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The Star
a day ago
- Business
- The Star
Raising profile of Taiwan's Alishan
Teng briefing participants on Alishan's Muslim-friendly farm options at the B2B travel promotion in Kuala Lumpur. — Photos: MUHAMAD SHAHRIL ROSLI/The Star THOSE seeking misty cedar forests, historic railways and sunrise views over sea-like clouds should consider Alishan in central Taiwan. To popularise the area as a tourist destination, Alishan Tourism hosted a business-to-business (B2B) travel promotion event, themed 'Forests, Aesthetics and Slow Living – The Alishan Lifestyle' in Kuala Lumpur. Held in conjunction with Malaysia International Travel Mart (MITM) Travel Fair, the event organised by Alishan National Scenic Area Administration and Taiwan Tourism Administration attracted over 100 local travel agents and industry professionals. Kuo: Alishan placed in The New York Times' 2025 list of 52 Places to Go. The event featured thematic booths which introduced travel experiences such as farm-based activities, tribal tourism, and aesthetic tea ceremonies, in line with growing demand for sustainable travel and authentic local culture. A networking session drew interest from Malaysian tour agencies looking to expand outbound packages beyond Taipei and Kaohsiung. There were also Muslim-friendly itineraries and regional Taiwan Pass promotions. Attractions travellers can look forward to include cloud-watching at Zhushan, stargazing at Ciyun Temple, traditional woodcraft villages and visits to tea plantations. Management of Alishan National Scenic Area, Taiwan's tourism administration of the transport ministry director Huang Yi-Ping said the event showcased the area's signature experiences, with partners Tea3Gen, Taiping Suspension Bridge, Long Yun Farm and iWander Travel. 'Malaysia is Taiwan's third-largest South-East Asian market. We aim to position Alishan as a world-class forest tourism brand,' he said. Jaden Teng Ya Yuan from Long Yun Leisure Farm said they held halal certification, making it a welcome option for Muslim travellers. Taiwan tourism administration recreation section chief Kuo Tzu-Yu said Alishan ranked 19th on The New York Times' 2025 list of '52 Places to Go'. It was the only destination in the country to make the list. 'An incentive programme has been launched to attract international tourists, with eligible travellers receiving spending credits until September. 'A post-September policy is in the works,' she added.
Malaysia Sun
17-06-2025
- Malaysia Sun
MALAYSIA-KUALA LUMPUR-CHINA-TOURISM-PROMOTIONAL EVENT
Xinhua 17 Jun 2025, 12:49 GMT+10 (250617) -- KUALA LUMPUR, June 17, 2025 (Xinhua) -- A man poses during the second edition of the "Nihao! China" Travel Fair (Malaysia) at the Pavilion Bukit Jalil Exhibition Center in Kuala Lumpur, Malaysia, June 13, 2025. With thousands of visitors, the second edition of the "Nihao! China" Travel Fair (Malaysia) has highlighted the popularity of China as a tourism destination while also playing an important role in strengthening people-to-people exchanges. TO GO WITH "'Nihao! China' in Kuala Lumpur highlights top Chinese tourist attractions" (Xinhua/Cheng Yiheng)
Malaysia Sun
17-06-2025
- Business
- Malaysia Sun
"Nihao! China" in Kuala Lumpur highlights top Chinese tourist attractions
KUALA LUMPUR, June 17 (Xinhua) -- With thousands of visitors, the second edition of the "Nihao! China" Travel Fair (Malaysia) has highlighted the popularity of China as a tourism destination while also playing an important role in strengthening people-to-people exchanges. Held at the Pavilion Bukit Jalil Exhibition Center in Kuala Lumpur, the promotional event ran from June 13 to 15, covering 3,000 square meters and featuring more than 200 booths. It showcased top Chinese tourist attractions to locals and drawing huge interest from those seeking to visit the country. Among those present at the launching ceremony was Yeoh Soon Hin, deputy chairman of Tourism Malaysia, an agency under the Tourism, Arts and Culture Ministry, who noted in his speech that cultural and tourism cooperation between Malaysia and China has grown increasingly robust and fruitful. For his part, minister of the Chinese Embassy in Malaysia Zheng Xuefang said China has continued to optimize policies for inbound tourism in recent years. "As the benefits of these facilitation policies continue to unfold, more and more international tourists are choosing to travel to China, enjoy China, and love China," he said, adding that the international appeal and reputation of inbound tourism to China are steadily rising. Among members of the Malaysian public who came to visit the fair were Siti Sara Harun and Hafiz Ghazali. Siti, who had previously visited China's ancient capital Xi'an, is now looking to travel to another historical city. "It is very easy to get around, even in places that you would think are distant or rural. The cities are clean and neat, and e-payments are accepted almost everywhere," Siti said. For his part, Hafiz said he wanted to explore tourist spots across China via its vast high-speed rail network. "I have heard and read so much about it, and I want to see it firsthand. I'm sure that I will find a suitable travel package at the fair that will allow me to do this," he said.
