Latest news with #Tractor
Yahoo
16-05-2025
- Business
- Yahoo
Tractor Beverage Brings the Mad Farmer Tour--and a Taste of Business as Unusual--to the National Restaurant Show
With bold organic beverages, immersive storytelling, and a fresh take on foodservice, Tractor invites attendees to step inside a new kind of booth—where soil meets soul and story meets pour DENVER, May 16, 2025 /PRNewswire/ -- From May 17–20, 2025, at McCormick Place in Chicago, Tractor Beverage Company is showing up differently at the National Restaurant Association Show. While most exhibitors set up booths, Tractor is rolling in with its Mad Farmer Tour vehicle—a retrofitted Airstream turned storytelling experience—and inviting attendees to experience what it means to do business as unusual. As the only USDA Certified Organic beverage brand crafted exclusively for foodservice, Tractor has built a platform for the next era of dining—one that meets growing consumer demand for bold flavor, ingredient integrity, and deeper connection to the food system. "At Tractor, we call it business as unusual because we believe food and beverage should nourish more than the bottom line," said Kevin Sherman, CEO of Tractor Beverage Company. "We're proud to support operators with products that meet the moment—organic, original, and built to stand out." The Mad Farmer Tour is a national, soil-first platform for connection and inspiration—designed to spark meaningful engagement with farmers, food leaders, and communities across the country. Rooted in the belief that to shape the future of food, we must show up and plant ourselves, the tour invites operators to experience a new way of thinking about beverage: one that bridges what Tractor calls the Hope Gap—the space between the world as it is, and the world as it could be. Beyond storytelling, Tractor supports the future of food through its sourcing practices and the work of the Farmhand Foundation, which helps farmers—especially those transitioning to organic—build long-term resilience and access critical resources. "Operators are being asked to deliver more with less—and they need beverage partners who make it easier to win," said Brian Barbara, Chief Revenue Officer. "That's what Tractor does. We bring bold flavor, a powerful point of difference, and real support for their teams." What to Expect at Tractor's Booth #11662 (North Hall): Organic beverage tastings from Tractor's farm-to-fountain portfolio Step inside the Mad Farmer Tour vehicle, a reimagined Airstream for immersive brand storytelling Happy Hour, 2:30–4:30 PM Saturday through Monday, featuring: Postcard Writing Station: Write a note to yourself or someone else, hang it from our White Oak tree, and receive it back in the mail after the show Tractor invites foodservice professionals to step into a space where flavor, intention, and real-world impact come together—and to leave with more than just a sample. About Tractor Beverage Company At Tractor, we believe both your meal and your drink should be filled with intention. Farmer-founded and employee-owned, we know that what's good for the soil is good for the soul. That's why we craft drinks that nourish soil health and support a better food system. Tractor Beverage Company is the first USDA Certified Organic, Non-GMO beverage brand crafted exclusively for foodservice. With a farm-to-fountain portfolio, the industry-first Organic Impact Tracker™, and contributions through the Farmhand Foundation, Tractor supports farmers, empowers operators, and helps redefine the future of food and drink. Learn more at or follow @drinktractor on Instagram. Media Contact:Julianna CavanaughTractor Beverage Company395339@ | 315-761-7198 View original content to download multimedia: SOURCE Tractor Beverage Company Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-05-2025
- Politics
- Yahoo
Tractor SC complete journey to upset Iran's establishment and claim historic title
The league title was won with games to spare by a coach in his first season, leaving fans in the north-west of the country to wait for the official presentation of the trophy. Jamie Carragher said on Sunday that 'Liverpool as a city feels like it is 'us against the world' but that is nothing when compared to those who follow Tractor SC, a club that brings hope, unity and a voice to millions of Azerbaijani Turks, the largest minority in Iran. Now they have a first Iranian championship to celebrate. That journey to the very top took 55 years. It started when the state-owned tractor company set up a team for its workers and residents in Tabriz, the biggest city in the Iran's East Azerbaijan province as a whole, not far from the border with Turkey, Armenia and Azerbaijan. The relationship with the club and Tehran has been mixed ever since, especially as Tractor, after not doing much for quite a while, started to become a force on the pitch as well as a focal point off it. A people with their own language, culture and history who have long felt discriminated against and marginalised by governments (post- and pre-Islamic revolution in 1979) that have pursued Persia-centric policies in a diverse and ancient nation. Supporting the football club has become a way to push back and assert Azeri pride and identity (songs recall ancient heroes), advocate for more representation in Iran (chants in 2012 demanded a better response from the government after a major earthquake) and, sometimes, simply annoy the powers-that-be. It is not surprising that there is ire from Tehran when fans chant slogans invoking the names of capitals from other countries. 'Tabriz, Baku, Ankara, our path leads elsewhere than the path of the Persians.' Shouting that the 'Persian Gulf' should be called the 'Arabian Gulf' is also a surefire way to upset many in the capital and elsewhere, as Donald Trump and his administration will find out if they try to do so. The Iranian government, suspicious of large crowds even when they are gathered to support the national team, are wary of Tractor's pulling power. This season, there has been an average of over 42,000. They are a big draw away, too. On visits to Tehran to take on the twin titans of Persepolis and Esteghlal, thousands come to support them in the cavernous Azadi Stadium. Persepolis may traditionally be the club of the capital's working class in contrast to Esteghlal, the establishment's team, but for Tractor both are part of the ruling regime. These games can be bad-tempered. In 2018, there were 15,000 away fans, swapping ethnic insults with Esteghlal supporters but security forces waded in when the visitors started chanting 'death to the dictator', namely Iran's supreme leader, Ayatollah Ali Khamenei. Now Tractor have football-related chants to rile Persepolis and Esteghlal, winners of around two-thirds of all the league titles in Iranian history. On 2 May, a 4-0 victory in Shams Azar clinched the championship with two games to spare. Fans in Tabriz and in other cities in the region took to the streets and partied. It was a long night but then it had been a long time coming. In 2018, one of the richest men in Iran, Mohammad Reza Zonouzi, took over the club. The billionaire brought in John Toshack as coach. It wasn't a random appointment. As well as taking Swansea City through the divisions in the 1970s and 80s, then going on to manage Real Madrid, the former Liverpool forward had also coached Besiktas in Turkey and led Khazar Lankaran to the Azerbaijan Super Cup in 2013. Soon after, Harry Forrester and Lee Erwin left Rangers and Kilmarnock respectively to join up with the Welshman, as did the former Celtic star and Republic of Ireland international Anthony Stokes. Big-name Iranians also made the move, such as the former Fulham and Wolfsburg midfielder Ashkan Dejagah as well as Ehsan Hajsafi and Masoud Shojaei. That trio stayed three years but Toshack lasted just three months. Despite the spending – unprecedented in Iranian football, especially with sanctions and inflation restricting financial power – it did not happen for the Welshman with just nine points from the first six games and a Hazfi Cup elimination. That dismissal seemed harsh (Sven-Göran Eriksson was supposed to be the replacement) and set the scene for coaches and players to come and go over the following years. The title remained absent but then came Dragan Skocic last summer. The Croat led Iran through qualification for the 2022 World Cup but was fired in July of that year, reinstated days later and then jettisoned in favour of Carlos Queiroz just weeks before the tournament started. Skocic brought in Iran's first-choice goalkeeper Alireza Beiranvand as well as Mehdi Torabi, Danial Esmaeilifar and Shoja Khalilzadeh. There was some controversy as the first three were all signed directly from Persepolis and the fourth is a former player of that club (also, Torabi is still remembered for lifting up his shirt in the past to reveal pro-government slogans). While these were not the big names of the last decade – the same is true of the foreign imports – they were solid, experienced players. The Red Wolves reached the top of the league at about a third of the way through the campaign and pretty much stayed there for the duration. Next is Asia. Iran has just one automatic place in the group stage of AFC Champions League Elite, so it may be that the rest of the country will get behind its only guaranteed representative – but then maybe not. Regardless, Tractor will plough on.
Yahoo
14-05-2025
- Politics
- Yahoo
Tractor SC complete journey to upset Iran's establishment and claim historic title
The league title was won with games to spare by a coach in his first season, leaving fans in the north-west of the country to wait for the official presentation of the trophy. Jamie Carragher said on Sunday that 'Liverpool as a city feels like it is 'us against the world' but that is nothing when compared to those who follow Tractor SC, a club that brings hope, unity and a voice to millions of Azerbaijani Turks, the largest minority in Iran. Now they have a first Iranian championship to celebrate. That journey to the very top took 55 years. It started when the state-owned tractor company set up a team for its workers and residents in Tabriz, the biggest city in the Iran's East Azerbaijan province as a whole, not far from the border with Turkey, Armenia and Azerbaijan. The relationship with the club and Tehran has been mixed ever since, especially as Tractor, after not doing much for quite a while, started to become a force on the pitch as well as a focal point off it. Advertisement A people with their own language, culture and history who have long felt discriminated against and marginalised by governments (post- and pre-Islamic revolution in 1979) that have pursued Persia-centric policies in a diverse and ancient nation. Supporting the football club has become a way to push back and assert Azeri pride and identity (songs recall ancient heroes), advocate for more representation in Iran (chants in 2012 demanded a better response from the government after a major earthquake) and, sometimes, simply annoy the powers-that-be. It is not surprising that there is ire from Tehran when fans chant slogans invoking the names of capitals from other countries. 'Tabriz, Baku, Ankara, our path leads elsewhere than the path of the Persians.' Shouting that the 'Persian Gulf' should be called the 'Arabian Gulf' is also a surefire way to upset many in the capital and elsewhere, as Donald Trump and his administration will find out if they try to do so. The Iranian government, suspicious of large crowds even when they are gathered to support the national team, are wary of Tractor's pulling power. This season, there has been an average of over 42,000. They are a big draw away, too. On visits to Tehran to take on the twin titans of Persepolis and Esteghlal, thousands come to support them in the cavernous Azadi Stadium. Persepolis may traditionally be the club of the capital's working class in contrast to Esteghlal, the establishment's team, but for Tractor both are part of the ruling regime. These games can be bad-tempered. In 2018, there were 15,000 away fans, swapping ethnic insults with Esteghlal supporters but security forces waded in when the visitors started chanting 'death to the dictator', namely Iran's supreme leader, Ayatollah Ali Khamenei. Advertisement Now Tractor have football-related chants to rile Persepolis and Esteghlal, winners of around two-thirds of all the league titles in Iranian history. On 2 May, a 4-0 victory in Shams Azar clinched the championship with two games to spare. Fans in Tabriz and in other cities in the region took to the streets and partied. It was a long night but then it had been a long time coming. In 2018, one of the richest men in Iran, Mohammad Reza Zonouzi, took over the club. The billionaire brought in John Toshack as coach. It wasn't a random appointment. As well as taking Swansea City through the divisions in the 1970s and 80s, then going on to manage Real Madrid, the former Liverpool forward had also coached Besiktas in Turkey and led Khazar Lankaran to the Azerbaijan Super Cup in 2013. Soon after, Harry Forrester and Lee Erwin left Rangers and Kilmarnock respectively to join up with the Welshman, as did the former Celtic star and Republic of Ireland international Anthony Stokes. Big-name Iranians also made the move, such as the former Fulham and Wolfsburg midfielder Ashkan Dejagah as well as Ehsan Hajsafi and Masoud Shojaei. That trio stayed three years but Toshack lasted just three months. Despite the spending – unprecedented in Iranian football, especially with sanctions and inflation restricting financial power – it did not happen for the Welshman with just nine points from the first six games and a Hazfi Cup elimination. That dismissal seemed harsh (Sven-Göran Eriksson was supposed to be the replacement) and set the scene for coaches and players to come and go over the following years. The title remained absent but then came Dragan Skocic last summer. The Croat led Iran through qualification for the 2022 World Cup but was fired in July of that year, reinstated days later and then jettisoned in favour of Carlos Queiroz just weeks before the tournament started. Advertisement Skocic brought in Iran's first-choice goalkeeper Alireza Beiranvand as well as Mehdi Torabi, Danial Esmaeilifar and Shoja Khalilzadeh. There was some controversy as the first three were all signed directly from Persepolis and the fourth is a former player of that club (also, Torabi is still remembered for lifting up his shirt in the past to reveal pro-government slogans). While these were not the big names of the last decade – the same is true of the foreign imports – they were solid, experienced players. The Red Wolves reached the top of the league at about a third of the way through the campaign and pretty much stayed there for the duration. Next is Asia. Iran has just one automatic place in the group stage of AFC Champions League Elite, so it may be that the rest of the country will get behind its only guaranteed representative – but then maybe not. Regardless, Tractor will plough on.
Yahoo
25-04-2025
- Business
- Yahoo
US retailer Tractor Supply breaks ground on Idaho distribution hub
US-based rural lifestyle retailer Tractor Supply Company has initiated the construction of a new distribution centre in Nampa, Idaho. The 865,000ft² facility marks the company's 11th distribution hub, bringing in an investment of approximately $225m to Canyon County. The centre will support more than 200 stores in the Pacific Northwest region, enhancing service for local outlets in Middleton, Kuna, and Emmett, Idaho. Moreover, the facility is being constructed to meet LEED certification criteria. The projected completion for the distribution centre is slated for late 2026 or early 2027. Tractor Supply selected Nampa for its new site after considering multiple locations across five states. The expansion will introduce more than 500 full-time jobs to the local economy, with recruitment for various roles at the distribution centre to begin in the second quarter of 2026. Tractor Supply chief supply chain officer Colin Yankee said: 'Today is an exciting milestone in our company's storied history. As we mark the ground-breaking of the Nampa facility, we are celebrating the extension of our distribution network to the Pacific Northwest for the very first time. 'We are also celebrating the hundreds of Team Members who will join our Tractor family, and we are celebrating our arrival in our newest home, one that shares our agricultural roots and our commitment to community.' This announcement follows the opening of Tractor Supply's largest distribution centre in Maumelle, Arkansas in March 2024. The facility measures 1.1 million square feet and serves 250 stores while also processing online orders within its region. Tractor Supply currently operates a network of 12 stores in Idaho and maintains a total of 2,296 stores nationwide across 49 states. Its existing distribution infrastructure includes ten centres that span from New York to Arizona and beyond. "US retailer Tractor Supply breaks ground on Idaho distribution hub" was originally created and published by Retail Insight Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Yahoo
24-04-2025
- Business
- Yahoo
Tractor Supply initiates construction on new distribution centre in Idaho, US
Rural lifestyle retailer Tractor Supply Company has broken ground on its new 865,000ft² distribution centre in Nampa, Idaho, US. The facility will become the 11th distribution centre for the retailer in the US. The site represents an initial investment of nearly $225m in the Canyon County area and is expected to serve more than 200 Tractor Supply stores in the Pacific Northwest. The site was chosen after evaluating potential locations in five US states and is anticipated to be operational by late 2026 or early 2027. The distribution centre will be constructed to meet LEED certification standards and is set to bring more than 500 full-time jobs to the area. Tractor Supply plans to start the hiring process for the distribution centre in the second quarter of 2026. The company currently has 12 stores in Idaho and a total of 2,296 stores across 49 states. The ground-breaking ceremony comprised participants, including Tractor Supply's chief supply chain officer Colin Yankee; Nampa mayor Debbie Kling; and other federal, state, and local leaders. Yankee said: 'Today is an exciting milestone in our company's storied history. As we mark the ground-breaking of the Nampa facility, we are celebrating the extension of our distribution network to the Pacific Northwest for the very first time. "We are also celebrating the hundreds of Team Members who will join our Tractor family, and we are celebrating our arrival in our newest home, one that shares our agricultural roots and our commitment to community. It is an honour to be here.' Tractor Supply operates ten other distribution centres in locations such as Frankfort, New York; Casa Grande, Arizona; and Macon, Georgia. "Tractor Supply initiates construction on new distribution centre in Idaho, US" was originally created and published by World Construction Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
