Latest news with #UID2
Yahoo
7 hours ago
- Business
- Yahoo
Trade Desk (NasdaqGM:TTD) Integrates Bell Media's First-Party Data Into Kokai Platform
In June 2025, the integration of Bell Media's marketing tools into The Trade Desk's (NasdaqGM:TTD) Kokai platform offered advertisers advanced data and audience-building features, with support for privacy-conscious targeting using UID2. This collaboration likely contributed positively to the firm's 28% price increase over the past month. Along with the robust integration news, The Trade Desk's positive first-quarter earnings and forward guidance announcements provided additional fundamental strength. The broader market also showed resilience, as evidenced by the S&P 500 reaching 6,000, indicating a supportive environment for the stock's upward trajectory. Buy, Hold or Sell Trade Desk? View our complete analysis and fair value estimate and you decide. The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 25 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement. The integration of Bell Media's tools into The Trade Desk's Kokai platform not only contributed to a recent 28% share price increase, it also underscores the company's strategic push toward AI and privacy-conscious advertising solutions. This initiative aligns with its broader goals of improving operational efficiency and deepening client relationships. Over the last five years, The Trade Desk delivered an impressive total return of 104.61%, highlighting its potential for long-term growth, although it recently underperformed the US media industry by showing 104.7% earnings growth compared to the industry's negative returns. The company's focus on AI and structural reorganization suggests a promising outlook for revenue and earnings enhancement. With analysts forecasting revenue growth of 17.8% annually and a profit margin increase from 16.1% to 20.4% over the next three years, the recent platform upgrades could act as a catalyst for achieving these targets. However, the company's current share price of US$55.63 remains at a 21.4% discount to the consensus price target of US$86.32, reflecting mixed analyst confidence and potential future uncertainties. Investors should weigh these forecasts against current market conditions to assess if the recent developments can sustain the company's favorable growth trajectory. Navigate through the intricacies of Trade Desk with our comprehensive balance sheet health report here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGM:TTD. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@
Yahoo
9 hours ago
- Business
- Yahoo
Trade Desk (NasdaqGM:TTD) Integrates Bell Media's First-Party Data Into Kokai Platform
In June 2025, the integration of Bell Media's marketing tools into The Trade Desk's (NasdaqGM:TTD) Kokai platform offered advertisers advanced data and audience-building features, with support for privacy-conscious targeting using UID2. This collaboration likely contributed positively to the firm's 28% price increase over the past month. Along with the robust integration news, The Trade Desk's positive first-quarter earnings and forward guidance announcements provided additional fundamental strength. The broader market also showed resilience, as evidenced by the S&P 500 reaching 6,000, indicating a supportive environment for the stock's upward trajectory. Buy, Hold or Sell Trade Desk? View our complete analysis and fair value estimate and you decide. The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 25 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement. The integration of Bell Media's tools into The Trade Desk's Kokai platform not only contributed to a recent 28% share price increase, it also underscores the company's strategic push toward AI and privacy-conscious advertising solutions. This initiative aligns with its broader goals of improving operational efficiency and deepening client relationships. Over the last five years, The Trade Desk delivered an impressive total return of 104.61%, highlighting its potential for long-term growth, although it recently underperformed the US media industry by showing 104.7% earnings growth compared to the industry's negative returns. The company's focus on AI and structural reorganization suggests a promising outlook for revenue and earnings enhancement. With analysts forecasting revenue growth of 17.8% annually and a profit margin increase from 16.1% to 20.4% over the next three years, the recent platform upgrades could act as a catalyst for achieving these targets. However, the company's current share price of US$55.63 remains at a 21.4% discount to the consensus price target of US$86.32, reflecting mixed analyst confidence and potential future uncertainties. Investors should weigh these forecasts against current market conditions to assess if the recent developments can sustain the company's favorable growth trajectory. Navigate through the intricacies of Trade Desk with our comprehensive balance sheet health report here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGM:TTD. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Cision Canada
2 days ago
- Business
- Cision Canada
Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions
– The Bell Marketing Platform has been integrated into The Trade Desk, providing advertisers with seamless access to premium capabilities and greater addressability with Unified ID 2.0 – – Advertisers now have access to near real-time data on more than 22 million connections across more than 8 million Canadian households – TORONTO, June 5, 2025 /CNW/ - Bell Media and The Trade Desk announced today that key tools from the Bell Marketing Platform (BMP) are now integrated into The Trade Desk's Kokai platform. The integration provides advertisers with seamless access to Bell's premium first-party data, custom audience-building capabilities, and, in the future, advanced measurement and analytics solutions. "With this integration, we're making it easier than ever for advertisers to activate Bell's first-party data where they already buy media," said Matt McGowan, SVP, Business Solutions at Bell Media. "It's a major step forward in delivering smarter, more effective advertising across every screen." Fueled by Bell Audience Manager's near real-time data tracking, the integration on The Trade Desk makes it easier for advertisers to leverage BMP tools and intelligence to optimize their campaigns. With more than 22 million customer connections across more than 8 million Canadian households, clients gain instant access to app and web activity, as well as detailed television consumption patterns, including programming, channels, and ad exposure, unlocking premier audience retargeting or suppression capabilities to drive results. Existing Environics Analytics capabilities further enhance audience segmentation, tapping into viewership and browsing information, potential interests, and geofencing, as well as demographic, household, and financial insights. Bell Media will also support Unified ID 2.0 (UID2), pioneered by The Trade Desk to help advertisers target their audience with greater precision and addressability. A privacy-conscious identity solution, UID2 allows advertisers to reach precise Canadian audiences through Bell's robust first-party data or each client's own dataset, while being built for an omnichannel future. UID2 will be available across key inventory pieces, including Connected TV, with additional implementations in the future. "Connected TV represents an entirely new opportunity for both advertisers and TV providers who are making incredible content," said Will Doherty, SVP of Inventory Partnerships, The Trade Desk. "Bell is leading the way in market by leveraging innovations like Unified ID 2.0, as well as supporting the premium open internet. This marks a major advancement for buyers to buy some of the best content in Canada." Bell Attribution Insights will be coming soon to The Trade Desk. A powerful measurement solution, Bell Attribution Insights enables advertisers to track real-world outcomes, online lift, and cross-platform performance, while gaining actionable analytics results as they pertain to delivery, engagement, and audience impact, maximizing campaign returns on investment. The partnership with The Trade Desk highlights Bell Media's continued dedication to delivering exceptional value and innovative solutions for advertising partners. X: @BellMediaPR @TheLede_CA LinkedIn: Bell Media Advertising Sales The Lede About Bell Media Bell Media is Canada's leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada's most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada's cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec's fast-growing conventional French-language network, Noovo; the country's leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal's Grande Studios, and Dome Productions, one of North America's leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed. Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. 1 Learn more at About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube. For more information, please contact: Kaitlynn Jong, Bell Media, [email protected]
Yahoo
12-05-2025
- Business
- Yahoo
Why The Trade Desk (TTD) Stock Is Trading Up Today
Shares of advertising software maker The Trade Desk (NASDAQ:TTD) jumped 11.3% in the afternoon session after the major indices popped (Nasdaq +3.4%, S&P 500 +2.5%) in response to the positive outcome of U.S.-China trade negotiations, as both sides agreed to pause some tariffs for 90 days, signaling a potential turning point in ongoing tensions. This rollback cuts U.S. tariffs on Chinese goods to 30% and Chinese tariffs on U.S. imports to 10%, giving companies breathing room to reset inventories and supply chains. However, President Trump clarified that tariffs could go "substantially higher" if a full deal with China wasn't reached during the 90-day pause, but not all the way back to the previous levels. Still, the agreement has cooled fears of a prolonged trade war, helping stabilize expectations for global growth and trade flows and fueling renewed optimism. The optimism appeared concentrated in key trade-sensitive sectors, particularly technology, retail, and industrials, as lower tariffs reduce cost pressures and restore cross-border demand. Is now the time to buy The Trade Desk? Access our full analysis report here, it's free. The Trade Desk's shares are very volatile and have had 24 moves greater than 5% over the last year. But moves this big are rare even for The Trade Desk and indicate this news significantly impacted the market's perception of the business. The previous big move we wrote about was 3 days ago when the stock gained 17.4% on the news that the company reported strong first quarter 2025 results which significantly beat analysts' EBITDA and revenue estimates. Sales rose by 25% as more buyers adopted its open-internet tools like Kokai and identity tech such as UID2, now being used by major publishers across the globe. Looking ahead, Q2 guidance for revenue was roughly in line while EBITDA guidance beat. Zooming out, this was a strong quarter, especially considering the weak print last quarter that had investors worried. The Trade Desk is down 32.4% since the beginning of the year, and at $79.56 per share, it is trading 43% below its 52-week high of $139.51 from December 2024. Investors who bought $1,000 worth of The Trade Desk's shares 5 years ago would now be looking at an investment worth $2,561. Unless you've been living under a rock, it should be obvious by now that generative AI is going to have a huge impact on how large corporations do business. While Nvidia and AMD are trading close to all-time highs, we prefer a lesser-known (but still profitable) semiconductor stock benefiting from the rise of AI. Click here to access our free report on our favorite semiconductor growth story.
Yahoo
09-05-2025
- Business
- Yahoo
Why Is The Trade Desk (TTD) Stock Rocketing Higher Today
Shares of advertising software maker The Trade Desk (NASDAQ:TTD) jumped 17.4% in the afternoon session after the company reported strong first quarter 2025 results which significantly beat analysts' revenue and EBITDA estimates. Sales rose by 25% as more buyers adopted its open-internet tools like Kokai and identity tech such as UID2, now being used by major publishers across the globe. Looking ahead, Q2 guidance for revenue was roughly in line while EBITDA guidance beat. Zooming out, this was a strong quarter, especially considering the weak print last quarter that had investors worried. Is now the time to buy The Trade Desk? Access our full analysis report here, it's free. The Trade Desk's shares are very volatile and have had 23 moves greater than 5% over the last year. But moves this big are rare even for The Trade Desk and indicate this news significantly impacted the market's perception of the business. The previous big move we wrote about was 15 days ago when the stock gained 6% on the news that stocks extended their rebound, led by strong gains in the technology sector, as renewed optimism surrounding U.S.–China trade negotiations lifted investor sentiment. Contributing to the bullish tone was a standout earnings report from enterprise software leader ServiceNow, which topped Wall Street's expectations on RPO, profit and earnings. More importantly, the company's remaining performance obligations (RPO), a key forward-looking metric for future revenue, gave investors confidence that enterprise customers were not pulling back spending amidst uncertain macro. This optimism was further reinforced by solid results from Texas Instruments and Lam Research. Their performance was especially encouraging for semiconductor stocks, which had been under pressure due to their exposure to global trade tensions. These earnings results suggested that, despite macroeconomic uncertainties, demand in key tech verticals remained resilient. The Trade Desk is down 40.2% since the beginning of the year, and at $70.38 per share, it is trading 49.6% below its 52-week high of $139.51 from December 2024. Investors who bought $1,000 worth of The Trade Desk's shares 5 years ago would now be looking at an investment worth $2,305. Today's young investors likely haven't read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next. Sign in to access your portfolio
