Latest news with #TroupParkinson
New York Times
16-05-2025
- Sport
- New York Times
New, green Red Sox City Connect uniforms honor Fenway Park
The Boston Red Sox have a new home uniform for the second time in four years, and this time they're honoring the iconic ballpark in which they play. On Friday, the Red Sox unveiled a Fenway green uniform top and white pants to be worn at select home games throughout the season. The second Red Sox City Connect uniform collaboration with Nike and MLB features 'Red Sox' across the chest in the same font used on the Green Monster, along with an encircled 'B' logo on the sleeve. Advertisement Player numbers appear in yellow on the front, a nod to the Fisk and Pesky poles at Fenway, with white numbers on the back. Inside the collar, '1912' — the year the park opened — is stitched onto a concrete-colored pattern, meant to replicate the concrete inside the left-field wall. Stitched onto the lower left side of the jersey is a small graphic of the Green Monster's vintage red and yellow ball-and-strike indicator. The new uniform is the Red Sox's first since MLB and Nike introduced the yellow-and-blue Boston Marathon-themed City Connect uniforms in 2021. 'Just like the first one, the Marathon uniform, the story and the theme drove the design of this newest uniform,' said Red Sox chief marketing and partnerships officer Troup Parkinson. 'We thought if we were going to do this again with Nike, we were only interested if we could settle on something that really mattered, that we felt like was authentic, that we were really proud of,' Parkinson said. 'Not just the artistic part, but the story that everyone can get behind and understand.' The Red Sox will wear the Fenway green uniform on Friday as well as on May 23. After that, the new uniforms will be included in the rotation of the traditional home whites, road greys, the alternate home reds, and the existing yellow and blue City Connects. The team also has worn a special jersey on Marathon Monday with 'BOSTON' across the front since the 2013 Marathon bombing. The idea for the Fenway green uniforms began at the start of the 2023 season with roughly 20 people collectively from the Red Sox marketing and design teams alongside designers from Nike. Because of the unique green color, digital swatches were difficult to use, so Nike sent several samples via the mail of the jersey material to get the exact pigment correct. The process took the better part of the last two years. Advertisement 'I think the coolest thing is you don't have to love the Red Sox — you don't have to like the Red Sox. You can hate the Red Sox. You can not like baseball or not even love sports, but you want to go to Fenway Park, and when you see this color, most people know it's Fenway Park,' Parkinson said of the jerseys. During the last homestand, Parkinson said the players were shown the official jerseys (some were leaked on the internet a few weeks back) and he was pleased with their positive response. 'They were legitimately excited,' he said. 'I think they were actually blown away by the simplicity and I think that's a positive. You can tend to go down a really tricky road with these and if you think they're a blank canvas to do stuff and I think you run the risk of making a mockery of it a little bit, and we would not do that.' After today and next Friday, manager Alex Cora and the players will decide when they'll wear the green jerseys. Parkinson acknowledged it took some fans a while to come around on the yellow and blue jerseys, but that ultimately he felt most fans appreciated the Boston Marathon-themed colors, representing an event so important to the city and to the Red Sox. He's hoping the Fenway green uniforms are similarly embraced. 'How cool that we have this opportunity to be subtle and it gets us there? And to me, that's the epitome of what these should be about,' he said of what the color represents. 'I don't think I have to explain to you, you could see this picture with and you would capture all of it. That to me is kind of the beauty of it.' As Red Sox ownership continues to invest in Fenway Park and the area surrounding it, a uniform representing the historic venue seems to be a natural fit. 'Our ballpark is not going anywhere,' Parkinson said. 'So we should have a jersey or a uniform that's tied to the place we play because it is so special.' (All photos: Maddie Malhotra / Boston Red Sox)
Al Bawaba
09-04-2025
- Business
- Al Bawaba
LG Supplies Massive Commercial Display Solutions To Boston Red Sox Ballpark
LG Electronics (LG) is strengthening its leadership in the global commercial display market by providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB). In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. Additionally, LG delivered a comprehensive display solution comprising 11 digital signage installations. These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high. Featuring sophisticated High Dynamic Range technology, LG's commercial displays strike a meticulous balance between dark and bright elements to deliver exceptionally clear and lifelike imagery. They offer high luminance exceeding 7,000 nits, IP65-rated water and dust resistance, as well as flexible configurations – all tailored to the outdoor conditions of stadium environments. Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG's LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals. LG's innovative display solutions are set to lead the transformation of the beloved Massachusetts ballpark, the iconic stadium that has shared in the joys and sorrows of American baseball fans for more than a century since its opening in 1912. With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston. 'This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG's presence through dynamic activations that will engage Red Sox Nation all season long,' said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox. Meanwhile, LG is accelerating its media entertainment platform-based service business, targeting global sports fans by integrating the display businesses – which include TVs, monitors and signage – under its Media Entertainment Solution (MS) Company. Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 square meters inside the perimeter of the Mercedes-Benz Stadium in Atlanta, Georgia. LG's commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can also be found at Atomic Golf, a massive entertainment complex in Las Vegas. 'We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,' said Park Hyoung-sei, president of the LG MS Company. 'We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.' Ready to elevate your display strategy? Discover how LG's advanced display solutions can help you create impactful, next-level customer experiences. Get in touch with our experts today to find the right solution for your business.
