Latest news with #TrioIsleInteriors
Mid East Info
01-07-2025
- Business
- Mid East Info
DURAR OCTA and Emirates Islamic announce strategic partnership for new luxury project in Ras Al Khaimah
The collaboration aims to provide secure escrow management and financial transparency for Al Marjan Island's latest development, Trio Isle Interiors by Missoni 'Trio Isle Interiors by Missoni' launches with a smart financial guarantee, a luxurious ownership experience, and a partnership that enhances investor confidence Dubai, UAE,July 2025: DURAR OCTA and Emirates Islamic, one of the leading Islamic financial institutions in the UAE and have announced a partnership to facilitate financial management for the development of Trio Isle Interiors by Missoni, a luxury waterfront residential project on Al Marjan Island, Ras Al Khaimah. As part of this collaboration, Emirates Islamic will provide escrow account services, ensuring secure and transparent financial transactions throughout the project's lifecycle. This includes overseeing the regulation of cash flows and ensuring their allocation according to the approved timeline and construction schedule. This step also confirms the importance of adopting advanced and regulated financial systems within the luxury real estate market in Ras Al Khaimah, especially in projects targeting elite segments and international buyers. Following the success of Moonstone Interiors by Missoni, launched last year in Ras AI Khaimah (RAK) by DURAR Group Development, and the commencement of construction works, Missoni and DURAR OCTA now present their latest project — Trio Isle Interiors by Missoni. This partnership falls within the commitment of both parties to provide a secure and transparent investment environment underscoring the importance of regulated financial practices in Ras Al Khaimah's growing real estate sector, particularly in high-end developments. Supported by Emirates Islamic's advanced digital banking solutions, the escrow management services will enhance investor confidence and streamline project financing, reinforcing Ras Al Khaimah's position as an emerging luxury real estate hub. Trio Isle Interiors by Missoni combines sophisticated design concepts with a luxurious community character, offering an integrated concept of modern waterfront living, and elevating the standards of luxury housing in Ras Al Khaimah to new horizons. It will also offer exclusive Missoni-designed residential units, which include spacious one-, two-, and three-bedroom apartments all infused with the brand's signature design flair. Alberto Caliri, Creative Director at Missoni, emphasised the project's significance: 'We are thrilled to continue this journey with DURAR OCTA. Trio Isle Interiors by Missoni builds upon the remarkable success of Moonstone, offering a refined extension of the Missoni-branded residential experience – where iconic design meets exclusive waterfront luxury.' Mohammed Miqdadi, CEO of DURAR Group, highlighted the emirate's continued rise: 'Al Marjan Island is a remarkable canvas for waterfront living, and this project enhances its status as the new epicentre of luxury real estate. Trio Isle Interiors by Missoni is designed to capture the essence of blissful waterfront living. As a branded residential development with a full range of resort-style features and facilities, residents will truly enjoy the lifestyle at Trio Isle. With Moonstone Interiors by Missoni, we set the benchmark for luxury-branded residences in Ras Al Khaimah. Now, we take that success even further, introducing an elevated concept that embodies waterfront bliss while reinforcing Ras Al Khaimah's rise as a global luxury destination.' Fawaz Sous, CEO of OCTA Development, reinforced the project's significance: 'Following the remarkable success of Moonstone Interiors by Missoni, Trio Isle Interiors by Missoni strengthens the trust global brands place in OCTA Development to deliver exceptional, visionary projects. This development builds upon our proven expertise, bringing a bold new dimension to Al Marjan Island's waterfront experience.' Sous continued: 'What distinguishes 'Trio Isle' is the harmony between luxurious Italian design, a prime waterfront location, and a development vision that we are keen to implement with precision and efficiency. We do not merely offer residential units but rather create an integrated lifestyle that reflects the spirit of modernity and keeps pace with the aspirations of global investors for upscale and sustainable communities. Vivek Shah, Head of Corporate Banking, Emirates Islamic, said: 'Emirates Islamic is proud to announce our new partnership with DURAR OCTA to provide escrow account services for the upcoming Trio Isle Interiors by Missoni development, a project that will enhance investor confidence and expand the real estate market in Ras Al Khaimah. Emirates Islamic will continue in its path of collaboration to deliver innovative products and enhance customer experience, aligning with our vision to be the most innovative Shariah-compliant bank for our customers, people, and communities.' He added, 'By facilitating secure and transparent Escrow account management, and ensuring funds are allocated according to construction milestones, this partnership will help enhance investor confidence and promote efficiency across diverse projects and transactions. With real estate in Ras Al Khaimah experiencing significant growth, Emirates Islamic will support the delivery of secure and regulated practices within a robust financial framework. This will help the investment environment to continue to grow and mature while attracting both regional and international buyers — essential attributes that will maintain and expand interest in real estate in Ras Al Khaimah.' Trio Isle Interiors by Missoni is being developed by DURAR OCTA and is expected to be completed by the first quarter of 2028. About Missoni: Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. A promoter of a vibrant and optimistic aesthetic, Missoni encompasses a wide range of products and projects, including ready-to-wear collections for women and men, sportswear, beachwear, textile accessories, and home furnishings. Art and craftsmanship are inseparably linked in the world of Missoni, where creativity and design are coupled with an undisputed commitment to research and artisanal experimentation, reaching its peak in the development and application of the most sophisticated techniques in the field of knitwear. The brand currently operates prestigious licenses with excellent partners in the fashion and design industry and has undertaken several real estate projects globally. In 2018, the brand entered into a partnership with the Italian Strategic Fund to enhance the visibility of its brand and the significant potential of the company. About DURAR Group: DURAR is one of the leading property development groups in the UAE and offers a range of world-class solutions to its clients, providing development and flexibility in planning to ensure that each client receives strategic and highly personalised solutions. DURAR excels in project planning, both commercially and environmentally, by adopting lifecycle and visibility tools to be employed in the project, and it guarantees on-time deliveries. Its expertise stretches across the entire property spectrum, including residential, commercial, retail, and industrial, specialising in a complete range of cost-effective in-house management services. The company's portfolio includes masterpieces such as J One at Dubai Water Canal, Masa Residence interior by YOO inspired by Philippe Stark, Jasmine Lane by Elie Saab, and Moonstone and Trio Isle Interiors by Missoni. About OCTA Development: OCTA Development, based in Dubai Hills Business Park, is the powerhouse behind the OCTA brand — a trusted name built on over two decades of leadership in Dubai's real estate sector. Their philosophy is shaped by the 'Life' approach, focused on offering premium living, elevating lifestyles, and reimagining experiences. With a multidisciplinary team of over 120 specialists, OCTA Development delivers premium projects with outstanding attention to detail in Dubai's most sought-after destinations. With a track record of over 8,000 units sold and AED 16+ billion in transaction volume, the OCTA brand has positioned itself as a driving force in the region for branded residences. Its industry partners include iconic brands like Missoni, W Residences, Pagani, Elie Saab, Marriott, Mouawad, Rove Home, St. Regis Residences, and Franck Muller. The current pipeline includes flagship launches such as Trio Isle Interiors by Missoni in Ras Al Khaimah and OCTA Isle in Dubai Islands — part of a strategically growing portfolio across the Islands with a projected development value surpassing AED 2 billion. About Emirates Islamic: Emirates Islamic (DFM: EIB), part of Emirates NBD Group, is a leading Islamic financial institution in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE. Emirates Islamic offers a comprehensive range of Shariah-compliant products and services across the Personal, Business and Corporate banking spectrum with a network of 40 branches and 229 ATMs/CDMs across the UAE. In the fast-growing area of online and mobile banking, the bank is an innovator, being the first Islamic bank in the UAE to launch a mobile banking app and offer Apple Pay, as well as being the first Islamic bank in the world to launch Chat Banking services for customers via WhatsApp. Emirates Islamic has consistently received local and international awards, in recognition of its strong record of performance and innovation in banking. Emirates Islamic was recognized as 'Best Overall Islamic Bank' and 'Most Innovative Islamic Bank' at the Islamic Finance News Awards 2024. The Bank was also named the 'Most Innovative Islamic Bank' at the prestigious Euromoney Islamic Finance Awards 2024. As part of its commitment to the UAE community, the Emirates Islamic Charity Fund provides financial aid to those in need, with a focus on food, shelter, health, education and social welfare contributions.
Campaign ME
11-06-2025
- Business
- Campaign ME
How luxury branded residences transform a label into a lifestyle
The luxury landscape is witnessing a shift from scarcity-driven exclusivity to distinct curated experiences. However, these experiences need to better align with the values and lifestyles of consumers within the 1 per cent who purportedly invest in luxury. In response to this, luxury brands, especially those not associated with property development, are ingraining themselves into the very homes of their core audiences. This is coming to life in the form of luxury-branded residences with projects such as Cipriani's Mr. C Residences by ALTA Real Estate Development, Armani Beach Residences by ARADA and the Trio Isle Interiors by Missoni undertaken by DURAR OCTA – a collaboration between DURAR Group and development management firm OCTA Development – all of which take the glamour of luxury brands into residential living, creating spaces that resonate with individuals who live life on their own terms. The incentive for luxury buyers To explain why ultra-high-net-worth-individuals (UHNWIs) value these luxury branded residences, Rosa Piro, Senior Director of Business Development, ARADA says, 'UHNWIs tend to view these developments as trophy assets within their real estate portfolios, with strong potential for capital appreciation.' 'They also see these properties as safe investments that align with their lifestyle aspirations, offering both status and security,' she says. For real estate marketers, the golden opportunity lies in showcasing how a luxury brand's equity can be activated to connect better with luxury buyers. Elias Qarut, Head of House (Marcoms), House of OCTA, says, 'When they buy a residence branded by a fashion house or luxury automotive brand, it's not about the logo on the door; it's about living in the ethos of the brand.' 'They're aligning with a brand that reflects their personal narrative. It's a lifestyle statement and, increasingly, a status symbol. If these individuals admire a brand, they tend to be deeply loyal to them,' Qarut adds. 'We've seen that for many buyers, this kind of real estate is a way of authentically expressing their identity. It's emotional, aspirational and deeply personal.' However, leaders also opine that it's not only about status or the cost of an asset anymore. 'In this region, exclusivity is less about price tags and more about intention, refinement and legacy. Buyers here want access to something that feels globally recognised but locally rare – something you can't replicate or repackage,' says Abdulla Al Tayer, Managing Director, ALTA Real Estate Development. According to a recent report from Knight Frank, people buy branded residences in the region because they promise more than prestige. They invest in properties that offer world-class management, instant access to a certain lifestyle and a home that doubles as an asset – luxury they can live in or lease out. ARADA's Piro says, 'Buyers are often drawn to the reassurance and familiarity of a trusted brand while still seeking a product that feels unique and elevated.' Al Tayer adds, 'When done well, a branded residence becomes more than a real estate offering; it becomes a living extension of a brand's identity,' He reiterates the notion that high-net-worth-individuals (HNWIs) are 'not just purchasing a home, they're investing in a lifestyle ecosystem that reflects their values, habits and global footprint.' Luxury branded curated experiences Across the board, developers agree that HNWIs and UHNWIs in the Middle East are highly discerning and expect a blend between brand and lifestyle through seamless experiences. The onus lies on real estate marketers to offer an experience that does not start and end at the front door, but extends across service, community and brand-led access. 'With Mr. C Residences, for example, the added value is deeply embedded in the experience architecture. Residents don't just benefit from design cues or curated amenities – they gain access to the Mr. C Private Office, a global concierge platform that connects them to the family's network of properties, services, and lifestyle privileges,' Al Tayer says. 'Whether it's securing a table in Monte Carlo, coordinating a private event in Beverly Hills, or arranging bespoke services in Dubai, the brand's global reach becomes a natural extension of home.' This level of integration and access fosters brand trust but, more importantly, it creates emotional utility that helps residents feel seen, known and connected across borders. 'That's the real value: not just a beautiful home, but a seamless, elevated way of living anchored in the identity of a brand they already believe in,' Al Tayer adds. ARADA's Piro also suggests investing in sophisticated sales centres that allow potential buyers to experience the fit-out, furnishings and location first-hand. Real estate sales and marketing consultant Sean McCauley, Chief Executive Officer at Devmark, who has launched and marketed luxury branded residences across the UAE, also makes the case for the effectiveness of these curated experiences. 'Luxury-branded residences thrive on the perception of rarity, and the most effective marketing strategies are those that heighten this narrative through controlled access, immersive experiences, and a highly curated journey,' says McCauley. 'We find that creating an immersive brand world from the first touchpoint to post-sale engagement is key.' Mutually beneficial for brand and developers Beyond better brand experiences for consumers, McCauley also discusses the impact of branded residences on business outcomes. He references Savills' 2024-2025 Branded Residences Report, which shows that branded residences command an average global premium of 30 to 35 per cent, compared with non-branded residences, with Dubai seeing premiums of up to 45 per cent. The report also anticipates 270 per cent increase in branded residential supply in the Middle East by 2030, highlighting robust regional momentum. 'We've seen this first-hand with projects such as Kempinski Residences The Creek, where the brand's heritage in European luxury hospitality helped us drive outsized demand,' McCauley says. 'The product sold out within hours, achieving more than AED 1 billion in sales. The success was due to a combination of not just branding, but also prime location, robust design narrative and curated features.' 'This halo effect lifts both parties: the brand gains cultural relevance in a new geography, while the development commands a price premium and elevated perception,' he adds. However, Qarut advises caution, explaining that real estate developers have an inherent responsibility to uphold the reputation of a luxury brand during and after the partnership, especially given their control over a brand's environment. 'For luxury brands to confidently step into the real estate sector, the credibility and track record of the developer are non-negotiables,' he explains. 'A trusted, on the ground presence – demonstrated through consistent delivery, past project performance and operational excellence – is what provides the foundation for such partnerships' Strategies for successfully marketing luxury living Marketers are also leaning into a spectrum of other strategies such as storytelling, high-impact visualisation, influencer collaborations and engagements with celebrity brand ambassadors. Storytelling: Sharing her thoughts on effective storytelling techniques, Piro says that it 'involves highlighting the journey of the brand alongside the evolution of the design concept. This narrative strengthens the perception of exclusivity. Positioning the development as highly tailored and personalised is key to reaching UHNWIs.' Piro also suggests delivering storytelling through trailers or teasers featuring brand ambassadors, designers or architects. Consistency: However, McCauley takes this a step further, calling for consistency across the consumers' entire digital and physical journey. He says, 'The entire lead-to-close pipeline should evoke the brand's exclusivity, including bespoke CRM flows, private appointment scheduling, personalised gifting and continued white-glove service after the transaction.' Qarut adds, 'Branded residences must add holistic value to the building – curated experiences, long-term community engagement, and elevated daily living. This requires a meticulous approach to design, delivery and marketing – one that truly understands both the DNA of the brand and the expectations of the buyer.' McCauley also notes that it falls onto the marketer to maintain consistent messaging across all stages of the marketing funnel. 'We educate brokers with tailored toolkits so they can convey the narrative correctly, preserving the brand equity at every touchpoint,' he says. 'Scarcity is not simply about limiting supply – it's about reinforcing the unique value of what is offered through every layer of the sales and marketing strategy.' Brand within the media mix: Leaders also suggest holding on to traditional media outreach and targeted PR, including placements in elite publications across international luxury markets, roadshows at international property events and exclusive branded events. Piro says, 'Positive media coverage and the ability to cross sell other brand products – such as branded wallpaper or furniture and also contribute to the overall success.' 'For the brand, success is reflected in securing licensing or royalty fees, which support income diversification. A successful project also broadens the brand's customer base across its core offerings – whether fashion, jewellery, hospitality or other sectors,' she adds. However, Piro also calls for strict adherence to brand standards that translate the brand's ethos into a high-quality, differentiated product. She adds, 'Equally important is maintaining brand integrity and visibility throughout the project's life cycle, ensuring consistency across all touchpoints.' Ultimately, a successful luxury brand partnership is measured not only in terms of the premium achieved on sales prices compared with non-branded projects, but also in terms of long-term asset value retention, enhanced buyer trust and loyalty, and the potential to unlock future partnerships or replicate and scale the model. Qarut says, 'It's not merely about affixing a luxury name to a building; it's about bringing the brand to life in three dimensions, through design, experience and enduring quality.' To achieve this success, industry leaders reach a consensus that marketing strategies must encompass exclusivity, tailored experiences, consistency and culturally relevant storytelling, without losing the essence of brand in luxury living.
Khaleej Times
28-05-2025
- Business
- Khaleej Times
DURAR OCTA unveils second branded residential project on Al Marjan Island
Missoni is set to bring its signature Italian flair to Al Marjan Island with the launch of Trio Isle Interiors by Missoni, a new luxury residential development by DURAR OCTA; the joint venture between DURAR Group and OCTA Development. Following the success of Moonstone Interiors by Missoni, Ras Al Khaimah's first-ever branded residences, the upcoming three-tower project aims to redefine upscale living through the 'Trio Effect' – featuring three podiums, three pools, three restaurants, and three lobbies, complemented by more than 25 world-class amenities. The development will showcase Missoni's hallmark design ethos, blending vivid colours, bold patterns, and fluid architectural elements to create an immersive, resort-style lifestyle. Designed to harmonise with the tranquil setting of Al Marjan Island, the interiors promise a refined and serene living experience. Abdulla Al Abdouli, chief executive officer of Marjan, expressed his appreciation for the new project: 'Al Marjan Island continues to attract world-class brands and developers, reinforcing its status as a premier luxury destination. The addition of Trio Isle Interiors by Missoni reflects our vision for Ras Al Khaimah as a thriving hub for high-end real estate and investment.' Alberto Caliri, creative director at Missoni, emphasised the project's significance: 'We are thrilled to continue this journey with DURAR OCTA. Trio Isle Interiors by Missoni builds upon the remarkable success of Moonstone, offering a refined extension of the Missoni-branded residential experience – where iconic design meets exclusive waterfront luxury.' Mohammed Miqdadi, CEO of DURAR Group, highlighted the emirate's continued rise: 'Al Marjan Island is a remarkable canvas for waterfront living, and this project enhances its status as the new epicentre of luxury real estate. Trip Isle Interiors by Missoni is designed to capture the essence of blissful waterfront living. As a branded residential development with a full range of resort-style features and facilities, residents will truly enjoy the lifestyle at Trio Isle.' "With Moonstone Interiors by Missoni, we set the benchmark for luxury-branded residences in Ras Al Khaimah. Now, we take that success even further, introducing an elevated concept that embodies waterfront bliss while reinforcing Ras Al Khaimah's rise as a global luxury destination.' Fawaz Sous, CEO of OCTA Development, reinforced the project's significance: 'Following the remarkable success of Moonstone Interiors by Missoni, Trio Isle Interiors by Missoni strengthens the trust global brands place in OCTA Development to deliver exceptional, visionary projects. This development builds upon our proven expertise, bringing a bold new dimension to Al Marjan Island's waterfront experience.' With completion anticipated by Q1 2028, Trio Isle Interiors by Missoni solidifies Ras Al Khaimah's standing in the world of high-end living, marking yet another milestone in the region's unstoppable luxury evolution.
Mid East Info
20-05-2025
- Business
- Mid East Info
Trio Isle Interiors by Missoni set to bring iconic designer luxury to Al Marjan Island in Ras Al Khaimah - Middle East Business News and Information
Dubai, UAE: Following the success of Moonstone Interiors by Missoni, Ras Al Khaimah's first-ever branded residences, Trio Isle Interiors by Missoni is set to push boundaries even further – elevating waterfront living on Al Marjan Island to exquisite new heights. The spectacular three-building project is being undertaken by DURAR OCTA – the powerhouse collaboration between DURAR Group and leading development management firm OCTA Development. Building on the triumph of Moonstone, Trio Isle Interiors by Missoni introduces an amplified living experience through the Trio Effect – three podium levels, three pools, three restaurants, and three lobbies – all meticulously designed to create an immersive, resort-like lifestyle, enriched by over 25 world-class amenities. Missoni's distinctive design philosophy once again takes centre stage, transforming interiors into bold, dynamic expressions of colour, pattern, and fluid architectural aesthetics. Seamlessly blending creative artistry with the tranquility of Al Marjan Island, the development is crafted to offer a sophisticated and serene residential experience. Abdulla Al Abdouli, Chief Executive Officer of Marjan, expressed his appreciation for the new project: 'Al Marjan Island continues to attract world-class brands and developers, reinforcing its status as a premier luxury destination. The addition of Trio Isle Interiors by Missoni reflects our vision for Ras Al Khaimah as a thriving hub for high-end real estate and investment.' Alberto Caliri, Creative Director at Missoni, emphasised the project's significance: 'We are thrilled to continue this journey with DURAR OCTA. Trio Isle Interiors by Missoni builds upon the remarkable success of Moonstone, offering a refined extension of the Missoni-branded residential experience – where iconic design meets exclusive waterfront luxury.' Mohammed Miqdadi, CEO of DURAR Group, highlighted the emirate's continued rise: 'Al Marjan Island is a remarkable canvas for waterfront living, and this project enhances its status as the new epicentre of luxury real estate. Trip Isle Interiors by Missoni is designed to capture the essence of blissful waterfront living. As a branded residential development with a full range of resort-style features and facilities, residents will truly enjoy the lifestyle at Trio Isle. With Moonstone Interiors by Missoni, we set the benchmark for luxury-branded residences in Ras Al Khaimah. Now, we take that success even further, introducing an elevated concept that embodies waterfront bliss while reinforcing Ras Al Khaimah's rise as a global luxury destination.' Fawaz Sous, CEO of OCTA Development, reinforced the project's significance: 'Following the remarkable success of Moonstone Interiors by Missoni, Trio Isle Interiors by Missoni strengthens the trust global brands place in OCTA Development to deliver exceptional, visionary projects. This development builds upon our proven expertise, bringing a bold new dimension to Al Marjan Island's waterfront experience.' With completion anticipated by Q1 2028, Trio Isle Interiors by Missoni solidifies Ras Al Khaimah's standing in the world of high-end living, marking yet another milestone in the region's unstoppable luxury evolution.
Zawya
20-05-2025
- Business
- Zawya
Construction of Trio Isle in RAK to start in three months
Durar Octa, a joint venture between Dubai-based developer Durar and development management company Octa Properties intend to appoint the main contractor for their waterfront project - Trio Isle Interiors by Missoni - on Al Marjan Island in Ras Al Khaimah within three months, a senior company official said. 'The tender process is open, with 10 contractors invited. Construction will begin in three months for completion and delivery by the first quarter of 2028,' Mohammed Miqdadi, CEO of Durar Group, said on the sidelines of an event to launch the project. While the project cost wasn't disclosed, the 704-unit project includes studios, one-bedroom, two-bedroom, and three-bedroom units with a total built-up area of 1.4 million square feet with a projected sale value of $1.5 billion. Trio Isle Interiors by Missoni comprises three buildings, Isle Block A, Isle Block B and Isle Block C, each designed in style with interiors fitted out by the luxury Italian brand. The middle block does not have studios. 'The project aims to convert from a residential building into a resort-like environment with various amenities," said the Durar CEO. "The minimum price per square foot is AED2,500, with standard sizes in blocks A and C, and larger sizes in Block B.' This is Durar Octa's second project with Missoni in Ras Al Khaimah, following the success of its Moonstone Interiors by Missoni, Ras Al Khaimah's first-ever branded residences, launched last year. 'With Moonstone Interiors by Missoni, we set the benchmark for luxury-branded residences in Ras Al Khaimah. Now, we take that success even further, introducing an elevated concept that embodies waterfront bliss while reinforcing Ras Al Khaimah's rise as a global luxury destination,' Miqdadi said. The project's design highlight is the Trio Effect – three levels of podiums, three swimming pools, three restaurants, and three lobbies – ensuring premium living and a true resort-like lifestyle, complemented by more than 25 amenities, according to a Durar Octa statement. 'As a branded residential development with a full range of resort-style features and facilities, residents will truly enjoy the lifestyle at Trio Isle,' said Fawaz Sous, CEO of Octa Development. 'Trio Isle Interiors by Missoni builds upon the remarkable success of Moonstone, offering a refined extension of the Missoni-branded residential experience – where iconic design meets exclusive waterfront luxury,' added Alberto Caliri, Creative Director at Missoni. (Reporting by Bhaskar Raj; Editing by Anoop Menon)
