7 days ago
- Entertainment
- Time of India
Celebration of costume and couture: Know all about the rising culture of fashion trade exhibitions in India
India's fashion scene is known for its rich cultural heritage, elegance, variety, and vibrancy. This dynamic landscape, which reflects centuries of artistic expression, is now taking centre stage nationally, pushing the fashion industry into the spotlight through dynamic conventions and curated experiences.
From ethnic wear to Western styles, high-street fashion to traditional salwar kameez, Indian fashion has undergone a dramatic transformation. The fashion fraternity has benefited from thousands of years of tradition, preserving the richness of each culture. From the 17th century to today, India's influence on Western fashion has been deep and layered, a story that's finally gaining the recognition and celebration it deserves.
India's sartorial traditions, once mimicked in the court of Louis XVI and the couture salons of Jazz Age Paris, are now shaping global aesthetics through chic Kolhapuris and reinvented sarees though the credit is still long overdue.
Having witnessed the British Raj and now living in the era of global brands, Indian fashion has evolved tremendously. From local markets to malls and shopping apps, we are now entering a new phase: fashion trade exhibitions, where homegrown labels and big names come together under one roof.
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These exhibitions offer more than just shopping, they're a blend of culture, creativity, and commerce. They don't just showcase fashion as art in a museum, they give designers, both emerging and established, a chance to express their vision and grow their brand in real time.
What is a fashion trade exhibition?
A fashion trade exhibition is a curated event where businesses in the fashion industry present new collections and products to the public and potential buyers.
These events allow big and small brands to expand their reach, build awareness, and form new customer relationships.
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Typically held in large exhibition halls, these shows are carefully organised, from booth layout to management. Major Indian cities like Delhi, Mumbai, Kolkata, and Hyderabad already host some of the country's top fashion trade shows.
For instance, Delhi recently hosted Trés Mehr, a beautifully curated fashion and lifestyle exhibition featuring leading names in jewellery, fashion, and design, all under one roof for a one-day celebration of elegance and immersive retail.
Another event in Kolkata, focusing on Indian ethnic fashion and traditional attire is all set to be held in July at the Milan Mela, proving that these fashion trade exhibitions are a true platform for craftsmanship, elevating emerging design talents, and also fostering communities.
How to choose the right trade show for you?
With so much information available online, finding the right fashion trade exhibition is easier than ever, you just need to identify your interest. Ask yourself: Are you into handloom and artisanal wear? Do you love couture, or are you after fast-fashion western styles? Or maybe you're a jewellery and accessories lover?
Whatever your vibe, don't be afraid to step out of your comfort zone. Explore new brands, rediscover known ones, and let yourself be inspired. Just remember to shop smart and enjoy the process. After all, by attending these exhibitions, you're not just shopping, you're helping shape the next chapter of India's fashion story.
