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Reuters

CHEQ Introduces First Traffic Intelligence Layer for Enterprise MarTech and Data Control

NEW YORK, NY, August 12, 2025 (EZ Newswire) -- CHEQ, opens new tab today announced the launch of Traffic Intelligence in CHEQ Manage, the industry's first tag manager-native solution to give enterprises complete control over third-party tools and data flows based on traffic quality. This breakthrough capability goes beyond preventing undesirable traffic from infiltrating site tools; it filters and enriches quality traffic with context for analytics, personalization, consent, and customer engagement platforms, delivering cleaner signals, better decisions, and stronger protection for every downstream application. The launch addresses a critical blind spot in enterprise digital operations: while most companies focus on filtering invalid traffic in advertising platforms, up to 30% of website traffic—including bots, scrapers, and geo-masked sessions—still reaches digital properties where it quietly triggers pixels, fires tags, and feeds corrupted data into the MarTech stack. This results in inaccurate analytics, polluted retargeting audiences, compromised testing, and exposes enterprises to privacy, compliance, and security risks. Edge-Layer Architecture Delivers Data Protection and Control Without Performance Penalty Unlike conventional container-based solutions that operate client-side and risk performance degradation, Traffic Intelligence in CHEQ Manage leverages a novel edge-layer approach that evaluates and acts on traffic quality before any third-party tools run. This structural advantage eliminates latency and data loss issues while ensuring critical marketing, analytics, and privacy tools only fire when engagement meets session quality conditions. With Traffic Intelligence natively embedded in tag management, enterprises can set distinct traffic quality conditions for each technology, automatically suppressing specific tools from firing for suspicious sessions while allowing others to execute, and enriching traffic data with quality context for all downstream systems. Powered by CHEQ's Award-Winning Intelligence Engine Traffic Intelligence in CHEQ Manage leverages CHEQ's advanced detection engine, which analyzes over 6 trillion go-to-market signals from more than 1 million domains daily, and has an unrivaled network effect and industry-leading <0.009% false positive rate. The solution combines multiple detection methods, including TCP/IP fingerprinting, behavioral analysis, bot detection, and device spoofing detection, to accurately identify threats invisible to surface-level filters. "We're witnessing a fundamental shift in how enterprises must protect their digital operations," said Guy Tytunovich, co-founder and CEO of CHEQ. "Invalid traffic has evolved beyond ad fraud to become a systemic threat to the entire MarTech stack, corrupting data, degrading performance, and introducing vulnerabilities. Traffic Intelligence in CHEQ Manage is the first native solution to give companies complete control over what runs on their sites, based on highly accurate traffic quality signals. This isn't just about blocking bad bots; it's about ensuring every tool in your stack runs at optimal performance and on trusted data." Traffic Intelligence in CHEQ Manage directly addresses growing concerns across multiple enterprise functions. Data governance teams gain complete control over data quality at the source, ensuring cleaner collection that provides teams with higher-integrity datasets and actionable insights. Marketing teams gain more accurate attribution, more effective testing and personalization, and a clearer view of real performance. Privacy and security teams benefit from reduced unauthorized tracking events, strengthened data privacy and compliance, and real-time audit trails. Analytics teams and business leaders have cleaner insights that reflect genuine user behavior rather than automated noise. "Enterprise clients consistently tell us one of their biggest challenges is maintaining strong data quality and integrity across their MarTech stack, and that starts at the source," said CHEQ's Field CTO Jason Patel. "Traffic Intelligence in CHEQ Manage solves this by establishing a verified traffic quality layer at the time of collection, ensuring suspicious sessions and users never make their way downstream where they can corrupt CDPs, analytics, and compromise the privacy rights of genuine users by distorting consent signals. This launch transforms how companies approach data integrity from the ground up." Today's announcement follows a wave of momentum for CHEQ, including its acquisition of identity intelligence leader Deduce, opens new tab, its debut of the industry's first triple-layer detection engine, opens new tab, and recognition on the prestigious 2025 Cyber 66 list of the hottest privately held cybersecurity companies, opens new tab. The introduction of Traffic Intelligence in CHEQ Manage builds on the company's 2022 acquisition of client-side data governance and security leader Ensighten, combining advanced traffic intelligence with proven enterprise data privacy and protection. Traffic Intelligence is available immediately for all CHEQ Manage customers. For more information or to request a demonstration, visit opens new tab. About CHEQ CHEQ is trusted by more than 15,000 companies—ranging from the Fortune 50 to emerging disruptors—to enable and protect each critical touchpoint in the rapidly evolving human-AI customer journey. Powered by the industry's only triple-layer Traffic, Threat, and Identity Intelligence Engine, CHEQ decodes the digital truth behind every interaction—human or not—and the entity driving it, seamlessly integrating the rich, real-time insight businesses need to assess risk and prioritize opportunity across marketing, security, and business applications. CHEQ's industry-leading <0.009% false positive rate, combined with its unrivaled network effect, which analyzes over 6 trillion go-to-market signals from more than 1 million domains daily, empowers brands to confidently engage, transact, and thrive in this new era of digital transformation. Founded in 2016, CHEQ is a global organization with offices in New York, London, Tokyo, and Tel Aviv. For more information, visit opens new tab. Media Contact Amy Holtzmanpress@ ### SOURCE: CHEQ Copyright 2025 EZ Newswire See release on EZ Newswire