Latest news with #TouficKreidieh
Wamda
5 days ago
- Business
- Wamda
Bloomspoon attracts $218,000 investment on Shark Tank
UAE-based greentech Bloomspoon has secured a $218,000 investment in exchange for 49% equity during Season 3 of Shark Tank Dubai. Founded in 2023 by Mostafa Khattab, Bloomspoon creates reusable cutlery from wheat straw embedded with seed capsules, allowing users to plant them after use. The new funding will enable Bloomspoon to expand regionally, grow its product line, boost retail distribution, and pursue B Corp certification. Press release: Bloomspoon, the Dubai-born startup reshaping eco-friendly consumer goods, has announced a major milestone after securing an AED 800,000 investment offer on Season 3 of Shark Tank Dubai. The deal for 49% equity in the startup was offered by Toufic Kreidieh, Executive Chairman and Co-Founder of the Brands for Less (BFL Group), one of the region's most prominent retail players. Founded with a bold mission to make sustainability a seamless part of everyday life, Bloomspoon is the world's first brand to introduce plantable cutlery, reusable utensils crafted from wheat straw with a water-soluble seed capsule. After use, you can plant the cutlery to grow basil, mint, or other herbs, transforming single-use waste into a sustainable lifestyle. "We're not just building products; we're building habits and mindsets,' said Mostafa Khattab, Founder of Bloomspoon. "This partnership with Mr Kreidieh and the BFL Group is about scaling impact. because the strategic value he brings is far greater than the investment itself." Toufic Kreidieh's investment is more than capital; it brings strategic alignment, deep retail insight, and access to a vast network that can help bring Bloomspoon's innovations to every household. "You cannot imagine how the Gen Zs are looking for these ideas," said Mr Kreidieh during the episode, underscoring the growing appetite for sustainable innovation among younger generations. The Shark Tank appearance marks a pivotal moment in Bloomspoon's growth story. The startup has already gained regional traction, receiving coverage on Reuters, The Weather Channel, Dubai One TV, and Forbes Middle East. Bloomspoon is committed to a purpose-driven business model, which includes planting a tree with every order and operating a website that is zero-carbon. Looking ahead, Bloomspoon will focus on expanding its product lines, entering new markets, enhancing retail presence, and pursuing B Corp certification. With strategic support from Kreidieh and the visibility from Shark Tank, the brand is poised to become the UAE's go-to name for sustainable, feel-good living.
Zawya
6 days ago
- Business
- Zawya
Bloomspoon secures investment on Shark Tank Dubai Season 3 from Toufic Kreidieh BFL Group's Executive Chairman
Dubai, UAE — Bloomspoon, the Dubai-born startup reshaping eco-friendly consumer goods, has announced a major milestone after securing an AED 800,000 investment offer on Season 3 of Shark Tank Dubai. The deal 49% equity in the startup was offered by Toufic Kreidieh, Executive Chairman and Co-Founder of the Brands for Less (BFL Group), one of the region's most prominent retail players. Founded with a bold mission to make sustainability a seamless part of everyday life, Bloomspoon is the world's first brand to introduce plantable cutlery, reusable utensils crafted from wheat straw with water-soluble seed capsule. After use, the cutlery can be planted to grow basil, mint or other herbs, turning single-use waste into green life. "We're not just building products; we're building habits and mindsets,' said Mostafa Khattab, Founder of Bloomspoon. "This partnership with Mr. Kreidieh and the BFL Group is about scaling impact. because the strategic value he brings is far greater than the investment itself." Toufic Kreidieh's investment is more than capital, it brings strategic alignment, deep retail insight and access to a vast network that can help bring Bloomspoon's innovations to everyday households. "You cannot imagine how the Gen Z's are looking for these ideas," said Mr. Kreidieh during the episode, underscoring the growing appetite for sustainable innovation among younger generations. The Shark Tank appearance marks a pivotal moment in Bloomspoon's growth story. The startup has already gained regional traction, receiving coverage on Reuters, The Weather Channel, Dubai One TV, and Forbes Middle East. Its commitment to purpose-driven business also includes planting a tree with every order while running a net-zero website. Looking ahead, Bloomspoon will focus on expanding its product lines, entering new markets, enhancing retail presence, and pursuing B Corp certification. With strategic support from Kreidieh and the visibility from Shark Tank, the brand is poised to become the UAE's go-to name for sustainable, feel-good living. About Bloomspoon Founded in Dubai, Bloomspoon is a purpose-driven startup pioneering the world's first plantable cutlery and a range of sustainable, reusable everyday products. Designed to grow change from the inside out, Bloomspoon turns simple moments into green actions, redefining what it means to use and reuse.
Fashion Network
28-04-2025
- Business
- Fashion Network
BFL Group, Iconix International ink direct-to-retail partnership across GCC, Lebanon, and Malta
Off-price retailer BFL Group and Iconix International have inked a multi-brand direct-to-retail (DTR) agreement. The new partnership spans the Gulf Cooperation Council (GCC) countries, as well as Lebanon and Malta, and brings a portfolio of iconic American brands into the region for the first time under BFL Group's retail umbrella. The agreement covers several names, including Rocawear, Ocean Pacific, London Fog, Material Girl, Mudd, Joe Boxer, and Danskin, offering a wide assortment across apparel, footwear, bags, luggage, fashion accessories, health and beauty products, and more. 'We are thrilled to partner with Iconix International and bring these incredible brands to the GCC,' said Toufic Kreidieh, joint founder of BFL Group. 'This partnership not only expands our product offering but also aligns with our mission to provide regional customers with world-class, diverse fashion choices. We look forward to seeing these iconic brands thrive in the GCC market and meet the demand for high-quality, stylish products.' The launch reflects BFL Group's ongoing growth, following its recently announced strategic agreement with global off-price retail giant The TJX Companies, Inc. Through this new collaboration with Iconix, BFL Group will leverage the potential of these brands to meet the growing appetite for premium international fashion and lifestyle products in the GCC and beyond. 'We are excited about this partnership with BFL Group and the tremendous growth potential in the GCC region,' added Daisy Laramy-Binks, MD EMEA at Iconix International. 'These brands resonate deeply with consumers worldwide, and we are confident that they will be a huge success in the Middle East, offering a mix of heritage, innovation, and fashion-forward design."
Syyaha
16-03-2025
- Business
- Syyaha
Toufic Kreidieh Celebrates Customers at Exclusive BFL Group Ramadan Event in Riyadh
Riyadh, March – Brands for Less (BFL Group) hosted an exclusive Ramadan event at At the 'Brands For Less' branch on Khurais Road in Riyadh celebrating its valued customers in appreciation of their loyalty and contribution to the brand's success. The event featured Toufic Kreidieh, Executive Chairman & Co-Founder of BFL Group, who personally engaged with attendees, making the evening a truly memorable experience. Set in a vibrant and interactive atmosphere, the event welcomed a large turnout of enthusiastic customers who participated in a variety of engaging activities, exciting challenges, and exclusive giveaways. Guests had the unique opportunity to connect with Kreidieh, adding a personal touch to the celebration and strengthening the bond between BFL Group and its loyal community. Reflecting on the brand's journey, Kreidieh shared BFL Group's inspiring success story, from its inception to becoming a leading name in the retail industry. He emphasized the significance of such events in fostering customer relationships and expressing gratitude for their continued support. 'Our customers are at the heart of everything we do. They are our partners in success, and we are committed to delivering exceptional experiences. This event is a testament to our appreciation for their trust and loyalty,' Kreidieh stated. Attendees captured and shared their special moments on Instagram Stories and Snapchat, inviting friends and followers to be part of the excitement. The event also featured exclusive gift distributions, further reinforcing BFL Group's commitment to rewarding its customers and making the occasion an unforgettable experience.
Arab News
23-02-2025
- Business
- Arab News
Maharat offers MasterClass-style lessons by Arabs for Arabs
DUBAI: Maharat, a new online Arabic edutainment platform, has announced a new business masterclass led by Toufic Kreidieh, Executive Chairman of Brands for Less Group. The course aims to provide aspiring entrepreneurs with practical insights into building and scaling businesses in a competitive market. For the latest updates, follow us on Instagram @ Designed to blend education and entertainment, Maharat has positioned itself as a player in the region's digital learning space, similar to the well-known US subscription platform MasterClass. Maharat features classes from well-known figures in various fields, including music, acting, makeup artistry, home cooking, and professional development. High-profile instructors such as Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak have already contributed courses to the platform. A post shared by Maharat | (@maharatarabia) 'Having lived in the US for a while, I experienced firsthand the extremely ambitious mentality people have there and the genuine belief that they can achieve anything they put their minds to. This mentality is primarily fueled by access to elite education and roadmaps for achieving success provided through online education. At Maharat, we want to bridge this gap in our region and inspire everyone in the Arab World to pursue their dreams and become the best version of themselves by democratizing access to the highest caliber of education and success secrets,' said Maharat CEO Arman Khederlarian to Arab News. Kreidieh's 'Building and Growing Your Business' masterclass is aimed at equipping entrepreneurs with essential skills such as understanding market trends, setting strategic goals, and identifying customer needs. 'Business success is about strategy, adaptability, and informed decision-making,' Kreidieh said. 'Through this masterclass, I hope to share the lessons I've learned so others can build businesses that are both sustainable and successful.' A post shared by Maharat | (@maharatarabia) Maharat CEO Khederlarian added, 'As Maharat continues to expand, we are focused on providing users with insights from some of the region's most accomplished figures. This masterclass offers practical knowledge for those looking to thrive in the business world.'
