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Time of India

UP to showcase cultural heritage at Japan Tourism Expo

Lucknow: Uttar Pradesh will showcase its rich cultural, spiritual and natural heritage at the Japan Tourism Expo 2025 scheduled from Sep 25 to 28, an official spokesperson said on Wednesday. The UP tourism department will participate with a powerful and strategic presence, highlighting the state's heritage to a global audience, particularly visitors and investors from Japan and the Asia-Pacific region. Officials said a themed pavilion spanning 54sqm will be set up at the venue. It will use advanced technology like digital LED screens, auto-navigation displays and AR-based selfie panels to offer an immersive experience. Visitors will also get a glimpse of the state's handicrafts, culture, music and festivals, enriching their overall experience. "Information about UP's top tourist destinations will be shared with Japanese visitors. To facilitate this, special booklets will be printed in both English and Japanese. Visitors will also be able to access details and make bookings through the UP-Tourism Department's mobile app," said the official. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like American Investor Warren Buffett Recommends: 5 Books For Turning Your Life Around Blinkist: Warren Buffett's Reading List Undo A major focus will be on the Buddhist Circuit (Sarnath, Kushinagar, Shravasti, Kaushambi, Sankisa and Kapilvastu), which is expected to attract Japanese Buddhist tourists. Additionally, Ayurveda, yoga, naturopathy, and rural tourism will be promoted to match the health and spiritual interests of Japanese travellers, the official added. Parallelly, the third edition of the Uttar Pradesh International Trade Show (UPITS-2025) will also reflect the state's vibrant heritage. A 465sqm pavilion at India Expo Centre and Mart in Greater Noida will host live demonstrations of traditional folk art, classical dances and showcases of the famed Buddhist circuit — all curated to draw attention from global visitors.