Latest news with #Unbeleafable
Daily Mirror
4 days ago
- Business
- Daily Mirror
Eight in 10 Brits are on mission to buy more British fruit and veg, research shows
A poll of 2,000 adults found Brits are in agreement that supermarkets should do more to prioritise British produce and said it is important to include homegrown vegetables and salad in their weekly shop Eight out of 10 shoppers are on a mission to fill their baskets with more homegrown fruit and veg, research reveals. A poll of 2,000 adults found Brits are in agreement that supermarkets should do more to prioritise British produce and said it is important to include homegrown vegetables and salad in their weekly shop. Two-thirds of shoppers are keen to bolster support for British farmers, while nearly half recognise this as a step towards reducing the UK's reliance on imports. Two thirds want to be more knowledgeable about where their food shop is coming from, as currently only six percent can know where their food is grown. The research was commissioned by vertical farming company GrowUpFarms, and its brand Unbeleafable. Vertical farming is the practice of growing crops in vertically and horizontally stacked layers. GrowUpFarms offers salad leaves grown in the UK without pesticides, year-round, in climate-controlled conditions. Will Howard, UK MD and CCO of the vertical farming enterprise, commented: "It's really encouraging to see so many people looking for homegrown produce." He added: "There's real power in choosing local – it means fewer food miles, fresher taste, and more support for British farmers. But there is still a lot more to be done. "Food insecurity remains a major challenge in the UK. In 2024, only half of the salad leaves eaten in the UK were grown here. "We're here to change the world by growing better, showing that people can back British produce – all while enjoying food which tastes amazing." Overall, three-quarters would be willing to spend more on British-grown vegetables over imported. Moreover, two-thirds of the population are keen to back British agriculture, even if it means digging deeper into their pockets. The poll reveals that consumers are prepared to shell out an additional £32 monthly on their groceries by choosing locally sourced fruits and vegetables. Furthermore, the survey, carried out through OnePoll, indicates that over two-thirds are willing to pay a premium for salad leaves cultivated in the UK. Will Howard of GrowUp Farms, whose Unbeleafable products grace the shelves of Tesco, Sainsbury's, Morrisons, Co-op, and Ocado, said: "We know shoppers want to integrate delicious, vibrant, and healthy food into their everyday meals, so we listened."
The Irish Sun
4 days ago
- Health
- The Irish Sun
Eight in 10 Brits on a mission to get healthy by adding fruit and veg to their weekly shop, research reveals
EIGHT in 10 Brits are on a mission to buy British fruit and veg, according to research. A poll of 2,000 adults found 79 per cent agree supermarkets should do more to prioritise British produce. 3 A study has found that eight in 10 Brits want to buy more food grown in the UK Credit: SWNS 3 A huge number of Brits also want to eat healthier too Credit: Getty The same percentage of Brits added it is important to include homegrown vegetables and salad in their weekly shop. Of these, 67 per cent said they want to support British farmers, and 47 per cent recognise it reduces the UK's reliance on imports. However, when looking at their shopping basket, just six per cent know where their produce was grown - despite 63 per cent wanting to be more knowledgeable about the origins of their produce. The research was commissioned by GrowUp Farms and its brand Unbeleafable, which offers salad leaves grown without pesticides, year-round, in climate-controlled conditions grown in the UK. Read More on Supermarket News Will Howard, UK MD and CCO from the vertical farming company, said: 'It's really encouraging to see so many people looking for homegrown produce. 'There's real power in choosing local – it means fewer food miles, fresher taste, and more support for British farmers. 'But there is still a lot more to be done. 'Food insecurity remains a major challenge in the UK. In 2024, only half of the salad leaves eaten in the UK were grown here. Most read in Health 'We're here to change the world by growing better, showing that people can back British produce – all while enjoying food which tastes amazing.' The research went on to reveal 62 per cent are eager to support British farming even if ends up costing them a little more. What is kefir? The fermented milk drink that could improve your energy, skin and even Alzheimer's Respondents estimate they willingly spend as much as £32 a month more on their shopping as a result of opting to buy locally grown fruit or veg. Overall, 72 per cent would be willing to spend more on British-grown vegetables over imported. And, according to the survey conducted via OnePoll, more than two-thirds would pay more for UK-grown salad leaves. Will Howard from GrowUp Farms, which has its Unbeleafable products available in the likes of Tesco, Sainsbury's, Morrisons, Co-op and Ocado added: 'We know shoppers want to integrate delicious, vibrant, and healthy food into their everyday meals, so we listened." 3 72 per cent would be willing to spend more on British-grown food Credit: Getty
Scottish Sun
4 days ago
- Business
- Scottish Sun
Eight in 10 Brits on a mission to get healthy by adding fruit and veg to their weekly shop, research reveals
EIGHT in 10 Brits are on a mission to buy British fruit and veg, according to research. A poll of 2,000 adults found 79 per cent agree supermarkets should do more to prioritise British produce. Advertisement 3 A study has found that eight in 10 Brits want to buy more food grown in the UK Credit: SWNS 3 A huge number of Brits also want to eat healthier too Credit: Getty The same percentage of Brits added it is important to include homegrown vegetables and salad in their weekly shop. Of these, 67 per cent said they want to support British farmers, and 47 per cent recognise it reduces the UK's reliance on imports. However, when looking at their shopping basket, just six per cent know where their produce was grown - despite 63 per cent wanting to be more knowledgeable about the origins of their produce. The research was commissioned by GrowUp Farms and its brand Unbeleafable, which offers salad leaves grown without pesticides, year-round, in climate-controlled conditions grown in the UK. Advertisement Will Howard, UK MD and CCO from the vertical farming company, said: 'It's really encouraging to see so many people looking for homegrown produce. 'There's real power in choosing local – it means fewer food miles, fresher taste, and more support for British farmers. 'But there is still a lot more to be done. 'Food insecurity remains a major challenge in the UK. In 2024, only half of the salad leaves eaten in the UK were grown here. Advertisement 'We're here to change the world by growing better, showing that people can back British produce – all while enjoying food which tastes amazing.' The research went on to reveal 62 per cent are eager to support British farming even if ends up costing them a little more. What is kefir? The fermented milk drink that could improve your energy, skin and even Alzheimer's Respondents estimate they willingly spend as much as £32 a month more on their shopping as a result of opting to buy locally grown fruit or veg. Overall, 72 per cent would be willing to spend more on British-grown vegetables over imported. Advertisement And, according to the survey conducted via OnePoll, more than two-thirds would pay more for UK-grown salad leaves. Will Howard from GrowUp Farms, which has its Unbeleafable products available in the likes of Tesco, Sainsbury's, Morrisons, Co-op and Ocado added: 'We know shoppers want to integrate delicious, vibrant, and healthy food into their everyday meals, so we listened."
The Sun
4 days ago
- Business
- The Sun
Eight in 10 Brits on a mission to get healthy by adding fruit and veg to their weekly shop, research reveals
EIGHT in 10 Brits are on a mission to buy British fruit and veg, according to research. A poll of 2,000 adults found 79 per cent agree supermarkets should do more to prioritise British produce. 3 3 The same percentage of Brits added it is important to include homegrown vegetables and salad in their weekly shop. Of these, 67 per cent said they want to support British farmers, and 47 per cent recognise it reduces the UK's reliance on imports. However, when looking at their shopping basket, just six per cent know where their produce was grown - despite 63 per cent wanting to be more knowledgeable about the origins of their produce. The research was commissioned by GrowUp Farms and its brand Unbeleafable, which offers salad leaves grown without pesticides, year-round, in climate-controlled conditions grown in the UK. Will Howard, UK MD and CCO from the vertical farming company, said: 'It's really encouraging to see so many people looking for homegrown produce. 'There's real power in choosing local – it means fewer food miles, fresher taste, and more support for British farmers. 'But there is still a lot more to be done. ' Food insecurity remains a major challenge in the UK. In 2024, only half of the salad leaves eaten in the UK were grown here. 'We're here to change the world by growing better, showing that people can back British produce – all while enjoying food which tastes amazing.' The research went on to reveal 62 per cent are eager to support British farming even if ends up costing them a little more. What is kefir? The fermented milk drink that could improve your energy, skin and even Alzheimer's Respondents estimate they willingly spend as much as £32 a month more on their shopping as a result of opting to buy locally grown fruit or veg. Overall, 72 per cent would be willing to spend more on British-grown vegetables over imported. And, according to the survey conducted via OnePoll, more than two-thirds would pay more for UK-grown salad leaves. Will Howard from GrowUp Farms, which has its Unbeleafable products available in the likes of Tesco, Sainsbury's, Morrisons, Co-op and Ocado added: 'We know shoppers want to integrate delicious, vibrant, and healthy food into their everyday meals, so we listened." 3
