Latest news with #Unikko
Fibre2Fashion
15-05-2025
- Business
- Fibre2Fashion
Finland's Marimekko's Q1 sales hit $42.9 mn, eyes expansion in Asia
Finnish textiles and clothing company Marimekko Group has anticipated an increase in net sales in 2025 compared to 2024. The comparable operating profit margin is projected to be around 16–19 per cent (2024: 17.5 per cent). However, factors such as shifts in global trade policy, changes in consumer confidence and purchasing power in key markets, and potential disruptions in global supply chains may introduce volatility. International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focusses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, group's second-largest market, are expected to increase. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia, Marimekko said in a press release. Marimekko is expecting increased net sales and a 16â€'19 per cent operating profit margin in 2025, with strong growth projected in the Asia-Pacific region. The company plans 10â€'15 new store openings, mainly in Asia. Q1 2025 net sales rose 5 per cent to €39.6 million, driven by international growth. CEO Alahuhta-Kasko highlighted ongoing global expansion, and brand storytelling. Meanwhile, Marimekko's net sales for the first quarter (Q1) of 2025 rose by 5 per cent year-over-year (YoY) to €39.6 million (~$42.9 million). This growth was driven primarily by increased wholesale sales in Europe and stronger retail performance in Finland (9 per cent). However, net sales in Finland declined by 3 per cent due to a lower volume of non-recurring promotional deliveries compared to the previous year, which had seen a high concentration of such deliveries and licensing income in Q1. International sales grew by 14 per cent YoY, supported by solid growth in both wholesale and retail channels. The operating profit of the company stood at €4.3 million, with the comparable operating profit at €4.4 million, equating to 11.1 per cent of net sales. The decrease in profit was largely due to a weaker relative sales margin caused by higher discounts, lower licensing income, and increased fixed costs. Nonetheless, the rise in sales helped partially offset these impacts, added the release. 'We continue our consistent efforts to scale up the Marimekko phenomenon internationally. This year, we will focus on deepening Marimekko's story and showcasing the richness of our design language, building on the broad attention we gained last year as we celebrated the 60th anniversary of the Unikko print,' said Tiina Alahuhta-Kasko, president and chief-executive officer (CEO) of Marimekko Group. ' At Copenhagen fashion week in January, Marimekko's fashion show explored the relationship between art, architecture and fashion, delivering a combination of surprising colours and patterns that fashion lovers have learned to expect from us. In March, we opened the field of flowers exhibition in Osaka, featuring new floral prints by five designers.' 'The exhibition and the related pop-up stores will tour across Asia throughout the year, showcasing Marimekko's latest print designs—classics of the future—and provide an opportunity to reinforce our relationship with friends of our brand as well as introduce Marimekko to new customers, especially in Asia, which is the most important geographical area for our international growth,' added Alahuhta-Kasko. Fibre2Fashion News Desk (SG)
7NEWS
23-04-2025
- Entertainment
- 7NEWS
Crocs latest collab with designer fashion label has taken shoppers by surprise
Just when you thought fashion had run out of surprises, along comes a collaboration that's part Scandi-chic, part unapologetic comfort and entirely covetable. Global footwear icon Crocs and beloved Finnish design house Marimekko have teamed up for the first time ever, and the result is a limited-edition collection that's guaranteed to spark joy (and probably start a few group chat debates). Dropping today, the Marimekko x Crocs collection is a playful, feel-good fusion of function and fashion. And yes, those are floral Crocs you're looking at. If you've ever secretly slipped into your Crocs for the school run or a quick coffee, now's the time to come clean and go full fashion with it. Marimekko's iconic Unikko print, a bold, blooming floral pattern born in the '60s and beloved by design lovers around the world, has been splashed across Crocs' most-loved silhouettes, including the Classic Clog and the ultra-popular Platform Clog. The collection also includes mini-me styles for kids, so you can match your little ones in the most adorable way possible. But the fun doesn't stop at your feet. To complete the look (and let's be honest, your weekend errands outfit), the brands have also dropped matching socks, a printed tote bag, marking Crocs' first ever foray into totes, and a charm pack of Marimekko x Crocs Jibbitz, perfect for customising your clogs with a little extra flair. 'This collaboration celebrates the joy and creativity at the heart of both brands,' says Rebekka Bay, Creative Director at Marimekko. And it shows. The collection feels like a wearable mood boost, combining Crocs' foot-hugging comfort with Marimekko's artistic flair. Crocs' VP of Global Marketing, Matias Infante, puts it best: 'Together, we're championing bold self-expression, comfort, and confidence.' Translation: you're about to see these on every cool girl at the farmers' market. Whether you're a diehard Marimekko collector, a Crocs convert, or just someone who likes their footwear with a side of fun, this is one drop you don't want to sleep on. Limited edition means limited quantities, and with pieces this cheerful and wearable, they're bound to fly off the shelves (and straight onto your feet).
Yahoo
02-04-2025
- Lifestyle
- Yahoo
Marimekko and Crocs announce limited-edition collaboration collection – optimistic and playful collaboration products hit stores just in time for spring
Marimekko Corporation, Press release, 2 April 2025 at 8.30 a.m. EEST Marimekko and Crocs announce limited-edition collaboration collection – optimistic and playful collaboration products hit stores just in time for spring Leading Finnish lifestyle design house Marimekko and global footwear brand Crocs are launching a limited-edition collaboration collection inspired by the optimism and sense of playfulness at the core of both brands. The Marimekko x Crocs collection combines Marimekko's world-renowned art of printmaking with the innovative casual footwear that Crocs is globally known for. The collection marks the first collaboration between the two brands. The Marimekko x Crocs collection will feature Marimekko's iconic Unikko print in different scales and colorways on multiple Crocs footwear styles, from Classic Clogs to Platform Clogs, for both adults and children. Unikko is a visually stunning abstraction of a flower, a powerful emblem of joy and creativity designed by Maija Isola in 1964. To complement the footwear, the collaboration collection will also include matching everyday accessories such as socks, the first-ever Crocs printed tote as well as a Marimekko x Crocs 5-pack of Jibbitz™ charms for fun and floral personalization. 'The Marimekko x Crocs collaboration celebrates the positive energy and playfulness of both brands through beautiful and functional designs bringing together Marimekko's iconic Unikko print and Crocs' innovative footwear. Our lifelong mission at Marimekko is to bring joy to people's everyday lives, and we are confident that this collection will bring that to many,' says Rebekka Bay, Creative Director, Marimekko. "Our partnership with Marimekko highlights the shared values that define both of our brands – bold self-expression, unwavering authenticity, and unapologetic individuality,' said Matias Infante, Vice President of Global Marketing, Crocs. 'Together, we embrace the power of personalization, creating a space where comfort meets confidence, and where each person is empowered to express their truest selves without compromise." The Marimekko x Crocs limited-edition collection will be available on at select Crocs stores and wholesale locations worldwide from 23 April 2025 onwards. Limited-edition brand collaborations increase Marimekko's international brand awareness and this way support Marimekko's international growth strategy. In addition, brand collaboration collections typically generate licensing income to Marimekko. Licensing income from the collaboration with Crocs has been recognized as revenue for Marimekko in North America in the first quarter of 2024. Download photos Read more: Further information: Liisa MyllymäkiTel. +358 Distribution:Key media About Marimekko Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company's product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company's share is quoted on Nasdaq Helsinki Ltd. About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Individuals can also visit and follow both Crocs and HEYDUDE on their social platforms. Sign in to access your portfolio
