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Korea Herald
5 days ago
- Business
- Korea Herald
Kamet Capital Leads Exclusive Series A Investment in AI Avatar Pioneer TopView
Kamet Capital backs industry-first AI avatar platform enabling digital humans to physically interact with products SINGAPORE, Aug. 5, 2025 /PRNewswire/ -- Kamet Capital, a leading multi-single-family office headquartered in Singapore, has announced the completion of its exclusive Series A investment of USD 8.5 million into ("TopView"). The fast-rising AI-powered product content creation platform is transforming how brands produce immersive and conversion-driven e-commerce content through breakthrough AI avatar technology. Launched in Singapore in 2024, TopView is a next-generation content creation platform that harnesses proprietary AI and digital human technology to revolutionise how businesses produce high-quality video content. Its platform empowers brands to create immersive, UGC-style videos and product photos at scale without the need for filming, editing, actors, or KOLs. With its industry-first capabilities, including lifelike AI avatars that can physically interact with products on screen, TopView transforms conventional product showcases into dynamic, conversion-driven experiences. TopView's latest Product Avatar and Product AnyShoot version 2.0 solutions require only one product image to generate hyper-realistic content featuring AI avatars that look and behave like real-life presenters. These avatars can "physically" catch, hold, and demonstrate products onscreen, and unlock a whole new level of avatar-product interaction for brands looking to create engaging and scalable product content for e-commerce, livestreaming, and social media marketing. Driven by its breakthrough technology, TopView has achieved exceptional commercial momentum, recording over 50% month-over-month growth in recurring revenue since the release of V2.0. Its growing roster of enterprise clients includes major regional and international brands such as L'Oréal, ANTA, and Anker. TopView's rise is further bolstered by Kamet Capital's strategic support. In addition to leading the Series A funding, Kamet provided comprehensive incubation support, offered workspace at its offices in the company's early days, guided the setup of its global headquarters in Singapore, and facilitated business development across Southeast Asia. Kamet also connected TopView to a broader network of families and founders through its proprietary Founders Network. "At Kamet, we seek out visionary founders with disruptive ideas capable of reshaping industries," said Kerry Goh, Founder and CEO of Kamet Capital. "TopView represents not only a rare AI investment opportunity from Asia but also exemplifies our ability to leverage Kamet's deep Founders Network to source, support, and scale emerging leaders in high-growth sectors." TopView was co-founded by Jensen Wu and Albert Chen, whose careers span years at one of Asia's top 5 tech giants. Within one year of setting up in Singapore, the company caught the attention of the prominent Silicon Valley venture capital firm, Andreessen Horowitz (a16z), which featured TopView in its investment thesis on AI avatars. Singapore's emergence as Asia's Palo Alto made it the natural choice for TopView's headquarters. With its deep tech talent pool, the presence of regional or international headquarters of major tech firms, and the support of forward-looking venture capital, such as Kamet's Founders Network, Singapore offered an ideal environment for TopView's next phase of growth. TopView has strong potential to transform sectors and build capabilities in Singapore. It was selected for Singapore's IMDA Spark programme, and its founder, Jensen Wu, is also part of the Singapore Economic Development Board (EDB)'s Global Founder Programme, a support initiative for experienced founders to scale global ventures in Singapore. "We're entering a new era where AI avatars can now act, present, and connect like real humans on behalf of brands," said Jensen Wu, Co-Founder and CEO of TopView. "Our technology aims to reshape the boundaries of digital commerce by turning product pages into rich, interactive experiences. Kamet's backing accelerates our ability to scale globally, while anchoring our innovation in Singapore – a world-class launchpad for the next generation of AI-powered storytelling." "AI avatars represent one of the most exciting frontiers in next-generation digital commerce," added Kerry. "With TopView, Singapore is well-positioned to play a leadership role in this emerging space." Kamet continues to explore new investment opportunities in the most innovative areas and welcomes more families and investors to join its Founders Network and co-participate in such deals. About Kamet Capital Kamet Capital is a leading wealth management firm headquartered in Singapore, pioneering the multi-single-family office model in Asia. Founded in 2017, Kamet Capital is dedicated to serving ultra-high-net-worth families and individuals with a comprehensive suite of services that include investment management, wealth planning, international mobility solutions, household management, administrative support, and philanthropy. Its innovative approach combines the personalised attention of a single-family office with the robust capabilities and efficiencies of a multi-family office to cater to the dynamic needs of affluent families and founders across Asia. With a commitment to excellence and innovation, Kamet Capital continues to shape the future of the family office sector, providing unparalleled support and strategic solutions to ensure the prosperity and growth of our clients' legacies.
Business Upturn
11-07-2025
- Business
- Business Upturn
Watts Lights and Lumenary Pro Announces Strategic Partnership to Disrupt the Smart Lighting Industry
Appleton, WI, July 11, 2025 (GLOBE NEWSWIRE) — Watts Lights, a North American leader in permanent smart lighting systems, and Lumenary Pro, an emerging force in the smart home sector, have announced a strategic partnership to build a national network dedicated to delivering permanent lighting systems to homes and commercial properties across the United States. Together, they're reshaping how smart lighting is sold, serviced, and experienced by homeowners. Founded by industry trailblazer Mike Bennett , Lumenary Pro is changing the game with its premium, white-glove remote sales model. After personally selling over $1 million in smart lighting systems, Bennett realized that the traditional way of delivering home services no longer aligned with how modern homeowners want to engage. His vision: a streamlined, digital-first process focused on high-touch service, curated consultations, and premium lighting solutions that add long-term value—not just seasonal sparkle. 'Smart lighting isn't just decoration for Christmas—it's security, curb appeal, and convenience,' said Bennett. 'We're helping homeowners make permanent upgrades with a process that's as modern as the lights themselves.' When developing the concept that would become Lumenary Pro, Bennett knew he needed partners who were as innovative as the idea itself. That's why he teamed up with Black House Marketing , a creative and performance-driven firm based in Calgary, Alberta. Together, Mike, along with Jayde and Zachary Syrnyk of Black House Marketing, became the founding members of Lumenary Pro. Jayde, renowned for generating over $100 million in attributed sales through her authentic UGC-style ad videos, brings a sharp edge to content strategy. Zachary, a paid media architect with a proven ability to drive down cost per acquisition, leads the advertising efforts. This partnership bridges exceptional technology with best-in-class marketing and sales execution. Their combined efforts are building a coast-to-coast network of smart lighting professionals, empowering contractors and entrepreneurs alike to enter the rapidly growing permanent lighting market under a unified, forward-thinking brand. The partnership is built on the foundation of Watts Lights' industry-leading technology. As one of the most advanced smart lighting manufacturers, Watts provides the core product and cloud-connected, app-controlled platform that Lumenary Pro's network will deliver. Watts Lights are engineered for superior durability and all-season performance, ensuring the premium, long-term value Lumenary Pro promises its clients. 'This partnership represents a perfect union of best-in-class technology and best-in-class market execution,' said a Watts Lights spokesperson. 'We have spent years engineering the most durable, customizable, and user-friendly permanent lighting system on the market. In Lumenary Pro, we have found a partner who can deliver our technology to homeowners with the high-touch, premium experience it deserves. Together, we're setting a new standard for the industry.' Together, Lumenary Pro and Watts Lights are charting a new course for how home services are delivered—blending technology, marketing, and personalized service to meet the needs of today's homeowner. About Lumenary Pro Lumenary Pro is a smart lighting sales and dealer organization redefining how permanent lighting systems are marketed and sold in the U.S. Through remote consultations, visual design support, and a premium client experience, Lumenary Pro empowers homeowners to upgrade their properties with ease. Learn more at About Watts Lights Watts Lights is a North American leader in the design and manufacture of permanent, exterior smart lighting systems. Renowned for their durability, vibrant customization, and intuitive, cloud-connected app, Watts Lights are the premier choice for homes and commercial properties. Its commitment to relentless innovation ensures every system delivers year-round brilliance and lasting value. Learn more at Media Contact Company Name: Lumenary ProContact Person: Mike Bennett Email: [email protected] Phone: 920-642-9724Country: United States Website:
Yahoo
28-05-2025
- Business
- Yahoo
Creatify Crosses $9M ARR, Raises $15.5M Series A to Launch the First End-to-End AI Ad Agent for Video
Co-led by Jeffrey Katzenberg's WndrCo and Kindred Ventures to scale AdMax, the AI platform automating video ad creation, testing, and performance optimization SAN FRANCISCO, May 28, 2025--(BUSINESS WIRE)--Creatify, the AI platform powering high-performance video advertising, today announced $15.5 million in Series A funding co-led by WndrCo and Kindred Ventures. The round brings Creatify's total funding to $23 million, with early investors including NFDG, Millennium New Horizons, Creator Ventures, and Leadout Capital. Trusted by over a million marketers and 10,000+ teams — including Comcast, Binance, NewsBreak, Tec-do, and Zumper — Creatify uses generative AI models and integrated workflow tools to automate the entire video ad lifecycle, from creative inspiration and generation to testing and optimization. The company recently surpassed $9 million in annual recurring revenue within 18 months of launch. "Video is the most valuable format in digital advertising, but it's still the hardest to produce at scale," said Creatify co-founder and CEO Yinan Na. "We built Creatify to remove these barriers. Just as Shopify revolutionized e-commerce, we're doing the same for video ads—making them fast, effective, and accessible to businesses of all sizes." The funding coincides with the launch of AdMax, the first end-to-end AI ad agent to combine creative inspiration, production, testing, and performance analytics in one workflow. AdMax introduces: Ad monitoring that turns top competitor and category ads into actionable campaigns AI-powered video generation that creates dozens of UGC-style and product showcase videos in minutes 700+ AI-generated avatars enabling multilingual, cross-platform execution without traditional production costs Creative testing engine built for Meta and TikTok, optimized for ROAS and CPA API access and team workspaces that streamline video production at scale while maintaining brand consistency "Great technology turns storytelling into real business results," said Jeffrey Katzenberg, Founding Partner at WndrCo, who will join Creatify's board of directors. "Creatify represents the next leap forward. It's not just making video ads easier to produce, it's redefining how modern advertising works. In a world where brands must show up everywhere, all the time, Creatify is purpose-built to meet that demand at scale." According to Steve Jang, Founding Partner at Kindred Ventures and early investor in Uber, Coinbase, and Perplexity: "Generative media and LLMs are making a profound impact in how people and brands market and advertise their ideas and products. Creatify's AI agent collapses the slow, expensive, and constrained process of making and deploying video ads into a modern, super fast, and high-fidelity experience. We're thrilled to back Creatify on this mission to reinvent the global advertising market using generative AI." Enterprise brands are already seeing meaningful results. Zumper now produces over 300 videos monthly with Creatify, saving $20,000 per month. NewsBreak advertisers are launching tailored creatives in minutes — not days — with better performance across audience segments. "If we want TV advertising to evolve and grow the way advertising has in social media, we need to make the process much easier," said James Borow, Vice President of Product and Engineering, Universal Ads, Comcast. "It's innovative companies like Creatify who are identifying the biggest obstacles such as ad creation and then building the solutions that invite brands of all sizes to take advantage of the incredible benefits of TV advertising." "We want to make advertising on NewsBreak as fast, easy, and effective as possible," said Ryan Ludlow, General Manager at NewsBreak. "Creatify's Ad Creation tool removes creative roadblocks, giving advertisers a simple way to create high-quality video creatives in a matter of minutes--rather than days or weeks of working with a creative agency. Our most successful advertisers launch multiple creatives tailored to different audiences, monitor performance data, and quickly adjust their strategy. With Creatify, more advertisers now have the tools to do exactly that -- efficiently and at scale." Founded by former Meta and Snap technologists and contributors to FAIR (Meta's Fundamental AI Research lab), Creatify merges cutting-edge research with deep product expertise. The team plans to use the funding to expand R&D and customer success and roll out new features like AI-driven market insights and cross-platform publishing. About Creatify Creatify is the leading AI video ad platform, used by over 1 million people across 10,000+ teams globally. Its software automates the entire video ad lifecycle, helping marketers create, test, and optimize top-performing video ads in minutes. Creatify is backed by WndrCo, Kindred Ventures, NFDG, Creator Ventures, Millennium New Horizons, and Leadout Capital. 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Time Business News
23-05-2025
- Business
- Time Business News
12 Types of Performance Marketing Campaigns and When to Use Them
Performance marketing has become the go-to strategy for brands that want measurable ROI from their digital spends. Unlike traditional marketing, where you often have to hope for the best, performance marketing gives you data-driven results. Whether you're working with a lean budget or a massive ad account, the key is knowing which campaign type to use and when. If you're exploring the world of performance marketing (or want to level up), understanding these 12 campaign types is essential. Especially if you're taking or considering a Performance Marketing Course, this breakdown will be gold for you. Best For: Capturing high-intent users actively looking for your product or service. Why It Works: Users typing keywords into search engines have intent. A well-optimized Search campaign meets them right there. When to Use: Launching a product or service. Capturing leads for high-ticket services. Driving traffic to product pages. Example: A law firm bidding on 'divorce lawyer in Mumbai' is likely to get qualified leads ready to convert. Best For: Brand awareness and retargeting. Why It Works: Display ads appear on websites across the internet, helping build visibility and familiarity. When to Use: You want to stay top-of-mind. Retargeting users who didn't convert. Promoting discounts, sales, or webinars. Example: An eCommerce brand retargeting users who added items to their cart but didn't purchase. Best For: Reaching highly targeted audiences based on demographics, interests, and behaviors. Why It Works: People spend hours on social platforms. With precise targeting, your ads can show up in their feed naturally. When to Use: Product launches. Event promotions. Building followers or email list. Example: A D2C fashion brand targeting 18-24-year-olds in metro cities during festive sales. Best For: Storytelling and building emotional connection. Why It Works: Video content is more engaging and memorable. Great for awareness and consideration stages. When to Use: Introducing a new brand or campaign. Explaining a complex product. Running remarketing campaigns. Example: A SaaS brand explaining how their dashboard simplifies data analytics. Best For: Driving sales through partners who promote your brand for a commission. Why It Works: You only pay for performance (i.e., actual sales or leads). When to Use: Expanding reach without upfront costs. Testing new products. Leveraging influencers with niche audiences. Example: An online course platform paying influencers per signup through their referral links. Best For: Social proof, virality, and niche audience reach. Why It Works: Influencers create trust and can drive both awareness and conversions. When to Use: Product launches. Targeting specific communities or niches. Adding UGC-style content into ad funnels. Example: A skincare brand partnering with beauty creators on Instagram to promote a new serum. Best For: eCommerce brands selling physical products. Why It Works: These ads show product images, prices, and ratings directly in search results or feeds. When to Use: Driving conversions for products with clear demand. Competitive pricing advantage. Dynamic remarketing. Example: An electronics store advertising the latest iPhone with price and reviews on Google Shopping. Best For: Blending your message within editorial content. Why It Works: Native ads match the form and function of the platform they're on, making them feel less intrusive. When to Use: Promoting blog content or lead magnets. Building thought leadership. Increasing time-on-site. Example: A finance app promoting a blog post titled 'How to Save More in Your 30s' via Taboola or Outbrain. Best For: Nurturing leads and maximizing lifetime value. Why It Works: Email still delivers one of the highest ROIs in digital marketing. When to Use: Post-purchase upsells. Cart abandonment sequences. Webinars and content downloads. Example: An edtech brand sending segmented emails to promote different courses based on user behavior. Best For: Automated media buying at scale with deep audience segmentation. Why It Works: Uses AI and machine learning to serve ads to the right person, at the right time, on the right platform. When to Use: Scaling up campaigns across multiple platforms. Hyper-targeted B2B or enterprise-level campaigns. Geolocation or weather-based targeting. Example: A travel brand increasing ads in regions with upcoming long weekends or holidays. Best For: Driving downloads and in-app actions. Why It Works: Optimized for users who are likely to download and engage with your app. When to Use: Launching a new mobile app. Seasonal pushes (festive sales, events). Gamified app promotions. Example: A food delivery app offering Rs.100 off on first order to drive new installs. Best For: Increasing the efficiency of existing traffic. Why It Works: Small tweaks (copy, layout, CTAs) can drastically improve conversion metrics. When to Use: You're already running traffic campaigns. You want to reduce CAC. You're preparing for scale. Example: Running A/B tests on landing pages to see which headline drives more leads. Performance marketing isn't just about spending money and running ads. It's about understanding each campaign's purpose, knowing your funnel, and optimizing every step. You might use several of these campaign types simultaneously or rotate them based on the stage of your customer journey. Want to master these campaign types and learn how to build, run, and scale them like a pro? This course dives deep into: Advanced campaign structuring Scaling budgets smartly Real-time data analysis Retargeting and funnel hacks Tools, templates, and insider tips Whether you're a marketer, freelancer, or entrepreneur, this course is your ticket to becoming a performance marketing beast. TIME BUSINESS NEWS
