4 days ago
- Entertainment
- New Straits Times
#SHOWBIZ: Zeroing in on RM60mil target
USAMAH Zaid Yasin, who directed "Ejen Ali The Movie 2" (EATM2), said the animated film can hit its RM60 million box office target.
EATM2 has made history by raking in RM40.6 million in 13 days of screening.
This figure surpasses the earnings of 2019's "Ejen Ali".
Usamah expressed gratitude to audiences for their support, especially for watching the film with their families.
"As for the RM60 million target, I'm leaving it to audiences to make it a reality. It's not impossible for EATM2 to achieve it."
He said many viewers have watched the film multiple times, a trend he finds encouraging.
"Despite other domestic films being screened at the same time as EATM2, 'Ejen Ali' is getting significant attention."
Usamah also mentioned that the decision to continue screening EATM2 for several more weeks rests with cinemas, based on audience demand.
"Usually, a film's reception is great for the first two weeks following its release. After that, screenings in certain places start to decrease.
" But for EATM2, I believe the strong audience response will continue, and as I said, the RM60 million target is not impossible to achieve."
Earlier, he announced that EATM2 will be released in phases in Singapore, Indonesia and Cambodia.
The sequel, produced by Wau Animation in collaboration with Primeworks Studios and Komet Productions, premiered in Malaysian and Bruneian cinemas on May 22.
Usamah, who is CEO of Wau Animation, recently attended an interview with Indonesian band Nidji.
The band was chosen to perform "Teman Sejati", a song featured on the EATM2 soundtrack.
