Latest news with #Udhiya
Campaign ME
22-05-2025
- Business
- Campaign ME
Careem builds on last year's success with return of Udhiya campaign
Careem has launched its 2025 Eid Al Adha campaign to promote the return of its Udhiya (Qurbani) meat offering on the app. The campaign is fully developed and produced by its in-house Creative Studio. Running primarily across social media, the campaign's hero film features a humorous video showing a Careem delivery rider surrounded by sheep and picking one up in the middle of a farm, linking a light-hearted visual with the app's simplified ordering process. In line with last year's tone, the Careem campaign leans into a witty voice – with the lead asset captioned 'They're baaaaaaaack 🐑 Don't stress about your Udhiya this Eid – we've goat you covered 😉'. View this post on Instagram A post shared by Careem UAE (@careemuae) It follows the success of Careem's 2024 campaign, where the app temporarily added a sheep icon among its services to reflect the addition of the Udhiya delivery service to the platform. Last year's theme static visual titled The Goat Father – a play on the cinematic classic – promoted the various livestock options available. The announcement of the new delivery service and the sheep icon were widely shared across social channels, WhatsApp groups and were even picked up by local media. This year, Careem's campaign retains that irreverent tone while continuing to spotlight convenience and community impact – particularly the option to donate Udhiya meat directly to the UAE Food Bank. Careem Groceries VP, Chase Lario, said the campaign reflects the brand's broader mission to simplify meaningful moments in customers' lives, 'Our aim is to simplify every part of our customers' lives – including their religious and cultural traditions. Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' To extend reach and engagement, Careem is also collaborating with influencers across the UAE. These partnerships are designed to complement the in-house creative and help position the campaign as both accessible and culturally relevant. With all content produced by Careem's internal creative studio, the campaign maintains a consistent brand identity across touchpoints — from app interface to social video. It reflects the platform's broader strategy of localising services and messaging around key cultural and religious moments.
Zawya
21-05-2025
- Business
- Zawya
Noon Minutes launches expanded Udhiya (Qurbani) service for Eid Al-Adha in UAE & KSA
Riyadh, KSA | Dubai, UAE – noon Minutes, the on-demand quick-commerce service by noon, has announced the return of its Udhiya (Qurbani) service for Eid Al-Adha in Saudi Arabia and the UAE. Now in its second year, the service offers customers a seamless, fully Sharia-compliant experience - from selecting livestock to final delivery. This year's offering includes an expanded selection of animals, with cows and camels joining the platform's premium range of goats and sheep. Customers can complete the entire process with just a few taps on the noon Minutes app, with every step handled in accordance with Islamic principles. 'Bringing this service back for Eid is a proud moment for us,' said Saro Djerrahian, GM, Commercial, noon Minutes. 'By partnering with trusted providers like Zabehaty, we ensure every step - from sacrifice to delivery - is done with care, compliance, and respect for tradition.' How It Works: Pick Your Animal: Choose from a wide range of livestock, including Najdi, Nuaimi, Kashmiri, Jaziri, Somali sheep and goats, cows, and camels. Choose Your Delivery Date: Select your preferred day during the Eid Al-Adha period. Sacrifice & Processing: Zabehaty handles the sacrifice post-Eid prayer at certified facilities, following strict religious and hygiene standards. Fast Delivery: Fresh meat is delivered on the selected date. Customers receive email confirmation and Zabehaty contact details for full transparency. Service Availability: The Udhiya service is available across all Emirates in the UAE and in major cities throughout Saudi Arabia during the Eid period. This initiative reflects noon Minutes' ongoing mission to combine everyday convenience with cultural relevance—making it easier for families to observe tradition with confidence and ease. ABOUT was founded with the objective of fostering an ecosystem of regionally based digital companies in order to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Media requests, including interviews, can be directed to pr@
Hi Dubai
21-05-2025
- Business
- Hi Dubai
Prices Up to Dh7,000: Eid Al Adha Udhiya Delivery Services Now Available on UAE Grocery Apps
Grocery apps Careem and Noon are bringing back their popular Udhiya delivery services, giving UAE residents a convenient way to fulfil their Eid Al Adha sacrifice from the comfort of home. From May 15 to June 4, residents in Dubai and Abu Dhabi can pre-order sacrificial animals through Careem Groceries, choosing to either receive the meat at home or donate it to the UAE Food Bank. The platform is partnering once again with Dhabayeh Al Emarat, offering options such as a local goat for Dh1,723 and a Naimi sheep for Dh2,143. Noon Minutes, in collaboration with Zabehaty (Oasis Livestock), is offering a broader range, including a full cow or camel for Dh7,000, alongside Somali goats (Dh1,000), Kashmiri sheep (Dh1,300), and local Nuaimi sheep (Dh1,800). Customers can choose specific time slots for delivery and preferred meat cuts. The Udhiya, or Qurbani, commemorates Prophet Ibrahim's willingness to sacrifice his son as an act of obedience. Meat from the sacrifice is traditionally shared with family, friends, and those in need. Chase Lario, VP of Careem Groceries, said last year's strong response motivated the team to bring the service back. 'Customers loved the ease and convenience... and we're excited to support this meaningful practice again,' he said. Users on both apps can select the day of sacrifice during the first four days of Eid. Careem also enables direct donation to the UAE Food Bank, which has provided over 70 million meals to date. Eid Al Adha is expected to fall on Saturday, June 7, with a possible five-day holiday from June 6 to June 10, subject to Moon sightings. News Source: Khaleej Times
Zawya
20-05-2025
- Business
- Zawya
Udhiya meat now available for pre-order through Careem Groceries in time for Eid Al Adha
Dubai, UAE: Careem brings back its popular Udhiya offering for Eid Al Adha in partnership with local meat supplier, Dhabayeh Al Emarat, for the second year in a row. From 15 May until 4 June 2025, customers in Dubai and Abu Dhabi can pre-order their Udhiya meat through Careem Groceries, choosing to either receive it at home or donate it to the UAE Food Bank. The service provides a seamless way to fulfill one of the most important religious practices in the Islamic calendar. Customers can select a goat or sheep, specify their preferred meat and cut type, and choose either delivery or donation - all with a few simple taps on the app. Chase Lario, VP of Careem Groceries, commented: 'Our aim is to simplify every part of our customers' lives - including their religious and cultural traditions. Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' Customers can pre-select the day for the sacrifice within all four days of Eid, with delivery scheduled for the same day. All meat is prepared in accordance with Islamic guidelines for Eid Al Adha and fulfilled by Dhabayeh Al Emarat. Pre-orders are available until two days before Eid. Customers who prefer to donate their Udhiya to the UAE Food Bank - which has distributed more than 70 million meals since its establishment - can do so directly in the app by selecting the UAE Food Bank option, helping ensure that meat reaches families in need across the UAE. To pre-order your Udhiya meat, download the latest version of the Careem app, and select 'Udhiya' from the app homescreen. About Careem Careem is building 'the everything app' for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earning opportunities for over 3.5 million Captains, simplified the lives of over 75 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. For media inquiries, please contact: Jasmine AlDameary
Khaleej Times
20-05-2025
- Business
- Khaleej Times
From Dh1,000-Dh7,000: UAE residents get Udhiya options for Eid Al Adha on grocery apps
This year, grocery shopping apps are bringing back the Udhiya option to make it easier for Muslims to offer a sacrificial animal in the lead up to Eid Al Adha. Ranging from Dh1,000 to Dh7,000, residents can choose to pre-order one of several animals, either local or imported, in various cuts. Careem is partnering with its local meat supplier, Dhabayeh Al Emarat, for the second year in a row to offer sheep of various sizes. A 12 to 24-month-old local goat weighing between 14 and 17 kgs will cost around Dh1,723, while a 7 to 9-month-old Naimi sheep weighing between 16 and 20 kgs will cost Dh2,143. From May 15 until June 4, customers in Dubai and Abu Dhabi can pre-order their Udhiya meat through Careem Groceries, choosing to either receive it at home or donate it to the UAE Food Bank. Eid Al Adha sees Muslims around the world sacrifice an animal to commemorate the willingness of Prophet Ibrahim to sacrifice his son in obedience to Allah's command. This is known as Udhiya or Qurbani. The meat from the sacrificed animal is typically distributed among family, friends, and those in need. Last year, this option was offered for the first time, becoming an instant hit among residents for its ease and convenience. Chase Lario, VP of Careem Groceries explained that they were encouraged by the response. 'Our aim is to simplify every part of our customers' lives, including their religious and cultural traditions,' he said. 'Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' Noon Minutes is offering a full cow, weighing 120-150 kgs, as well as a camel of equal weight for Dh7,000. In addition to this, residents can also pick between several animals, including a Somali goat, priced at Dh1,000, a Kashmiri sheep, priced at Dh1,300, and a local Nuaimi sheep for Dh1,800. They have partnered with Zabehaty (Oasis Livestock) for the campaign. Options On Careem, residents have the option of pre-selecting the day for the sacrifice within the first four days of Eid, with delivery scheduled for the same day. Pre-orders are available until two days before Eid. The app also allows customers who prefer to donate their Udhiya to the UAE Food Bank, which has distributed more than 70 million meals since its establishment, to do so directly in the app by selecting the UAE Food Bank option. This helps ensure that meat reaches families in need across the UAE. On Noon, users have the option of selecting two time slots on Day 1 of Eid and can choose between getting the animal in four cuts or as the whole carcass. This year, Eid Al Adha is expected to fall on Saturday, June 7 (Dhul Hijjah 10). In this case, UAE residents will get a 5-day break from Friday, June 6, to Tuesday, June 10, including the weekend. These dates may be revised if needed, depending on Moon sightings.
