Latest news with #TribecaStudios
Time Magazine
20-05-2025
- Entertainment
- Time Magazine
Lin-Manuel Miranda
While Latinos make up 19% of the U.S. population and 24% of movie ticket buyers, they comprise less than 5% of film industry roles. Hamilton creator Lin-Manuel Miranda and his family are out to change that imbalance, with Colectivo, the latest initiative from their nonprofit, the Miranda Family Fund. In partnership with Tribeca Studios and the Hispanic Federation, the new program will support three emerging Latino filmmakers with funding, mentorship, and an opportunity to premiere an original short film at the 2025 Tribeca Festival in June. Each film team will also include participants from the Miranda Family Fellows program, now in its sixth year, which offers scholarships, training, and mentoring to emerging artists and arts administrators from underrepresented communities working in theater, television, and film. 'The only way you get better at making art is by making art,' says Miranda. 'It's not until you're there on the day, solving the challenges of that day, that creativity really kicks into that next gear.' The Mirandas also co-founded RISE—a directory of backstage theater workers from underrepresented groups that employers can tap for projects—and provide ongoing support for the arts in Puerto Rico through the Flamboyan Arts Fund, often in partnership with the Hispanic Federation, which Miranda's father,community activist Luis A. Miranda, Jr., founded in 1990. 'At the end of the day,' Miranda says, 'all of our philanthropy is rooted in giving underrepresented groups a chance to make art and get in the door without the barriers that so often leave us out.' Philanthropy is a family affair for the Mirandas, with his dad and mom, psychologist Luz Towns-Miranda involved, as well as their children and the siblings' spouses. 'This is my parents' lifeblood,' Miranda says. The biggest challenge to their family-first approach? 'The only hard part is turning it off when it's, say, Easter, and we're like, 'can we just play with the kids? Maybe we don't have to talk about how fundraising is going this quarter.'' Miranda says.
Fast Company
08-05-2025
- Sport
- Fast Company
The nonprofit behind New York City's marathon is running toward a new goal: content creation
Once a year, a crowd of thousands of runners fill Central Park as they look up at the sky with joy, relief, exhaustion, and tears, knowing they just completed the iconic TCS New York City Marathon. Recognizing the endless storytelling opportunities that come from the event, New York Road Runners (NYRR), the nonprofit behind the marathon, is launching its own production studio, East 89th St Productions. 'It was clear to me that this was a huge opportunity for the organization from the first day that I went to the finish line of the marathon,' NYRR CEO Rob Simmelkjaer says. 'It's rare that you can look and see total strangers by the hundreds, having a moment that you know they're never going to forget.' Named after NYRR's early headquarters on Manhattan's Upper East Side, East 89th St Productions partnered with Tribeca Studios to produce Final Finishers, a short documentary film showcasing the last tens of thousands of runners crossing the finish line in the final hours of the NYC Marathon. The film is set to premiere at the 2025 Tribeca Film Festival on June 12. 'A very significant next step' The launch of NYRR's production studio is a continuation of a larger effort to reach and connect with wider audiences through content creation. Prior to assuming his leadership position in December 2022, Simmelkjaer spent almost 10 years at ESPN and eight years at NBC Sports. At the start of his tenure at NYRR, he set out long-term plans, including broadening awareness of NYRR's initiatives beyond organizing over 60 local races. Due to his background in media, Simmelkjaer saw content creation and storytelling as the logical next step towards building awareness and community. 'I had to sell both internally and externally the idea that this was an essential part of what we do, because we needed to be talking to our existing audience of runners and members and stakeholders in a new way,' he says. In addition to expanding its existing content creation team, which focused on broadcasting the races and managing the organization's social media, Simmelkjaer branched into podcasting. With over 100 episodes, ' Set the Pace ' features stories from runners, as well as running tips, every Thursday, in partnership with Peloton. 'The podcast was like a beachhead for us. It kind of planted our flag on the beach in terms of content,' Simmelkjaer says. 'The studio is a very significant next step in the evolution of this vision.' Take the money and run In addition to building community engagement, content creation is also driving the nonprofit toward another goal: diversifying revenue streams. While NYRR relies primarily on race entry fees and philanthropic donations, content creation opens the door for monetization, new partnerships, and the creation of a deeper connection between donors and the nonprofit's mission. 'At the heart of every nonprofit is a mission and that mission can always be told as a story or a set of stories,' Simmelkjaer says. The expansion to content creation as a broader strategy can also be adopted by other mission-based nonprofits, visually showcasing the impact of an organization. 'When donors support a cause, there is something that is moving them to support that cause,' Simmelkjaer says. 'There's something the nonprofit is bringing about a world that the donor wants to see. When you can see in really human and understandable terms what impact that an organization is having, I think that's going to be more powerful than any PowerPoint presentation can ever be.'
