Latest news with #Trendmaker
Yahoo
4 days ago
- Business
- Yahoo
The Better Homes and Gardens Real Estate Brand Unveils Trendmaker Course to Elevate Agent Knowledge
Trendmaker course empowers affiliated agents with behavioral trends and lifestyle insights from industry leaders and the Better Homes & Gardens media brand MADISON, N.J., Aug. 14, 2025 /PRNewswire/ -- Following a successful 2024 pilot, the Better Homes and Gardens® Real Estate brand has officially launched its comprehensive Trendmaker℠ Accreditation program for affiliated brokers and agents. The innovative program leverages the brand's unique connection to the iconic Better Homes & Gardens® media brand to deliver actionable insights into the evolving consumer behaviors and lifestyle trends that help shape the housing market. The program formalizes a key BHGRE® brand differentiator by offering agents exclusive access to trend intelligence, psychological insights into buyer behavior, and professional commentary across key real estate-adjacent sectors—including new home construction, smart home technology, and outdoor living. Through the designation course, agents become Home Trend Specialists who have a greater ability to tailor service for their clients based on their design and living preferences. Shop Top Mortgage Rates Your Path to Homeownership A quicker path to financial freedom Personalized rates in minutes Led by President Ginger Wilcox, VP of Learning Karrie-Ann Sheppard, and Director of Brand Marketing Leah Wright, the initiative deepens collaboration with People, Inc., the publisher of the Better Homes & Gardens magazine. Curated content from top industry voices equips agents with practical tools to help enhance service and drive their business forward. "Not only do BHGRE affiliated agents help people find a house, they play a critical role in helping them turn it into their home," said Wilcox. "By connecting the dots between the trusted Better Homes & Gardens brand and highly engaged BHGRE network of affiliated real estate professionals, we're delivering unmatched value to today's lifestyle-driven consumer." Featured Industry Leaders in the Trendmaker Program: Lauren Bengtson, Senior Home Editor, Better Homes & Gardens Caleb Silver, Editor-in-Chief, Investopedia High-Level Takeaways from the Course: Design Trends: Agents gain curated insight into seasonal and emerging home design preferences, sourced from Better Homes & Gardens editors, to help them to advise clients on staging, renovations, and lifestyle fit. Consumer Psychology: The course explores how economic shifts, generational values, and behavioral insights shape buying decisions. Affiliated agents can learn to apply this knowledge to better understand client motivations and personalize their approach throughout the transaction. Marketing Application: Interactive workshops show agents how to turn trend insights into compelling marketing, from social media content to listing presentations, enhancing client engagement and brand visibility. Why It Matters to Clients The TrendmakerSM Accreditation program empowers agents with lifestyle and behavioral insights to better serve today's buyers and sellers. Buyers benefit from professionals who understand how evolving design preferences impact home selection and long-term value, while sellers gain professional guidance on staging strategies that align with current trends. Trendmaker accredited agents deliver a more personalized, insight-driven experience throughout the real estate journey. "The Trendmaker class was incredibly informative," said Nichole Fecteau, real estate agent at Better Homes and Gardens Real Estate The Masiello Group. "Staying ahead of the curve in style and innovation empowers me to better guide my listing clients in preparing their homes for sale and assist new construction buyers in designing their future homes. I left the class with a deeper understanding of home design and the choices that truly make a difference." In addition to the course, the brand has launched bi-monthly snap polls of BHGRE® affiliated agents, providing frontline insights into trends and supporting client engagement. Since its launch in 2008, the Better Homes and Gardens® Real Estate brand has empowered affiliated professionals with deep consumer insights into how buyers and sellers design their homes. The Trendmaker Accreditation program builds on this legacy, reinforcing the brand's commitment to delivering meaningful value at every stage of the real estate journey. About Better Homes and Gardens Real Estate LLC The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. The growing Better Homes and Gardens® Real Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across the United States, Jamaica, The Bahamas, Australia, and Türkiye. Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Media Contact: Misty Beard, View original content to download multimedia: SOURCE Better Homes and Gardens Real Estate LLC Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
19-06-2025
- Entertainment
- Time of India
Kim Soo Hyun faces $5,350,000 in damages as dating scandal with late actress Kim Sae Ron costs him major brand deals
Kim Soo Hyun, once known as South Korea's golden boy of K-dramas, is now battling to protect his reputation and his finances as a wave of high-profile advertisers take legal action against him. With hefty penalty fees in reported lawsuits piling up, the actor's fall from grace has sent shockwaves through the industry. What was once a thriving brand empire built on a 'clean-cut' image is now cracking following his dating scandal with late actress Kim Sae Ron. Kim Soo Hyun hit with KRW 7.3B lawsuits as brands cut ties over Kim Sae Ron scandal Kim Soo Hyun has been hit with a series of high-stakes compensation lawsuits from the very brands that once proudly signed him. So far, six companies have publicly come forward, demanding more than KRW 7.34 billion (around USD 5,350,000) in damages, with more expected to follow. The situation escalated dramatically when two of Kim Soo Hyun's biggest endorsement partners took action to recover their losses. Medical skincare brand Classys filed a lawsuit demanding KRW 3.00 billion (approximately USD 2,190,000) after moving to seize his Galleria Forêt apartment—the property the actor had purchased back in 2013 and 2014. Just a day later, South Korean electronics giant Cuckoo filed for a court-ordered freeze of the actor's assets worth KRW 100 million (roughly USD 73,500). Along with its subsidiaries, including its Chinese affiliate and rice cooker division, Cuckoo is demanding KRW 850 million (around USD 625,000) in damages, bringing their joint claim to KRW 2.03 billion (approximately USD 1,470,000). Other companies weren't far behind. On April 25, a cosmetics brand filed suit demanding KRW 510 million (about USD 367,000). Trendmaker, which operates the vegan beauty label DINTO, also turned to the courts, filing for the same amount after initially backing the actor but later facing backlash themselves. Health supplement company FromBIO—best known for its stem cell hair loss treatment line—filed the largest individual claim of KRW 3.96 billion (about USD 2,890,000) on May 16. The company had only recently signed Kim Soo Hyun in October 2024, riding the success of Queen of Tears, but conveniently dropped him once the scandal took centre stage. The controversy that started it all Kim Soo Hyun's troubles began earlier this year when rumours surfaced about a past relationship with late actress Kim Sae Ron. While the actor initially remained silent, speculation quickly turned toxic after YouTube channel Garo Sero Institute accused him of having an inappropriate relationship with Bloodhounds fame when she was just 15 years old. The allegation remains unproven, and Soo Hyun has since filed a KRW 12 million lawsuit against the channel, but the damage was already done. Adding fuel to the fire was a press conference held by Soo Hyun's agency, GOLD MEDALIST, which many felt came off as defensive and evasive. Instead of clearing his name, the appearance only intensified public and media backlash. In a matter of weeks, the actor—once celebrated for roles in It's Okay to Not Be Okay and Queen of Tears—became embroiled in what now looks like a career-threatening crisis. Kim Soo Hyun's Disney+ drama Knock Off postponed amid scandal Kim Soo Hyun's future in the industry now hangs in the balance, as Disney+ has reportedly postponed his upcoming drama Knock Off indefinitely. The decision comes amid growing pressure from advertisers and ongoing public backlash surrounding his controversy. For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
