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Yahoo
8 hours ago
- Entertainment
- Yahoo
Rosario Dawson Boarded ‘Kiss My Grass' Doc To Spotlight Black Women 'Risking All' In Cannabis — Tribeca
Growing up in a multiracial family in New York City, Rosario Dawson had a unique first-hand perspective on how cannabis is used as a tool for racism. As an executive producer and the narrator of Kiss My Grass, a documentary short that premiered last week at Tribeca Film Festival, exploring the underlying roots of racial injustice and inequity in the cannabis space, the actress opened up to Deadline about how seeing the war on drugs 'devastate entire communities' made her want to participate in the project. More from Deadline Tribeca Festival 2025 Unveils Expanded Shorts Program With Dedicated Screening Room Rosario Dawson Will Have 'Unmerciful Good Fortune' 'Rosemead' Review: Lucy Liu Scores As A Suburban Mom Forced To Confront The Unthinkable - Tribeca Festival 'I grew up around a lot of potheads, including my parents. It was always a thing,' she explained. 'My dad's a white guy and he could grow his weed out on the fire escape. My mom was like, 'OK, that's crazy, you can't do that with the kids.'' Dawson continued, 'But he just grew up in Texas, and kind of just did whatever he wanted, and he always behaved that way. And I understood, and so did my mom, and so did the rest of us in the community, that that was a luxury and a privilege that he had, and that he didn't have any other personal experiences, except for through his friends and his family and people, that this war on drugs had done to devastate entire communities.' Noting that her father was part Indigenous, Dawson explained 'he felt like it was his right, it was something natural.' 'It was incredible being on that journey with him, from watching him when I was a kid,' she added. 'And just feeling like he was privileged to be in California when he got cancer, being able to talk to his doctor and get off of six different medications they wanted to put him on, that he could just use weed for his nausea, for his pain, for his sleeping, and have that conversation directly with his doctor and to see that transformation.' It was an equally personal experience for Mary Pryor, who co-directed the doc alongside Mara Whitehead, in addition to serving as a subject as the co-founder of Cannaclusive, founder of Sheba, Baby! and CMO of Tricolla Farms. 'We're just getting into the weeds of what it is to be marginalized triple time in this space, with chronic health items, and with being Black, and being a woman, and coming from the descendants of the drug war,' explained Pryor. 'Because my dad happened to be affected by the war on drugs, I just felt and saw inequity in a lot of different ways.' Pryor wanted to uncover a 'deeper uncomfortable truth' about the government's mentality around cannabis and the struggles of those who are trying to 'righting the wrongs of the war on drugs.' 'This issue is affecting everyone, and so the decision collectively as directors on this, with Mara, to have not just Black women say what's going on, but have white people and Latina folks and different walks of life confirm that this is not just an isolated incident, is real,' added Pryor. Whitehead, who has a background in impact-driven storytelling, admitted she 'didn't understand the nuances' of racial inequity in cannabis as a white woman who grew up in Colorado, but she 'was shook to my core' after meeting the women involved. 'Because I think so much of this is happening in the dark,' explained Whitehead. 'And when Mary invited me into this space, I think the filmmaking process really was an act of uncovering and unfurling for me in terms of what this story actually entails.' Meeting with other Black women in cannabis, Pryor felt a sense of 'trauma bonding' in hearing their stories. 'Everyone is already dealing with the inequities of existence. And we have to grow together in order to push and lean in on the truth for the sake of getting to the other side, which is all about doing better and treating people with humanity,' she said. Dawson praised 'the bravery and the courage' of the women who shared their experiences in the documentary as well as Pryor for continuing to educate people and 'directing this project long since before the project was fully formed or ideated.' 'It was risky, and the fact that these women were putting everything on the line and risking all of that was just so powerful to me, because ultimately, it isn't just about their individual stories,' added Dawson. 'So many of them, it's about like what Mary's been doing, lifting all those boats with that tide, and I just really, really appreciated that.' Kiss My Grass producers include Ashaki 'Saki' Fenderson, Luke Anderson and Justin Benoliel, with executive producers Dawson, Colin Kaepernick, Nancy Whiteman and Hilary Yu. Best of Deadline 2025 TV Series Renewals: Photo Gallery 2025 TV Cancellations: Photo Gallery 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More
Yahoo
3 days ago
- Entertainment
- Yahoo
EXCLUSIVE: Eos Transforms Blue Moon's Signature Orange Garnish Into a Lip Balm
Eos is expanding its flavor palette to include a zesty new lip balm. The fast-growing body care brand has partnered with Blue Moon to introduce the latest addition to its multicolored spherical balm collection, inspired by the beer company's iconic Valencia orange garnish. This is Eos' first food and beverage collaboration and Blue Moon's inaugural beauty partnership. More from WWD Julia Fox Switches Between Multiple Avant-garde Hairstyles for 'The Trainer' Promo During Tribeca Festival 2025 Sydney Sweeney Flows in Ethereal Miu Miu Blue Dress at 'Echo Valley' London Premiere Urban Outfitters Debuts First Pride Vinyl Collection Made in Collaboration With Influential LGBTQIA+ Artists, Allies and Labels ' We really focused on this idea that what makes a Blue Moon special is that refreshing hit of Valencia orange,' Soyoung Kang, chief marketing officer of Eos, said in a statement. ' We've never created a custom bespoke flavor in partnership with another flavor-driven company in the food and beverage world and specifically developed it in such a customized way to enhance the flavor of their product as well.' Fusing together sustainable ingredients such as coconut oil and beeswax, the formula promises long-lasting hydration and a smooth, non-pigmented finish. There's no age requirement to drink in the limited-edition lip balm; however, the product is intended for a new generation of 21 and older consumers who may have enjoyed a glass of alcoholic beverage before. The citrus accent cut and squeezed on the side of almost every pour of Blue Moon has been a ritual among the beer company since its 1995 debut. ' It's sort of a huge part of what makes us so special and unique as a brand. It's one of our core identifiers, like almost if you see a shape of an unbranded glass with an orange garnish on it, you know that it is a blue moon,' said Courtney Benedict, vice president of marketing for Molson Coors Beverage Company, the owner of Blue Moon. ' From a Blue Moon perspective, it sort of opens up the aperture on people experiencing something similar to the garnish regardless of where they are, which is pretty cool,' Benedict told WWD. The two companies plan to bring this product to life through a series of in-person activations throughout the summer, with some events held in locations where customers typically enjoy a drink of Blue Moon. 'Our products are meant to bring joy and delight into these small moments. We wanna make that specific moment feel more enjoyable,' Kang said. The future of food partnerships at Eos depends on the success of this collaboration, but Kang noted the brand's interest in similar opportunities. The cult-favorite, spherical lip care was once a bestseller for the brand. As of today, Eos' body products — shaving creams, cleansers, lotions, oils and oil butters — make up more than 50 percent of its total business, which in part is thanks to the surge of ShowerTok, or shower routine videos, during the COVID-19 pandemic and an industry-wide expansion into body care. Eos' $4.99 Valencia Orange Lip Balm will be available for purchase on until supplies last. The release comes just months after Eos capitalized on the TikTok virality of its vanilla 24H moisturizers, releasing new Shea Better Cashmere Body Washes in four different scents. Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates
