the first credit card in Canada that automatically adapts to spending behaviour, rewarding cardholders more for everyday purchases Français
Also the first card in Canada to include Touch Card by MastercardTM – an accessible design that helps cardholders easily identify their credit card TORONTO , May 1, 2025 /CNW/ - CIBC announced today its innovative new, no annual fee CIBC Adapta Mastercard, the first credit card in Canada that automatically determines the cardholder's top three spend categories each month based on where they spend the most, and rewards them with 50% more points on those categories. Offering a flexible rewards system, CIBC Adapta Mastercard cardholders will earn 1.5 points for every $1 spent in their top three of 12 dynamic spend categories, and 1 point for every $1 spent on all other purchases each month. "Our new CIBC Adapta Mastercard is a differentiator in the market as it delivers true flexibility to cardholders, putting control in their hands to help them realize their ambitions," said Diane Ferri , Senior Vice-President, Day-to-Day Banking, CIBC. "Adapta is a unique no annual fee card, offering flexibility to earn points on all purchases. The first of its kind, it's the only credit card where cardholders earn bonus points on their personal top three spend categories each month, whether it be pet stores, clothing or important everyday essentials like groceries and gas." The key benefits of the CIBC Adapta Mastercard include: The first credit card in Canada that adapts to cardholders' spending behaviour putting them in control of the categories where they will be rewarded the most. that putting them in control of the categories where they will be rewarded the most. A flexible rewards approach where the top three spend categories are automatically determined each month and can change based on a cardholder's spending choices. For example, if a cardholder is spending the most on entertainment, hotels and dining one month, and gas, groceries and home improvement next month, they'll always earn 50% more Adapta Points in their top three spend categories. where the top three spend categories are automatically determined each month and can change based on a cardholder's spending choices. For example, if a cardholder is spending the most on entertainment, hotels and dining one month, and gas, groceries and home improvement next month, they'll always earn 50% more Adapta Points in their top three spend categories. Touch Card featuring a unique notch which enables people who are blind or have low vision to distinguish their payment cards from one another using touch. A cutting-edge design with vertical orientation, a vibrant red centre, and made using recycled plastic. Roadside assistance, offered by Dominion Automobile Association. Purchase Security and Extended Warranty Insurance. "We're proud to partner with CIBC on the new CIBC Adapta Mastercard credit card, featuring Mastercard's Touch Card design for enhanced accessibility to ensure all Canadians can navigate payments with ease and confidence," said Diane Miquelon , Senior Vice President, Financial Institutions, Mastercard, Canada . "Combining Adapta's personalized experience with accessibility, this innovative offering empowers Canadians in every transaction." For more information about the CIBC Adapta Mastercard, please visit About CIBC CIBC is a leading North American financial institution with 14 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets, CIBC offers a full range of advice, solutions and services through its leading digital banking network, and locations across Canada, in the United States and around the world. Ongoing news releases and more information about CIBC can be found at About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. SOURCE CIBC For further information: Katarina Milicevic, [email protected] or 416-362-3458; Helena Wade, [email protected]
