11-07-2025
High demand in southeast nation as Aussie holidaymakers seek 'meaningful cultural adventures' for cheap prices and better value than any other popular destinations
Aussie holidaymakers have picked their new favourite international destination and it appears to be in the vibrant, atmospheric and culturally rich southeast Asian nation of Vietnam.
New data from this year shows demand for the country has outpaced any other popular international destination amongst Aussie travellers for a myriad of reasons.
According to ABS figures, Australian traveller numbers increased by 54 per cent during the first quarter of the year compared to the same period in 2019.
Nicole Newport, from InsideAsia Tours told there was "clear evidence" of Vietnam rapidly gaining popularity and it was not expected to slow down any time soon.
'Demand for travel to Vietnam has been consistently strong this year, and we don't see that momentum slowing down,' Ms Newport said.
'The destination's close proximity to Australia and rich variety of experiences – from historic cities and chaotic market streets to towering natural landscapes – the sheer variety of scenery means a visit to Vietnam can feel like several countries in one.
'More travellers than ever are seeking meaningful cultural adventures that go beyond the typical tourist trail.'
Another feature that makes Vietnam an attractive destination for Australians is the country's dollar value, according to Travel Money Oz.
'Vietnam consistently offers Australians incredible value, and with the Australian dollar's steady appreciation against the Vietnamese dong in recent months; travellers can enjoy even more bang for their buck,' a spokeswoman for Travel Money Oz told
'This translates directly to your holiday budget, with an average meal or a taxi ride costing around just $5 AUD, and bottled water at around 80 cents for a big 1L bottle — an essential as you need to avoid tap water in Vietnam.'
Travel company Klook has also reported a major spike of up to 250 per cent in hotel bookings in Vietnam between March and June 2025, compared to the same time last year.
Vietnam's most searched destinations include Ho Chi Minh City, Hanoi, Da Nang, Ha Long Bay and Hoi An.
