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Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows
Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows

The Irish Sun

time29-07-2025

  • Automotive
  • The Irish Sun

Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows

TWO in five motorists enforce a strict set of rules on their passengers when driving, according to research. A poll of 2000 drivers found that Advertisement 3 Car owners say that they treat their car like a baby Credit: SWNS 3 Some admitted that cleaning it is even therapeutic Credit: SWNS The poll also found 35 per cent admit to treating their vehicle 'like a baby' – banning the slamming of doors, muddy clothes and shoes. Some just have an outright ban for fast food, but others draw the line at bringing food in the Meanwhile, others won't even allow passengers to open It also emerged that 48 per cent lovingly wash their Advertisement Read More on Car News One in five want their This research was commissioned by Turtle Wax's to launch its You Are How You Car campaign, which aims to highlight how you treat your car represents how you show up in the world. Matthew Chapman, director of global portfolio for the car care company, said: 'Drivers set rules because they care – not just about cleanliness, but about protecting something that's a reflection of themselves. 'For many people, a Advertisement Most read in Motors Latest 'Whether it's keeping the paintwork pristine, upgrading the tech or splashing out on premium fuel, the emotional connection we have with our vehicles often drives us to spend far more than we realise. 'From Just days until August 1 'left lane' law will throw drivers in PRISON for 'driving just one mph under the speed limit' Other ways drivers keep their motors looking flawless include parking away from other vehicles (21 per cent) and never letting anyone else behind the wheel (19 per cent). And for 41 per cent, cleaning the car even doubles up as a form of stress relief or therapy. Advertisement When their pride and joy is gleaming, 17 per cent feel relaxed, 14 per cent proud – and 10 per cent even say it boosts their confidence. Jo Hemmings, behavioural psychologist, said: 'Our cars, like our homes, are an extension of our own identity. "If we like to look our best when socialising for example – or even just a trip to the shops – then the chances are, it's the same people who present their car with an equal level of high standards. 'As with our homes, showcasing it to reflect our pleasure in living in it, as well as representing our personality, the same can be said about the condition and appearance of our cars. Advertisement "It's also about impression management - a pristine car says something about the way that we live and what we'd like others to think about us. "It speaks of efficiency, organisation, enjoyment and self-respect.' TOP 10 'CAR RULES' The top 10 rules that drivers enforce in their cars have been revealed. The rules include: No smoking No rubbish left behind No feet on the dashboard Everyone must buckle up before moving No slamming the doors No muddy clothing No food or drink in the car No eating fast food No opening fizzy drinks Wipe shoes before getting in To pamper their car further, 23 per cent have taken photos of it, while 19 per cent have given theirs a nickname, according to the findings conducted by And 19 per cent admit they've avoided giving someone a lift – purely to prevent their car from getting grubby. Advertisement Matthew Chapman from Turtle Wax added: 'It's not just about protecting the car's appearance – it's also about safeguarding its value. 'Whether it's paying extra for ceramic coating, refusing to eat or drink in the car, or insisting that passengers 'mind the doors', these little rituals all add up to a clear message: this car matters as it is a reflection of me. 'Ultimately, it's about more than just paintwork and polish. 'The lengths people go to in order to protect their cars reveal a sense of pride, identity and emotional investment that's hard to match.' Advertisement WHAT YOUR CAR SAYS ABOUT YOU ACCORDING TO BEHAVIOURAL PSYCHOLOGIST JO HEMMINGS Behavioural psychologist Jo Hemmings has revealed what your car habits say about you. A Pristine Interior - a need for control and calm If your car is spotless inside - no crumbs, no clutter, even the dashboard gleams - it often signals someone who yearns for control, order and mental clarity. You'll likely find a clean environment calming and use that to deal with external stress. It can also indicate conscientiousness and pride in personal standards. Firm Passenger Rules - strong boundaries and assertive If you ask people to clean their shoes, ban food and drink and are strict about no door slamming for example, you are likely to be assertive, self-aware and value respect for your space. You take ownership of your environment, whether that's your home, your workspace or your car. A Messy Car Interior - a creative, free-spirited mindset If your car is chaotic and you're totally fine with that, it suggests a personality that leans toward spontaneity, creativity and maybe a disorganised approach to life. You often value experiences over aesthetics and may prioritise emotional connection over outward appearances. A Gleaming Exterior - image-conscious and socially aware If your car is always washed and waxed with spotless windows, you're likely to be image-conscious and attentive to how you're perceived. You value first (and subsequent) impressions and see your car as an extension of your personal identity. You may also have a competitive or status-aware streak. No Rules at All – easy-going, possibly reckless If your passengers can eat, drink, play loud music and travel in muddy clothes, you probably prioritise comfort and connection over control. You might be open and flexible, but there's a chance that your slapdash approach might spill over into carelessness. 3 Smoking was the most banned behaviour in cars Credit: SWNS

Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows
Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows

Scottish Sun

time29-07-2025

  • Automotive
  • Scottish Sun

Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) TWO in five motorists enforce a strict set of rules on their passengers when driving, according to research. A poll of 2000 drivers found that motorists banned everything from smoking, littering and feet on the dashboard when driving. Sign up for Scottish Sun newsletter Sign up 3 Car owners say that they treat their car like a baby Credit: SWNS 3 Some admitted that cleaning it is even therapeutic Credit: SWNS The poll also found 35 per cent admit to treating their vehicle 'like a baby' – banning the slamming of doors, muddy clothes and shoes. Some just have an outright ban for fast food, but others draw the line at bringing food in the car altogether. Meanwhile, others won't even allow passengers to open fizzy drinks while the vehicle is moving. It also emerged that 48 per cent lovingly wash their car regularly, with 22 per cent going a step further by waxing or polishing it. One in five want their motor to look spotless every time they back it out of the driveway – both inside and out. This research was commissioned by Turtle Wax's to launch its You Are How You Car campaign, which aims to highlight how you treat your car represents how you show up in the world. Matthew Chapman, director of global portfolio for the car care company, said: 'Drivers set rules because they care – not just about cleanliness, but about protecting something that's a reflection of themselves. 'For many people, a car is so much more than just a way to get from A to B – it's a passion, a project and a point of pride. 'Whether it's keeping the paintwork pristine, upgrading the tech or splashing out on premium fuel, the emotional connection we have with our vehicles often drives us to spend far more than we realise. 'From personalised number plates to professional-level detailing, it's clear Brits love treating their cars to the very best.' Just days until August 1 'left lane' law will throw drivers in PRISON for 'driving just one mph under the speed limit' Other ways drivers keep their motors looking flawless include parking away from other vehicles (21 per cent) and never letting anyone else behind the wheel (19 per cent). And for 41 per cent, cleaning the car even doubles up as a form of stress relief or therapy. When their pride and joy is gleaming, 17 per cent feel relaxed, 14 per cent proud – and 10 per cent even say it boosts their confidence. Jo Hemmings, behavioural psychologist, said: 'Our cars, like our homes, are an extension of our own identity. "If we like to look our best when socialising for example – or even just a trip to the shops – then the chances are, it's the same people who present their car with an equal level of high standards. 'As with our homes, showcasing it to reflect our pleasure in living in it, as well as representing our personality, the same can be said about the condition and appearance of our cars. "It's also about impression management - a pristine car says something about the way that we live and what we'd like others to think about us. "It speaks of efficiency, organisation, enjoyment and self-respect.' TOP 10 'CAR RULES' The top 10 rules that drivers enforce in their cars have been revealed. The rules include: No smoking No rubbish left behind No feet on the dashboard Everyone must buckle up before moving No slamming the doors No muddy clothing No food or drink in the car No eating fast food No opening fizzy drinks Wipe shoes before getting in To pamper their car further, 23 per cent have taken photos of it, while 19 per cent have given theirs a nickname, according to the findings conducted by And 19 per cent admit they've avoided giving someone a lift – purely to prevent their car from getting grubby. Matthew Chapman from Turtle Wax added: 'It's not just about protecting the car's appearance – it's also about safeguarding its value. 'Whether it's paying extra for ceramic coating, refusing to eat or drink in the car, or insisting that passengers 'mind the doors', these little rituals all add up to a clear message: this car matters as it is a reflection of me. 'Ultimately, it's about more than just paintwork and polish. 'The lengths people go to in order to protect their cars reveal a sense of pride, identity and emotional investment that's hard to match.' WHAT YOUR CAR SAYS ABOUT YOU ACCORDING TO BEHAVIOURAL PSYCHOLOGIST JO HEMMINGS Behavioural psychologist Jo Hemmings has revealed what your car habits say about you. A Pristine Interior - a need for control and calm If your car is spotless inside - no crumbs, no clutter, even the dashboard gleams - it often signals someone who yearns for control, order and mental clarity. You'll likely find a clean environment calming and use that to deal with external stress. It can also indicate conscientiousness and pride in personal standards. Firm Passenger Rules - strong boundaries and assertive If you ask people to clean their shoes, ban food and drink and are strict about no door slamming for example, you are likely to be assertive, self-aware and value respect for your space. You take ownership of your environment, whether that's your home, your workspace or your car. A Messy Car Interior - a creative, free-spirited mindset If your car is chaotic and you're totally fine with that, it suggests a personality that leans toward spontaneity, creativity and maybe a disorganised approach to life. You often value experiences over aesthetics and may prioritise emotional connection over outward appearances. A Gleaming Exterior - image-conscious and socially aware If your car is always washed and waxed with spotless windows, you're likely to be image-conscious and attentive to how you're perceived. You value first (and subsequent) impressions and see your car as an extension of your personal identity. You may also have a competitive or status-aware streak. No Rules at All – easy-going, possibly reckless If your passengers can eat, drink, play loud music and travel in muddy clothes, you probably prioritise comfort and connection over control. You might be open and flexible, but there's a chance that your slapdash approach might spill over into carelessness.

Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows
Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows

The Sun

time29-07-2025

  • Automotive
  • The Sun

Two in 5 drivers have strict rules for passengers from no smoking to no feet on the dashboard dashboard, survey shows

TWO in five motorists enforce a strict set of rules on their passengers when driving, according to research. A poll of 2000 drivers found that motorists banned everything from smoking, littering and feet on the dashboard when driving. 3 3 The poll also found 35 per cent admit to treating their vehicle 'like a baby' – banning the slamming of doors, muddy clothes and shoes. Some just have an outright ban for fast food, but others draw the line at bringing food in the car altogether. Meanwhile, others won't even allow passengers to open fizzy drinks while the vehicle is moving. It also emerged that 48 per cent lovingly wash their car regularly, with 22 per cent going a step further by waxing or polishing it. One in five want their motor to look spotless every time they back it out of the driveway – both inside and out. This research was commissioned by Turtle Wax's to launch its You Are How You Car campaign, which aims to highlight how you treat your car represents how you show up in the world. Matthew Chapman, director of global portfolio for the car care company, said: 'Drivers set rules because they care – not just about cleanliness, but about protecting something that's a reflection of themselves. 'For many people, a car is so much more than just a way to get from A to B – it's a passion, a project and a point of pride. 'Whether it's keeping the paintwork pristine, upgrading the tech or splashing out on premium fuel, the emotional connection we have with our vehicles often drives us to spend far more than we realise. 'From personalised number plates to professional-level detailing, it's clear Brits love treating their cars to the very best.' Just days until August 1 'left lane' law will throw drivers in PRISON for 'driving just one mph under the speed limit' Other ways drivers keep their motors looking flawless include parking away from other vehicles (21 per cent) and never letting anyone else behind the wheel (19 per cent). And for 41 per cent, cleaning the car even doubles up as a form of stress relief or therapy. When their pride and joy is gleaming, 17 per cent feel relaxed, 14 per cent proud – and 10 per cent even say it boosts their confidence. Jo Hemmings, behavioural psychologist, said: 'Our cars, like our homes, are an extension of our own identity. "If we like to look our best when socialising for example – or even just a trip to the shops – then the chances are, it's the same people who present their car with an equal level of high standards. 'As with our homes, showcasing it to reflect our pleasure in living in it, as well as representing our personality, the same can be said about the condition and appearance of our cars. "It's also about impression management - a pristine car says something about the way that we live and what we'd like others to think about us. "It speaks of efficiency, organisation, enjoyment and self-respect.' To pamper their car further, 23 per cent have taken photos of it, while 19 per cent have given theirs a nickname, according to the findings conducted by And 19 per cent admit they've avoided giving someone a lift – purely to prevent their car from getting grubby. Matthew Chapman from Turtle Wax added: 'It's not just about protecting the car's appearance – it's also about safeguarding its value. 'Whether it's paying extra for ceramic coating, refusing to eat or drink in the car, or insisting that passengers 'mind the doors', these little rituals all add up to a clear message: this car matters as it is a reflection of me. 'Ultimately, it's about more than just paintwork and polish. 'The lengths people go to in order to protect their cars reveal a sense of pride, identity and emotional investment that's hard to match.' Behavioural psychologist Jo Hemmings has revealed what your car habits say about you. A Pristine Interior - a need for control and calm If your car is spotless inside - no crumbs, no clutter, even the dashboard gleams - it often signals someone who yearns for control, order and mental clarity. You'll likely find a clean environment calming and use that to deal with external stress. It can also indicate conscientiousness and pride in personal standards. Firm Passenger Rules - strong boundaries and assertive If you ask people to clean their shoes, ban food and drink and are strict about no door slamming for example, you are likely to be assertive, self-aware and value respect for your space. You take ownership of your environment, whether that's your home, your workspace or your car. A Messy Car Interior - a creative, free-spirited mindset If your car is chaotic and you're totally fine with that, it suggests a personality that leans toward spontaneity, creativity and maybe a disorganised approach to life. You often value experiences over aesthetics and may prioritise emotional connection over outward appearances. A Gleaming Exterior - image-conscious and socially aware If your car is always washed and waxed with spotless windows, you're likely to be image-conscious and attentive to how you're perceived. You value first (and subsequent) impressions and see your car as an extension of your personal identity. You may also have a competitive or status-aware streak. No Rules at All – easy-going, possibly reckless If your passengers can eat, drink, play loud music and travel in muddy clothes, you probably prioritise comfort and connection over control. You might be open and flexible, but there's a chance that your slapdash approach might spill over into carelessness. 3

Turtle Wax Car Care Products Reviewed: Practical solutions for DIY vehicle maintenance
Turtle Wax Car Care Products Reviewed: Practical solutions for DIY vehicle maintenance

Hindustan Times

time26-07-2025

  • Automotive
  • Hindustan Times

Turtle Wax Car Care Products Reviewed: Practical solutions for DIY vehicle maintenance

In recent years, more vehicle owners have started cleaning and maintaining their cars at home, driven by convenience, cost-saving, and a growing interest in DIY auto care. Whether it's a weekend ritual or a necessity between professional detailing sessions, home cleaning has become a practical choice for many. With this shift, a wide range of car care products is now easily available to support everything from basic washing to interior detailing. Turtle Wax is one of the more familiar names in this space, and we recently had the chance to test some of their products as part of my regular vehicle maintenance. This review is based on firsthand use, focusing on how these products perform for everyday cleaning tasks at home. Turtle Wax Clearvue Rain Repellent Turtle Wax Clearvue Rain Repellent is an effective and budget-friendly solution for improving visibility during wet weather. It forms a hydrophobic layer on the windshield and windows, causing rainwater to bead up and slide off easily, especially at higher speeds. The application process is simple—apply to a clean, dry surface, allow it to haze, and then buff it off with a cloth. While its effectiveness may diminish over time with regular wiper action or heavy rain exposure, it still provides a convenient way to maintain clearer visibility during downpours. Overall, it's a practical product to have on hand, particularly during monsoon or winter driving conditions. Turtle Wax Interior Car Detailing Spray works on several types of surfaces. Also check these Cars Find more Cars UPCOMING VinFast VF e34 41.9 kWh 41.9 kWh 318 km 318 km ₹ 25 - 30 Lakhs Alert Me When Launched UPCOMING Hyundai Stargazer 1493 cc 1493 cc Multiple Multiple ₹ 10 Lakhs Alert Me When Launched Tata Altroz Racer 1199 cc 1199 cc Petrol Petrol ₹ 9.49 Lakhs Compare View Offers UPCOMING MG Baojun 510 1998 cc 1998 cc Diesel Diesel ₹ 11 Lakhs Alert Me When Launched Lamborghini Huracan Evo Spyder 5204 cc 5204 cc Petrol Petrol ₹ 3.54 Cr Compare View Offers Lamborghini Huracan STO 5204 cc 5204 cc Petrol Petrol ₹ 4.99 Cr Compare View Offers Turtle Wax's Wax & Dry Spray Turtle Wax Wax & Dry Spray is a convenient and time-saving solution for car owners who want to maintain their vehicle's shine without the hassle of a full waxing session. Designed to be applied on a wet surface right after washing, it allows you to simply spray and wipe as you dry the car, leaving behind a glossy finish and a layer of protection. The formula enhances water beading and gives the paint a smooth, polished look with minimal effort. While it may not offer the long-lasting durability of traditional waxes, it's ideal for quick touch-ups and regular maintenance. Overall, it's a practical choice for keeping your car looking clean and shiny with minimal time and effort. I was surprised by how effectively this product worked. Turtle Wax Carnauba Car Wash & Wax Shampoo Turtle Wax Carnauba Car Wash & Wax Shampoo is a great option for those who want to keep their car clean and shiny with minimal effort. It produces rich foam that effectively lifts dirt and grime without harming the paint. What sets it apart is the presence of carnauba wax, which leaves behind a glossy finish and mild water-beading effect after every wash. While it doesn't replace a proper waxing session, it's perfect for maintaining the car's appearance between details. The shampoo is easy to rinse off, has a pleasant scent, and works well with bucket washes. We did not try it with the foam cannons. Turtle Wax Interior Car Detailing Spray Turtle Wax's Dash & Glass Interior Detailer comes with the brand's ClearVue Technology. Turtle Wax Interior Car Detailing Spray is an effective solution for keeping your car's cabin clean, fresh, and well-maintained. It works well on a variety of interior surfaces, including plastic, vinyl, rubber, and even touchscreens, removing dust, light stains, and fingerprints with ease. The spray does not leave anything behind while cleaning the surfaces and providing a non-greasy finish without making them overly shiny and smelly, like some of the waxes do. One of its biggest strengths is how quick and easy it is to use—just spray and wipe. Turtle Wax's Dash & Glass Interior Detailer Turtle Wax's Dash & Glass Interior Detailer is a versatile and user-friendly cleaner designed for nearly all washable interior surfaces—glass, dashboards, plastic trims, touchscreen panels, and more. It features ClearVue Technology, which clings as foam to vertical surfaces and helps lift away dust and grime cleanly, without leaving streaks, residue, or a greasy feel. The built-in UV protectant adds a layer of defence against sun damage, while leaving a matte, non-shiny finish on the surface. First Published Date:

Turtle Wax Launches 'You Are How You Car™' in India
Turtle Wax Launches 'You Are How You Car™' in India

Business Upturn

time17-06-2025

  • Automotive
  • Business Upturn

Turtle Wax Launches 'You Are How You Car™' in India

New Delhi, Delhi, India: Turtle Wax today launched 'You Are How You Car™,' a bold global campaign and platform that turns a simple truth into a statement: how you treat your car reflects how you show up in the world. For people who take pride in a gleaming finish, obsess over water beading or find satisfaction in a perfect interior cleanup, this campaign sees you. And for everyone else? Well, it might just be the nudge you didn't know you needed. The campaign redefines car pride by spotlighting the satisfaction that comes from keeping your vehicle at its best; be it the gleam of a just-polished exterior, the calming effect of a clean interior, or simply powering through a muddy monsoon drive with confidence. 'You Are How You Car™' positions Turtle Wax® as more than just a product; it's a partner in helping Indian drivers feel proud, prepared, and protected every time they're behind the wheel. With the monsoon season being the most critical time for car care in India, drivers actively seek smart solutions to tackle water damage, mud, foggy windshields, and interior moisture. First launching across India, the U.S., and U.K , the campaign kicks off with two surreal new TV commercials – dubbed 'Pamper' and 'Face It' – that lean hard into visual metaphor to capture what car lovers already know: when your car looks good, you look good. And you feel good, too. This isn't just something your serious car enthusiasts say to justify their detailing habits: According to a new Turtle Wax-commissioned survey*, 75% of American drivers want their vehicle to reflect the best version of themselves, yet only 18% strongly feel like it actually does. 'For nearly 80 years, Turtle Wax has helped people bring out the best in their cars – and in the process, brought out something deeper about the person behind the wheel: pride, confidence and a little swagger,' said Daren Herbert, Chief Marketing Officer at Turtle Wax. 'This campaign is for the ones who care – who show up with intention and a microfiber cloth at the ready – and for anyone who just needs a little motivation to start. Because no matter what you drive – from a decade-old used car to your dream car – it's about taking pride in how you show up. There's power in pulling up in something that should ultimately be a reflection of you. That's the magic of Turtle Wax® – small transformations that leave a lasting impact.' Highlighting its continued commitment to the Indian market, Sajan Murali Puravangara, Managing Director, Turtle Wax India, said, 'Indian consumers don't just maintain their vehicles, they take pride in them. At Turtle Wax, we understand that a car is not just a mode of transport, but a reflection of the person behind the wheel. With 'You Are How You Car™,' we are celebrating that emotional bond, especially during the monsoon season when car care becomes both a challenge and a ritual. Whether it's protecting the shine, tackling everyday grime, or offering unique solutions like helmet cleaners and rat repellent sprays, we are here to empower Indian drivers to show up with confidence, both in rain and shine.' The campaign blurs the line between man and machine by seamlessly compositing human faces onto car 'bodies' – bringing the idea of a 'car-self' to life and positioning car care as a reflection of self-image. ' Face It ' puts viewers face to face with their 'car-self' – literally. With CG faces atop metaphorical car 'bodies,' the spot transforms the everyday into something extraordinary, channeling the satisfaction of the 'after' moment: when the grime is gone, the shine is back, and you feel fully seen. From surprise mud splashes to bug-smacked grilles, Turtle Wax® makes bouncing back look easy – because this isn't just about a clean car, it's about the confidence and payoff that comes with it. ' puts viewers face to face with their 'car-self' – literally. With CG faces atop metaphorical car 'bodies,' the spot transforms the everyday into something extraordinary, channeling the satisfaction of the 'after' moment: when the grime is gone, the shine is back, and you feel fully seen. From surprise mud splashes to bug-smacked grilles, Turtle Wax® makes bouncing back look easy – because this isn't just about a clean car, it's about the confidence and payoff that comes with it. 'Pamper' reimagines a full car care routine as indulgent and relaxing self-care; something car enthusiasts already know and love. Through a series of elevated, over-the-top facial treatments – each one a metaphor for a step in the car care ritual – the spot turns every wipe, buff and polish into something oddly calming and deeply satisfying. 'This isn't your typical automotive industry creative concept,' said Jeremy Bersano, Executive Creative Director of Running Toward Giants. 'We got to help reimagine car care and help reintroduce an iconic brand as something metaphorical, magical and weirdly wonderful. The result? Cars with faces, and a campaign you can't look away from because several car-faces are quite literally looking right back at you.' Developed in partnership with Ntropic and Not Just Any, known for creating high-concept, VFX-driven storytelling for world-renowned brands, the commercials leveraged a global team of artisans and emerging technologies to bring the stories to life. Both spots were co-directed by Aidan Gibbons and Ntropic founder Nate Robinson, who brought their signature visual style – and love of the offbeat – to a campaign that's rolling out across, TV, digital, social media and more. 'You Are How You Car' builds on Turtle Wax's recent revisited brand positioning (in an increasingly cluttered category) and deep cross-market audience research that explored the emotional drivers of car pride – not just the functional ones. The campaign and work will continue to evolve throughout summer 2025 and beyond, with fresh creative interpretations across TV, audio, digital, social and other chances for people to show the world what their car – and their car-self – is really made of. As per Hanover Research, the campaign draws strong consumer insights that highlight Turtle Wax's growing resonance in the Indian market. An impressive 88% of consumers familiar with the brand hold a positive impression, and 70% have made a purchase in the past year; underscoring both trust and brand recall. The brand's Car Care Studios™ are gaining traction, with 54% awareness and 95% of those consumers expressing intent to visit, driven by perceptions of quality and expertise. Digital discovery plays a key role in Turtle Wax's visibility, with over half of Indian consumers encountering the brand through social media, especially YouTube tutorials and influencer-driven content that demonstrate product performance in relatable, real-world conditions. For more information on Turtle Wax's newest brand campaign and to stay tuned on the sweepstakes launch, please visit *Survey Methodology: This survey was conducted online within India by Hanover Research on behalf of Turtle Wax during September, among whom 881 licensed adult drivers ages 18+ who have a vehicle. About Turtle Wax Advertisement The Turtle Wax story started with the launch of the first-ever bottled car wax in 1944. More than 75 years later, the 'Most Innovative Brand in Car Care' is still capturing the attention of the auto appearance industry with a cross-category assortment of No. 1 selling products. With product distribution in more than 120 countries, the Turtle Wax® brand resonates around the globe, but the brand's heart remains in its hometown of Chicago, where award-winning innovation is developed to this day. Click here for Media Contact Details Rajith Rajan (Senior Manager – International Marketing (India & Middle East)), Turtle Wax, [email protected] Nick Janicki (Global Director of Marketing Communications & Content), Turtle Wax, [email protected] Manisha Gupta, Zeno Group on behalf of Turtle Wax, [email protected] Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.

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