Latest news with #UAEFoodBank
Campaign ME
22-05-2025
- Business
- Campaign ME
Careem builds on last year's success with return of Udhiya campaign
Careem has launched its 2025 Eid Al Adha campaign to promote the return of its Udhiya (Qurbani) meat offering on the app. The campaign is fully developed and produced by its in-house Creative Studio. Running primarily across social media, the campaign's hero film features a humorous video showing a Careem delivery rider surrounded by sheep and picking one up in the middle of a farm, linking a light-hearted visual with the app's simplified ordering process. In line with last year's tone, the Careem campaign leans into a witty voice – with the lead asset captioned 'They're baaaaaaaack 🐑 Don't stress about your Udhiya this Eid – we've goat you covered 😉'. View this post on Instagram A post shared by Careem UAE (@careemuae) It follows the success of Careem's 2024 campaign, where the app temporarily added a sheep icon among its services to reflect the addition of the Udhiya delivery service to the platform. Last year's theme static visual titled The Goat Father – a play on the cinematic classic – promoted the various livestock options available. The announcement of the new delivery service and the sheep icon were widely shared across social channels, WhatsApp groups and were even picked up by local media. This year, Careem's campaign retains that irreverent tone while continuing to spotlight convenience and community impact – particularly the option to donate Udhiya meat directly to the UAE Food Bank. Careem Groceries VP, Chase Lario, said the campaign reflects the brand's broader mission to simplify meaningful moments in customers' lives, 'Our aim is to simplify every part of our customers' lives – including their religious and cultural traditions. Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' To extend reach and engagement, Careem is also collaborating with influencers across the UAE. These partnerships are designed to complement the in-house creative and help position the campaign as both accessible and culturally relevant. With all content produced by Careem's internal creative studio, the campaign maintains a consistent brand identity across touchpoints — from app interface to social video. It reflects the platform's broader strategy of localising services and messaging around key cultural and religious moments.
Hi Dubai
21-05-2025
- Business
- Hi Dubai
Prices Up to Dh7,000: Eid Al Adha Udhiya Delivery Services Now Available on UAE Grocery Apps
Grocery apps Careem and Noon are bringing back their popular Udhiya delivery services, giving UAE residents a convenient way to fulfil their Eid Al Adha sacrifice from the comfort of home. From May 15 to June 4, residents in Dubai and Abu Dhabi can pre-order sacrificial animals through Careem Groceries, choosing to either receive the meat at home or donate it to the UAE Food Bank. The platform is partnering once again with Dhabayeh Al Emarat, offering options such as a local goat for Dh1,723 and a Naimi sheep for Dh2,143. Noon Minutes, in collaboration with Zabehaty (Oasis Livestock), is offering a broader range, including a full cow or camel for Dh7,000, alongside Somali goats (Dh1,000), Kashmiri sheep (Dh1,300), and local Nuaimi sheep (Dh1,800). Customers can choose specific time slots for delivery and preferred meat cuts. The Udhiya, or Qurbani, commemorates Prophet Ibrahim's willingness to sacrifice his son as an act of obedience. Meat from the sacrifice is traditionally shared with family, friends, and those in need. Chase Lario, VP of Careem Groceries, said last year's strong response motivated the team to bring the service back. 'Customers loved the ease and convenience... and we're excited to support this meaningful practice again,' he said. Users on both apps can select the day of sacrifice during the first four days of Eid. Careem also enables direct donation to the UAE Food Bank, which has provided over 70 million meals to date. Eid Al Adha is expected to fall on Saturday, June 7, with a possible five-day holiday from June 6 to June 10, subject to Moon sightings. News Source: Khaleej Times
Filipino Times
02-05-2025
- General
- Filipino Times
Nearly 8 million meals served by UAE Food Bank during Ramadan
Nearly 8 million meals were distributed by the UAE Food Bank during Ramadan, surpassing its original target of 7 million under the large-scale 'United in Giving' campaign. The initiative brought relief to more than 700,000 families and 11,000 workers, extending support across local communities and international beneficiaries, Dubai Media Office reported. A total of 378,240 meals were delivered overseas as part of the UAE Food Bank's global humanitarian mission, launched under the directives of Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Supreme Chairperson of the UAE Food Bank. The 'United in Giving' initiative is focused on providing food assistance, reducing food waste, and promoting sustainability. It aligns with the UAE Food Bank's broader humanitarian vision, which aims to support families and workers in need, while raising awareness about sustainable food management. Through this effort, over 917 tonnes of excess food were kept out of landfills, preventing more than 2.3 million kilograms of carbon emissions—an impact equivalent to protecting over 97,000 trees. The initiative's success was made possible through collaboration with 200 strategic partners from the public and private sectors, including hotels, restaurants, and food establishments. Over 1,000 volunteers also contributed to the effort by helping with logistics and meal distribution.
Hi Dubai
30-04-2025
- Business
- Hi Dubai
ATM 2025 Spotlights Food Waste Reduction as Key to Circular Tourism Economy
Food waste is emerging as a key battleground in the travel and tourism industry's push for sustainability, as highlighted during a pivotal session at Arabian Travel Market (ATM) 2025 in Dubai. Held on the event's Future Stage, the panel 'What a Waste! How to Better Manage Food Waste in Tourism' brought together experts who warned that operational inefficiencies and shifting consumer demands are driving unsustainable practices in hospitality — with food waste topping the list. Enas Sobhy Ali, Head of Corporate Social Responsibility at Tadweer, pointed to the hospitality sector's overproduction habits, noting the disconnect between operations and environmental impact. She urged hotels to implement waste audits and improve recycling systems as immediate steps toward more sustainable operations. The discussion drew on the UNEP Food Waste Index Report 2024, which revealed that 1.05 billion tonnes of food were wasted globally in 2022, with food services accounting for 28%. The statistic underlined the tourism sector's significant role in addressing the crisis. Dr. Amal Albedwawi of the UAE Food Bank highlighted challenges in encouraging hotels to participate in food recovery initiatives, citing the fragmented management structures across the industry. She emphasized that collaboration with food safety authorities ensures that participation carries no risk. Speakers also explored how reducing food waste could support a circular economy and be complemented by sustainable energy initiatives to reduce carbon footprints. As part of ATM 2025's broader focus on innovation and sustainability, the session underscored the need for actionable solutions that align environmental responsibility with business strategy — a message echoed across the exhibition's 32nd edition, which continues at Dubai World Trade Centre. News Source: Emirates News Agency
Trade Arabia
29-04-2025
- Business
- Trade Arabia
ATM explores food waste reduction to drive circular tourism
As travel companies face a growing array of challenges, from operational inefficiencies to increasing demand for sustainability, food waste has surfaced as an unavoidable issue within the travel and tourism industry. During the 'What a Waste! How to Better Manage Food Waste in Tourism' session on the Future Stage at Arabian Travel Market (ATM) 2025, experts highlighted how operational inefficiencies, shifting consumer expectations, and the growing demand for sustainable business practices reshape hospitality management. Delegates learned that two critical areas, food waste and energy generation, offer immediate opportunities for companies to achieve significant environmental and economic benefits. Enas Sobhy Ali, Head of Corporate Social Responsibility, Tadweer, discussed how hotels can drive food waste initiatives: 'I believe that one of the key challenges that facing in the hospitality industry is the disconnection between operation and impact. As the priority for the hospitality industry is customer satisfaction, this can lead to overproduction and significant food waste from hotels. One of the most effective and simplest ways to address this is to start introducing waste auditing and enhancing the system for recycling bins.' According to the UNEP Food Waste Index Report 2024, the world wasted an estimated 1.05 billion tonnes of food in the combined retail, food service and household sectors. Out of the total food waste in 2022, 60% happened at the household level, with food services responsible for 28% and retail for 12%, underscoring the urgent need for more efficient and sustainable food waste practices. Speakers highlighted that reducing food waste can drive a circular economy in the hospitality sector. Additionally, new models for sustainable energy generation are assisting operators in lowering their carbon footprints. The session also offered practical solutions for hotel owners, operators, and investors eager to incorporate environmental stewardship into their main business strategies. Dr Amal Albedwawi, Senior Food Safety Specialist, UAE Food Bank, said: 'As the UAE Food Bank, the main challenge we face when it comes to rescuing and recycling food from hotels and hospitality entities is the many different management approaches within the industry. Each hotel operates separately from one another, so we need to explain the merits of recycling food waste to each manager individually. We try to make them understand that we work closely with the Food Safety Department to ensure that the participating hotels will not undertake any risk by participating in our food bank programmes." Reflecting the broader ATM 2025 theme of enhanced connectivity and innovation, the Future Stage continues to host transformative discussions on technology and entrepreneurship. Elsewhere on today's agenda, Cassie Kozyrkov, CEO of Kozyr, delivered an address entitled 'AI Adoption: From Buzzwords to Business Strategy', exploring how travel businesses can successfully leverage artificial intelligence to drive growth and innovation.
