Latest news with #TrademarkCoca-Cola
Miami Herald
7 days ago
- Business
- Miami Herald
Coca-Cola hopes a major change will win back customers
Coca-Cola (KO) is continuing to see a startling pattern in its sales as customers shift gears on their drink preferences. In the company's second-quarter earnings report for 2025, Coca-Cola revealed that while its operating income in the U.S. increased by 18% year-over-year during the quarter, concrete sales in the region remained flat and unit case volume declined by 1%. Don't miss the move: Subscribe to TheStreet's free daily newsletter In the report, the company said that the decrease in unit case volume was mainly due to a "decline in Trademark Coca-Cola." Related: PepsiCo struggles to reverse concerning customer behavior During an earnings call on July 22, Coca-Cola CEO James Quincey said that the company's U.S. business is suffering from "the continued uncertainty and pressure on some socioeconomic segments of consumers." "There's some pressure in those with lower incomes," said Quincey. He said that Coca-Cola will continue to swiftly take action to reverse low sales, including doubling down on affordability. "Our granular action plans to win back consumers with contextually relevant advertising, more focused value and affordability initiatives, and close customer partnerships are working," he said. Image source:In addition to these initiatives, the company also confirmed that it will be going back to sweetening its Coke beverages with cane sugar to help attract health-conscious consumers. "We're gonna be bringing a Coke, sweetened with U.S. cane sugar into the market this fall," said Quincey. "And I think that will be an enduring option for consumers." He also indicated that Coca-Cola may experiment with using other sweetening options consumers may prefer for its beverages. Related: Coca-Cola suffers an alarming loss from major boycott "Actually, we use cane sugar in a number of our other brands in the U.S. portfolio from lemonades to teas, some of the coffee stuff, some of the vitamin water drinks," said Quincey. "So that is blended into some of our other products, and so we are definitely looking to use the whole toolbox, the whole toolkit of available sweetening options to some extent where there are consumer preferences." Coca-Cola's announcement comes after President Donald Trump said in a July 1 post on Truth Social that he had a conversation with the company about making this change. "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so," wrote Trump in the post. "I'd like to thank all of those in authority at Coca-Cola. This will be a very good move by them - You'll see. It's just better!" Many Americans have gradually become more health-conscious about the food and beverages they consume, a trend that spiked in popularity amid the Covid pandemic in 2020. This has impacted the sales of many food and beverage giants. In the beverage industry specifically, the consumption of soft drinks and other sweetened beverages has been declining since the mid-1990s, according to a recent survey from financial services firm Lazard. The Lazard survey also revealed that many consumers are choosing to purchase natural, healthy beverages, which contain fewer ingredients and promise health benefits. Consumers are even less focused on the price of natural, healthy beverages, as 68% of the survey respondents claimed that the drinks' ingredients are a top concern and 67% said that they are concerned about the drinks being all natural. In 1984, Coca-Cola, like many of its competitors at the time, began rapidly increasing its use of high fructose corn syrup in its soft drinks in the U.S. More Retail: Costco quietly plans to offer a convenient service for customersT-Mobile pulls the plug on generous offer, angering customersAT&T makes generous offer to older customers While high fructose corn syrup, which is made from corn, is a less expensive alternative to sugar, it is linked to health issues such as obesity and fatty liver disease since the liver metabolizes fructose. Consumption of high fructose corn syrup is considered more risky to human health than cane sugar due to its higher levels of CRP/inflammation. So it is no surprise that consumers are straying away from beverages that contain this ingredient. Instead, new soda brands such as Olipop and Poppi have recently grown in popularity among consumers due to its healthier ingredients. During the earnings call, Quincey said Coca-Cola will always lean toward evolving consumer preferences. "We're always, I don't think just us, but I think the industry, given its size, its attractiveness, and its growth potential, we're always looking for opportunities to innovate, and see where there's an intersection of new ideas and where consumer preferences are evolving towards," said Quincey. "Remembering that actually most innovations don't work in the long run, but I think it's a good sign that, including ourselves, are trying lots of different things." Related: Sam's Club makes big change to products as customers switch gears The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hamilton Spectator
23-07-2025
- Business
- Hamilton Spectator
Will Coca-Cola's new cane sugar Coke be sold in Canada – and is it really healthier?
After U.S. President Donald Trump announced his preference for real cane sugar in Coke, the American soft drink giant confirmed it will bring a new version of the popular soft drink to U.S. consumers this fall. In its latest earnings report, the Coca-Cola Company revealed it plans to offer a new Coca-Cola drink sweetened with U.S. cane sugar. It's unclear if the product will match the formula for Mexican Coke, which already uses the natural sugar. The Coca-Cola Company has confirmed it will roll out the new formula this fall. 'As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range,' Coca-Cola said in a news release . 'This addition is designed to complement the company's strong core portfolio and offer more choices across occasions and preferences.' It's unclear whether the new formulation will be available in Canada. Metroland reached out to Coke Canada Bottling, the company responsible for making, distributing and selling Coca-Cola products in Canada. We will update this article when we receive a response. According to the ingredient list on Coke sold in Canada, the beverage is made with sugar/glucose-fructose. For now, Canadians looking for a cane sugar Coke can pick up an imported version of the soft drink, although it may cost a little more. Coke's Mexican version, known as Coca Cola de México, is made with with natural flavours and cane sugar, according to . It doesn't contain high-fructose corn syrup. According to , Mexican Coke is available in 355-ml bottles at Walmart, Metro and Loblaw stores in Ontario, including Valu-Mart, Real Canadian Superstore, Wholesale Club and Fortinos. The four-pack ranges in price from about $7.50 to $9, depending on where you purchase it. Diabetes Canada says all added sugars — including white, brown or cane sugars, corn syrup, honey, molasses or maple syrup — are absorbed the same way in the body and have the same impact on blood sugar. Diabetes Canada said they all provide the same number of calories and are low in nutrients. Therefore, there is no advantage for people with diabetes to choose one over another. Focusing on the total amount of any added sugar rather than the type is key, Diabetes Canada adds online . Hamilton Health Sciences notes children should drink water when they are thirsty or choose low-fat milk (skim or one per cent) more often (two to four servings a day). Regardless of whether the drink contains refined sugar or cane sugar, parents should limit the amount of soda, juice, fruit drinks and ice teas kids consume to no more than two drinks a week, the hospital networks says. Trump announced his desire for a cane sugar Coke in a July 16 post on his Truth Social platform and said Coca-Cola had agreed to switch from high-fructose corn syrup. 'I'd like to thank all of those in authority at Coca-Cola,' Trump wrote at the time. 'This will be a very good move by them — You'll see. It's just better!' The move won't impact Trump's favourite Coca-Cola beverage, Diet Coke, which is sweetened with aspartame . In a news release announcing its second quarter earning statement, the Coca-Cola Company said its net revenues grew one per cent to US$12.5 billion during the second quarter of 2025. The company credited initiatives like the relaunch of its 'Share a Coke' campaign, which includes personalized bottles featuring over 30,000 names tailored to local markets. 'Amid a shifting external landscape in the second quarter, the ability of our system to stay both focused and flexible enabled us to stay on course in the first half of the year,' James Quincey, The Coca-Cola Company's chair and CEO, said in the release. 'We continue to execute with a clear intent on our priorities and are confident in our trajectory to deliver on our updated 2025 guidance and longer-term objectives.' But Coca-Cola's signature product, the original formula Coca-Cola, has experienced a slight decline in sales. Sales of Coca-Cola's original trademark product fell one per cent over the second quarter of 2025, as growth in Europe, the Middle East and Africa was more than offset by a decline in Latin America. The company said sales of Coca-Cola Zero Sugar grew 14 per cent across all geographic operating segments. The sugar-free Coke Zero has achieved double-digit volume growth for four consecutive quarters, the company added, signalling a potential shift in consumer desire away from products with high-fructose corn syrup. The product is sweetened with aspartame and acesulfame potassium instead of sugar. Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .
Eater
22-07-2025
- Business
- Eater
Coca-Cola Is Actually Releasing A Cane Sugar Version
is a correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. Last week, President Donald Trump posted on Truth Social, implying that he had single-handedly convinced Coca-Cola to start using cane sugar in its signature soda, instead of the high fructose corn syrup that has been part of the recipe since 1974. The indignity! Plenty of Americans have been hoarding Mexican Coke made with cane sugar for years, begging the company to make it easier to get in the U.S., and suddenly this fascist clown is who they listen to? I didn't want to believe it, especially given Trump's propensity for bluster and falsehoods. But he is at least partially correct here. In the company's most recent earnings report, Coca-Cola announced that 'this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range. This addition is designed to complement the company's strong core portfolio and offer more choices across occasions and preferences.' Unlike Trump's claim that Coca-Cola 'agreed' to use cane sugar, this will be a separate product, not a replacement for the high fructose corn syrup Coca-Cola formula currently on the market. High fructose corn syrup is one of the many ingredients Health and Human Services Secretary Robert F. Kennedy, Jr. has railed against. But again, you will still be able to get corn syrup Coke, and 'replacing one sugar with another isn't going to have much of an effect on health,' Dariush Mozaffarian, director of the Food is Medicine Institute at Tufts University, told the Washington Post. Plenty of people who aren't anti-vaxxers have concerns about the prevalence of high fructose corn syrup in American foodways, and crucially, Coca-Cola didn't mention Trump or MAHA at all in its briefing. Perhaps the company is catering to the MAHA agenda, or perhaps it's just identified an untapped market that will allow it to grow its $12.5 billion quarterly revenue. I am looking forward to having a more regularly available cane sugar version, it's just deeply annoying that Trump is trying to take credit for this. Why would he even care? He's a fridge cigarette guy! Sign up for Eater's newsletter The freshest news from the food world every day Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Yahoo
22-07-2025
- Business
- Yahoo
Coca-Cola will launch version with U.S. cane sugar after Trump push
The Coca-Cola Co. said Tuesday that it will launch a version of its signature drink made with American cane sugar. The announcement comes days after President Donald Trump posted on Truth Social that he had "been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so." Initially, Coca-Cola did not confirm the news. The company told NBC News last week that it appreciated Trump's "enthusiasm for our iconic Coca-Cola brand" but that " be shared soon." The company said in its earnings release Tuesday morning that a version of the drink with cane sugar was indeed coming later this year. "As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range," its news release said. Coca-Cola produced for the U.S. market is typically sweetened with corn syrup, while the company uses cane sugar in some other countries, including Mexico and various European countries. In the United States, Coca-Cola made with cane sugar is colloquially known as "Mexican Coke" as it's often imported from the United States' southern neighbor. The Coke made with U.S. cane sugar will complement the company's existing product line, the company added. Coca-Cola already uses cane sugar in the company's tea, lemonade, coffee and Vitamin Water offerings, CEO James Quincey said on an earnings call Tuesday morning. "I think that it will be an enduring option for consumer," he said. "We are definitely looking to use the whole toolkit of available sweetening options where there are consumer preferences." Last week, Trump said, "This will be a very good move by them — You'll see. It's just better!" The Trump administration's Make America Healthy Again initiative, named for the social movement aligned with Health and Human Services Secretary Robert F. Kennedy Jr., has pushed food companies to alter their formulations to remove ingredients like artificial dyes. While taste preferences may differ, the health impact of cane sugar and high fructose corn syrup is essentially the same. Dr. Dariush Mozaffarian, a cardiologist and director of the Food is Medicine Institute at the Friedman School of Nutrition Science and Policy at Tufts University, said that 'both high fructose corn syrup and cane sugar are about 50% fructose, 50% glucose, and have identical metabolic effects." That is, both can equally raise the risk for obesity, diabetes, high triglycerides and blood pressure. Both provide the same number of calories, but the body processes them differently. The CEO of the Corn Refiners Association said last week that 'replacing high fructose corn syrup with cane sugar doesn't make sense' given Trump's support of American farmers. 'Replacing high fructose corn syrup with cane sugar would cost thousands of American food manufacturing jobs, depress farm income, and boost imports of foreign sugar, all with no nutritional benefit,' he added in a statement. U.S. cane sugar is primarily produced in Texas, Florida and Louisiana, according to the Agriculture Department. However, domestic production accounts for only 30% of total U.S. sugar supply. The rest comes from sugar beets or is imported. Trump has had a long and mostly friendly relationship with Coca-Cola's products. In 2012, he said on Twitter that Coke was not happy with him but "that's ok, I'll still keep drinking that garbage." Trump also wrote on social media the same year that drinking Diet Coke "makes you happy." In January, Quincey traveled to Trump's Mar-a-Lago resort and presented him with a custom bottle commemorating his upcoming inauguration. This article was originally published on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
USA Today
22-07-2025
- Business
- USA Today
Coca-Cola to add new drink made with cane sugar after Trump's push
Coca-Cola will add a new soda beverage made with real cane sugar this fall, the company says. Coca-Cola announced the development in its second-quarter report, according to a news release on Tuesday, July 22. The beverage company was reticent last week when President Donald Trump proclaimed on July 16 that Coca-Cola had agreed to use real cane sugar for its soda beverages sold in the U.S. The Atlanta-based company did not announce that switch, however, but said that this fall Coca-Cola "plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range," according to the news release. "This addition is designed to complement the company's strong core portfolio and offer more choices across occasions and preferences." Explainer: Trump says Coca-Cola is switching it up: Explaining cane sugar vs. high-fructose corn syrup It will carry the Coke name. "Yes, as noted in the release, this will be under the Coke trademark," Coca-Cola spokesperson Scott Leith said in an email exchange with USA TODAY. Coca-Cola currently uses high fructose corn syrup to sweeten its U.S. products while cane sugar is used in other countries, including Mexico. There's been a long-running debate on whether Mexican Coke is better than Coke in the U.S. What did President Trump say about Coke? President Trump announced July 16 on Truth Social that Coca-Cola would switch from high fructose corn syrup to cane sugar. "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so," Trump wrote. "I'd like to thank all of those in authority at Coca-Cola. This will be a very good move by them – You'll see. It's just better!" After Trump's announcement on July 16, a Coke spokesperson told USA TODAY it appreciated the president's enthusiasm for its product and that it would release details on new offerings soon. Trump's announcement, in part, supports Health Secretary Robert F. Kennedy Jr.'s efforts to change U.S. food production and consumption away from ingredients such as artificial dyes. While his Make America Healthy Again has deemed both sweeteners unhealthy, some scientists say sugar has some nutritional benefits over high fructose corn. Contributing: Anthony Robledo and Reuters Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
