Latest news with #TransparentAdMarketplace
Yahoo
21-05-2025
- Business
- Yahoo
Magnite, Inc. (MGNI) Teams Up with Amazon Publisher Services (APS) to Unlock New Streaming TV Opportunities
Magnite, Inc. (NASDAQ:MGNI) and Amazon Publisher Services (APS) announced on Monday that they will begin a deeper streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite's SpringServe. Magnite, Inc. (NASDAQ:MGNI) is an independent sell-side advertising company in the United States. Its platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory. A marketing manager examining a publisher's digital inventory on a laptop. The recently published "Gauge" report by Nielsen revealed streaming services (such as Amazon) continued to gain momentum in terms of viewership against traditional TV/cable platforms (44.3% market share and 45% respectively). This collaboration enables publishers to tap into premium and growing demand from Magnite on Amazon devices while expanding Magnite's access to streaming TV inventory through APS on Fire TV. Sean Buckley, President, Revenue at Magnite, added: 'By developing the custom integration, we're able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.' In 2016, MGNI and APS launched the Transparent Ad Marketplace. Later in 2024, MGNI became one of the first to join Amazon Ads' Certified Supply Exchange Program. Scott Siegler, Director of Amazon Publisher Services, spoke about the history of the two companies and this natural evolution: 'Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions'. While we acknowledge the potential of MGNT to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than MGNT and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: and Disclosure: None. Sign in to access your portfolio
Business Mayor
20-05-2025
- Business
- Business Mayor
Magnite Strikes CTV Deal With Amazon Publisher Services
Advertising tech company Magnite is working with Amazon Publisher Services to help more publishers sell connected TV ads. Through APS' Transparent Ad Marketplace and Magnite's SpringServe tools, the partnership will give publishers access to Magnite's supply-side demand that runs on Amazon devices. It'll also give Magnite access to more CTV inventory on Fire TV devices through APS. While many adtech companies work with APS to access Amazon's CTV inventory, this direct integration is unique because it allows Amazon to 'take a seat within their platform,' according to a Magnite spokesperson. Amazon made nearly $14 billion on its ad business in Q1 of 2025, effectively gobbling up the lion's share of dollars that advertisers are now spending with retail media networks. Magnite acquired CTV ad server and mediation platform SpringServe in 2021 for $31 million. In April, the company announced plans to merge SpringServe with Magnite Streaming, its ad exchange and SSP, turning them into a single unified product. For publishers including DirecTV that work with both Magnite and APS, the deal allows them to unify demand between the two with centralized reporting, Rose McGovern, head of programmatic and digital ad sales at DirecTV Advertising, said in a statement. The partnership will also make more CTV content on Amazon's Fire TV devices available to ad buyers through Magnite, said Sean Buckley, president of revenue at Magnite, in a statement. By integrating with Magnite, APS aims to 'bring incremental demand to publishers through interoperable solutions,' Scott Siegler, director of APS, said in a statement.
