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Big 12 tournament court: Social media reacts to conference's floor pattern, design
Big 12 tournament court: Social media reacts to conference's floor pattern, design

Yahoo

time12-03-2025

  • Sport
  • Yahoo

Big 12 tournament court: Social media reacts to conference's floor pattern, design

It's safe to say most fans are not fond of the Big 12 tournament's court design in 2025. In recent years, the power conference has stepped up its game in terms of marketing its conference, with partnerships with streetwear brands, WWE icons and musicians at the Big 12 football championship. The Big 12 partnered with another streetwear brand, "Undefeated," for its court design in 2025 — which hasn't received the best reviews so far. The court takes inspiration from Undefeated's "iconic 5-strike logo," according to the conference. NCAA TOURNAMENT BUBBLE WATCH: What teams fighting for March Madness field must do to make field The court is covered in X's and I's, lacing the hardwood with the number 12 in roman numerals, mimicking the Big 12's "XII" logo. Reporters on site in Kansas City for the Big 12 tournament have also noted the court looks noticeably worse on the TV broadcast, or from even a birds-eye view than it does at eye level. Players interviewed by The Athletic on their thoughts said they liked the court, with Kansas State's Taj Manning agreeing the court looks better in person than on TV. "That court isn't about me," Big 12 commissioner Brett Yormark told reporters on Tuesday in Kansas City. "It's about our student athletes. When I first got here it was all about modernizing and contemporizing our brand, connecting to culture and getting in the consciousness of our future student athletes. That's what we're doing. "Every student athlete that walked on that court last week came up to me and said, 'Brett, it's fantastic.' They took selfies, they loved it. ... I think the people that matter most that are weighing in really love it, and that's what matters to me." Here's how social media reacted to the Big 12 tournament's court design, which debuted for the women's bracket last week and continued with the men's tournament, which started Tuesday: Whoever approved the big 12 tournament court design should be in jail — Lucy Rohden (@lucy_rohden) March 9, 2025 I mean we beveled the Big 12 court (and some players too) when we first saw it. — Sickos Committee (@SickosCommittee) March 9, 2025 Rough estimate. Each XII line is about 1.5 feet. 12 lines to the paint. About 33 lines across the court total. Each XII logo seems to be 1 Foot wide so 94 each line. 94 x 33 = 3,102 Big XII logos but minus the paint and Center Court logo, it's about 2,830 XII Logos on the court — Sickos Committee (@SickosCommittee) March 11, 2025 Still don't love it. But the Big 12's controversial court is significantly worse when viewed from above compared to eye-level (I've seen both today). — Sean Walker (@ActuallyDSW) March 12, 2025 Nothing Better Than Playing On DesignerCommissioner Brett Yormark Talks the Brand New Big 12 Court for the Phillips 66 Big 12 Basketball Championships#Big12 | @Big12Conference — Big 12 Studios (@big12studios) March 10, 2025 I'm watching the #UCF women's basketball team compete in the Big 12 tourney. Am I the only one who thinks the court is terrible? It looks like one of those optical illusion paintings they sold at Spencer's Gifts. — Matt Murschel (@osmattmurschel) March 5, 2025 Will you all donate to the gofundme I'm starting to raise money for the Big 12 to update their court overnight? — Stuckey (@Stuckey2) March 11, 2025 POV: Turning on the Big 12 tourney to sweat your bet and you see this court 🤩 — br_betting (@br_betting) March 11, 2025 Not to sound like an old grandpa yelling at the clouds but we need to stop these obnoxious basketball court NBA Cup and now the Big 12 have taken it way too far. It's brutal on the back basketball courts that actually look like hardwood flooring. — Brandon Koretz (@BrandonKoretz) March 11, 2025 I wonder if Mr. Pitt is able to see the image hidden within the Big 12 Tournament court. — Erik Haslam (@haslametrics) March 11, 2025 This Big 12 Tournament court sure is something — Jim Root (@2ndChancePoints) March 11, 2025 In 2040:If you watched the entirety of the Big 12 tournament on this court, you may be entitled to financial compensation. — Garage Gameday Sports (@GamedayGarage) March 11, 2025 This article originally appeared on USA TODAY: Social media reacts to Big 12 tournament's court design

What's up with the Big 12 tournament's court? Fans pan design, but players see it differently
What's up with the Big 12 tournament's court? Fans pan design, but players see it differently

New York Times

time12-03-2025

  • Sport
  • New York Times

What's up with the Big 12 tournament's court? Fans pan design, but players see it differently

KANSAS CITY, Mo. — The Big 12's court design has become a talking (laughing?) point this week at the conference's men's basketball tournament. Which seems to be what the conference is going for. As part of commissioner Brett Yormark's mission to 'intersect sports and culture,' the Big 12 teamed with clothing brand Undefeated, which has five tally marks as its logo, to design the floor for its men's and women's tournaments at T-Mobile Center. Sticking with that theme, the Big 12, which uses Roman numerals for its logo, plastered XII(s) all over the floor in a style resembling a Magic Eye illusion. The reception has been less than favorable on social media — just search 'Big 12 court' on your app of choice — and with several fans in the arena. Advertisement 'It looks like my grandmother's kitchen floor,' said Lonnie Carpenter, a West Virginia fan who said it didn't look as bad in person as on television. 'I think it's too busy,' said BYU fan Dianna Robinson, a sentiment others echoed. Out of 10 tournament attendees polled during Tuesday's opening-round games, eight were not fans, and two liked it. 'I could see where it could play tricks on you the closer you were,' Kansas fan Dennis Vallejo said. 'From above, it looks amazing. You could see almost every detail from as high as we were.' The Big 12 tournament floor looks like it's going to reveal a message to Nicolas Cage that helps him steal the Declaration of Independence. — Jordan Hamm (@JordyHamm) March 6, 2025 I wonder if Mr. Pitt is able to see the image hidden within the Big 12 Tournament court. — Erik Haslam (@haslametrics) March 11, 2025 Yormark's response to the criticism? 'It's become a national story. I love it,' Yormark told The Athletic. 'I love the chatter for sure, and you know, from my perspective, our goal is to really contemporize this conference, modernize it, connect with culture and really lean into current and future student athletes. And I can tell you, every student athlete that has gone on that court from starting last week to this week, they love it. And that's what it's all about. It's not about me. It's about our student athletes, and they've embraced it. And just from a fashion and lifestyle perspective, I think we nailed it. Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on the field at AT&T Stadium for the Big 12 football championship game, though that didn't take up quite as much real estate. FIRST LOOK: Check out the Big 12 X BAPE logo that will grace the field at AT&T Stadium at the Big 12 Championship Game. — Shehan Jeyarajah (@ShehanJeyarajah) December 3, 2022 'We've been looking at an opportunity to rebrand our basketball court,' Kirkham told The Athletic. 'Undefeated, being a very popular streetwear brand, a global brand based out of Los Angeles, and one that really resonates with the youth, we decided to bring them on as a collaborator for this court, and ultimately, between their logo on the baselines and the camo, which is very much part of their DNA, coupled with a design on the court, as we looked at sort of figuring out ways to creatively integrate our XII pattern, there was sort of the marriage of the two that created the court that we're playing on today.' Advertisement Kirkham said the design was a collaboration between Undefeated, the conference staff and the Big 12's court manufacturer's design team. 'Collaboratively, we came together to create the court,' he said. Next question: Did the Big 12 pay this company for the design, or did the company pay the league to have its logo on the baseline? 'We're strategic partners in this,' Kirkham said. 'There's brand equity in both. They want to be in sports. We want to be in lifestyle and culture. We want to provide a platform and a canvas for our student athletes to be proud of, which we're really thrilled (with) feedback that our student athletes and coaches, etc. have had with respect to the court, and Bathing Apes, the Undefeateds of the world help to legitimize it. (It) becomes somewhat of a recruiting tool and other just ways to create conversation within the younger community, and the Big 12 brand can resonate within those subsections.' So that's how what looks to many like an AI-generated floor design came to be. It's not quite as bad in person as on television, but I prefer simple. Clean. Maybe I'm old. Maybe my eyes work. Maybe I'm just here for the basketball. But college basketball is, as Kirkham said, about the youth. He reported that the athletes had been taking selfies with the floor. So I went to the players. Had they heard of Undefeated? What do they think of the court? Among those polled, no one had heard of the brand, but they were all fans of the design. 'I think it's nice,' Kansas State redshirt sophomore Taj Manning said. 'It looks different on TV. On TV, it looked iffy. You see it in person, it looks way better.' 'I heard people are hating on it, but I think it's pretty cool,' Colorado sophomore Harrison Carrington said. 'I don't know what people are getting all mad about. I like the design.' 'It's different,' CU sophomore RJ Smith said. 'Unique. I haven't seen a court like that before. I know some people are hating on it, but I like it.'

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