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Tru by Hilton expands global reach with over 300 open hotels
Tru by Hilton expands global reach with over 300 open hotels

Travel Daily News

time5 days ago

  • Business
  • Travel Daily News

Tru by Hilton expands global reach with over 300 open hotels

Tru by Hilton unveils a refreshed prototype, enhancing guest comfort and flexibility, while celebrating global expansion and surpassing 300 hotels worldwide. MCLEAN, VA. – Tru by Hilton, Hilton's game-changing midscale brand, is unveiling a refreshed prototype – featuring purposeful updates designed to enhance comfort, flexibility and the overall guest experience. Since launching in 2016, the brand has seen rapid growth and momentum, boasting more than 300 hotels globally with recent brand debuts in Vietnam, Chile and Colombia. This expanding global reach offers more opportunity for travelers to enjoy Tru's consistent, high value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel. 'Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners and guests around the globe,' said Andrew Harp, brand leader, Tru by Hilton. 'Our journey has been defined by rapid growth, continuous innovation and a commitment to delivering a stay that's simple, spirited and smart. We're excited to continue expanding our presence around the world and to welcome even more travelers to experience the Tru difference.' With a strong foundation in place, Tru by Hilton has quickly established itself as a leader in the midscale category and has been recognized for its guest satisfaction. As the brand continues to grow, it's also evolving to meet the changing needs of today's travelers, building on its reputation for reliability, affordability and spirited hospitality. A Refreshed Prototype Designed for Today's Traveler Tru by Hilton is introducing a refreshed prototype that brings thoughtful design enhancements to guest rooms, public spaces and guest floors. Grounded in feedback from guests, owners and hotel teams, the updates are designed to elevate comfort, flexibility and overall satisfaction, all while maintaining the approachable style and value Tru is known for. In guest rooms, updates include a re-designed mobile rolling desk that offers a large, versatile surface for working, dining or relaxing. Improved lighting and updated furnishings throughout the rooms help create a warmer, more welcoming atmosphere. The new roller shade system design for window treatments now offers an intuitive solution for guests while minimizing maintenance labor, downtime and cost versus the previous design. The lobby now features new soft seating and high-back chairs, giving guests more ways to relax or connect. A redesigned media wall brings Tru's signature lobby games front and center, encouraging spontaneous play and interaction. On every guest floor, the addition of a heat. & cool. station near the elevator gives travelers easy access to microwaves, ice machines and water bottle refill stations, an intuitive update inspired by recurring guest and operator feedback. 'This prototype refresh reflects how we're listening, both to our guests and our owners,' said Harp. 'Every update is rooted in real-world feedback, from added in-room flexibility to smart, efficient touches that improve operations. As we look to the future, we're focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' Expanding the Tru Footprint Worldwide As Tru by Hilton celebrates the opening of its 300th hotel, the brand is continuing its strategic growth around the world. From distribution throughout the U.S. to major international cities, Tru is proving its versatility and cross-generational appeal across a diverse range of markets. Recent and upcoming highlights include: U.S.: Tru by Hilton Houston Downtown Convention Center : Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. : Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. Vietnam: Tru by Hilton Hanoi Station : Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. : Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. Canada: Tru by Hilton Montreal Centre-Ville : Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. : Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. Mexico: Tru by Hilton Saltillo: Opening Summer 2025 Expanding Tru's presence in Mexico, this property sits in one of the country's growing industrial hubs, offering easy access to cultural attractions and manufacturing corridors. While the 300th hotel marks an exciting milestone, Tru by Hilton is just getting started. With more openings on the horizon, a refreshed prototype designed for today's traveler and growing demand across the globe, the brand is poised to continue delivering the consistency guests count on with the spirited experience they love.

Vision Hospitality Group Breaks Ground on Dual-Brand Home2 Suites and Tru by Hilton in Chattanooga/Lookout Valley, Tenn.
Vision Hospitality Group Breaks Ground on Dual-Brand Home2 Suites and Tru by Hilton in Chattanooga/Lookout Valley, Tenn.

Hospitality Net

time5 days ago

  • Business
  • Hospitality Net

Vision Hospitality Group Breaks Ground on Dual-Brand Home2 Suites and Tru by Hilton in Chattanooga/Lookout Valley, Tenn.

Vision Hospitality Group, Inc., a Chattanooga-based hotel development and management company, has officially broken ground on the new dual-branded Home2 Suites by Hilton and Tru by Hilton Lookout Valley in Chattanooga, Tenn. Construction is now underway, with an expected opening in the Fall of 2026. The hotel will be key component of a newly planned 10-acre, mixed-use master development, also being developed by Vision. In addition to the hotel, the development will feature nationally recognized restaurants and retail concepts creating a vibrant destination for both locals and visitors. Strategically located with direct access to Interstate 24, the property is just minutes from downtown Chattanooga and scenic Lookout Mountain - positioning it as an ideal location for both business and leisure travelers. The property will feature 150 guest rooms (82 Home2 Suites/68 Tru by Hilton). The hotel is designed to meet the needs of both extended-stay and transient guests, combining the comfort and flexibility of an all-suite concept with the efficiency and vibrant style of a select-service model. Together, these brands offer a compelling hospitality experience tailored to today's diverse travelers. Guest amenities will include an expansive, resort-style outdoor aquatic recreation area with a freeform pool, in-water sun shelf, water features and slide, creating a relaxed atmosphere for families. The space also will offer a poolside bar with lounge seating, grilling stations and fire pits. Inside, guests can enjoy a lively lobby bar with a gaming area, a modern fitness center, enhanced complimentary breakfast offerings and on-site laundry facilities. For more information and future updates on the Lookout Valley project, please visit

Hilton's Tru brand updates prototype amid expansion
Hilton's Tru brand updates prototype amid expansion

Yahoo

time21-05-2025

  • Business
  • Yahoo

Hilton's Tru brand updates prototype amid expansion

This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. Tru by Hilton launched a refreshed prototype in a bid to enhance guest comfort and flexibility as the midscale brand continues to expand globally, according to a Hilton release published Tuesday. Tru by Hilton has opened more than 300 hotels globally since its launch in 2016. The brand is seeking to expand in both primary and fast-growing secondary and tertiary markets in the U.S. and internationally, Brand Leader Andrew Harp told Hotel Dive. The new design brings enhancements to guest rooms, public spaces and guest floors that are 'rooted in real-world feedback' from guests, owners and hotel teams, according to Harp. Guest rooms in the refreshed Tru prototype feature a redesigned mobile rolling desk intended to offer space for working or dining, as well as improved lighting and updated furnishings to create a 'warmer, more welcoming atmosphere,' according to Hilton. A new roller shade system for window treatments also minimizes maintenance labor and downtime compared to the previous design, the company said. A revamped lobby features soft seating and high-back chairs, as well as a media wall with lobby games. Meanwhile, the brand has added a 'heat and cool' station near the elevator offering microwaves, ice machines and water-bottle refilling in response to guest and operator feedback. Harp said Hilton is 'focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' 'We're seeing strong demand from travelers seeking a vibrant, value-minded and practical hotel stay,' Harp told Hotel Dive, adding that the brand's global expansion has been driven by markets with a 'rising middle class.' Tru's flexible model, Harp noted, will allow the brand to expand further in both primary and fast-growing secondary and tertiary markets. Tru currently has 175 additional hotels in development, according to Hilton's website. In March, the brand opened Tru by Hilton Houston Downtown Convention Center, a dual-flag property with Home2Suites across from Houston's Toyota Center. Hilton has more than 100 dual-brand properties under development, as of a March announcement. The Tru by Hilton and Home2Suites pairing is the most common, per the company.

Tru by Hilton Introduces Meaningful Prototype Changes, Expands Global Reach with Over 300 Open Hotels
Tru by Hilton Introduces Meaningful Prototype Changes, Expands Global Reach with Over 300 Open Hotels

Hospitality Net

time21-05-2025

  • Business
  • Hospitality Net

Tru by Hilton Introduces Meaningful Prototype Changes, Expands Global Reach with Over 300 Open Hotels

MCLEAN, Va. – Tru by Hilton, Hilton's (NYSE: HLT) game-changing midscale brand, is unveiling a refreshed prototype—featuring purposeful updates designed to enhance comfort, flexibility and the overall guest experience. Since launching in 2016, the brand has seen rapid growth and momentum, boasting more than 300 hotels globally with recent brand debuts in Vietnam, Chile and Colombia. This expanding global reach offers more opportunity for travelers to enjoy Tru's consistent, high value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel. Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners and guests around the globe. Our journey has been defined by rapid growth, continuous innovation and a commitment to delivering a stay that's simple, spirited and smart. We're excited to continue expanding our presence around the world and to welcome even more travelers to experience the Tru difference. Andrew Harp, Brand Leader, Tru by Hilton With a strong foundation in place, Tru by Hilton has quickly established itself as a leader in the midscale category and has been recognized for its guest satisfaction. As the brand continues to grow, it's also evolving to meet the changing needs of today's travelers, building on its reputation for reliability, affordability and spirited hospitality. A Refreshed Prototype Designed for Today's Traveler Tru by Hilton is introducing a refreshed prototype that brings thoughtful design enhancements to guest rooms, public spaces and guest floors. Grounded in feedback from guests, owners and hotel teams, the updates are designed to elevate comfort, flexibility and overall satisfaction, all while maintaining the approachable style and value Tru is known for. In guest rooms, updates include a re-designed mobile rolling desk that offers a large, versatile surface for working, dining or relaxing. Improved lighting and updated furnishings throughout the rooms help create a warmer, more welcoming atmosphere. The new roller shade system design for window treatments now offers an intuitive solution for guests while minimizing maintenance labor, downtime and cost versus the previous design. The lobby now features new soft seating and high-back chairs, giving guests more ways to relax or connect. A redesigned media wall brings Tru's signature lobby games front and center, encouraging spontaneous play and interaction. On every guest floor, the addition of a heat. & cool. station near the elevator gives travelers easy access to microwaves, ice machines and water bottle refill stations, an intuitive update inspired by recurring guest and operator feedback. 'This prototype refresh reflects how we're listening, both to our guests and our owners,' said Harp. 'Every update is rooted in real-world feedback, from added in-room flexibility to smart, efficient touches that improve operations. As we look to the future, we're focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' Hilton shared this video fly-through of the new design with current and prospective owners. Expanding the Tru Footprint Worldwide As Tru by Hilton celebrates the opening of its 300th hotel, the brand is continuing its strategic growth around the world. From distribution throughout the U.S. to major international cities, Tru is proving its versatility and cross-generational appeal across a diverse range of markets. Recent and upcoming highlights include: U.S.: Tru by Hilton Houston Downtown Convention Center: Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. Vietnam: Tru by Hilton Hanoi Station: Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. Canada: Tru by Hilton Montreal Centre-Ville: Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. Mexico: Tru by Hilton Saltillo: Opening Summer 2025 Expanding Tru's presence in Mexico, this property sits in one of the country's growing industrial hubs, offering easy access to cultural attractions and manufacturing corridors. While the 300th hotel marks an exciting milestone, Tru by Hilton is just getting started. With more openings on the horizon, a refreshed prototype designed for today's traveler and growing demand across the globe, the brand is poised to continue delivering the consistency guests count on with the spirited experience they love. For more information about Tru by Hilton, visit About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube. Kadrie Lamin Hilton View source

Trio of ABQ BioPark Zoo eateries red-tagged last week
Trio of ABQ BioPark Zoo eateries red-tagged last week

Yahoo

time15-05-2025

  • Business
  • Yahoo

Trio of ABQ BioPark Zoo eateries red-tagged last week

May 15—These are summaries of Albuquerque Environmental Health restaurant inspections. For more information, or to view a searchable database of city restaurant inspections, visit GREEN: Food establishment received a passing grade, demonstrating the skills to create a safe and sanitary food- service environment. YELLOW: Food establishment can operate but must follow a plan to correct violations observed during inspection. RED: Food establishment had major violations that presented an imminent hazard and required an immediate downgrade or closure. May 5-9 GREEN Asia Food And Retail, 903 10th SW (May 9) Bangkok Bite, 8246 Menaul NE (May 6) Burger King, 6060 San Mateo NE (May 6) Carl's Jr., 5511 Alameda NE (May 8) Carousel Ticket Booth, 903 10th SW (May 9) CloudWalker Farm Dispensary, 1629 4th NW (May 8) Clyde Hotel, 330 Tijeras NW (May 6) Denny's, 11261 Menaul NE (May 6) Dutch Bros, 700 Coors NW (May 6) Happy Dispensary, 904 Broadway NE (May 6) Jack in the Box, 10100 Central SE (May 5) Jungle Wheels, 903 10th SW (May 9) Los Volcanes Senior Center, 6500 Los Volcanes NW (May 6) Matunda Cafe, 903 10th SW (May 9) Maverik, 1915 Menaul NE (May 7) Oasis Cannabis Co., 3500 Menaul NE (May 7) Oasis Cannabis Co., 6311 Lomas NE (May 7) Painting with a Twist, 8510 Montgomery NE (May 7) Panda Express, 8126 San Pedro NE (May 8) Popcorn Cannery, 1727 7th NW (May 7) 9821 Montgomery NE (May 6) Raising Cane's, 4800 Montgomery NE (May 7) Rude Boy Cookies, 2500 12th NW, Bld E (May 6) Senas Beef Jerky, 2129 Central NW (May 5) Rude Boy Cookies, 2500 12th NW (May 6) Sena's Beef Jerky, 2129 Central NW (May 5) Shark Reef Restaurant, 2601 Central NW (May 9) Solo Club Inc., 2500 Candelaria NE (May 6) Subway, 5850 Eubank NE (May 8) The Cake Boutique, 3250 Coors NW (May 8) The Craftroom, 2809 Broadbent NE (May 7) Tru by Hilton, 4949 Jefferson NE (May 6) Walgreens, 2105 Central NW (May 5) YDI Heights Head Start, 2520 Virginia NE (May 5) YDI Embudo, 8000 Mountain NE (May 6) YELLOW Burger King, 10000 Coors Bypass NW (May 6) Cafe Chill, 903 10th SW (May 9) Cones, 903 10th SW (May 9) Cottonwood Cafe, 903 10th SW (May 9) Kidz R Us Learning Academy, 222 La Veta NE (May 7) Kindred Hospital, 700 High NE (May 9) Mexico Lindo, 1725 Broadway SE (May 8) Turquoise Trail, 903 10th SW (May 9) Shark Reef Bar, 2601 Central NW (May 9) Sunport Grille, 1501 Sunport SE (May 7) Tru by Hilton, 4949 Jefferson NE (May 6) RED Mexico Lindo, 1725 Broadway SE (May 8) Working containers used for storing poisonous or toxic materials from bulk supplies were not properly labeled or identified. A food employee exited the kitchen and then entered the kitchen without washing hands before beginning to prep food items. No approved method for handwashing or hand drying. A nonfood contact surface inside the kitchen covering stainless steel shelving with cardboard, was not easily cleanable and had debris buildup. Menudo, pico de gallo, pastry dough and egg mix for batter in the reach-in refrigerator were stored improperly, where it was exposed to contamination from splash, dust or other contamination. The food establishment does not have a certified food protection manager on staff. Food temperature measuring devices were not provided or readily accessible. The food establishment does not have temperature logs available for TCS food items. Wiping cloths were improperly used and stored on the prep table and shelving. The chlorine sanitizer solution used to sanitize food contact surfaces failed to meet required parameters. Ready-to-eat TCS food held within the establishment had no date marking indicators. Result: Closure; conditional approved Piatanzi, 1403 Girard NE (May 7) The facility did not provide a designated area for employees to eat, drink or use tobacco products. The facility did not provide lockers or other suitable facilities for the storage of employee clothing or personal belongings. Working containers of food, specifically a bucket of unknown spices and a container of flour, were not labeled with the common food name after being removed from their original packaging. A food employee was observed washing hands in a sanitizer bucket instead of a handwashing sink. The facility did not have an approved method of hand drying at the handwashing sink. Nonfood contact surfaces inside the walk-in cooler, kitchen, and back prep areas had debris buildup on the exterior of reach-in coolers, freezers, ovens, walk-in cooler vent covers, ticket machine, piping behind cooking equipment, can opener and holder, paper towel equipment, and electrical boxes. Food employees were observed without proper hair restraints. There was buildup and debris on the ceiling, walls and ceiling vent covers throughout the dishwashing area, cooking area and back prep area. The back screen door in the dishwashing area was in disrepair, having a gap at the bottom. There was an inadequate air gap at the three-compartment sink. The food establishment did not have a certified food protection manager on staff. Ready-to-eat time/temperature controlled for safety food items (ricotta cheese, cooked chicken, pancetta) in the kitchen and walk-in cooler areas had no date marking indicators. Result: Unsatisfactory; re-inspection required Cafe Chill, 903 10th SW (May 9) The facility did not provide lockers or other suitable facilities for the storage of employee clothing or personal belongings. Working containers holding Oreo cooking crumbles and crushed peanuts removed from original packaging were not identified with the common name. An inadequate air gap was observed at the floor drain near the hand-wash station. There was no testing kit or device to measure the concentration of chemical sanitizing solution. The facility had insufficient cold-holding equipment to properly hold food cold due to a tripped GFI. Food items in the prep top cooler were measuring above 41 degrees (Sliced tomatoes 57 degrees and sliced pickles 57 degrees). The facility was in operation without any sanitizer solution available. Ready-to-eat food held within the establishment had no date marking indicators. Result: Unsatisfactory; conditionally approved Matunda Cafe, 903 10th SW (May 9) Working containers holding food removed from original packaging — specifically plastic condiment bottles containing chocolate, caramel, and strawberry syrups — were not identified with the common name of the food. There was no approved method of hand drying at the handwashing sink in the dry storage area. Handwashing signs were missing at the handwashing station in dry storage. A floor drain under the ice machine was found in disrepair with substantial debris and buildup. Food items in the reach-in cooler were measuring above 41 degrees, including cut watermelon at 45 degrees and cut pineapple at 47 degrees. Sanitizer solution in the wiping cloth container was testing at 0 PPM. Result: Closure; passed follow-up inspection Cottonwood Cafe, 903 10th SW (May 9) Poisonous or toxic materials were stored in a manner that could contaminate single-service items. The handwashing sink hot water was not available. The interior intake and exhaust air ducts had debris buildup. Filters or grease extracting equipment were improperly designed or constructed to be easily cleanable. TCS food was not hot held at 135 degrees or above, including Alfredo sauce (51 degrees), chicken tender (126 degrees), green chile (128 degrees) and baked ziti (61 degrees). Bulk food available for consumer self-dispensing was missing necessary labeling. An employee wearing unapproved jewelry while preparing food. Single-service or single-use articles stored outside of the original packaging and not stored in a manner to prevent contamination. The can opener blade and guard, a food-contact surface, were soiled with food residue and debris. Result: Closure; conditionally approved Subway, 5400 San Mateo NE (May 5) An unlabeled working container for poisonous or toxic materials was observed. Handwashing signs were missing at the station near the meat slicer. Nonfood contact surface with the buildup of soil residues. A floor drain was found in disrepair because the strainer was not in place. The food establishment does not have a certified food protection manager on staff. Food items in the walk-in cooler were measuring above 41 degrees. This violation was corrected on site by the PIC discarding the food items. The facility was operating without any sanitizer available. The meat/deli slicer, a food-contact surface, was not being cleaned and sanitized in between uses. Result: Unsatisfactory; re-inspection required

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