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Arab News
04-07-2025
- Entertainment
- Arab News
Inside the Saudi 100 Brands showcase in Paris
PARIS: During Paris Men's Fashion Week last month, the Saudi 100 Brands showcase by Tranoï took over the fifth floor of the LVMH-owned La Samaritaine department store in the French capital. Eleven Saudi designers showcased their creativity in an initiative from the Saudi Fashion Commission. For the latest updates, follow us on Instagram @ The top floor of the iconic address, with its historic peacock-mosaic frieze, Gustav Eiffel wrought-ironwork, and spectacular glass ceiling provided the perfect setting for the originality and exuberance of the young designers presenting their craftsmanship and heritage. Burak Cakmak, CEO of the Fashion Commission of Saudi Arabia, said: 'Saudi Arabia is a fantastic hub of talent and expertise. This showroom at La Samaritaine represents a major opportunity for Saudi designers to showcase their collections during Paris Fashion Week. It is also a powerful way to strengthen ties between the Saudi Fashion Commission and international fashion players, including Tranoï.' Here, we run down the 11 brands on show. 1886 Launched in 2016, 1886 was Saudi's first premium streetwear brand. Renowned for its quality denim, the brand launched T-shirts this year featuring Jeddah, Al Ula and Abha to celebrate its Saudi heritage. Co-founder Fahad Aljomiah has a 'Designed in KSA' sign on his office wall as a daily inspiration for his team. 'We have the talent, knowledge, taste and willingness to work hard to set the industry standard, to put KSA definitely on the international fashion map,' he told Arab News. REBIRTH Tala Abukhaled launched her eco-friendly luxury resortwear label three years ago, to breathe new life into Saudi artistic craftsmanship and cultural traditions. 'My clients tend to be people who love to travel, they're adventurous, free-spirited and eco-conscious,' she said. One of Abukhaled's recurring motifs is the integration of raffia made from palm fronds, and woven into macramé detailing. Her palette for her latest collection — Resort 25 — is neutral sand, with hot pink, tangerine orange and olive green. AWAKEN 'Our slogan is 'Open your eyes.' We want to encourage people to wake up to their life, not to live in a virtual world,' said Khalid Almasoud, founder of the Riyadh-based streetwear brand. The brand's logo is jaquard woven or serigraphed onto many of their pieces. WAAD ALOQAILI COUTURE Each intricate creation of this label — founded in 2019 by sisters Waad and Ahlam Aloqaili — is strongly rooted in Saudi tradition, crafted with emotional elegance and cultural depth, with the goal of empowering women. Aloqaili's hand-beaded teal and emerald mermaid gown with short train stole the show. ELEVEN Fusing innovation with comfort, the collection from this Riyadh-based label — bold, distinctive and contemporary —was entirely produced in Saudi, reflecting a strong local identity ready to be exported to the wider world. HAJRUSS Hajruss is a contemporary streetwear label fusing innovation and craftsmanship in its creations. The brand combines modernity and tradition, with particular attention to detail and high-end materials. 'Each collection is a dialogue between heritage and innovation — where clothing becomes a medium for storytelling,' the catalogue for the showcase stated. MIRAI Mirai means 'future' in Japanese. The label fuses Saudi culture, style and energy with Japanese minimalism and attention to detail. 'We chose the name Mirai because we believe that timelessness is the future,' said co-founder Abdulrahman Tarabeh. 'We don't follow trends, we don't follow any fashion calendar; whatever we enjoy making, we make. With Omar (Shabra, his co-founder), we want to create a community where people can tell their personal stories through their clothes.' Tarabeh pointed out a white jacket with tiny brown dots, 'This is one of our signature designs. We sourced the fabric from Tuscany, Italy, and it's coffee-washed,' he said. 'The buttons are engraved with Sakura, Japanese cherry blossom.' RAZAN ALAZZOUNI With a background in sculpture and fine arts from Tufts University, Razan Alazzouni is known for 'blending art, femininity, and craftsmanship' in her designs, which are 'sculptural, delicate, and timeless' and 'celebrate soft glamour and Saudi heritage through refined, handcrafted pieces made in her Riyadh atelier,' according to the catalogue. RBA Founded in 2017 in New York City, this 'cross-cultural Saudi fashion brand' merges bold design, premium quality, and urban aesthetics to create unique streetwear pieces. 'Each design is more than clothing — it's a story woven with symbolism, culture, and modern elegance,' the catalogue stated. 'RBA creates pieces that celebrate diversity, sustainability, and artistic expression.' REEM ALKANHAL This label designs clothing for women who like to express their femininity with simple elegance. The Sword collection, created for the show, 'reflects this vision — merging traditional symbolism with modern sophistication for the confident, contemporary woman,' according to the catalogue. YASMINA Q Yasmina Q is a comtemporary womenwear label that seeks to create positive change through working mindfully with local communities, with a focus on knitwear. 'We're very focused on sustainably. I'm based in Saudi, we source our yarn from Italy and produce in London. Each piece we produce has zero waste,' said founder Yasmina Qanzal.
Fashion Network
22-06-2025
- Entertainment
- Fashion Network
Saudi 100 Brands joins forces with Tranoï Showcase
Once again this season, the Saudi brands from Saudi 100 Brands are arriving in Paris. On the occasion of Men's Fashion Week, the spring/summer 2026 collections of eleven Saudi designers will be presented by Tranoï Showcase, the personalized showroom module inaugurated by Tranoï last January. The presentation will take place on the fifth floor of La Samaritaine, from June 24 to 27, accessible via registration. Tranoï, in collaboration with the Saudi Fashion Commission, is providing the selected labels with a 480 m² space at 11 rue de la Monnaie, in the 1st arrondissement of Paris. Among the eleven brands, 1886, Awaken, Hajruss, Eleven, Mirai and RBA offer mixed and even unisex fashion. International and local influences 1886's products are inspired by streetwear and even sportswear, as an echo of American fashion, and include a line of skiwear, a watch designed with Russian brand Raketa Watches, and both casual and chic looks. The Awaken brand, whose slogan is "Open your eyes", offers screen-printed shirts and sweaters, ensembles of leather, tapered jeans and quilted black fabric. These garments are used by the brand to convey progressive messages, in line with its motto. Hajruss is more inclined towards a formal men's wardrobe, revisiting suits and jackets, both in terms of cut and the materials used, such as fur and wool. Focusing on a more streetwear and contemporary style, Eleven offers hats, caps, quilted down jackets and printed t-shirts. Mirai (meaning "future" in Japanese) is inspired by Japanese fashion and blends it with the Saudi roots of its two designers. Last but not least, RBA New York (also present at Galeries Lafayette in Dubai) is largely inspired by regional fashion, with light, long pieces in crinkled cotton. A diversified offering for women At the same time, the Tranoï Showcase will be presenting womenswear labels Razan Alazzouni, Rebirth, Reem Alkanhal, Waad Aloqaili and Yasmina Q. Fans of embroidery can turn to Razan Alazzouni, who makes hand-embroidered dresses, skirts and tops. The brand also offers kaftans in a variety of shapes and collars, for women and children alike. The Rebirth label focuses primarily on beachwear, not swimwear but lightweight beachwear with loose threads and strips of fabric. With this offering, the brand was able to parade at the Red Sea Fashion Week (Saudi Arabia) in May 2024. Reem Alkanhal's wardrobe is timeless, often drawing on the traditional length of regional garments. Her bold coats, pants, shorts, skirts and dresses are made from brocade or silk taffeta, cotton or polyester. For its part, Waad Aloqaili is a Saudi fashion house specializing in embroidered dresses in original, distinguished shapes, with biannual collections. The latest label to present its new collection at the Tranoï Showcase is Yasmina Q, whose modest women's wardrobe includes dresses, cardigans, pants and tops in shades of scarlet, off-white and blue.
Arab News
21-06-2025
- Entertainment
- Arab News
Saudi 100 Brands returns to Paris Fashion Week with Tranoi Showcase
The Saudi Fashion Commission presents homegrown talents at Paris Fashion Week, to be held from June 24 to 27 at the fifth floor of La Samaritaine. The exclusive showroom dedicated to Saudi 100 Brands, the commission's flagship program, will highlight 11 trailblazing designers and their Spring-Summer 2026 collections. This exceptional showcase by Saudi 100 Brands aims to provide a platform for meaningful cultural exchange through contemporary Saudi fashion. It is part of a long-term vision — to establish the Kingdom as an essential presence in the global fashion industry. Burak Cakmak, CEO, the Saudi Fashion Commission, said: 'The return of Saudi 100 Brands to Paris Fashion Week reflects our commitment to showcasing Saudi creativity at the highest level. 'This platform not only brings our designers to a global audience but also deepens our connections with the international fashion community, reinforcing our vision to position Saudi Arabia as a driving force in shaping the future of fashion and nurturing meaningful global partnerships.' Boris Provost, CEO of Tranoï, said: "Saudi fashion is experiencing remarkable momentum, and we are proud to support this creative energy with Saudi 100 Brands. 'At Tranoï, we are committed to amplifying the voices of emerging talents on a global scale. This collaboration with the Saudi Fashion Commission perfectly embodies our mission: to offer an international stage to a new generation of designers, here in Paris, the fashion capital of the world.' The 11 designers presented in the renowned Parisian department store exemplify Saudi creative excellence, with a selection varying between menswear and womenswear. Menswear designers are 1886, Awaken, Eleven, Hajruss, Mirai and RBA. Womenswear designers are Razan Alazzouni, Rebirth, Reem Alkanhal, Waad Aloqaili and Yasmina Q Highlighted by Saudi 100 Brands and Tranoi, the event celebrates creative boldness and reaffirms the Saudi Fashion Commission's commitment to promoting emerging talent on the international stage. The creative showcase is open from June 24 to 27, from 9 a.m. to 7 p.m. on the fifth floor of La Samaritaine.
