Latest news with #UniversitiMalaysiaSarawak
Borneo Post
2 days ago
- Borneo Post
Mother dies, daughter survives after car plunges into Unimas lake
Members of the public pull the submerged vehicle from the lake. KOTA SAMARAHAN (July 21): A woman died while her teenage daughter with autism survived after their car plunged into a lake at Universiti Malaysia Sarawak (Unimas) earlier today. Kota Samarahan district police chief Supt Damataries Lautin said the incident occurred at around 10.45am, involving a vehicle driven by the 50-year-old woman. 'Initial investigations indicate the vehicle is believed to have stopped briefly by the roadside near the lake before suddenly losing control and veering into the water. 'The car is believed to have been travelling from Desa Ilmu towards SMK Muara Tuang, using the route within the campus,' he said in a statement. The victim was pronounced dead while receiving treatment at the Unimas Prima Health Centre at 11.51am. Her body has been sent to the Forensic Unit of Sarawak General Hospital (SGH) for a post-mortem examination. Meanwhile, her daughter escaped without injuries. Police are investigating the case under Section 41(1) of the Road Transport Act 1987. car plunged fatal accident lake lead Unimas
The Star
2 days ago
- The Star
Woman dies, daughter survives after car plunges into Unimas lake
KUCHING: A woman has died after the car she was driving went out of control and plunged into a lake near the Universiti Malaysia Sarawak (Unimas) roundabout here. Kota Samarahan police chief Supt Damataries Launtin said in a statement on Monday (July 21) that the victim has been identified as 50-year-old Nur Shareefah Lusia Abdullah. Her daughter, 17-year-old Nur Badrina Saharidan, who was also in the vehicle, survived. He said the car was headed from Desa Ilmu to SMK Muara Tuang when it went out of control and veered into the lake. Supt Damataries said Nur Shareefah was pronounced dead at the Unimas Prima Health Centre at 11.51am while receiving treatment. Her remains have been sent to the Sarawak General Hospital for a post-mortem, while her daughter, who is disabled, was unharmed. The case is being investigated under Section 41(1) of the Road Transport Act 1987. – Bernama
The Sun
2 days ago
- The Sun
Woman dies, teenage daughter survives after car plunges into UNIMAS lake
KUCHING: A woman was killed after the car she was driving went out of control and plunged into a lake near the Universiti Malaysia Sarawak (UNIMAS) roundabout here this morning. Kota Samarahan district police chief Supt Damataries Launtin said the victim has been identified as 50-year-old Nur Shareefah Lusia Abdullah. Her daughter, 17-year-old Nur Badrina Saharidan, who was also in the vehicle, survived. 'Preliminary investigations found that the accident involved a car driven by the victim, who was travelling from Desa Ilmu to Sekolah Menengah Kebangsaan Muara Tuang via the road within the UNIMAS area. 'Upon reaching the lake area near the UNIMAS roundabout, the vehicle is believed to have stopped momentarily by the roadside on a grassy patch before suddenly going out of control and veering into the lake,' he said in a statement. Damataries said Nur Shareefah Lusia was pronounced dead at the UNIMAS Prima Health Centre at 11.51 am while receiving treatment. Her remains have been sent to the Sarawak General Hospital Forensics Unit for a post-mortem, while her daughter, who is a person with a disability, was unharmed. The case is being investigated under Section 41(1) of the Road Transport Act 1987. – Bernama
Sinar Daily
2 days ago
- Sinar Daily
Woman dies, teenage daughter survives after car plunges into Unimas lake
The victim has been identified as 50-year-old Nur Shareefah Lusia Abdullah. Her daughter, 17-year-old Nur Badrina Saharidan, who was also in the vehicle, survived. 21 Jul 2025 05:17pm Upon reaching the lake area near the Unimas roundabout, the vehicle is believed to have stopped momentarily by the roadside on a grassy patch before suddenly going out of control and veering into the lake. - Photos courtesy of JBPM KUCHING - A woman was killed after the car she was driving went out of control and plunged into a lake near the Universiti Malaysia Sarawak (Unimas) roundabout here this morning. Kota Samarahan district police chief Supt Damataries Launtin said the victim has been identified as 50-year-old Nur Shareefah Lusia Abdullah. Her daughter, 17-year-old Nur Badrina Saharidan, who was also in the vehicle, survived. "Preliminary investigations found that the accident involved a car driven by the victim, who was travelling from Desa Ilmu to Sekolah Menengah Kebangsaan Muara Tuang via the road within the UNIMAS area. "Upon reaching the lake area near the Unimas roundabout, the vehicle is believed to have stopped momentarily by the roadside on a grassy patch before suddenly going out of control and veering into the lake,' he said in a statement. Damataries said Nur Shareefah Lusia was pronounced dead at the UNIMAS Prima Health Centre at 11.51 am while receiving treatment. Her remains have been sent to the Sarawak General Hospital Forensics Unit for a post-mortem, while her daughter, who is a person with a disability, was unharmed. The case is being investigated under Section 41(1) of the Road Transport Act 1987. - BERNAMA More Like This
The Star
4 days ago
- Health
- The Star
Hooked on autoplay, infinite scrolling and dopamine hits
PETALING JAYA: Let's face it – social media isn't a wellness retreat; it's a business and your attention is the currency. Tech experts explained that social media platforms use variable reward schedules and features like autoplay and infinite scroll to hook users, exploiting our brain's craving for novelty and surprise. ALSO READ: When habit takes a toll on real life Universiti Malaysia Sarawak's senior lecturer Dr Chuah Kee Man said companies prioritise engagement metrics like daily active users and time spent on platform because these are easily monetised. 'Some platforms promote well-being features, but ironically, once you're in, they'll still lure you to stay longer than you intended,' he said yesterday. Chuah added that one reason people cannot stop scrolling lies in a psychological mechanism called variable reward schedule, where the next scroll might lead to something unexpectedly rewarding. Combined with autoplay and infinite scroll features, he said this creates a digital experience with no clear 'ending'. ALSO READ: Start intervention early to curb SVA, say experts 'You keep going because you don't know when the next interesting post will appear. Before you know it, hours have passed.' While some platforms used to show prompts like 'You're all caught up', such friction-based features are now rare. 'Proactive, ethical design is at odds with the business model of maximising attention,' he added. Chuah said screen time dashboards and app timers are helpful, but they're mostly reactive. 'What we need are smarter safeguards – systems that can detect mindless scrolling patterns and offer timely, gentle nudges to disengage,' he said. 'Maybe it's time we treat social media algorithms like we treat cars or medicine – with safety standards and independent audits.' President of AI Society, Dr Azree Shahrel Ahmad Nazri, said social media apps are tapping into users' brain chemistry to keep them hooked – and it's no accident. 'Apps like TikTok use autoplay, infinite scroll and high-speed content to trigger dopamine responses. It's a form of neuromarketing that hijacks the brain's reward system.' He explained that short videos designed to grab attention within the first three seconds, such as dance clips or pranks, are more likely to be promoted. 'These micro-rewards train users to crave fast, high-stimulation content, making it harder to disconnect,' he said. Instead of prioritising user well-being, tech companies focus on metrics like watch-through rate, likes and shares – signals that measure retention, not impact. 'These metrics guide A/B testing and algorithmic tweaks that make the platform more addictive.' He said ethical design could introduce friction, such as slow- loading transitions, time-limit reminders or cool-down breaks to interrupt compulsive scrolling. 'These features would disrupt the dopamine loop.' While platforms like TikTok and YouTube Kids offer screen-time dashboards and parental limits, Azree said that without default-on safeguards, the cycle continues unchecked.' Azree called for regulatory action inspired by models such as China's Douyin. 'Governments could mandate time restrictions, age-sensitive filters and cognitive impact assessments using the same principles as neuromarketing, but for user protection, not profit,' he added.
