Latest news with #TourismMonth
The Citizen
5 days ago
- Business
- The Citizen
WATCH: Minister of Tourism Patricia de Lille launches Tourism Month
South Africa's Tourism Month starts on 1 September, while World Tourism Day is in the same month but on the 27th. Just weeks before National Tourism Month, minister Patricia de Lille launched the campaign in Johannesburg on Wednesday. The campaign, which is there to encourage locals to travel domestically, focuses on the importance of tourism in the economy of South Africa. The first Tourism Month was launched in 2007 in the Eastern Cape's Nelson Mandela Museum in Qunu. 'Later next month, we will return to this province to commemorate World Tourism Day, but today we begin our national reflection and celebration under a theme that could not be more urgent or more relevant: 'Tourism and Sustainable Transformation',' said the minister. Marking the 28th edition of the campaign, this year's Tourism Month was launched at Sakhumzi Restaurant in Parkview. South Africa's Tourism Month starts on 1 September, while World Tourism Day falls in the same month, but on the 27th. NOW READ: Here are the nationalities that recently visited South Africa the most
IOL News
6 days ago
- Business
- IOL News
Minister De Lille champions youth-driven transformation in Tourism Month launch
Minister of Tourism Patricia de Lille has unveiled this year's Tourism Month campaign. Image: Ayanda Ndamane/Independent Media Minister of Tourism Patricia de Lille, who, on Wednesday, launched this year's tourism month campaign during a media event held at Sakhumzi restaurant in Johannesburg, has called for the total transformation of the industry to create sustainable jobs for young people. The minister's address comes just a day after the Statistician General, Risenga Maluleke, announced South Africa's second quarter 2025 jobs data which revealed that 60% of industries in the country bled jobs in the second quarter of the year. This has triggered strong criticism from political parties and organised labour, with calls for urgent economic reforms, job creation programmes, and government accountability. "Transformation must be bold, inclusive, but it must be youth-driven. Transformation also calls for us to work together with both big and small businesses, who must benefit from the transformation process. "The tourism sector has the potential to create jobs for young people, which is why we must work together. Last year, the tourism industry reported 1.8 million jobs, and has the potential to deliver even more jobs if we focus on long-term solutions and we have our own transformation fund where we have committed millions to black and women-led enterprises," the minister said. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Under the theme: "Tourism and Sustainable Tourism", this year's celebrations have been earmarked to honour and celebrate South Africa's rich culture, heritage, and travel experiences, ahead of the tourism month, which kicks off officially in September. The minister's sentiments were echoed by her deputy, Maggie Sotyu, who said, despite the many challenges in the sector, the ministry is prepared to do everything to realise the true transformation of this important economic contributor. "Our commitment to tourism is more than standards, but raising tourism across South Africa and all sectors. When we talk about transformation, we must talk about community-based tourism, as it changes lives where we are. It is where visitors connect directly with our people and our cultures and we must be encouraged to be players in this sector," she said.
