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New York Post
6 days ago
- Entertainment
- New York Post
Gen Z's ‘townsizing' is drastically shaking up travel trends — these are the most popular ‘quaint' US towns
As Americans begin to embark on their summer vacations, a new travel trend has people seeking 'quaint' destinations. Priceline released its annual travel trends report for 2025 — and one trend, 'townsizing,' is giving some under-the-radar destinations the limelight. Advertisement 'Americans are seeking simplicity and will travel to find it,' the press release notes. People are opting 'for quaint, comfy respites in America's small towns.' 'The trend toward small towns offers different benefits for different generations,' it adds. 'While boomers are most likely to feel that small towns are more relaxing, Gen Z is 'townsizing' as a way to indulge in the charming, quaint moments depicted in their most comforting movies.' Gen Z is 89% more likely than average travelers to seek out a vacation that offers a 'Nancy Meyers lifestyle,' according to the report. Advertisement 4 Gen Z is 89% more likely than average travelers to seek out a vacation that offers a 'Nancy Meyers lifestyle,' according to a report depicting travel trends. Fokke Baarssen – Destinations such as Old Saybrook, Connecticut; North Wildwood, New Jersey; and Cape Cod in Massachusetts are examples of quieter towns that encompass the coastal movie charm in many of Meyers' movies. The report adds that 67% of Gen Z are 'more likely to see a vacation as an opportunity to live out their small-town fantasies.' 'These types of trips are for people who want to sit back, relax and take their time exploring the local shops and restaurants of a quiet area – away from the hustle and bustle of a big city,' Adam Duckworth, president and founder of Travelmation, told Fox News Digital. Advertisement 4 'These types of trips are for people who want to sit back, relax and take their time exploring the local shops and restaurants of a quiet area,' Adam Duckworth, president and founder of Travelmation, said. Mark Lotterhand – 4 The report says 67% of Gen Z are 'more likely to see a vacation as an opportunity to live out their small-town fantasies.' Anela R/ – Indiana-based travel adviser at Travelmation, Amy Thomasson, told Fox News Digital she is seeing the trend spark near her home. 'The New Baden/French Lick area is a perfect example of townsizing,' said Thomasson. Advertisement 'These travelers are less interested in ticking off the boxes of what everyone says they should do on vacation and instead turning to more experiential trips where they can make memories in a new and exciting location,' she added. 4 Old Saybrook, Connecticut is a quieter town that encompasses the coastal movie charm in many of Nancy Meyers' movies. Gregory – Thomasson says she's noticed the trend become very popular with more clients seeking easy weekend getaways. 'They are looking for a place they can easily drive to that has good hotel options and fun things to do. They want to go off the beaten path but not be inconvenienced,' she said. Thomasson says the trend also allows travelers to save money and avoid the hassles of flying — giving people a more relaxed pace for their vacation.
Fox News
7 days ago
- General
- Fox News
Hot travel trend has people 'townsizing' by visiting quaint American towns
As Americans begin to embark on their summer vacations, a new travel trend has people seeking "quaint" destinations. Priceline released its annual travel trends report for 2025 — and one trend, "townsizing," is giving some under-the-radar destinations the limelight. "Americans are seeking simplicity and will travel to find it," the press release notes. People are opting "for quaint, comfy respites in America's small towns." "The trend toward small towns offers different benefits for different generations," it adds. "While boomers are most likely to feel that small towns are more relaxing, Gen Z is 'townsizing' as a way to indulge in the charming, quaint moments depicted in their most comforting movies." Gen Z is 89% more likely than average travelers to seek out a vacation that offers a "Nancy Meyers lifestyle," according to the report. Destinations such as Old Saybrook, Connecticut; North Wildwood, New Jersey; and Cape Cod in Massachusetts are examples of quieter towns that encompass the coastal movie charm in many of Meyers' movies. The report adds that 67% of Gen Z are "more likely to see a vacation as an opportunity to live out their small-town fantasies." "These types of trips are for people who want to sit back, relax and take their time exploring the local shops and restaurants of a quiet area - away from the hustle and bustle of a big city," Adam Duckworth, president and founder of Travelmation, told Fox News Digital. Indiana-based travel adviser at Travelmation, Amy Thomasson, told Fox News Digital she is seeing the trend spark near her home. "The New Baden/French Lick area is a perfect example of townsizing," said Thomasson. "These travelers are less interested in ticking off the boxes of what everyone says they should do on vacation and instead turning to more experiential trips where they can make memories in a new and exciting location," she added. Thomasson says she's noticed the trend become very popular with more clients seeking easy weekend getaways. "They are looking for a place they can easily drive to that has good hotel options and fun things to do. They want to go off the beaten path but not be inconvenienced," she said. Thomasson says the trend also allows travelers to save money and avoid the hassles of flying — giving people a more relaxed pace for their vacation.
Fox News
23-03-2025
- Fox News
Hot travel trend turns vacations into multi-generational family affairs
As travelers begin to plan their trips for the summer, a new report is revealing the latest travel trends, spotlighting the opportunity for a family affair. American Express Travel has released its annual global travel trends report for 2025, and one trend, "fam travel," has people spending quality time with their loved ones. Audrey Hendley, president of American Express Travel, said, "Travelers, especially millennials and Gen Z, are motivated to book thoughtful, meaningful trips this year." "Fam travel" is a multi-generational trend with grandparents, parents and children all packing their bags," Hendley said in a press release. Fifty-eight percent of millennial and Gen Z parents plan to bring their extended family on vacation, the report found. "Quality time" was cited by 89% of these millennial and Gen Z-aged parents as the main reason for the vacation. Meanwhile, 24% said they bring along extended family for babysitting. When it comes to planning itineraries, younger family members take the lead. Sixty-eight percent of parents of millennials and Gen Zers say their kids are partaking in the scheduling of activities on the family trip. Another trend known as "roots travel" has been picking up momentum with Americans who are factoring in their ancestry while booking vacations. Adam Duckworth, president and founder of Travelmation, told Fox News Digital roots travel is more common among older generations. "They also have the finances to support a trip like this, and they often invite other family members to join them," said Duckworth. Fox News Digital reached out to American Express Travel for additional comment.
Fox News
24-02-2025
- Fox News
Family history is inspiring vacations in 'roots travel' trend as industry experts weigh in
Americans are factoring in their ancestry while booking their vacations, with many digging into their family trees. The travel trend known as "roots travel" is picking up momentum and increasing the number of tourist visits to European countries, according to experts. Kristin Petersen, travel adviser for Travelmation, told Fox News Digital, "There's something really beautiful about feeling directly connected to a place you have never been, but you know the whispers of your past are still there." In Scotland, at least 40 million travelers from across the globe visited to "lay claim to Scottish ancestry," according to Visit Scotland, the country's official tourism site. "The explosion in DNA-based ancestry … [has] brought Scots ancestry to the fore like never before," the site says. Petersen said that after doing extensive heritage research, her own family embarked on a trip to Scotland. "It is certainly something we will never forget, and we are so grateful it will now be passed down to the next generation through our children," she said. Petersen said a highlight of her trip was finding the location where her husband's great, great, great-grandparents were married. "Many ancestral visitors report that the minute they set foot on Scottish soil, they feel a real emotional connection. They feel a sense of 'belonging' or even a feeling of 'coming home," according to Visit Scotland. Italy declared 2024 the "Year of Italian Roots in the World," drawing visitors of Italian descent. "By working side by side with those who are committed to their local area that it is possible to best promote Italian excellence and strengthen ties with our compatriots around the world," said Italian Minister of Foreign Affairs Antonio Tajani in a statement at the time. "Over 80 million people share a strong bond with Italy, as well as with the places of origin of their ancestors," Tajani added. The 2020 Census found that English was the most common race or ethnicity. Those who identified as White alone or in combination, English (46.6 million), German (45 million), and Irish (38.6 million) were the largest groups. Lebanese, Iranian and Egyptian populations represented nearly half of the 3.5 million who reported Middle Eastern and North African descent, according to the 2020 Census. Adam Duckworth, president and founder of Travelmation, told Fox News Digital he has more clients looking to plan their roots travel. "This trend has grown in the past few years, with people booking these kinds of vacations in a variety of ways," he said. "Some clients come to us with years of research, and they want to spend weeks overseas totally devoted to their family history." "This form of travel is more common among older generations." Duckworth said roots travelers will hire local drivers and guides who know the area well to help them locate destinations unique to their personal stories. He says this form of travel is more common among older generations. "They have the time to research the past, and they are growing attached to what they are learning." He added, "They also have the finances to support a trip like this, and they often invite other family members to join them."
