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Woman Fears Her Ford Bronco Got Stolen After Putting It on Turo. Then She Tracks It Down
Woman Fears Her Ford Bronco Got Stolen After Putting It on Turo. Then She Tracks It Down

Motor 1

time22-07-2025

  • Automotive
  • Motor 1

Woman Fears Her Ford Bronco Got Stolen After Putting It on Turo. Then She Tracks It Down

For many car owners, Turo offers a way to turn a parked vehicle into passive income. But when a routine rental left one woman unable to track her brand-new Ford Bronco, the line between entrepreneurship and anxiety blurred fast. A viral TikTok from Texas-based creator Christina Haley ( @mrs_tink ) reveals that loaning a vehicle on the popular app can lead to numerous worries and second-guessing. Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . Routine Trip Turns into Radio Silence Haley, who had recently listed her Ford Bronco on Turo, thought she had everything covered until she received an unexpected notification from FordPass. The app enables owners to remotely monitor their vehicle's diagnostics and location. According to her TikTok, the message stated that her vehicle's onboard system had been manually reset. 'Someone manually reset my computer without my permission,' she says in the clip. 'I have not been able to track my car in three days.' Trending Now 'Menace to Society:' Man Says Ford, Nissan, and Chevy Make the '3 Most Reckless Cars on the Road.' Are You Driving One? 'Another Pink Tax:' NYC Woman Hires Man to Be Her Boyfriend for 1 Hour So She Doesn't Get Scammed When Buying Ford Truck The renter gave vague reasons for the reset, Haley says, claiming the radio wasn't working. But FordPass support purportedly said that the explanation didn't make much sense. Compounding the anxiety, she says messages to the renter went unanswered for hours. When they finally replied, Haley says they suggested extending the trip. Instead, they dropped the vehicle off later that day. For Ford owners using apps like Turo, FordPass is a critical link in the trust chain. The platform allows remote locking, unlocking, and GPS tracking. When a renter performs a master reset on a Ford vehicle, all synced accounts, including FordPass, are disconnected. The car's location and status become invisible to the owner. Ford's support documentation confirms this: A factory reset removes all personal data and cloud-connected accounts from the system, including navigation history, Bluetooth devices, and app access, such as FordPass or Alexa integrations. A Turo spokesperson said that hosts have tools to use when these scenarios arise. "There was no vehicle theft or malicious intent, as the guest was simply seeking to use the vehicle's audio system. For hosts' peace of mind, Turo recommends our partner vehicle tracking provider, PassTime, which offers tailored features to monitor and protect vehicles during trips, including detecting tampering and towing," a Turo spokesperson told Motor1 via email. "The host has since learned about Turo's preferred tools, helping her choose the provider that makes her most comfortable with sharing her vehicle on the Turo platform." Returned, But Not Reassured In Haley's case, the Bronco came back intact, but not in the same condition it left. The soft top panels had been incorrectly reinstalled, she says, the interior was dirty, and signs of rushed or careless use were apparent. 'It's definitely dirty,' she says. 'Could I charge [them] a cleaning fee? Yes. I'm probably not, because it's not a big deal.' Turo allows hosts to add a post-trip cleaning fee for excessive mess. Common guidelines cite issues such as stained upholstery, pet hair, or strong odors as justification for additional charges. In this case, Haley chose not to escalate the situation. Numbers Don't Always Add Up After four days and 264 miles of driving, the trip paid Haley just $190. While that's not unusual for a standard Turo rental, it puts the cost-benefit tradeoff into sharp relief. Once you factor in potential wear, stress, and post-trip cleanup, the margins can feel thin. According to Turo's calculator , a 2021 Ford Bronco in good condition can typically earn $50–$100/day, depending on location, trip length, and options. However, that estimate doesn't include Turo's cut, which reportedly typically ranges from 7.5%–40% depending on the protection plan, plus maintenance, depreciation, and time spent managing communication and logistics. For those with a second vehicle or limited driving needs, apps like Turo can unlock a source of extra income. But a potential user should do their homework about the tools out there to protect themselves and ask hard questions about whether it's worth it. Motor1 reached out to Haley via TikTok direct message. We'll be sure to update this post if she responds. More From Motor1 Coolest Cars To Rent On Turo In America's 10 Largest Cities Ford Just Issued Its 90th Recall This Year. It'll Cost the Brand Half a Billion Dollars The New Electric Ford Bronco Looks Awesome. But It's Not for America Ford Just Issued Another Massive Recall. And It Doesn't Even Have a Fix Yet Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )

Canadian Car Owners Earn $300 Million Through Turo as Economic Pressures Fuel Car Sharing Français
Canadian Car Owners Earn $300 Million Through Turo as Economic Pressures Fuel Car Sharing Français

Cision Canada

time09-07-2025

  • Automotive
  • Cision Canada

Canadian Car Owners Earn $300 Million Through Turo as Economic Pressures Fuel Car Sharing Français

Turo milestone shows sharing economy has evolved from early adopter trend to mainstream income solution amid rising cost of living. TORONTO, July 9, 2025 /CNW/ -- Turo, the world's largest car-sharing marketplace, today announced that Canadian car owners have collectively earned over $300 million by sharing their vehicles on the platform since the company launched in Canada in 2016.* The $300 million in host earnings represents a significant injection into the Canadian economy at a time when rising living costs are pressuring household budgets nationwide. With car ownership costs climbing 9% to an average of $5,497 annually according to Turo's 2025 Car Ownership Index, Canadian car owners are increasingly turning their idle assets into income generators. "For most Canadians, their cars sit idle 95% of the time, but they don't have to," said Bassem El-Rahimy, Vice President of Turo Canada. "Hosting on Turo is giving everyday Canadians a powerful new way to unlock value from what they already own. Whether it's to cover bills, fund passions, or build a business, more people are realizing that their car can work for them, not the other way around." Turo sees a broad range of Canadians host their cars on Turo. Many hosts share a single car, earning income when it's not in use, while other hosts have found the platform so lucrative that they have turned it into a full-time business, with some Canadian hosts listing 5 to even 50 vehicles. Success Stories Reflect Broader Trend Turo's growth in Canada is being driven by entrepreneurs like Ian Thomas, a Vancouver-based host who turned a single car listing into a thriving fleet of 10 vehicles in just two years. "I started on Turo as a student, just testing the waters with my personal car," said Thomas. "Canadians were so kind and respectful to my vehicles, and I was surprised by how quickly bookings came in. What started as a small experiment has turned into a real meaningful side business. It's grown faster than I ever expected." Canadian hosts are earning an average $3,500 during peak summer months, with many using the income to offset rising costs of living, fund education, or build emergency savings. Domestic Travel Boom is Driving Demand The milestone comes as Canadians increasingly choose domestic travel options, creating strong demand for unique vehicles in popular destinations. Leger data shows 77% percent of Canadians plan to travel domestically up 8% year-over-year, with car-sharing benefiting from travelers seeking alternatives to traditional rental cars. "Travelers want authentic experiences, and they want to support local communities," said El-Rahimy. "When you book through Turo, you're not just getting a car – you're putting money directly into a Canadian's pocket, supporting local economies from coast to coast." Platform Safety and Protection Drive Confidence This mainstream adoption has been enabled by Turo's comprehensive insurance coverage that addresses both host and guest concerns. Every reservation includes $2 million in liability coverage, with protection plans covering physical damage up to the vehicle's full value, maximum $150,000. "Trust and safety are foundational to the sharing economy," El-Rahimy noted. "Insurance coverage provided by Economical Insurance and ICBC gives both hosts and guests confidence to participate, which has been crucial to our growth beyond early adopter communities." Looking Ahead: The Future of Asset Sharing The company plans to continue expanding across Canada, most recently launching in the Yukon last month. Turo is now available in BC, Alberta, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island and the Yukon. *Based on host earnings in Canada from April 2016 to July 2025. About Turo Turo is the world's largest car-sharing marketplace, where you can book the perfect car for wherever you're going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, you can skip the rental car counter and choose from an extraordinary, totally unique selection of nearby vehicles shared by local hosts. Entrepreneurs can take the wheel of their futures by becoming hosts and building car-sharing businesses on Turo, leveraging our established platform to scale their businesses to meet their goals. With an unwavering mission of putting the world's 1.5 billion cars to better use, Turo unlocks the hidden value in idle and underutilized assets, empowering anyone to get in the driver's seat. Find your drive® — Turo.

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