09-05-2025
BYU legend makes major announcement about future plans
Jimmer Fredette isn't just rewriting his own story—he's looking to reshape an entire sport.
On a recent appearance on The Today Show, the former BYU sensation shared his excitement about taking on a powerful new role: managing director of USA Men's 3x3 basketball. His mission? Simple, but ambitious. 'We're trying to bring some more notoriety to the 3x3 game here in the U.S.,' Fredette said. 'I'm excited to be a part of it… and be able to hopefully win something in LA.'
Fredette's journey from Provo legend to international basketball ambassador is well-documented. In 2011, he was the NCAA's National Player of the Year, averaging 28.9 points per game while electrifying Cougar Nation. Now, at 36, he's pivoting from scorer to strategist, tasked with building the coaching staff and player pool for a sport still carving out its American identity.
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After retiring from professional basketball in April, Fredette's appointment came swiftly—but not surprisingly. USA Basketball CEO Jim Tooley praised him as a 'beloved athlete on the halfcourt' and a 'natural fit' for this pioneering role. Fredette's competitive resume includes gold medals from the 2023 Pan American Games and 2022 AmeriCup, and a stint on the U.S. team at the 2024 Paris Olympics.
The U.S. men's 3x3 team fell short in Paris, missing the podium after Fredette suffered a tournament-ending injury. That loss still stings—but it's fueling his vision for 2028. 'I'm determined to help build a sustainable program for years to come,' he said. His leadership marks the first time USA Basketball has named a dedicated figurehead to oversee the 3x3 men's national program.
Related: BYU sparks major buzz with another addition through the transfer portal
Fredette's BYU days were legendary—but his next act might just be his most impactful. Cougar fans, take notice: Jimmer isn't done winning. He's just moved to a new court.
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