Latest news with #Twista
The Citizen
4 days ago
- Entertainment
- The Citizen
Youth voices amplified on stage
Curro Academy Wilgeheuwel recently brought their creative voices to the spotlight at the Federation of Excellence in Dramatic Arts (FEDA) Festival, at the Joburg Theatre. Celebrating its 25th anniversary this year, FEDA continues to provide a professional theatrical platform for over 60 schools across Gauteng. According to Curro's head of culture, Trudy Fredericks, Curro first joined the festival in 2018 and has steadily grown its presence and reputation and receiving nominations for best ensemble and original script in recent years. This year, driven by growing enthusiasm among learners, the school proudly entered two separate casts into the competition. 'The first performance, titled Rules of Society, was a thought-provoking piece written and performed by Grade Eight and Nine learners. With a cast of 17, the play tackled the pressures and unrealistic expectations placed on today's youth. Through emotive monologues and diverse scenes, the students shed light on the silent struggles young people face in modern society. 'The following evening offered a lighter note with See-Saw High, a witty and whimsical take on high school life. Centred around a new student named Twista, the comedic play unfolded with familiar high school tropes such as cheerleaders, jocks, nerds, and a quirky art teacher, bringing laughter and relatability to the stage,' Trudy added. At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!
Fast Company
10-05-2025
- Entertainment
- Fast Company
Kraft Heinz knows how to make you to pay attention
BY The commercial jingle will never die. The classic advertising device's longevity is as impressive as it is surprising. Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core tools many marketers still rely on. It's why when you read, 'Liberty, Liberty, Liberty' you'll be singing the Liberty Mutual tune in your head. Kraft Heinz CMO Todd Kaplan knows this. He also knows that in order to really make a jingle stick, it helps if you enlist legendary artists to sing it. Which is why this week, the company's Lunchables brand dropped its reimagined version of the 2002 Buckwheat Boyz brainworm 'Peanut Butter Jelly Time,' featuring Lil Jon and Twista. This is what Kaplan calls 'marketing that happens,' and it's part of a broader strategy across the company to find innovative ways to play with culture that actually impact the business. It's a strategy that has been led by Heinz, whose 'It Has To Be Heinz' work launched in 2023 has helped that brand grow by 6% and boost sales by $600 million. Now the company is looking for ways to scale that impact across all of its brands. Passion Points 'Consumers are overwhelmed with messaging and all sorts of advertising all day, so you can't just approach marketing as advertising, says Kaplan, who joined Kraft Heinz last year after a 17-year run at PepsiCo, finishing as CMO of the Pepsi brand. 'When an ad comes on your TV, you're typically looking at your phone. When a pre-roll ad hits you on YouTube, you hit the skip button. When an email from a company comes into your email box, it goes right to spam. Just because the marketing message was delivered doesn't mean it was received, in terms of people's engagement. So it's about trying to find ways to prioritize high engagement moments, especially through passion points like sports, music and entertainment, for people to care more.' Subscribe to the Design latest innovations in design brought to you every weekday SIGN UP Privacy Policy | Fast Company Newsletters advertisement The final deadline for Fast Company's Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today.
Business Wire
06-05-2025
- Entertainment
- Business Wire
Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids' love of dipping¹ and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J — the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a 'remix' of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavored dip—perfectly crafted for optimal dipping and with no artificial colors. 'The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,' said Danni Levin, Associate Director of Innovation, Lunchables. 'We're remixing a classic, delivering on parents' desire for convenience and kids' love of dipping and customizing – PB&Js will never be the same!' Beyond equipping kids with the independence to customize, Lunchables PB&J also solves the number one pain point for parents: thaw time. 2 Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that's ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more! To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: 'Peanut Butter Jelly Time.' Just as Lunchables is 'remixing' kids' #1 favorite sandwich variety, 3 Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track's debut. Dropping today, fans can listen to the song on Lunchables YouTube as well as download for their playlists via Spotify. "It was cool to link back up with Twista on the Lunchables 'Peanut Butter Jelly Time' remix, cause I knew it would be fun, and we would make somethin' fire,' said Lil Jon. 'PB&J takes me back to my childhood days…YEAHHH!' The debut of Lunchables PB&J reinforces the brand's commitment to making bigger, more intentional bets to fuel growth and create new experiences for consumers. The innovation grows Lunchables' presence in the sandwich category, following the brand's first entrance with the debut of Grilled Cheesies in 2023. The launch of PB&J enables Lunchables to bring a convenient, kid-loved offering to the refrigerated section and reflects Kraft Heinz's broader ambition to drive $2 billion in incremental sales through innovation by 2027. Starting today, Lunchables PB&J is rolling out to select retailers nationwide for $2.49/pack. To learn more about the 'Peanut Butter Jelly Time' remix and new Lunchables PB&J, follow along on the Lunchables Instagram or TikTok. ¹ The NPD Group/National Eating Trends In-Home Individual Database ² Lunchables PBJ Qualitative Research 2022 ³Lunchables PBJ Qualitative Research 2022 ABOUT THE KRAFT HEINZ COMPANY We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn.
