4 days ago
Titleist aiming for improvement with new additions to golf ball options
If you're the sort of golfer who likes to draw a line on your ball before every round, Titleist has been paying attention.
The newest additions to its golf ball options is the AVX and Tour Soft AIM 360 models, feature a new 360-degree alignment marking designed to make setup on the green (and on the tee box) more precise and automatic.
Golfweek reports that the AIM 360 design is the latest evolution in Titleist's ongoing exploration of printed alignment aids. While previous iterations, such as the Performance Alignment and Enhanced Alignment models, were more directional, AIM 360 encompasses the entire golf ball. The look is more prominent and symmetrical, and the practical benefit is clear: it gives players an easy way to square up to their target, whether you're lining up a putt or teeing the ball up and aiming down the left side of the fairway to play your cut.
It also allows players to judge the quality of their putting stroke because, after lining up a putt, if the stripe remains smooth and solid as the ball rolls, you know you struck the putt properly. When the stripe wiggles, the face and path were not square to your target line at impact.
In controlled testing conducted by Titleist's R&D department, golfers showed up to a 35% improvement in directional accuracy when using AIM alignment designs compared to the standard Pro V1 side stamp.
