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Fibre2Fashion
16-07-2025
- Business
- Fibre2Fashion
Co-Founder & CEO Brand Concepts Ltd
We plan to expand Juicy Couture across India Brand Concepts Ltd., established in 2007 and headquartered in Indore, has firmly positioned itself as a key player in the Indian fashion and lifestyle sector. A publicly listed company on both the NSE and BSE, Brand Concepts has made a significant mark in the manufacturing and retailing of bags, travel gear, and fashion accessories for both the Indian and international markets. The company's portfolio includes partnerships with global brands like Tommy Hilfiger Travel Gear, United Colors of Benetton, and Aeropostale, alongside its homegrown labels, Sugarush and The Vertical. Known for its diverse offerings ranging from stylish handbags and wallets to durable backpacks and travel gear, Brand Concepts aims to blend trend-driven design with accessible fashion. Recently, Brand Concepts marked a key milestone by launching India's first Exclusive Brand Outlet of Juicy Couture in Lucknow, bringing the iconic Los Angeles-based fashion label to the Indian retail landscape. In this exclusive interview with Fibre2Fashion, Co-founder & CEO Abhinav Kumar shares insights into the company's remarkable journey, its strategic partnerships, and its vision for the future of fashion retail in India. Brand Concepts has had an impressive journey since 2007. What have been the most defining milestones in your evolution as a fashion and lifestyle player? Brand Concepts' journey since 2007 has been one of strategic pivots, bold bets, and consistent category leadership. We started with character licensing, partnering with names like Rocky S and Cartoon Network for school bags; however, our defining shift came in 2010 when we secured the license for Tommy Hilfiger in the travel gear and small leather goods segment. That marked our entry into premium fashion accessories. In 2012, we took the retail plunge with BAGLINE, our first multi-brand store in Ludhiana, and quickly gained traction in large-format stores. By 2014, we introduced our own brands Sugarush and The Vertical to meet the evolving needs of women and men, respectively. Between 2015 and 2017, we expanded our portfolio, added celebrity-led campaigns, and brought in new licenses like AND and Global Desi. A major milestone came in 2018 with our IPO, followed by listing on the NSE mainboard in 2022. Since then, we have scaled our retail footprint, added global names like United Colors of Benetton and Aeropostale, entered quick commerce with platforms like Zepto, and most recently, ventured into the super-premium space with Juicy Couture and Off-White. Every milestone has been about aligning with the changing aspirations of Indian consumers, and that continues to define our journey. How has your partnership with global brands like Tommy Hilfiger Travel Gear, United Colors of Benetton, and now Juicy Couture, shaped your product portfolio and positioning in India? Our partnerships with these global brands have been instrumental in shaping our identity as a premium fashion and lifestyle player in India. Tommy Hilfiger brought timeless American style and established us in the premium accessories space. UCB added youthful vibrancy and everyday global fashion to our mix. With Juicy Couture, we're now stepping into the super-premium segment by bringing a bold, glamorous edge to our portfolio. Each brand brings a distinct personality, allowing us to serve diverse consumer aspirations across price points and styles, without brand overlap. These collaborations have not only elevated our product offerings but also helped us build a strong foundation of trust, authenticity, and international appeal. Today, Brand Concepts proudly stands as a 'house of brands', curating global and homegrown labels under one roof, especially through our BAGLINE stores, which continue to redefine fashion accessory retail in India. What is your approach when identifying which international brands to bring to the Indian market? What makes a brand the right fit? Bringing an international brand to India is not just about licensing, it is about finding the right cultural and commercial fit. At Brand Concepts, we start by identifying market gaps, whether it is a missing aesthetic, price point, or category. We look for brands that already carry aspirational value among Indian consumers, even if their presence has only been through global exposure or grey markets. The right brand must align with our core fashion and lifestyle accessories and complement our existing portfolio without overlap. We also evaluate whether the brand can scale and adapt to Indian preferences, be it in terms of design, climate, or sizing. Equally important is alignment with the licensor's vision. We believe in long-term, collaborative partnerships where both sides are equally invested in growing the brand locally. At the end of the day, it is about curating a portfolio that not only excites the consumer but also builds a consistent and elevated fashion experience. Could you elaborate on your collaboration with Authentic Brands Group and how it has helped in launching Juicy Couture in India? At Brand Concepts, we take pride in being the true custodians of every brand we represent. We uphold and protect the brand's global identity, design language, and marketing ethos with unwavering consistency in the Indian market. Our teams work in close collaboration with the brand principals/licensors to thoughtfully interpret and adapt these global guidelines to suit the cultural and commercial nuances of India. We benefit from the strategic acumen of our brand partners and licensors, drawing on their global market experience to shape our India-specific brand strategy. Their insights empower Brand Concepts to make informed decisions and align with international benchmarks while navigating the dynamic Indian retail landscape. Being aligned with globally respected entities such as Authentic Brands Group (ABG) reinforces confidence in Brand Concepts. Our proven capabilities in launching, scaling, and sustaining international lifestyle brands in India make us a trusted partner in the market. With Juicy Couture, we are not just introducing a label, we are creating an aspirational lifestyle experience that blends global glamour with local relevance. Tell us more about your in-house brands, Sugarush and The Vertical. How are they positioned differently from your licensed offerings? Our in-house brands, Sugarush and The Vertical, were created to fill a very specific gap in the market for fashion-forward, functional accessories at accessible price points for the style-conscious Indian consumer. While our licensed brands like Tommy Hilfiger, UCB, and Juicy Couture cater to the premium and super-premium segments with global design language and aspirational appeal, Sugarush and The Vertical are rooted in local relevance. They allow us greater creative flexibility to respond to Indian trends, colour preferences, and everyday functionality. Sugarush focuses on stylish yet affordable handbags for women, while The Vertical caters to men with smart, durable backpacks and travel gear. These brands are agile, homegrown, and built for a wider audience, distributed through BAGLINE stores, online platforms, and multi-brand outlets. Together, they enable us to serve both ends of the fashion spectrum from global icons to everyday essentials, under one roof. What made Lucknow the ideal choice for launching Juicy Couture's first exclusive brand outlet in India? Lucknow was a deliberate choice for Juicy Couture's India debut. As a rising tier-2 city with increasing disposable income and a fashion-conscious, aspirational audience, it reflects the growing appetite for global premium brands beyond metros. Opening at Phoenix Palassio provided the right mix of luxury ambience and high-footfall visibility. And as a city known for its 'royal' heritage and refined taste, Lucknow aligns beautifully with Juicy Couture's glamorous and playful aesthetic. It is where tradition meets aspiration, making it the perfect stage for a brand like Juicy to shine. Do you plan to expand Juicy Couture stores to other cities in India? If so, which markets are next? Yes, we plan to expand Juicy Couture across India. After a promising start in Lucknow, we are looking at a strategic mix of metros and high-potential tier-2 cities for our next phase. Metros like Delhi, Mumbai, Bengaluru, and Hyderabad are natural choices, given their established appetite for luxury retail. At the same time, tier-2 cities like Pune, Ahmedabad, Chandigarh, Jaipur, and Coimbatore are firmly on our radar; they reflect the same blend of rising affluence and fashion-forward thinking we saw in Lucknow. We are aiming for a phased rollout of 8–10 exclusive brand outlets over the next two years, carefully balancing reach with relevance, and expanding product categories as we grow. We are excited to build a strong retail footprint that brings Juicy Couture's global charm closer to Indian consumers. How do you differentiate Brand Concepts' offerings in the highly competitive fashion accessory space, especially with global and domestic players in the mix? In a space crowded with both global giants and homegrown challengers, our strength lies in how we have built Brand Concepts as a curated 'house of brands' balancing international icons like Tommy Hilfiger, UCB, and Juicy Couture with our agile in-house labels, Sugarush and The Vertical. BAGLINE, our multi-brand retail format, brings this entire universe under one roof online and offline, offering consumers convenience, choice, and consistency. What truly sets us apart is our ability to blend global design sensibilities with local relevance. We adapt swiftly to Indian consumer preferences while maintaining the authenticity of each brand. Our omnichannel presence ensures seamless accessibility, and our focus on quality, design, and storytelling makes every product more than just an accessory; it becomes an experience. With growing domestic manufacturing capabilities and strategic marketing partnerships, we are not just competing, we are shaping the future of India's fashion accessory space. What role does omnichannel retail play in your business strategy? Omnichannel retail is a core pillar of our growth strategy at Brand Concepts. It allows us to deliver a seamless and unified brand experience across physical BAGLINE stores, our D2C platform, and third-party marketplaces. Whether a customer browses online, walks into a store, or chooses click-and-collect, we ensure their journey is smooth and connected. This approach has significantly widened our reach, especially into tier-2 and tier-3 cities where physical presence may be limited initially. At the same time, it caters to metro consumers who expect the flexibility to explore, engage, and purchase across platforms. It is also helping us build stronger customer relationships through loyalty programmes like Bagline Select. Behind the scenes, omnichannel enables better inventory management, reduces stock inefficiencies, and gives us real-time consumer insights that drive smarter merchandising and marketing. Ultimately, it reinforces our identity as a modern, customer-centric lifestyle brand built for today's evolving shopper. How do you see the Indian consumer's preferences evolving when it comes to fashion accessories and travel gear? The Indian consumer has evolved dramatically; accessories and travel gear are no longer seen as just functional but as key expressions of personal style. There is a rising preference for branded products, both international and homegrown, driven by aspiration, social media, and a growing awareness of global fashion trends. We are witnessing a stronger tilt towards quality over quantity. While price sensitivity still exists, consumers are increasingly willing to invest in well-crafted, durable, and aesthetically appealing products that reflect their lifestyle and values. This is especially true among young professionals and urban millennials who seek both style and substance. Functionality is now expected to go hand-in-hand with design. From multi-functional backpacks with laptop compartments to ergonomic, lightweight travel gear, there is a demand for products that are both versatile and comfortable. We are also seeing the lines blur between formal and casual, with athleisure-inspired accessories gaining traction. Sustainability, though still emerging, is gaining ground. Consumers are becoming more mindful, seeking ethically sourced, eco-friendly options, and even limited-edition or personalised products that feel unique. This evolving mindset is pushing brands to be more agile, responsible, and emotionally connected with their audiences. What are the key factors brands should consider when localising global fashion trends for the Indian market? Localising global fashion trends for India is about striking the right balance between aspiration and authenticity. It starts with understanding our consumer, what they wear, when they wear it, and how they use it. Whether it is offering vibrant colours, functional features like multiple compartments, or materials that suit Indian weather, every product detail must align with local needs without compromising the brand's global identity. Equally important is cultural relevance and communication. From incorporating occasion-based design cues to curating price points that reflect value, Indian consumers respond best when a brand speaks their language visually, emotionally, and practically. Marketing that taps into local storytelling and influencers helps global brands feel familiar, yet aspirational. What challenges do you see in balancing premium positioning with mass market accessibility in India's fashion sector? Balancing premium positioning with mass market accessibility is one of the most delicate challenges in India's fashion sector. On one hand, there is immense opportunity in reaching a broader consumer base; on the other, there is the constant risk of brand dilution if exclusivity is not carefully managed. Striking this balance means maintaining the aspirational value of a brand while making it more available, without making it feel commonplace. At Brand Concepts, we approach this through a clear brand-tier strategy. Our licensed international labels like Tommy Hilfiger and Juicy Couture are positioned firmly in the premium and super-premium space, placed strategically in luxury malls or premium platforms like Tata CLiQ Luxury. In contrast, our in-house brands, Sugarush and The Vertical, are built for accessible fashion, offering stylish, quality products at approachable price points through platforms like BAGLINE. By aligning product design, pricing, and distribution channels with each brand's identity, we ensure clarity in positioning. This allows us to expand reach without compromising perception. It is not just about who you reach, but how you show up in every interaction that truly defines a brand's place in the market. How are D2C trends changing the traditional retail model for fashion and lifestyle brands in India? D2C is fundamentally reshaping how fashion and lifestyle brands connect with consumers in India. It empowers brands to own the customer relationship, gather first-party data, and deliver more personalised experiences, all while bypassing traditional retail intermediaries. This direct line also means quicker feedback loops, faster trend adaptation, and the ability to test and launch collections more swiftly. For us at Brand Concepts, D2C has become a strategic growth driver. We are investing significantly in our platform while also building strong partnerships with marketplaces and quick commerce platforms. This not only helps us reach consumers across geographies but also gives us complete control over storytelling, pricing, and product visibility. While D2C is thriving, we believe the future lies in a hybrid model combining the depth of digital with the experience of physical retail. By integrating both channels seamlessly, we are able to serve our consumers wherever they are, and however they choose to shop. What are your key focus areas for the next 2–3 years in terms of operations, new categories, or international expansion? Over the next 2–3 years, our focus is firmly set on expanding reach, deepening our brand portfolio, and building operational strength. We are aggressively growing our retail footprint with a clear goal of scaling BAGLINE to 100 stores, while continuing to roll out exclusive outlets for our marquee licensed brands like Juicy Couture and Tommy Hilfiger Travel Gear. Metro cities remain key, but the real growth story lies in tier-2 and tier-3 markets. We are also looking to diversify both by adding new international brands and exploring adjacent lifestyle segments. Our recent foray into apparel with Off-White is a reflection of that intent. Parallelly, we are investing in domestic manufacturing, especially through our Indore facility, to ensure quality control, faster go-to-market, and stronger supply chain resilience. Digitally, we are doubling down on and scaling up our presence across e-commerce and quick commerce platforms. This growth will be underpinned by data-driven insights and an increasing focus on sustainability, ensuring that our evolution keeps pace with both consumer expectations and global trends. How do you see tier-2 and tier-3 cities contributing to the next wave of growth in India's fashion retail landscape? Tier-2 and tier-3 cities are no longer emerging markets; they are fast becoming epicentres of fashion retail growth in India. Rising disposable incomes, greater digital exposure, and aspirational consumption are fuelling demand for both national and international brands. These consumers are brand-aware, style-conscious, and eager to invest in quality. What makes these markets even more attractive is their untapped potential and cost-efficiency. Lower operational costs, improved infrastructure, and the spread of modern retail formats like malls create the perfect ecosystem for expansion. The shift in lifestyle preferences and even reverse migration from metros are further accelerating this trend. At Brand Concepts, we saw this early on. Our decision to launch Juicy Couture's first exclusive brand outlet in Lucknow is a clear reflection of our belief in the power of India's next-gen cities. For us, they are not just the next frontier; they are the present opportunity. DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of
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India.com
03-06-2025
- Lifestyle
- India.com
Polish Your Look: Top Polo Collar T-Shirts at Myntra's End of Reason Sale
Elevate your everyday style with the timeless charm of polo collar T-shirts—classic, comfortable, and always in fashion. Whether you're dressing up for a casual Friday or heading out for a relaxed weekend brunch, polo T-shirts offer the perfect balance of smart and laid-back. And now's the best time to stock up on your favourites! The Myntra End of Reason Sale, running from 31st May to 7th June, brings you unbeatable deals on the most stylish polo T-shirts from top brands. Don't miss this chance to refresh your wardrobe with versatile staples at wallet-friendly prices. 1. THE BEAR HOUSE Men Striped Regular Fit Cotton Polo Collar T-Shirt Image Source- Order Now Add a refined touch to your casual wardrobe with THE BEAR HOUSE Men's Striped Regular Fit Cotton Polo T-Shirt. Featuring a stylish maroon base with all-over stripes, this polo offers a timeless yet contemporary vibe. Key Features: Classic Design: Polo collar with a buttoned placket for a polished, smart-casual look Comfort Fit: Regular fit suits most body types without feeling too loose or too tight Breathable Fabric: 100% cotton knitted material for a soft, skin-friendly feel Stylish Pattern: Maroon base with multi-striped design offers modern flair Basic Detailing: Minimal styling elements may not appeal to trend-driven dressers 2. Maniac Polo Collar Cotton Slim Fit T-shirt Image Source- Order Now Elevate your basics with the Maniac Polo Collar Cotton Slim Fit T-shirt. This solid black tee brings together classic polo styling with a sleek, modern silhouette. Made from soft knitted cotton, it delivers breathable comfort while the slim fit enhances your physique. Key Features: Sleek Fit: Slim fit contours the body for a clean, structured appearance Timeless Color: Solid black design makes it a wardrobe staple that pairs with anything Polo Styling: Classic collar with buttoned placket adds a refined edge to casual looks Limited Styling Elements: Basic look might not appeal to those seeking bolder fashion statements 3. max Striped Polo Collar T-shirt Image Source- Order Now The MAX Striped Polo Collar T-shirt delivers a classic, clean look with modern comfort. Featuring beige and white horizontal stripes, this tee blends casual charm with a polished polo silhouette. Its cotton-polyester blend ensures durability and softness, making it a reliable choice for everyday wear. Key Features: Classic Polo Design: Polo collar with button closure offers a refined touch Striped Pattern: Beige and white stripes give a soft, stylish look Regular Fit: Comfortable fit suitable for most body types Blended Fabric: Cotton and polyester mix for durability and breathability Polyester Content: Less breathable than 100% cotton in hotter climates 4. United Colors of Benetton Striped Polo Collar T-shirt Image Source- Order Now The United Colors of Benetton Striped Polo Collar T-shirt brings a fresh pop of color to your casual wardrobe. Featuring soft pink and white stripes, this t-shirt is a playful yet polished take on the classic polo. Key Features: Elegant Color Palette: Pink and white stripes for a youthful, stylish vibe Regular Fit: Offers a comfortable and flattering silhouette Polo Collar with Button Closure: Adds a refined touch Blended Fabric: Cotton-poly mix balances softness and structure Polyester Blend: May not be as breathable as 100% cotton, especially in humid weather Polo collar T-shirts are the perfect fusion of comfort and class, making them a must-have in every man's wardrobe. Whether you prefer timeless stripes or sleek solid styles, these versatile tees adapt seamlessly to any casual or smart-casual setting. From THE BEAR HOUSE's refined stripes to Maniac's modern slim-fit essentials, and colorful options from Max and United Colors of Benetton, there's something for every taste. With the Myntra End of Reason Sale running from 31st May to 7th June, now is the best time to upgrade your style with quality polo T-shirts at unbeatable prices. Don't miss out. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
USA Today
09-05-2025
- Business
- USA Today
Memorial Day luggage sale: Save up to 40% on Delsey Paris
Memorial Day luggage sale: Save up to 40% on Delsey Paris Shop the coolest Jeep-inspired suitcases, chic backpacks and more on sale this May. High-quality luggage often comes with a higher price tag. While budget-friendly suitcases are available at discount stores and big box retailers, the principle of 'you get what you pay for' generally applies. Investing in durable luggage pieces provides a greater return on investment through extended use, ultimately making it a better value compared to cheaper options. To help you prepare for summer travel plans, the Delsey Paris Memorial Day Getaway sale is happening now through Tuesday, May 27. During this huge sale you will find offers of up to 40% off sitewide including steep discounts on select closeout items and up to 25% off some of the most coveted brands in its lineup. This sale will offer the chance to invest in a durable made-to-last luggage designs for a fraction of the cost. You can shop from popular brands like Jeep, United Colors of Benetton, Chatelet Air 2.0 and more. Save on Delsey Paris luggage with these Memorial Day deals Save 40% off select closeout items The Delsey Paris Memorial Day Getaway sale is the best time to buy luggage. During this sale, you can score up to 40% off select closeout items from several collections, including Rempart, Turenne 2.0, Helium Aero, Cruise 3.0, Helium DLX, St Tropez and Flanerie SE. More: Got your REAL ID? Stay prepared with top travel-friendly road trip essentials More: Away just launched kid-friendly luggage that's designed to make family travel easier Save 25% on the Chatelet Air 2.0 Known as the most coveted Delsey Paris collection, the Chatelet Air 2.0 lineup features an elegant yet functional style. This luggage collection comes with lots of elevated features such as lightweight construction, antimicrobial liner fabric and corner protectors for even better durability. This collection comes in everything from carry-on spinner styles to travel-friendly backpacks and with the Delsey Paris Memorial Day Getaway sale, you can get 25% off the line. More: Book your dream vacation for the right price! Shop top travel deals on hotels, flights ✈️ Save 25% on the Jeep collection The Jeep luggage collection makes some of the best durable luggage styles for everyday function and wear. You can shop so many of the brand's go-to styles at Delsey Paris, including rolling duffel bags, backpacks, and three-piece sets—all of which are on sale for 25% off during the Delsey Paris Memorial Day Getaway event. More: Score lifetime savings: Join REI Co-op once, save forever on your outdoor gear Save 25% off on Peugeot Voyages Known for its line of luxury luggage pieces, Peugeot Voyages boasts high-quality construction along with elegant and ergonomic design. With high-end construction comes high-end prices, but during the Delsey Paris Memorial Day Getaway sale you can save 25% off its collection, including the carry-on expandable spinner and carry-on duffel. More: Get ready for warmer weather with these 12 items every summer golfer needs Save 25% off on United Colors of Benetton The United Colors of Benetton x Delsey Paris collaboration reimagines luggage with pops of color for a playful collection, dripping with personality. This line includes luggage pieces such as the classic carry-on spinner, wheeled duffel and carry-on expandable spinner in fun hues like bubble gum pink and Kelly green for a little extra pizzazz—and it's all 25% off. More: So, you got your REAL ID—here are 13 flight essentials to buy before your next trip Free packing cubes 4-pack set with any florence by mills suitcase purchase Millie Bobby Brown has partnered with Delsey Paris to launch the florence by mills x Delsey Paris Collection. The proceeds from this collection will help support Joey's Friends, a rehabilitation animal shelter to help find pets a loving home. In addition, during the Delsey Paris Memorial Day Getaway sale you can score a free 4-pack set of packing cubes with any florence by mills suitcase purchase. Plus, your purchase will be used to help animals in need. So awesome!
Hindustan Times
27-04-2025
- Hindustan Times
Unlock effortless adventures: 5 reasons the United Colors Of Benetton luggage trolley is an essential travel suitcase
There's something about summer travel that instantly lifts the mood. Be it sun-soaked beach getaways, city breaks packed with food stops and local markets or those quiet mountain holidays with no mobile signal, it all starts with good luggage. And if you're anything like me; a suitcase hoarder who refuses to settle for average, you'll understand the joy of finding one that delivers. I'd been on a proper online treasure hunt for travel luggage after being let down by not one but two big-name brands recently. They looked good but felt flimsy. Then the United Colors Of Benetton Opal hard luggage in green showed up and completely changed the game. The colour is bright but not loud, the kind that looks great even in airport lighting and on Instagram. The hardware feels smooth, and the whole package has a very chic, clean look. 1. Make a statement The first thing that caught my eye was the Opal Green shade. It's bright enough to feel fun and fresh, but not loud or OTT. It sits perfectly in that sweet spot between eye-catching and classy. It reminds me of those mint sorbets you treat yourself to on summer afternoons; light, refreshing and kind of addictive to look at. Now, if you like your suitcases to do more than just carry stuff, this one delivers on style. It's got that clean, put-together vibe that makes you feel like you've got your travel life sorted. From the smooth zipper action to the sleek hardware and the clean finish, it ticks the aesthetic box without trying too hard. And let's not ignore the real-world win: this colour makes airport life easier. Spotting your bag on the baggage belt is a breeze. No more second-guessing which black suitcase is yours. Overall, the Opal Green from United Colors of Benetton isn't just a colour; it's a vibe. If your suitcase is going places with you this summer, it might as well look the part. 2. Pack smart, travel light I love when luggage looks good inside too. This one? Totally nails it. First thing I noticed when I opened it up was how put-together it felt. The colour-coordinated interior isn't just easy on the eyes, it adds a polished touch you don't expect from most travel luggage. The zippered compartment on one side is strong, feels durable and doesn't sag. I threw in my delicates, innerwear, and some other small essentials and didn't need to pull out another bag for them. That extra pocket on the flap? Game changer for keeping things tidy without stuffing everything into one space. The open compartment is spacious and smartly designed. What I loved is how the handle inside doesn't take up space. I easily fit all my packing cubes, a pair of shoes, and a few extras, and still had breathing room. That's rare for a medium size suitcase. And let's talk about those green luggage belts. They're not just pretty. They're sturdy, click in smoothly and don't make you feel like you're fighting with your bag. I didn't have to yank or struggle, and they held everything in place without drama. Honestly, the inside of this Benetton suitcase feels like it was designed by someone who packs and travels. Top picks for suitcase: United Colors of Benetton 3. Lightweight durability and smooth manoeuvrability for effortless exploration I've used enough travel luggage to know when one's built right. This one? Lightweight but doesn't feel flimsy. It's made with PP (Polypropylene), which means it's ready to take on everything from cobbled streets to clumsy baggage handlers. And it's water-resistant, so surprise summer showers are not going to ruin your trip or your clothes. It's cabin-friendly, which means I don't have to dread lifting it into the overhead bin. The lighter the bag, the more I can pack without tipping the weight limit. Simple win. Now, the wheels. Glorious. They're 360-degree, self-lubricating (yes, that's a thing) and so smooth it almost felt like the bag was guiding me through the airport. Add the retractable aluminium handle to that, and it's just effortless to move, even in packed terminals. This is the kind of luggage that keeps up with you and doesn't slow you down. Perfect for when summer plans turn into spontaneous detours and quick dashes to the gate. 4. Your perfect cabin companion This one's just the right size; 36cm long, 20cm wide and 55cm high, with a roomy 41L capacity. It's spot-on for cabin luggage on most airlines. I used it for a quick two-day trip and didn't need to check in anything. The benefit? No waiting at baggage claim. No stressing about your stuff getting tossed around. You keep your essentials close, and your exit from the airport is that much quicker. It's light enough to carry around without your arms giving up halfway through the journey. There's also a solid top handle that makes lifting it into the car or onto the security belt a lot easier. If you're someone who loves weekend trips or needs a solid carry-on for longer hauls, this size is spot on. No extra frills, just efficient travel without the baggage check drama. 5. TSA lock and warranty for secure and worry-free summer adventures Security is non-negotiable when I'm travelling, and this Benetton suitcase made sure I don't have to stress. The built-in TSA lock is a massive plus. You stay secure, and your bag gets through airport checks without being broken into. And here's something that made me smile; a three-year warranty! That kind of backing means the brand is confident in what it's offering, and honestly, that gives me peace of mind. Yes, it's made in China, but the warranty support speaks for itself. Between the TSA lock and the solid build, I don't feel the need to babysit my suitcase anymore. It's reliable and sorted, just like I want to be on my holidays. More picks for you: From its refreshing style to its smart interior and summer-ready durability, the United Colors Of Benetton Opal hard luggage ticks all the boxes. It's sleek, practical, easy to carry, and designed to keep your essentials secure. If you're planning a summer escape, this one's a solid pick to make travel smoother and better looking. Here's to hassle-free, stylish travel with a suitcase that's worth getting excited about! Arm candy that brings both style and sophistication: Citizen Promaster Fugu-inspired limited edition watch Guess handbags: 10 reasons why I love them with my top picks and recommendations. Zouk: Meet modern vegan designs, rooted in Indian artistry Yes, I've used it as cabin luggage on a domestic flight and had zero issues. The size is compact but roomy enough to fit a couple of packing cubes, a pair of shoes, and my essentials. Super convenient for short trips. Honestly, this is where it impressed me most. The zippers are smooth and sturdy, not the flimsy kind that makes you nervous. The PP material feels light yet strong enough to take a beating at the airport. Surprisingly well. I tested it on tiles, pavements and even uneven parking lots and the wheels glided without getting stuck. The 360-degree movement helps, especially in crowded spaces. The interior looks just as good as the outside. It's colour-coordinated and has a strong zip-up section and an extra pocket. I loved that it didn't waste space with a bulky inner handle, so I could pack more. The green belts are a nice touch too. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
