Latest news with #Typology
Travel Daily News
03-06-2025
- Business
- Travel Daily News
MGallery Collection partners with Typology for new range of natural skincare products
MGallery partners with Typology to launch eco-friendly, refillable skincare products, enhancing sustainable in-room experiences across 30 global hotels. PARIS – Boutique hotel collection, MGallery, and natural skincare brand, Typology, have partnered to launch a new line of eco-friendly skincare products, set to be available in over 30 MGallery hotels across the world. Through this collaboration, MGallery Collection is expanding on its commitment to provide guests with a memorable and mindful holistic experience. Each of the five products, which feature a 100% refillable design, have been manufactured with sustainability in mind. A Sustainable In-Room Experience for the Senses Formulated with more than 93% naturally derived ingredients, the exclusive collection of five products includes shower gel, shampoo, conditioner, hand soap, and body lotion. Each product is made in France and delivers effective, simple, and environmentally sourced skincare for an elevated in-room experience. The dermatologically tested formulas are enriched with vitamin E and camellia extracts, and contain no PEGs, sulfates, or silicone. They are also certified vegan, GMO-free, gluten-free, and RSPO-certified for bar soaps. The five amenities, which were developed with GM Group combine antioxidant properties, sensory appeal, and gentleness to the skin, while remaining true to the values shared by MGallery and Typology. 'This new line represents the intersection of high-end hospitality and French excellence in responsible skincare. Typology was a natural choice for our amenities partner, as our values regarding authenticity, sustainability, and the well-being of our guests align perfectly,' explains Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems. 'Working with MGallery has allowed us to apply our rigorous formulation standards to the world of hospitality. We have always favored extremely natural, minimalist and concentrated formulas. These five skincare products were designed as an extension of our product line, in keeping with our philosophy: purify, simplify, and always focus on the essentials,'adds Ning Li, Typology Founder. A Progressive Worldwide Rollout Initially available in its two upcoming openings in Albania and Biarritz this summer, the collection will then be phased into more than thirty MGallery destinations worldwide, bringing sustainable skincare to the forefront of the guest experience.
Forbes
02-06-2025
- Business
- Forbes
Typology Expands Into Hospitality, Proving Retail Isn't The Only Path
Clean skincare brand Typology became popular thanks to its short and clean ingredient list and ... More minimalist branding. Typology, the French direct-to-consumer skincare brand, just announced a partnership with global luxury boutique hotels MGallery Collection. The brand will have five personal care products available to hotel guests in thirty hotels by the end of the year, marking a thoughtful move into a new channel that will further its reach to new audiences. Since launching in 2019, Typology exclusively sells its products through its e-commerce website, with only a very recent entry into physical retail with its permanent corner at Parisian department store Printemps Haussmann. At a time when most brands look to diversify their touchpoints for optimal success, Typology is going against the tide of traditional omnichannel strategies. What can we learn from a brand that's not going after imminent retail expansion, instead venturing into hospitality. Typology is one of the few brands that seems very committed to the direct-to-consumer model it was founded upon, refusing to partner with beauty retailers even six years after launch. This move is uncommon, with the majority of beauty brands eager to obtain partnerships with Sephora, Ulta and other beauty retailers after a few years of activity and traction. Founder Ning Li is clear on the reason behind this unique channel strategy: he wants full brand control. 'We don't want our brand to be sold at places where we don't have total control of the shopping experience,' he said to WWD. 'So far, we remain very much on our DTC route.' In confirming his vision for the brand's channel strategy, he implies that controlling the brand experience is more important than growing its reach and being made available to as many potential customers as possible. Selling only via its e-commerce site has many advantages: content around the brand is carefully created, with education around product components and skincare routines shared exactly how the brand wants to with consumers. In addition to strong storytelling, a direct-to-consumer channel unlocks direct access to consumer data and relationship, which allows for better retention, personalization and loyalty. It's a bold move, but given that the brand is still considered to be in its early growth stage according to the founder, ensuring strong brand equity and loyalty from existing customers is the priority. Typology has made it clear it is not interested in expanding into retail. 'Typology is a direct-to-consumer brand, not sold at any other retailer in the US (Sephora, Amazon, Ulta, Walmart, Credo, Target, or department stores). You will only find authentic Typology products at through our mobile app, and at our physical store location at Printemps Haussmann in Paris,' states the brand's website. As explained before, it's about maintaining brand control. But entering the hospitality channel is a thoughtful approach that is beneficial to the brand for two reasons. First, it obviously brings in a new revenue stream, with a B2B channel that allows the brand to grow volume sales while steering clear of retail's tight margins. It likely isn't the main driver of this decision though. Indeed, from a brand perspective, it enables Typology to grow its reach and unlock brand trial with international hotel guests who may not be familiar with the brand. 'When the partnership opportunity came up, it appeared to me as a very good way to have curated places — but not necessarily shopping destinations — where people can experience our products in a different way, as a complement to our online experience rather than as a distraction to our brand-building exercise,' shared Li. In partnering with a hotel group rather than a retailer, Typology founder Ning Li shows that there are other, more innovative and maybe complementary ways to grow brand reach and trial. By developing a range of hair and body care products for premium boutique hotel destinations, Typology is extending its brand beyond its own ecosystem without diluting its equity. MGallery is a range of upscale boutique hotels that shares a similar ethos with Typology, focusing on quality and elevated lifestyles with an approachable yet premium feel. 'As we are in this momentum, we want to have a very few but really curated partnerships,' said Xavier Royaux, chief marketing officer of MGallery Collection, to adding that 'We have the same approach on wellness and beauty. We are about quiet luxury.' This complementary vision allows Typology to expand its brand in a coherent way and creates a new brand touchpoint that will enhance customer experience for hotels while potentially recruiting new brand customers. By introducing its brand and providing an elevated personal care routine to guests of the MGallery Collection hotels, Typology is enhancing its visibility and allowing for product experimentation while maintaining brand integrity. Both parties are benefiting from such collaboration, enabling MGallery to provide a differentiated, elevated routine to its guests while helping Typology reach new audiences globally, boosting brand visibility and affinity. Hospitality is a great way to make product placement extremely relevant both for the brand and consumers, in a setting that clearly feels more exclusive than retail shelves.
CNN
21-04-2025
- Business
- CNN
Typology's new anti-aging eye serum is our beauty editor's secret to looking less tired
French skin care brand Typology is known for its pared back formulas and targeted approach, and CNN Underscored got an exclusive look at its new launch out today, the A30 Eye Serum for Fine Lines and Wrinkles. Gentle enough for nightly use, but plenty potent to make a difference, this formula packs in an anti-aging punch and is already showing its worth in my nighttime routine. As someone that struggles to stick to a consistent sleep schedule, I'm usually plagued by dark circles and I've been noticing more creasing in my under-eye area too. In the past, I've reached for expensive, rich eye creams that can fill in those areas, at least temporarily. To contrast, Typology's $54 eye serum (also available in a $31 half size) is light and only a drop or two is needed around each eye. Yet, I've already noticed an improvement in the shadows that lurk under my eyes — their surface area has diminished remarkably and even with the weightless feel of the serum, my under-eyes have stayed smooth and hydrated. My under-eye concealer has even lost out on some game time because I'm looking more awake. Typology A30 Eye Serum for Fine Lines and Wrinkles 0.1% Retinoids + Hyaluronic Acid This milky eye serum, made with a gentle retinoid and niacinamide, smoothes and brightens the delicate under-eye area, improving the look of eye bags. The launch adds to Typology's lineup of effective skin care that focuses on simple formulas, powerful ingredients and minimalist packaging. The brand is also PETA-approved vegan and cruelty-free and a certified B-corp, with its formulas being 100% formulated and manufactured in France. Typology also offers other eye treatments, such as the bestselling L33 Eye Serum with 5% Caffeine + 5% Niacinamide and A41 Eye Cream for Wrinkles and Fine Lines. The A30 eye serum seems to be the perfect middle ground between these. Since the stuff inside the bottle is the most important part, let's take a closer look at the formula. Retinol, a vitamin A derivative, is an anti-aging powerhouse, but it can be tricky to incorporate into your routine. The ingredient is known to cause dryness and irritation, which is why a low and slow approach is recommended. That means you'll generally want to start out with a product with a lower concentration, such as 0.1% or 0.2%, two to three times per week and build up to more frequent use from there. Since Typology's new eye serum is made with 0.1% of a retinoid (another vitamin A derivative that's like a gentler relative to retinol) that doesn't trigger irritation, it's a prime candidate for diving into retinols, retinoids and retinals (yes, those are a thing too). The specific retinoid chosen, hydroxypinacolone retinoate, is safe for sensitive skin and stimulates cell turnover, which helps with reducing fine lines and brightening the complexion. According to Typology, it conducted a self-assessment with 30 subjects with sensitive skin and 93% of testers reported no discomfort or dryness with daily use of the eye serum. However, you'll want to stick to nighttime application only, since the retinoid can still cause some sensitivity with direct sun exposure. To complement the retinoid's anti-aging properties, the eye serum features niacinamide and hyaluronic acid. The former is another dermatologist-favorite anti-aging ingredient that can even help with the tolerability of retinol, while the latter is similarly lauded by skin experts for its ability to plump and hydrate the skin. There are quite literally thousands of anti-aging products that promise to reduce wrinkles, tighten skin and restore baby-soft texture, so we know it's hard to gauge what actually delivers and what doesn't. I've admittedly seen at least three other eye cream launches come across my desk within the past month. So, to parse out what makes Typology's new eye serum stand out, I've enlisted the help of four other CNN Underscored editors, who all previously tested eye creams for mature skin. Like me, they've been giving the A30 eye serum a trial run for the past two weeks. The testers enjoyed the milky consistency of the eye serum and that it felt smooth and light on the skin. We liked that a little goes a long way, so you can definitely stretch your dollar and get the product to last (my personal estimation is at least a couple months). The outstanding highlight for myself and electronics writer Henry T. Casey was the eye serum's brightening effect. We both saw a notable improvement in our dark circles. While we can't weigh in on the wrinkle-reducing claims just yet, we're planning on continuing our testing for a few more weeks to see how it goes. The following FAQs have been answered by the writer, beauty and fashion editor Sophie Shaw. Should you use moisturizer after eye serum? Should you use moisturizer after eye serum? Like face serums, eye serum should be applied before your moisturizer. Typically, you want to apply lighter, water-based products first and then follow with your face moisturizer. Whether you actually apply your moisturizer to the eye area after using an eye serum is up to you. If you have dry skin, you may want the added hydration, but it might not be necessary for other skin types. Do you put eye serum on eyelids? Do you put eye serum on eyelids? No, avoid putting eye serum and other skin care directly on the eye lids. You don't want to get any product in your eyes. Eye serums, creams and treatments should be applied to the eye contour — the area around the orbital bones of each eye — and, optionally, beneath the brow bone. CNN Underscored has a team of skilled writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when applicable to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this story, beauty and fashion editor Sophie Shaw and other CNN Underscored editors gave the Typology A30 Eye Serum for Fine Lines and Wrinkles a test run ahead of its launch. Shaw has previously covered the best under-eye patches, best moisturizers for dry skin and various anti-aging beauty topics.
