Latest news with #TransparentPricing
National Post
4 days ago
- Business
- National Post
Treasure Data Introduces "No Compute" Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
Article content Transparent pricing model is primarily based on customer profiles and behaviors Article content MOUNTAIN VIEW, Calif. — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today unveiled a groundbreaking 'No Compute' pricing model that completely decouples cost from processing resources. Enabled by Treasure Data's Hybrid CDP architecture, the new model primarily charges for the number of unified customer profiles stored and the behavioral events associated with them, allowing brands to run unlimited queries, segmentations and activations without fear of runaway bills. Article content 'Predictable costs should be a right, not a luxury,' said Kaz Ohta, co-founder and CEO of Treasure Data. 'Our 'No Compute' pricing removes the biggest barrier to full CDP adoption – cost anxiety – so every team can activate data and AI agents with confidence.' Solving the industry's cost dilemma Article content Enterprises have long been forced to choose between two imperfect options: Article content Packaged CDPs that primarily meter the number of profiles and compute. Composable-only CDPs that primarily meter the number of profiles and shift all processing to a cloud data warehouse (CDW), creating unpredictable query charges. Treasure Data's pricing ends this trade-off by separating economics from compute location. Customers enjoy transparent pricing based primarily on the number of real-time, resolved customer profiles managed and the volume of associated behavioral events (e.g., website visits, mobile app usage, email activities, etc.). Article content Whether workloads run in Treasure Data's high-performance database engine or inside the customer's CDW environments, your teams enjoy the same consistent experience — without having to think about infrastructure or cost complexities. Article content 'The true value is no longer just in data storage and movement, but in the intelligence you apply to it,' said Ohta. 'Treasure Data is infused with AI everywhere, and now our customers pay for the value they get from AI-driven outcomes like better personalization, predictive insights, and campaign optimization — not for the underlying compute cycles.' Article content Powered by Hybrid CDP architecture Article content Treasure Data's Hybrid CDP architecture lets IT teams implement the optimal processing environment based on their preferences and use case suitability: Article content Complete Mode – Treasure Data's engine acts as the single source of truth for real-time segmentation, journey orchestration, and AI. Composable Mode – The customer's CDW remains the source of truth while Treasure Data serves as a real-time cache for instant activation and AI. Article content This dual-mode approach preserves governance, maximizes CDW ROI, and guarantees sub-second performance for time-sensitive engagement. Article content Availability Article content The 'No Compute' pricing model is generally available today for new customers and for existing Treasure Data customers that wish to transition. Article content Interested organizations can learn more during an upcoming webinar on September 8, The Power of a Hybrid CDP: Connected Experiences with Predictable Costs, or by contacting Treasure Data for a personalized cost analysis. Article content About Treasure Data Article content Article content Article content Article content Contacts Article content Article content
Hospitality Net
12-05-2025
- Business
- Hospitality Net
UrVenue Champions Transparent Pricing Ahead of FTC Rule
Ahead of regulations. Aligned with your guests. UrVenue sets the new standard in pricing clarity. As the hospitality and live-event industries prepare for the Federal Trade Commission's (FTC) new Junk Fees Rule, set to take effect on May 12, 2025, UrVenue is taking proactive steps to ensure our clients not only comply with the new regulation but also strengthen their brand reputation through pricing clarity. The ruling, designed to curb hidden fees and bait-and-switch pricing tactics, mandates that businesses selling live-event tickets or short-term lodging clearly disclose the total price including all mandatory fees before a customer commits to a purchase. At UrVenue, rather than react, we took the lead! Transparent Pricing Across All Booking Types While the rule specifically targets live events and lodging, UrVenue believes transparent, guest-friendly pricing should apply across all guest experiences. That's why we're proud to announce that by May 9, 2025, our platform will support Transparent Pricing in every booking flow, not just those affected by the FTC's ruling. Whether your business is managing nightclub tables, cabana rentals, show tickets, pool passes, or package bundles, UrVenue ensures your guests see the total cost upfront, before they confirm a booking. This builds trust, improves conversion, and strengthens your brand reputation in an increasingly regulated and guest-conscious world. Booking Types Covered by Transparent Pricing: Minimum Spends Rentals Admissions Packages Duration-Based Bookings No hidden fees. No surprises. Just a streamlined, honest, and frictionless commerce experience for your guests, regardless of the booking type. Future-Proofing for Global Compliance This isn't just about a single U.S. regulation. Around the world, similar price transparency mandates are surfacing, and hospitality operators must stay agile. Our decision to broaden transparent pricing functionality across the entire UrVenue ecosystem positions our clients ahead of future regulatory shifts, domestically and globally. Is Your Current Software Solution This Proactive? If your current provider isn't preparing you for these changes or worse, putting you at risk of non-compliance, it might be time to rethink your technology partner. Choose a platform that evolves with you. Choose a partner that listens. Choose UrVenue. Ready to future-proof your guest experience and stay compliant? Book a demo today and explore a platform designed with your venue and your guests in mind. About UrVenue UrVenue is a SaaS-based hospitality technology company that pioneered the best-in-class Venue Management System (VMS), providing innovative solutions to sell and manage experiences for independent venues such as nightclubs, dayclubs, lounges, eatertainment, brand activations, special events, and mixed-use food and beverage environments. In 2022, the company introduced the industry's first Property Experience Management System (PXMS), now known as UrResort—a sister platform specifically designed to sell, manage, and monetize experiences for hotels and resorts, all-inclusives, integrated resort casinos, and enterprise hotel organizations. Since 2011, UrVenue's technology has been the trusted solution for organizations such as Fairmont Banff Springs, Caesars Entertainment, MGM Resorts International, Wynn Resorts, Club Med, Circa Resort & Casino, Tao Group, Resorts World, The Venetian, Mohegan Sun, and Zouk Group. UrVenue has also been a multi-year finalist for the Skift IDEA Awards. For more information, visit Follow us on social: LinkedIn, Twitter, Facebook, Instagram.
