Latest news with #TubiUK
Yahoo
20-06-2025
- Entertainment
- Yahoo
Sony Unleashes Extended Footage Of ‘28 Years Later', Screens Scenes From Darren Aronofsky's Austin Butler-Starrer ‘Caught Stealing'
As it prepares to unleash Danny Boyle's 28 Years Later around the globe later this week, Sony showed off the first 28 minutes of the zombie thriller for exhibitors here at the CineEurope conference in Barcelona. Boyle introduced the footage via video message, saying this 'new journey' is the 'start of something big.' The first trailer dropped back in December and is the third most-watched horror trailer ever with 60.2 million views in its first 24 hours, while Deadline reported earlier this month that in the first 24 hours of ticket sales domestically, 28 Years Later became the best horror pre-seller of the year to date. More from Deadline Tubi UK Strikes Content Deals With NBCUniversal, AMC & Sony Glenn Close & Billy Porter Join Cast Of Lionsgate's 'The Hunger Games: Sunrise On The Reaping' - CineEurope '28 Years Later': Sony's Danny Boyle Pic Is Biggest Advance Ticket Seller For Horror Pic YTD, Eyes $34M+ Opening The second film in the newly revamped trilogy — 28 Years Later: The Bone Temple — will hit North American theaters on January 16, 2026. At the start of Sony's presentation, Steven O'Dell, President of International Marketing and Distribution, said to the assembled exhibitors, 'I hope everyone is sitting here with a lot more confidence about the present and the future vs. the angst we have felt over the last five years… This year is the moment to make our bets and we all have big bets to make. On the movie side, our job is to create compelling content and market the heck out of it, to get people excited to go to a movie. While on the cinema side, it is your challenge to invest in, and modernize, the cinema experience to get people thinking every week about going to the cinema.' He continued, 'When we are both operating at the top of our game, we create a shared experience that is a bedrock of entertainment all around the world.' Other footage that screened during Sony's presentation included two scenes from Darren Aronofsky's Caught Stealing starring Austin Butler, and which releases domestically on August 29 this year. Aronofsky sent a video message from New York where he said he's in the final stages of editing, and explained he'd wanted to make 'a romp, caper, adventure' set in the East Village during a time of 'peak humanity,' before 9/11, when 'Y2K was the biggest threat.' Also sending a message was Sam Mendes who mused on his epic four-picture project about The Beatles which he called 'in every sense an entirely unique event.' The quartet of movies is due in April 2028. And, Scarlett Johannson, fresh off the Cannes unveiling of her feature directing debut, Eleanor the Great, sent a video message about the 'personal' film, saying 'every frame is etched in my DNA.' Sony is releasing internationally and Sony Pictures Classics domestically with a date TBD. Among other trailers and footage were a sizzle reel for Paul Rudd/Jack Black Christmas release, Anaconda, and a scene and new trailer for I Know What You Did Last Summer which releases in July. There are three big anime movies up ahead which each got a mention, Crunchyroll's Demon Slayer: Kimetsu no Yaiba Infinity Castle releasing September 12 in North America, followed by Chainsaw Man – The Movie: Reze Arc which begins rollout on September 24 internationally and goes domestic on October 29, as well as Scarlet, a world-creation story of a brave princess who transcends time and space (U.S. release December 12). On the local-language front, Sony pointed to upcoming pics such as France's Forced Vacation, the Sisu sequel from Finland which releases in the U.S. on November 21 and the continuation of Spanish franchise Padre No Hay Mas Que Uno with the 5th installment. Director and star of the latter, Santiago Segura, sent a cheeky message to CineEurope urging the Spanish exhibitors in the audience to applaud so the non-Spaniards would know he is 'huge in Spain.' Best of Deadline 'The Buccaneers' Season 2 Release Schedule: When Do New Episodes Come Out? 2025 TV Cancellations: Photo Gallery 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More
Business Wire
07-05-2025
- Business
- Business Wire
OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK
PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading global omnichannel supply-side platform, today announced a UK-focused partnership with Tubi, Fox Corporation's ad-supported streaming service. Tubi UK's premium inventory will now be available via TV by OpenX, which combines the strengths of both linear and biddable CTV to provide buyers with flexibility, control, and transparency. Tubi UK's premium inventory will now be available via TV by OpenX, which combines the strengths of both linear and biddable CTV to provide buyers with flexibility, control, and transparency. As more people switch to streaming and ad-supported platforms, UK CTV ad spend is projected to surpass £3 billion by 2028, or nearly double the 2023 investment. Biddable CTV is particularly advantageous for independent agencies, opening doors for up-and-coming, high-quality brands previously locked out of TV advertising. With a content library more than 10 times larger than other UK broadcasters, Tubi is especially well positioned to capture the interest of independent agencies in the UK due to its growing and diverse streaming audience. Building on last year's expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the UK, this new partnership with Tubi UK combines the streaming service's sophisticated machine learning that powers personalized content discovery and a low ad load experience with TV by OpenX's transparency, flexibility, and brand safety. TV by OpenX exclusively consists of broadcast-quality, direct inventory — with no resellers, ad networks, fireplace apps, games, or UGC. This transparency ensures buyers can maximize their working media and reduce invalid traffic, leading to a 22% lift in monetized impressions for publishers. 'Tubi UK continues to invest in market-leading sell-side adtech capabilities, and our partnership with OpenX is a perfect match for our UK growth strategy,' says David Salmon, EVP and Managing Director of International at Tubi. 'As consumer behaviours shift rapidly, marketers need to trust that their media investments are reaching the right audiences in the right environments. This collaboration with OpenX's dedicated EMEA team allows us to safely surface our inventory in the biddable ecosystem, unlocking new monetization opportunities and tapping into differentiated demand through TV by OpenX.' Tubi launched in the UK in July 2024 with one of the largest and most diverse content libraries in the market, which now includes more than 30,000 films and TV episodes. Tubi's UK content library pairs some of the most popular Hollywood films with modern British classics, while also offering series from well-known UK TV franchises alongside new areas for discovery. 'With shared values around premium content, privacy, and platform integrity, Tubi and OpenX are setting a new standard for programmatic CTV in the UK,' said Joe Worswick, VP of Sales, EMEA, at OpenX. 'Together, we're giving UK advertisers exactly what they want in CTV: high-quality inventory, precise targeting, and the confidence that comes from transacting on a clean, direct supply path.' About OpenX OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world's largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at
