Latest news with #TrueCorporationPlc
Bangkok Post
07-08-2025
- Business
- Bangkok Post
True opts to expand C-suite
True Corporation yesterday announced the appointment of a management leadership team with a flatter and more focused organisational structure that has customers at the core, as well as its first ever appointment of a chief data and AI officer. The new structure is effective as of Sept 1, with the number of high-ranking corporate officers rising from 11 to 13. The new organisational structure is meant to promote simplicity and accelerate speed to market in response to evolving customer needs and shifts in technology, said Sigve Brekke, group chief executive of True Corporation Plc. "The latest restructure will bring a flatter and more focused company, enhancing consumer touchpoints and experience while allowing for more efficient management and decision-making," he said. True is positioning itself as an artificial intelligence-first company, integrating AI across all aspects of operations, systems, planning and knowledge management, said Mr Brekke. True is also connecting customer data across online, offline, app, and call centre channels to deliver a seamless experience. To support this transformation, True appointed Manat Manavutiveth as chief customer experience and retail officer, overseeing all nationwide sales and service channels. Sharad Mehrotra becomes True's chief consumer business officer, responsible for product development, while Khurrum Ashfaque is chief network officer, tasked with developing an AI-driven, automated network. Tanaphon Manavutiveth was appointed chief home connectivity officer, responsible for delivering a complete digital lifestyle offering, including broadband, entertainment and smart home solutions for millions of households. Teeradet Dumrongbhalasitr serves as chief business officer, leading the company's business-to-business digital transformation and positioning True as a trusted technology partner for enterprises. The company plans to appoint its first chief data and AI officer shortly. "Over the next six months, we will focus on three priorities to enhance the customer experience in every area," said Mr Brekke. True's nationwide One Network project is expected to be completed next month, significantly improving 5G and 4G coverage and performance. The company recently won a licence for 70 megahertz of bandwidth on the 2300MHz spectrum, which should deliver a 17% performance boost and support future 5G expansion, he said. True plans to refarm the 2600MHz spectrum using dynamic spectrum sharing technology to enable flexible usage between 5G and 4G. The full 90MHz bandwidth will be utilised for 5G, according to the company. True's newly acquired 1500MHz spectrum should enhance downlink capacity, working alongside other low-band frequencies to improve network speed and efficiency. The company wants to allow all customers to complete service transactions via apps across all platforms. This year 19% of customer transactions have shifted to digital channels, and this figure continues to grow, noted True.
Bangkok Post
30-06-2025
- Business
- Bangkok Post
True Wins Key Spectrum to Power Digital Future
Bangkok, June 30, 2025 – True Corporation has secured the 2300 MHz and 1500 MHz frequency bands in Thailand's latest spectrum auction, significantly enhancing its network capabilities and cementing its position as the operator with the most comprehensive spectrum portfolio across low, mid, and high bands in the country. Mr Suphachai Chearavanont, Chief Executive Officer of Charoen Pokphand Group and Chairman of the Board of Directors of True Corporation Plc, extended his congratulations and gratitude to the executive team, emphasising that the newly acquired frequencies would be utilised efficiently and responsibly for the benefit of all Thai people. 'This success marks a significant step in strengthening True's capabilities and building a robust foundation for Thailand's digital advancement,' said Mr Suphachai. 'These frequency bands not only enhance True's potential but also reaffirm our commitment to developing the country's digital infrastructure, reducing disparities in access to technology, creating new economic opportunities, and improving quality of life across all sectors. This milestone reinforces True's position as a technology leader, ready to drive innovation for the benefit of society.' He further expressed appreciation to all parties involved in the frequency allocation process, adding: 'I am confident that True will make the most effective and responsible use of these newly acquired frequencies for the benefit of the country.' Mr Sigve Brekke, Group CEO of True Corporation Plc, added: 'This spectrum auction reflects our ongoing commitment to strengthening network quality and performance. The acquisition of 70 MHz in the 2300 MHz band and 20 MHz in the 1500 MHz band, with a combined investment of THB 26.42 billion, is a strategic move that will bring immense benefits to our customers.' 'With this addition, True now holds the most extensive and well-balanced spectrum portfolio in Thailand, enabling us to continue enhancing our network coverage, speed, and capacity. This not only secures our long-term competitiveness but also represents an investment in the future of Thailand—where telecommunications infrastructure will be central to innovation, economic development, and societal progress.'
The Star
23-05-2025
- Business
- The Star
Thai telecom giant True faces major trust test after nationwide network outage
BANGKOK: On Thursday (May 22) morning, users of the True Corporation Plc's network across Thailand experienced a sudden and widespread service outage, affecting both mobile phone and home internet services in several areas. The outage, which continued into the afternoon, caused major disruptions to work, communications, and online transactions. The hashtag #ทรูล่ม (True down) quickly began trending on social media, reflecting not just a technical failure but a growing crisis of confidence for one of Thailand's largest telecom providers. True Corporation and Total Access Communication (DTAC) had previously completed Southeast Asia's largest telecom merger, forming a combined market capitalization of approximately 294 billion baht. At the time, True's top executives promised that the merger would create "endless opportunities" and immediate benefits for customers of both networks. True positioned itself as a network leader, aiming to cover 98% of the Thai population with 5G by 2026, while continuing nationwide network expansion. The merged entity officially registered under the name True Corporation Public Company Limited on March 1, 2023. This week marks the second anniversary of the merger. Sigve Brekke, Group CEO of True Corporation, stated that the company has allocated a 28- to 30-billion-baht budget for network expansion in 2025. "Two years into the merger, we have seen the combined strength of the two organizations drive solid and sustainable growth," he said. True has now laid out three core missions: Building a trusted brand, developing AI innovations for all Thais, and fostering a customer-centric organisational culture. 'True has become a dominant player in Thailand's telecommunications market — both in mobile and broadband. My goal is to make True a trusted and loved brand for everyone,' Brekke added. - The Nation/ANN
